A lot has been said about the all-important Google website ranking factors throughout the years. Do you know why? Well, for one, it’s because they are indeed all-important. In a world where there’s no real “marketing” without the word “digital” preceding it, those things that can get your company a top spot on Google’s SERP … Read more
Marcel Casella
With so many SEO avenues out there now – PPC, ORM, social media ads, optimized content – it’s not uncommon to hear people wondering if building links is still going to bear any relevance in 2020. Granted, people asking that betray how little they actually know about SEO. However, the fact remains that not everyone … Read more
Marcel Casella
The Internet has progressively become part of most aspects of our personal and business life, and corporate warfare is no exception. Now, those who like to play dirty use the internet as a battlefield and a means for their dark deeds. They have turned social media and internet news sites into a weapon to undermine … Read more
Marcel Casella
Developing countries have become the drivers of global growth, and everyone’s paying attention. It doesn’t take long for expanding businesses – and their investors – to start setting their sights overseas – Especially once the home front is under control. The reality is that 70% of the world’s growth it’s going to come from emerging … Read more
Marcel Casella
Google recently unveiled a new toy for us to play with. It is not so much a new product as it is a new feature for Google AdWords. I´m going to be honest: I´m not a fan of fixing anything if it ain´t broken, but I´m curious enough to want to see it in action … Read more
Marcel Casella
Well managed and properly updated, a blog can be a great source of organic traffic, but you need to do the work.
Marcel CasellaThe people who are able to create these blogs while still maintain a connection to their services are the ones that can grow their business organically. If you have regular visitors to your blog, you have an opportunity to tap into that consumer base. These are potential customers that you can use to make money. … Read more
Marcel CasellaThere are a lot of different ways for people to increase the number of sales that they are making. In any business, there is usually a sale that needs to take place. The people that are able to find this and use it to their advantage are the ones who reap the greatest rewards. Now, … Read more
Marcel CasellaFor the people who love to story tell, you need to learn the ways in which you can get people to actually listen. If you love to tell stories, you need individuals to want to hear what you have to say. A story may sound great in your head but other people may not find … Read more
Greg LucasThere are a ton of different social media platforms that are out there for people who are trying to connect with individuals. Depending on what you are looking for and the rate at which you are trying to talk, there are many different options. Finding which one is right for you, or your business, could … Read more
Marcel Casella
Based on our most successful results and relationships, we looked at what those businesses and leaders did differently than others and discovered basic, simple commonalities in behavior between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing in marketing.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where they can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
