Ecommerce can improve sales by storytelling in their displays. Research shows that storytelling is the most effective way of capturing people’s attention and transferring information to long term memory. A display by Seneca college creates a story of traveling through an airport without the use of mannequins. Berluti uses a Batman shadow to imply that their clothing will allow people to harness their inner superhero. Hackett London tells the story of their meticulous tailoring using the figurines of mini tailors.
- For any particular business, to make money, you need to learn how to sell things.
- If you are able to get ahead and use technology to your advantage, then you can do it.
- Having people that understand the relationship between sales and technology is so useful.
“Visual merchandising uses displays, 3D spaces, and floor plans to create an environment that highlights a product’s or service’s appearance, features, and benefits by appealing to one or more of the five human senses, most commonly sight. It’s often used in stores, but it can also be used online.”