TORONTO SEO SERVICES
MOST EFFECTIVE SEO COMPANY IN TORONTO
Toronto SEO Experts: Bringing Search Engine
Optimization Strategy To Your Digital Marketing Plan
What better place to start a company than the best place in the world to live; Toronto. According to the EIU Index, Toronto has everything needed to be the best place to live in the world. It’s safe, affordable, livable, and the business environment is great. All those factors together keep the locals around and bring in tourists from all over the world.
Canada, as a whole, is a growing hotbed for startups. Tech companies, brick and mortar stores, apps, and even game developers are all taking notice of the great environment and fantastic opportunities.
Those opportunities include:
An incredibly supportive town that offers business and educational resources to budding entrepreneurs and business owners. Not a stone’s throw away is the University of Calgary which has over a dozen post-secondary schools for business owners to take advantage of.
Each year the University of Calgary and other surrounding colleges produce hundreds if not thousands of graduates ready to take on the world and make a difference. Startups are great opportunities for them to do that.
Toronto is a melting pot of people; with nearly 3 million people coming from different parts of the world to live and work there. This gives you instant access to a diverse talent pool to both recruit employees from, pull product testers from, and even find new customers.
Toronto has a booming tech market. In fact, in the “2017 North American Tech Talent report” they were ranked as the fastest growing tech marketplace in North America.
The Toronto government is extremely supportive of new ventures and new entrepreneurs, even entrepreneurs who aren’t from Toronto. In 2013 they started a Visa program on a 5-year trial basis. It was just announced that in 2018 it would become a permanent program for the city.
Funding opportunities are increasing every day. As the city grows and more companies come in, more investors are beginning to take notice. In fact, in 2016 there were $3.2 billion dollars invested, an increase of 113% over the previous year. Since then, many of Silicon Valley’s investing firms have started opening new locations in Toronto to try and stay ahead of the curve.
With the increased attention from investors and the increased support from the city, startups are becoming easier and easier to open and run in Toronto.
With all that going for it, it may be hard to stand out from the crowd. That’s where local SEO comes in. Local SEO is vital for you and your business in Toronto. The citizens and tourists are searching for products and services just like yours. Ranking for local SEO means you begin to bring those customers over to your business.
96% of PC owners do online searches for local products and services … along with 81% of tablet owners … and 79% of smartphone users.
Our Toronto SEO team can help those people doing local searches find your business and become your customers …
Call us! (647) 484-3808
Address: 250 Yonge Street, Toronto, ON M4C 1M1
Boost your Toronto SEO now – Over The Top SEO Toronto
Get Found In Toronto: Why Local SEO Matters
Local search SEO in Toronto can help you show up in Google’s “map pack,” “local pack,” or “3-pack,” as the first 3 spots on the map are usually called. Getting featured among these three companies is key to driving customers to your website.
Here’s an example of what that “3 pack” looks like for a local search in Toronto …
The reason Local search SEO is so valuable is that people who are using local search are people that are ready to act. 82% of people doing a local search will take action. They will call, visit a retailer, or buy something offline (TMP/comScore). And, 61% of local searches lead to a purchase (Search Engine Watch) — especially if they find you while searching on a smartphone. If you can get your local SEO ranking in Toronto higher than your competitors, you can begin to drive those people to your business.
That’s why you want to rank high in a local search in Toronto, by investing in the best SEO company. You want to be found on that map you see above, you need to be on that map … and you need to outrank your competitors. When people in Toronto are searching for your type of business, you want to be among those top three results because 61% of clicks come from the first three results on a Google Search Engine Results Page or SERP and 91.5% come from results on the first page (Chitika). If you’re not ranking, people aren’t finding you and your business is losing money.
Can You Really Get More Visitors to Your Site from Searches in Toronto?
Yes, you can.
But, to drive that traffic to your site it needs to rank in local search rankings. Your local search ranking depends greatly on prominence; how well known and trusted your business is in Toronto. Because Google only wants to send people to websites worth trusting. That’s why Google is so popular.
There are three key factors that contribute to your local search ranking in Google: citations, reviews, and links.
1) Citations are mentions of your business somewhere on the web. They often include your company information like name, phone number, and address. Local citations are often found in directories like Google+, Yellowpages.com, Manta.com, etc. But Google also counts citations found on newspapers sites (like The Toronto Sun or The Globe and Mail), blogs, event listing sites, etc. By getting your website more citations you are giving people, and search engines more places to get exposed to your product or service.
2) Reviews are critical. What are people saying about your business on review sites like Yelp or TripAdvisor? Google counts the number and quality of reviews and takes that into account when determining your local search ranking.
As mentioned above, Google only wants to send people to prominent websites worth trusting. So, businesses that have good reviews tell Google, Bing, and Yahoo your site is worth trusting because they are coming directly from a customer.
3) Backlinks or links to your site from other well-established local Toronto based websites are the final key part of search algorithms in Google. Because it’s hard to fake a link to your website from another local business. These are vital.
Not all backlinks are created equal. Links from quality, Toronto based businesses that are respected, are valued much higher than links from low-quality spam websites. In fact, links from low-quality websites may hurt your page’s performance and push you down in the search rankings.
GET FOUND BEYOND TORONTO: WHY SEO MATTERS
First, let’s define SEO. Search engine optimization brings more customers to your Toronto based business by ranking your website higher in Google, Bing, Yahoo and other search engines.
But SEO isn’t just about developing a Toronto web design for search engines. It’s about building a website for people – that’s what search engines want. And by building a website for people, you will begin to rank higher. And this is how we deliver results for you in Toronto. We focus on bringing your top qualities to the people of Toronto so they can see what makes your business special.
Fact: The majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.
The reason Search engine traffic is valuable is that it is targeted and user-generated. With local search traffic, you are getting in front of people who are actively looking for products you offer. It’s like opening a store in Queen Street West and getting the walk-in traffic. Except with search, you don’t need to open an expensive storefront.
But if search engines can’t find your website, that means customers can’t find your website. And if customers can’t find your website, you miss out on opportunities … which go to your competitors. That not only leads to a loss of revenue from this customer, but you lose the referrals they may send, the repeat business they may bring, and all other future revenues for that person.
More search engine traffic can bring you customers and revenue unlike anything else. That’s why investing in SEO can deliver a significant rate of return when compared to other marketing efforts. SEO is an up-front investment with a long-term benefit. A good local SEO strategy will stay effective for a long time. It doesn’t cost any extra money as effectiveness goes up.
Fact: The rules of search are changing. Constantly.
Google changes its search algorithms about 10 times every week – nearly 600 times a year. And every one of those changes can push your site up or down in the local Toronto search results. It’s a full-time job keeping up with the changes.
As a business owner, you don’t have time to keep up with all that; you have a business to run. That’s where we come in. Because SEO in Toronto is our business. It’s what we do.
How Can We Help You?
We’ve delivered increased website traffic to over 1,000 clients in Toronto and beyond since 2006.
And our clients range from attorneys to software developers … consultants to high-end retailers … locksmiths to photographers — we’ve seen it all.
That’s why, when you join us, you join more than 1,000 clients in Toronto and beyond who enjoy our 96% satisfaction rating.
Because less than 4% of our clients ever leave. The other 96% stay on indefinitely. That’s the highest retention rate of any digital marketing agency or SEO service we know in Toronto or anywhere.
What to do now?
Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.
During your 30-minute meeting by phone or Skype, an Over The Top Toronto SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.
There’s no cost and no obligation, if you qualify.