You can verify the average number of sales within a certain Amazon Product Category for a specific Amazon Marketplace using the Amazon Sales Estimator Tool (Amazon Money Calculator). Investigate your rivals and look for intriguing new product segments.


Selling on Amazon might bring in good money. Your performance on the platform, however, is very much influenced by the kind of goods you offer and how tough the competition is. As long as you can figure out the logistics of meeting the demand for enough things at a reasonable price, Amazon provides you access to the majority of the global market. Not to mention the exquisite art of moving things across the globe in these Covid-affected times, with few international flights and disarray of shipping timetables.


To locate lucrative categories to offer on the marketplace, you can utilize our Amazon Sales Estimator. Additionally, it will help you get a sense of how your rivals are going to fare.

Amazon Sales Estimator
Amazon Sales Estimator (Amazon Money Calculator)

The Influencer Marketing Hub offers The Amazon Sales Estimator Tool in collaboration with Helium 10. (Amazon Money Calculator). With the use of this tool, you may determine the typical volume of sales within a given Amazon Product Category for a specific Amazon Marketplace. Additionally, it predicts the revenue potential for vendors engaged in the chosen product area. Investigate your rivals and look for intriguing new product segments.

Amazon Sales Estimator
Amazon Sales Estimator
Market on Amazon

Selling on Amazon is surprisingly simple for businesses. But in order to succeed on the platform, you must be prepared and structured. Unless you create a product that is very specialized, you’ll probably face strong competition. It’s astounding how many goods are available on Amazon. Amazon had 75.1 million products listed as of March 2021. With 57.2 million products listed on, books remain the primary product category for Industrial & Scientific (3.1 million) and Computer & Accessories (2.0 million) are the next two most popular categories (2.7 million).


You will need to follow a set of actions in order to sell on Amazon :

  • Choose the products you want to sell on Amazon. This Amazon Sales Estimator can assist you in making this decision.

  • Analyze Amazon’s selling strategies. The Individual plan costs $0.99 per item sold, while the Professional plan costs $39.99 per month. You will also incur additional selling fees in both situations.

  • To start selling, sign up.

  • Create your product details pages and a list of your products.

  • Market to increase interest in your listings

  • Increase sales

  • Your orders’ packaging and delivery

  • Manage any returns and payments



Sellers versus Vendors on Amazon

An Amazon vendor and an Amazon seller are distinct from one another. For Amazon merchants, the procedure we outlined above applies. Although many of the steps may have been followed when Amazon sellers first started using the platform, after they were approved as vendors, their methods altered.


Almost any company can register and sell on Amazon. Selling only items from Amazon’s Restricted Products list is the main exception. Technically, the majority of companies sell to Amazon as a platform for sales rather than as a wholesaler or retailers. They are referred to as 3P (third-party) sellers on Amazon. They market their products ON Amazon. The seller manages the marketing, sales, deliveries, payments, and returns for the products they offer on Amazon.

Amazon Sales Estimator
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Things to Keep in Mind While Selling on Amazon

Not all businesses will be suited for Amazon sales. Therefore, don’t jump into it just because you’ve heard it could be profitable.


Consider the following factors when determining whether Amazon is a suitable fit for your company:

  • The laws are set by Amazon. Amazon itself is frequently your biggest rival on the site because it sells comparable goods that it sources from 1P merchants. The Buy Box, the white box on the right side of the Amazon product detail page, where shoppers can add items to their shopping basket with a single click, is one place where Amazon almost always places its own products in the top positions on the website. If at all possible, try to stay away from competing directly with Amazon Retail.

  • Because Fulfilment by Amazon is one way Amazon can ensure a consistent level of service for all of its customers, Amazon encourages sellers to use it. One issue with using FBA for sellers is that Amazon views these as one-time sales, thus there is no chance for remarketing.

  • You are accountable to Amazon for distribution security. Amazon often won’t assist you in removing the other seller’s listings if they undercut you while selling your product on the platform unless you can demonstrate the item is a fake.

On Amazon, Reselling Might be Challenging.

You should look for an exclusive sourcing arrangement with the company from whom you are purchasing your inventory if you want to successfully resale on Amazon. Additionally, you need the brand’s promise that it won’t open an official Amazon vendor account or start selling directly on Amazon without giving you adequate notice. However, it can be challenging to locate companies that will comply with the requests.


The creation of private label brands by resellers, which allows them to become the sole resellers of their own brands, is a recent trend. Even while there will still be competitors selling essentially identical products, you may focus on building your brand instead.

Amazon Sales Estimator
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Strategies For New Amazon Sellers

It’s time to start selling once you’ve chosen the goods you want to sell on Amazon, registered, and set up your product listings. However, how should you approach it? For new sellers on Amazon, the following sales tactics may be useful.


1. Start on Amazon slowly and keep an eye on your progress.

Some businesses quickly list and sell their entire product catalog on You may ultimately reach a stage where doing something is advised. However, you’ll undoubtedly discover that although some products do well in the marketplace, others lack competition. You will surely make mistakes in your early days on Amazon, but starting carefully and picking things up as you go may yield better results.


2. Develop Your Amazon Listings Gradually

Amazon expects you to maintain adequate stock levels of the products you offer on their platform and to have procedures in place for prompt replenishment.


Selling a seasonal good allows you to gauge demand because you just need to source enough of the item to last you through the first season. Then you can review your findings, repeat the practice the following year, or add additional products. Depending on your level of confidence, these new products may be for a different season or may have a longer shelf life. 


3. Create a New Brand for Amazon 

When selling on Amazon, you can discover that your biggest rival is you. In order for your goods to be competitive on Amazon, you might need to sell them at various pricing if you currently sell them through other merchants or in your online store. When people go about and compare prices to find the best deal, this can be embarrassing.


You can make a new product by developing a new brand, even if it will essentially be the same as what everyone else is selling. This gives you access to Amazon’s client base and allows you to experiment with different products and packages without having an impact on the sales of your goods through other channels.