Bigcommerce is one of the most profitable e-commerce solutions online; you’d be hard-pressed to find a better option if you intend to have a hosted online shopping cart store. They power over 100 thousand online stores, with more than 5 billion dollars generated through sales by 2015, which makes them one of the industry’s leaders.
Just out of the gate, Bigcommerce puts at your disposal a wide variety of advanced features that bring a lot of credibility to your online business and add a lot of value to your customers including BigCommerce SEO. Things like Gift Cards, real-time shipping quotes, built-in ratings, and even partnership with Alibaba, are a few of the many appealing features any on-line store would want. That and the fact that Bigcommerce makes it simple to implement them.
However, as with any other website or online-shopping site, Bigcommerce stores are greatly dependent on SEO.
You can spend hours painstakingly selecting and tweaking your online store template, do a lot of math to choose the subscription plan that suits your store’s size best, and work on great copy and layout positioning for your site, but it will all make little difference if people aren’t finding it.
The way to prevent this and make sure people are continually finding your site and converting into actual sells is through SEO.
Search Engine Optimization is a blanket term used to describe a collection of techniques, strategies, and practices designed with one objective in mind: To increase your sells by driving more people to find your online store.
Every website depends on search engines to bring people to their sites. Unless a person knows your site’s address, they’d probably find you through Google, Bing or any other popular search engine out there when they look for terms related to what you sell; this is how it works:
Whenever you put new content in your BigCommerce store (be it a new product listing, a new contact page, or a blog post), it is read and cataloged by those search engines. The next time someone looks for terms related to your content, the search engine will include your store’s website amongst the results. How high you rank above the rest in the result’s page list, depends directly on how good your SEO is.
So, to help your online store grow and increase its profits, we’ve put together a simple how-to guide, that covers a few SEO Services for Bigcommerce strategies you can, and should, implement right now to get your site ranking higher in those search results and getting more people in contact with your merchandise.
We’ll touch on a couple of broad principles about SEO (such as Keyword Research) and then talk about the specific Bigcommerce SEO tools it puts on its customer’s hands to help them in this endeavor.