What is the Best Search Engine Rank (SERP) Checker Tool?

What is the Best Search Engine Rank (SERP) Checker Tool?

If you are serious about delivering great results for your clients, then you are going to have to invest in some excellent quality tools. There are many tools available on the market, and new pieces of software are launched on an almost daily basis it would seem. Personally, I am of the opinion that there is no one tool that is head and shoulders above the rest. However, I do have my personal favorites.

The key with all software is ensuring that you have a full understanding of how it works, in order to get every piece of knowledge from it. Many people will spend a fortune on software, and then not put in the time and effort to learn how to operate it properly. Then they blame the software for not giving the best results.

An excellent example of this in Photoshop. Photoshop is perhaps the best piece of software on the market for designers. But personally, I don’t know if I could even manage to draw a straight line with it. That is not the software’s fault, though. That is my lack of knowledge and understanding. The tools you use for your SEO efforts are just as important as the cement mixer is for a builder. Invest your time wisely and learn how to use them properly, and both you and your clients will reap the rewards, with better organic results.


Let me start by saying that I am more than happy to invest in proper search engine optimization tools, but Serplab is not only an excellent tool, but it is also free to check up to 300 words a month.  The other real benefit of Serplab is that it is very simple to use, with virtually no learning curve.

With Serplab you simply sign up for free and then enter the keywords you wish to track. You can then check back every 24 hours to see whether there have been any improvements (hopefully) or any deterioration. This knowledge can then be utilized and help you to target your SEO efforts exactly where they will make the most difference.

Whenever you get software for free, there inevitably have to be some compromises. In this instance, the money has obviously been saved on the user interface stakes. I wouldn’t go so far as to say that Serplab is an ugly-looking piece of software, but it certainly won’t be winning any prizes for its looks. However, when you consider everything that it can help you achieve I think the developers have got it just right. Better to spend money on the part of the software that does the hard work, rather than on making it look nice and pretty.


Serpbook is a beautifully designed piece of software, that is targeted at the professional SEO market. All of the hard work is done on the server side, which means that you can view the results on any device with an internet connection. This is really handy if a client calls you when you are away from the computer. Serpbook provides many more options including the facility to have the results emailed to you and your client. You can also set the system up to send you to live notifications the second your rankings move either way. This could be a blessing or a curse, depending on your point of view. Serpbook monitors all of the major

You can also set the system up to send live notifications the second your rankings move either way. This could be a blessing or a curse, depending on your point of view. Serpbook monitors all of the major search engines which is a good addition Serpbook offers a range of pricing options from $4.95 a month right the way up to $649.99 for their top package. One positive that I love about Serpbook is that it offers a free 14-day trial. Unusually the trial does not require a credit card which is both generous and honest, as the company is not relying on you forgetting to cancel in order to get a payment. Only you can decide whether the added benefits that Serpbook brings over Serplab are worth the extra money.


The maximum cost per month for Serpfox is $300 per month. On first look, this would seem great value for money compared to Serpbook. Unfortunately, it has a Google only focus. Although it is true that many people only focus on Google, it could be a mistake to ignore other search engines entirely. The main benefits of Serpfox are that you can:

  • Easily track hundreds of keywords in Google
  • Create reports via Excel and PDF
  • Monitor SERP changes in Real Time
  • The price of the service is very reasonable

If you are just starting to dabble in offering SEO services, and don’t like Serplab then this could be a great alternative. It is a good product, that is simple to use and setup. We think it is an excellent starter piece of software nonetheless. However, as your company grows you will need to upgrade to a more advanced product.

Authority Labs

The final piece of software we want to examine is Authority Labs. They currently offer three separate plans ranging from $99 a month to $450 per month which allows you to track over 5000 keywords. Authority Labs is a web-based product that has the perfect blend of powerful software, molded with a simple-to-use interface. Authority Labs has a lot of features, including

  • The ability to track your keywords daily
  • In-depth analysis and tracking of Google, Yahoo and Bing
  • PinPoint Accuracy using Zip Code
  • Ranking Charts for Various Keywords
  • Compare your rankings with that of a competitor

Authority Labs is one of our favorite pieces of software, and once again everything is based online. Quick and simple to use Authority Labs offers many other benefits, to the SEO expert.

Final Thoughts

In conclusion, with the possible exception of Serpfox, we would have no hesitation in recommending any of the above pieces of software. Serpfox loses points simply because it only includes Google. While we accept that Google is very important, you would be failing your clients if you ignore the other search engines. We would recommend you start off with Serplab because of its unbeatable price. Then, as your business grows and develops, consider moving up to some of the paid options.

Once you start to use these tools you will save yourself a lot of time and effort, and be able to use this time to tackle other tasks. As we all know, there are many jobs that need doing in the SEO world. This means that any time saved will give you a huge advantage elsewhere. We hope you found this article interesting and beneficial to your SEO career.