6 Visual Merchandising Examples That Drive Sales

6 Visual Merchandising Examples That Drive Sales

Ecommerce can improve sales by storytelling in their displays. Research shows that storytelling is the most effective way of capturing people’s attention and transferring information to long term memory. A display by Seneca college creates a story of traveling through an airport without the use of mannequins. Berluti uses a Batman shadow to imply that their clothing will allow people to harness their inner superhero. Hackett London tells the story of their meticulous tailoring using the figurines of mini tailors.

Key Takeaways:

  • For any particular business, to make money, you need to learn how to sell things.
  • If you are able to get ahead and use technology to your advantage, then you can do it.
  • Having people that understand the relationship between sales and technology is so useful.

“Visual merchandising uses displays, 3D spaces, and floor plans to create an environment that highlights a product’s or service’s appearance, features, and benefits by appealing to one or more of the five human senses, most commonly sight. It’s often used in stores, but it can also be used online.”

Read more: https://blog.hubspot.com/marketing/visual-merchandising