Want your business to succeed? Then you’ve got to rise above the competition and improve your user experience. And a big part of user experience is real-time communication. 51 percent of people expect businesses to respond to their queries 24 X 7, as per the results of a survey . Chatbots present a fast, programmable, and effective solution – one you can develop via online tools like ChattyPeople and MEOKAY . No wonder their demand is steadily growing ! But having your own chatbot will not suffice. After development and testing, you need to make it an integral part of your marketing strategy for the future. Find out how below:
1- Market Chatbots as a Product
Be tactful when adopting the chatbot into your customer service strategy. Remember that most customers are conditioned to use a menu and a navigation bar. So, seeing those replaced with a conversational interaction can be jarring for them. Guide them to engage and make sure you allot enough ad-spend for this.
Understand that users want to see changes in their online experience. For example, more than 80 percent of visitors prefer website chat instead of text messaging, according to studies . And the demand for messaging and phone call in customer service is almost equal. In fact, users must often see or hear some information a minimum of five times before considering a course of action. Thus, chatbots are an easy way to lead customers for availing help.
2- Use Promotional Tools
The right set of tools is a must for each segment of chatbot marketing. When applying these strategies, you will find lots of platforms to make this task easier. These platforms not only enhance customer accessibility, but play a major role in your chatbot promotional strategy.
Apart from different chatbot search engines such as ChatBottle , Intento , and There is a Bot for That , you will also come across app-specific bot stores like BotList . Here you will find catalogs for chatbots that work with various platforms such as We Chat, Twitter, Slack, Telegram, Messenger, and Skype.
3- Build a Suitable Landing Page
While there exists a large number of third-party chatbot bases, the ideal way to market your chatbot is still with Google. That’s why you must focus on creating a successful landing page that highlights the features and purpose of your chatbot, and explains to the customers how they can use it to their advantage. During the process, make sure that the chatbot is optimized for search engines and features a “Get in Touch” button so that customers can begin a direct conversation with your chatbot.
4- Use FB Plugins
Facebook is the biggest social media platform, and so they need to stay abreast of the latest trends if they wish to retain that position. Hence, the company has developed two plugins which businesses can add to their existing website to direct customers to chatbots easily. Let them initiate a conversation with the chatbot directly on their site or on Facebook Messenger by using these plugins.
The first plugin is “ Message Us ”, which directs customers to Messenger and notifies your bot as soon as a message is sent by the customer. No extra information is required about the conversation or customer. The second one is “ Send to Messenger ” where customers need to confirm their accounts. In this way, your chatbot gets details about customers, enabling them to tailor future interaction as per user needs.
What this means is personalization plays a big role in the communication process between your bot and customers. This also gives you more chances to provide personalized promotional items, upsell your possible users, and market new products easily.
5- Provide Relevant Content
Attract your customer’s attention by creating a story about chatbot marketing. Explain your intent behind the creation of your bot, and highlights its best features. Inform your users about important changes and updates for a better customer experience. Also, make sure the content is not limited to just articles. Add engaging and interactive options, like audio bytes, videos, GIFs, infographics, quizzes, and memes. Create content that is new, memorable, shareable, and relevant to the industry to engage customers.
6- Program Your Bot to Get to the Point Without Delay
Understand that customers engaging with bots are not seeking in-depth conversations. They simply need specific information to help them sort their problems as quickly as they can. So, to enhance your customer experience, make sure the answers provided by your bot are relevant, instant, and concise.
Follow these six tips to gain your customers’ attention, find out what they need, and deliver a customized chatbot experience by implementing it in your marketing strategy in 2018.