You will be aware of the significance of search engine optimization (SEO) to your online success if you have ever written content for a website. No one will see your content, no matter how valuable or good if it is not visible. The same holds true for your products on Amazon, as Amazon is a sizable search engine much like Google. Therefore, you must make sure that all of the crucial keyword phrases that users are likely to use while researching products on Amazon are included in your Amazon listings. This article will show you how to employ SEO strategies to make sure that your products are seen by the Amazon users who are most likely to buy them.
Even if you are an expert at Google SEO, optimizing for Amazon will require some adjustments. This is due to the fact that users behave differently on Amazon than they do while conducting more broad online searches. They most likely wish to make a purchase if they are conducting an Amazon search. On the other hand, people who use Google to search for information may be at any point of the buying cycle or may just be doing so for intellectual interest.
OTT now offers a free tool for Amazon Keyword research. It can help you identify potential products to sell on Amazon and the methods customers use to find your current products. For Amazon, find popular and highly relevant keywords.
Knowing the searches that people conduct makes it simple to produce content and copy that stands out from the competition. As long as your products are pertinent to the real searches that people conduct on Amazon, you should be able to increase organic traffic to your website.
The Amazon A10 algorithm is a custom search engine used only by Amazon. It was only recently updated from its predecessor, the Amazon A9, to this. Compared to Amazon A9, which tends to influence customers to buy more profitable products, the new Amazon A10 algorithm gives more weight to buyer searches. As a result, the algorithm now has a tendency to present the searcher with more relevant products than it did in the past.
Even with Amazon A10’s advances, it’s still vital to keep in mind that the algorithm’s main goal is to sell products rather than necessarily present the searcher with the best options.
You must think like a searcher if you want your products to show up in Amazon searches. People won’t discover your products, for instance, if you list the eyeglasses you offer on Amazon as “spectacles” when they actually search for “glasses.” Effective keyword research is crucial for this reason. Your product listings and marketing efforts won’t be in line with actual searches very well if you don’t use quality keywords.
As a result, you must be familiar with the words that potential buyers use to search for products like yours on Amazon. You must concentrate on relevant Amazon keywords as well. Some businesses seek high-volume terms while putting too much emphasis on keyword counts.
Your product’s title is one of the most important places to include pertinent Amazon keywords. It is comparable to an H1 tag on a website or blog page on Amazon.
On Amazon, the majority of users only read the product titles. Unless a product’s title seems like it might fit their search criteria, they don’t bother to read the entire product description.
In fact, many customers will just scan the first few words of a large product title. Therefore, you must be highly specific about your product in the initial few words of the product title before adding more pertinent keywords.
Your title should include the following elements, if applicable: the brand name, product category, a brief summary of the salient characteristics, size, color, and number. These are the items that searchers will be looking for.
Write the copy for your product information when you have a refined your product title. You can utilize several additional keyword phrases you couldn’t include in your product title because you have more space here. But once more, you want your writing to be logical, have a good flow, and not seem to be keyword stuffing.
To elaborate on your product’s standout qualities, use the product details. To accentuate features and make sure you’re using text sparingly, include bullet points. Your product information should elaborate on your title and address any queries they might have.
Users of an Amazon page may not be aware of all Amazon keywords. The “Keywords” portion of your Amazon account as a seller can be found there. This page requests “Target Audience,” “Platinum Keywords,” and search terms.
Additional keywords that are hidden from consumers can be added here. By doing this, you are providing Amazon with more details about your goods, so be careful to include only pertinent terms.
There are a variety of methods you may use to conduct your Amazon keyword research, based on your time and financial constraints.
As previously mentioned, OTT provides a free Amazon keyword research tool. This is a great place to start when figuring out which keywords are most important to target and use in your product listings.
This approach is pretty comparable to a typical way individuals discover popular Google search terms. When you enter a portion of a search query, both Google and Amazon offer options. These suggestions are typically the results of popular searches, and if they apply to your product, it is worthwhile to include them in the product details.
You can utilize the tools on our list of Amazon Listing Optimization Tools to locate appropriate keywords for your listings. Our list consists of:
Seller SEO: Listing Lightning
SixLeaf Product Listing Optimization
Using any keywords you already know and want to see your product rank for in this strategy is a good place to start. Then you enlarge these terms to discover longer expressions that future clients are probably using.
Start by coming up with a variety of terms that a buyer might use to find your product. Then consider alternative ways they might explain the advantages of your offering.
Once you’ve found some more keyword phrases to supplement the terms you’ve chosen, you may use one of the keyword tools we described above. Frequency counters are included in some of the tools, such as Helium 10, to show how common a search word is.
You may have noticed that Amazon frequently lists “Frequently Bought Together” items in a section on its product pages. These are supplementary goods that function nicely together.
Therefore, be careful to include pertinent keywords in your product specifications if you have any obvious complementary products (and hidden keywords).
You can enter an ASIN and use that as the basis for your keyword search when using our Free Amazon Keyword Research Tool. Each item that Amazon sells is assigned an ASIN, or Amazon Standard Identification Number.
As a result, each product’s ASIN is distinct. You can find the terms for which a competitor’s product ranks highly on Amazon by entering the ASIN. If they do well for a while and you have a competitive and relevant product to market, you might rank well as well and potentially steal some of their future business.