MIAMI SEO SERVICES
MOST EFFECTIVE SEO COMPANY IN MIAMI
Miami SEO Experts: Bringing Search Engine
Optimization Strategy To Your Digital Marketing Plan
A city of beautiful people and beautiful coastlines, Miami seems to have it all. Beaches, bars, luxury hotels, nightclubs – the list goes on and on.
Miami is full of bustling streets, including Collins Avenue and Ocean Drive, and the city is packed to the brim with shops. In Miami, you’re free to soak up the sun and relax on one of the city’s gorgeous beaches. Or, you can simply pull up a chair at one of the several beachfront bars and have yourself a drink. Are you in the mood for some entertainment? Check out a unique, one-of-a-kind performance by Circ X – an experience you won’t soon forget.
Are you feeling hungry and want a bite to eat with an incredible view? Just stop off at Dinner in the Sky, an amazing restaurant located high above the ground, overlooking Coconut Creek. If you’re afraid of heights, you could try out some authentic Mexican or Indian Cuisine at one of the numerous ethnic restaurants in the city.
Miami’s Art Deco District is full of character, and also full of tourists. Miami is the perfect spot for a thriving business to settle. With remarkable views and sunshine for most of the year, Miami can easily be one of the hottest cities to start a business in. It’s no wonder giants like Cisco Systems and Hilton International are headquartered in the city.
With the plentiful supply of opportunities in beautiful Miami, businesses find themselves in a predicament – competitors. Businesses are constantly competing for their survival. They are continually competing on prices, customer service, and product choice. However, sometimes the most important piece of the puzzle to a business’ success is overlooked.
This puzzle piece is local SEO. With competitors on your heels at every moment, a business will have trouble keeping up with its competition without having SEO in mind. It should always be an important consideration for any business with its mind set on growth and profits.
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Get Found in Miami: Why Local SEO Matters
It can easily be argued that the most important factor in the success of a business in the modern era lies in local SEO. For one, local SEO is vital for your business to show up in Google’s “map pack,” “local pack,” or “3 pack”. These names refer to the three businesses that are displayed under the Google map in the search results.
An example of Google’s “map pack” in Miami can be seen to the right…
Local Miami search traffic is highly important when considering the success of your business. Because 82% of local searchers will call, visit a store, or make a purchase offline (TMP/comScore). And 61% of local searches result in a purchase (Search Engine Watch) — especially if they find you searching on their smartphone. These statistics make apparent how critical search traffic really is.
Therefore, you would greatly benefit by making every effort you possibly can to rank above all others in a local Google search in Miami, where competing businesses are abundant. It is tremendously important to make it your number one priority to appear on the map displayed above. The most imperative goal you should set for your business is to outrank your competitors when Miamians search on Google or Yahoo for a business of your kind.
Can You Really Get More Visitors to Your Site from Searches in Miami?
Yes, you can; though you must first understand that a local search depends greatly on prominence. How well-known and how trusted is your business in Miami and the surrounding areas? That is what prominence means in the world of the Google search engine. Google wants to guide people to websites that are worth trusting – that is precisely how Google remains above its search engine competitors.
There are three crucial factors that contribute to your local prominence in Google: citations, reviews, and links. It can’t be stressed enough how important they are. Below is a rundown of these three factors, which can ultimately make or break the success of your business in Florida SEO results. Don’t allow any of these factors to be the downfall of your business:
1) Citations include any mention of your local business on the internet. Citations often include the name, phone number, and address of your company. Local citations are often found in search directories, such as Google+, Manta.com, and Yellowpages.com. However, Google also includes citations found on newspaper sites (such as the Miami Herald), blogs, and event listing sites, among others.
2) Reviews are extremely critical. You should ask yourself what sorts of things people are mentioning online about your business on Miami review sites such as Yelp, CitySearch, MerchantCircle, etc. Google keeps track of the amount and the quality of online reviews to assist in determining the local search ranking for your business.
3) Links to your site from well-established local websites are a final key part of search algorithms in Google, since it is difficult to fake a link to a business from the Greater Miami Chamber of Commerce or a local networking group like BNI. These are also extremely crucial for your business.
GET FOUND IN MIAMI AND BEYOND: WHY SEO MATTERS
Let’s first define what Search Engine Optimization is. Search Engine Optimization, or SEO for short, brings more customers to your Miami business. SEO achieves this by ranking your site higher in Google and other search engines than other similar businesses. With SEO, your business will be among the first seen when potential customers search for solutions to problems that you can solve.
However, SEO is not only about building a website structured around search engines. It is also about building a site for potential customers – that is what the search engines crave. This is how we can deliver results for you in Miami. Our expertise will benefit your business to the fullest.
A quick fact: The vast majority of web traffic is concentrated in only 3 major search engines: Google, Bing, and Yahoo.
Search engine traffic is highly valuable because it is targeted. Your business receives visitors who are looking for the services or products that your business offers. This idea is similar to the scenario of suddenly opening a new business on Ocean Drive – you get loads of walk-in traffic for your business.
More search engine traffic can bring you more customers, and revenue unlike anything else. That’s why SEO forms an integral part of Miami digital marketing strategy. Plus, investing in SEO can deliver a significant rate of return compared to other forms of marketing.
However, if search engines can’t locate your website, you miss out on remarkable opportunities – and these opportunities, in turn, are handed off to your competitors, and they will reap the benefits. The more time you wait to take advantage of these opportunities, the longer it will take for your business to bounce back from giving those opportunities to your competitors.
Though, the rules of search engines are changing every single day.
For example, Google alters its algorithm around 10 times per week – this amounts to nearly 600 modifications to their algorithm every year. Each one of Google’s algorithm changes can bump your site up or down in its ranking on local search results in Miami, which can definitely impact your business, for better or worse, on a large scale.
In modern times, technology is always changing. A business needs to conform to the transforming search engines in order to stay ahead of the competition, but this should involve hiring experts to do this job.
Owners are extremely occupied running their business. Entrepreneurs in Miami want to get the required work done for their companies, and then lounge on the beach or enjoy their local nightlife, not deal with SEO matters. The owner of a business certainly does not have time to constantly keep up with the changes Google makes to its algorithm. But we do. Because SEO in Miami is our business. It’s what we do.
How Can We Help Your Miami Business?
We have delivered increased website traffic to over 1,000 clients in Miami and other cities since 2006. Our experience in SEO is equal to our extensive knowledge on the subject, so you can be assured that we are professionals who will always have your business’ best interests in mind.
From attorneys to software developers, to locksmiths, photographers, consultants, and retailers – we have seen it all. We have helped a wide variety of entrepreneurs looking to expand their business. We have assisted businesses across the country, and across the world, in increasing their profits through our vast knowledge of SEO.
An example of why search engines are in constant flux can be seen from the emergence of Facebook, Twitter, and other social media outlets. In 2011, these outlets began to affect SEO. Thus, Google and other search engines altered their algorithms to keep up with the everchanging market. Due to this, many of the SEO tactics that were useful in 2010 can negatively impact your website today.
In modern times, those people who master the knowledge and abilities to improve a website’s ranking in search results will be ahead of their competitors by taking advantage of increased traffic. Increased traffic leads to increased profits, as well as increased business growth. Those businesses that can’t keep up with the ever-changing search engines will be left in the dust of their competitors. And when the dust settles, their businesses may be too far behind to catch up.
When you work together with our team, your business becomes part of a clientele of 1,000 people, located in Miami and in many other cities. Our clients are undoubtedly happy clients, with an outstanding 96% satisfaction rate.
Less than 4% of our clients decide to continue their SEO efforts on their own. The other 96% of our clientele use our services indefinitely. This is the highest retention rate of any digital marketing agency of SEO service that we know of in Miami, or in any other city, for that matter. Our clients can clearly see the results of our expertise on the success of their businesses, and they clearly understand the importance of local SEO. Without a doubt, our knowledge of SEO benefits our clients. Will your business be one of those that soars to the top by using SEO?
What to do now?
Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.
During your 30-minute meeting by phone or Skype, an Over The Top Miami SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.
There’s no cost and no obligation, if you qualify.