Amateur SEO, Potentially Good SEO or the BEST SEO COMPANY period.
Search engines have always had rules. You must play by those rules. If you don’t — if you try to
trick Google (you think) into ranking your site higher — you will get caught. And you will pay.
Maybe not now, maybe not in 1 month but eventually Google always finds SEO cheaters &
troublemakers. By most accounts, they have about 900,000 servers in 16 data centers around the
world. Google’s servers use around 260 million watts of electricity — about 0.01% of global
energy use — enough to power a city of 200,000 people. Google’s servers are always on, always
crawling the web, and they will find you if your site doesn’t play by their rules. So, really
now, instead of taking stupid risks with your business which could directly affect your actual
life, just do us all a favor and play by their rules. If you don’t know them, well… come see if
you qualify so you don’t have to worry too much about that anymore.
Some Google Factors to Rank Higher
A small fraction of the huge list of factors Google is searching your site for when it comes to On Page Optimization (ON-Page SEO).
WEBSITE TITLE
WEBSITE DESCRIPTION
KEYWORDS
HEADINGS
STATUS
ROBOTS
SITEMAPS
CODE TO TEXT RATIO
INLINE CSS AND JS MINIFICATION
SEO FRIENDLY URLS
GOOGLE ANALYTICS
UNDERSCORES IN LINKS
IMAGE ALT ATTRIBUTE
HTML TAGS
HTML PAGE SIZE
HTML COMPRESSION/GZIP
SITE LOADING SPEED
PAGE CACHE
IMAGE OPTIMIZATION
URL CANONICALIZATION
DIRECTORY BROWSING
SERVER SIGNATURE
LIBWWW-PERL ACCESS
MOBILE RESPONSIVENESS
SOCIAL MEDIA
SCHEMA MARKUP
Some Google Factors to Rank Higher
A small fraction of the huge list of factors Google is searching your site for when it comes to On Page Optimization (ON-Page SEO).
WEBSITE TITLE
WEBSITE DESCRIPTION
KEYWORDS
HEADINGS
STATUS
ROBOTS
SITEMAPS
CODE TO TEXT RATIO
INLINE CSS AND JS MINIFICATION
SEO FRIENDLY URLS
GOOGLE ANALYTICS
UNDERSCORES IN LINKS
IMAGE ALT ATTRIBUTE
HTML TAGS
HTML PAGE SIZE
HTML COMPRESSION/GZIP
SITE LOADING SPEED
PAGE CACHE
IMAGE OPTIMIZATION
URL CANONICALIZATION
DIRECTORY BROWSING
SERVER SIGNATURE
LIBWWW-PERL ACCESS
MOBILE RESPONSIVENESS
SOCIAL MEDIA
SCHEMA MARKUP
Black-Hat SEOs
Many have tried to do SEO on their own and got “slapped” (penalized) by Google for breaking
rules that change almost daily. Many of our current clients were, at some point, victims of
Black-Hat SEOs who promised them lightning fast results and just flooded the internet with
thousands of spammy pages and worthless backlinks. You probably spent countless hours and
wheelbarrows of money trying to rank, yet never saw an increase in web traffic.
In other cases, many pay good money to an SEO agency that merely implements cookie cutter SEO
strategies and never really addresses their problems and, a few months later, leaves them right
where they started. No matter what bad experiences you’ve had with other SEO companies before,
you’re not to blame (the first time), but shame on you for not doing your research. Now, the SEO
rules have drastically changed, and you most likely WON’T have a 3rd chance. So, going the
black-hat way a 2nd time would be acting in a very irresponsible way towards yourself and your
business.
Keeping up with SEO is a tough game, everlasting, unpredictable, and, in most cases,
life-changing. Google and other search engines change their rules almost every day, and many
so-called SEO experts take advantage of those who are not used to it. Let’s be honest, you can’t
be expected to keep up. You are a business owner who’s killing it and are expecting to get
bigger, and you have better things to do than to spend 16 hours a day figuring out what Google
is changing. HOWEVER, just like you won’t allow anyone to tell you how to do your job, let’s be
clear that, if you qualify and are accepted to become our client, you can’t EVER tell us how to
do our jobs.
Guy Sheetrit – גיא-שטרית CEO at Over The Top SEO
“ Even if you and I never have a conversation, I want you to remember one thing before you leave
this website: Obey the rules of SEO, If you are a business owner and your income and success
depend on google, sooner or later you will realize IT IS A BLOODY WAR ZONE! And if you don’t
think that it is, please come back when you wake up. Unfortunately, we don’t have time to waste
on lucid dreams and wishful thinking. ”