Amazon SEO Company

If you have a news site, you’d need its content to be properly SEO optimized to ensure that sites like Google are prompting it higher on user searches. But it would also be essential that the content is interesting and engaging enough, so users would want to spend more time on the site, learn more, and come back.

This same principle can be applied to any site of any kind, and your Amazon product listings are no exception.

The problem is that most people look at Amazon the wrong way.

Ask people what Amazon is, and the vast majority will reply something along the lines of “It is the largest online store in the world.” And this definition, although seemingly accurate, can also make you lose the forest for the trees.

Strip it down to its components. Separate for a moment all the services Amazon now offers, the shipping methodologies and protocols they have implemented as the site grew over the years, and you will see that all of that is powered by single lynchpin: Amazon’s own search engine.

Descriptions are the next building block in our Amazon SEO process.

As far as content goes, similar rules apply as with bullet points, but we have more leeway to go over our product’s specifications and details in the description. We need to showcase them in a way that will have our potential buyer picturing and projecting the clear, tangible benefits these characteristics will have on their lives.

But descriptions have another characteristic unique to them that earns them their separate entry, and that’s HTML formatting – there’s also Enhanced Brand Content, but I’ll cover on a side note later.

Sharp, clean, and easy to read HTML format is a MUST on any Amazon SEO optimized product. But before getting into it, I’ll let the evidence speak for itself, look at these two flashlights’ descriptions:

Now, which of these two do you see converting more views into actual sales? The first one opens up with a very nice advertising piece that doubles down as a powerful visualization for our potential buyer to “Make the World Brighter”. While the second one slaps you with a repetition of the title that doubles as product’s name with a whopping eleven words! By the time I’m done scanning it, my brain has already disengaged.

The first description also displays proper formatting, with easy to read – or glimpse – delimitations. A section for specifications, a section for package content, a critical section highlighting the product’s “Total Customer Satisfaction Guarantee” followed by a capitalized description of an amazing warranty package, that specifies how this guarantee is only applicable while buying from them, authorized sellers, instead of the competition!

The further I read into this product’s description, the more I become convinced that this is the flashlight I should be purchasing instead of the other hundreds I’ve seen on Amazon.

On the other hand, I don’t even feel like reading the block of unformatted text. Moreover, once I push myself to it, I just realize it’s just a copy paste of the bullet points shown above but in a less desirable presentation. My attention just gives up after I realize I´m reading a generic copy.

The formatting of the first one is achieved through HTML, a standardized system for tagging text to produce properly spaced, accented and colored text, as well as introducing graphics and hyperlinks if desired. As I mentioned before, HTML formatting is only possible in the product description but not in the bullet points section. Needless to say, it would be foolish not to take advantage of it.

This is a good moment to say that focusing on fine-tuning our listings through best SEO Services on the aspects included in this guide, is no excuse to be lacking in others.

It is not a proposition of focusing on these, so I don’t have to do those. Use every tool at your disposal to ensure the likelihood of attracting the clients to your product’s listings and then converting those visits into actual sales.

A Quick note on EBC (Enhanced Brand Content):

EBC is Amazon´s way of introducing image rich formatted text into product description. The result is an aesthetically pleasing presentation as shown in the screenshot above. However, there’s the huge problem that there’s evidence to suggest Amazon search engine is not indexing the content of its own EBC.

Put simply. This means that content using EBC doesn’t help to drive more people to our product’s listing the way HTML description does.

For example, if someone looks for “Flashlight 12 hours battery”, Amazon will look for matching words in HTML descriptions and rank the most relevant content up. Sadly, it seems that content on EBC doesn’t work that way right now. So, as a point of using Amazon SEO it is better to stick to HTML for the time being.

For PPC ads to work effectively, strong keyword research is essential. If we start doing PPC ads on our listings based on overused keywords the effect won’t be as dramatic as expected. Furthermore, activating PPC ads on inefficient keywords – keywords barely related to our product, or those that are unequivocally related, don’t necessarily convert into higher sells – might end up costing you money without a tangible benefit.

Once you select manual targeting, you’ll be prompted to name the campaign and then select the product you wish to advertise for – Only one product per campaign is allowed – and how much you are willing to spend per keyword. This effectively determines how many clicks per day we’ll be able to get. For example, setting our daily budget to $15 and our keyword bid at $1 will limit our ads to receive 15 clicks per day, so careful study is needed to set these in the most effective way possible.

Finally, you’ll need to select the keywords for your campaign, and this is perhaps the trickiest part of it all.

Selecting the proper set of keywords that would most benefit your Amazon listing is a difficult task; there are powerful free tools to assist you with this, like Google’s keyword planner which can help you get a sense of popular keywords relating to your product.

Enter one keyword per line and select if you want to match the word on a “Broad” basis, a “Phrase” match, or an “Exact” match, which will also affect the efficiency of your ad campaign.

Click save and finish at the bottom and your Amazon PPC ad campaign will be ready. Do keep in mind that it might take around an hour for the ads to start showing on searches.

These are the main four areas where your Amazon SEO efforts should concentrate, they account for around 80% of your product’s listing visits and exposure, but are by no means all that comes into play, both into making potential clients find your product and converting that into sells.

Well taken images, search terms, category, type of fulfillment, are all also important areas to keep in mind when trying to optimize your product’s Amazon listing to the fullest.

So, keep it in mind when you are going through the elements on this guide to help you maximize your Amazon SEO. If you want to improve your results in the shortest time possible, covering all the SEO strategies that can help you do so can become a little overwhelming.

However, depending on the level of commitment and your expected results you have really two choices: You can either do it yourself, learning through trial and error, which can take some time and end up costing you a pretty penny. Or you can enlist the assistance of an expert in Amazon SEO strategies to do the heavy lifting for you.

The advantage is pretty straightforward, you’ll get your Amazon listings optimized – with all the steps covered here and many other more complex Amazon SEO intricacies that we didn’t had the chance to go over – with the added bonus of learning how it’s done from an insider perspective.