User. Intent. Keep those two words in mind. By the time we are done here, you’ll have probably attached a deeper meaning and significance to them. However, – before we get to that – let’s talk a bit about how Google Search used to be. About a decade ago, Search Engine Optimization ran an awfully … Read more
Marcel Casella
Search engine optimization is one of those disciplines you just can’t get bored with. From its inception, it has been a field of constant evolution. As time passes, and the tech we use keeps improving, the game continues to shift in unpredictable ways. The SEO trends change with each algorithm update – sometimes a little, … Read more
Marcel Casella
Not a day goes by without hearing we are in an era of the cult of the entrepreneur. There is no shortage of articles shouting it from the rooftops and many popular TV shows today try to put startups under a glamorous light. However, and I know many of you will say I´m wrong here, … Read more
Marcel Casella
A lot has been said about the all-important Google website ranking factors throughout the years. Do you know why? Well, for one, it’s because they are indeed all-important. In a world where there’s no real “marketing” without the word “digital” preceding it, those things that can get your company a top spot on Google’s SERP … Read more
Marcel Casella
With so many SEO avenues out there now – PPC, ORM, social media ads, optimized content – it’s not uncommon to hear people wondering if building links is still going to bear any relevance in 2020. Granted, people asking that betray how little they actually know about SEO. However, the fact remains that not everyone … Read more
Marcel Casella
The Internet has progressively become part of most aspects of our personal and business life, and corporate warfare is no exception. Now, those who like to play dirty use the internet as a battlefield and a means for their dark deeds. They have turned social media and internet news sites into a weapon to undermine … Read more
Marcel Casella
Developing countries have become the drivers of global growth, and everyone’s paying attention. It doesn’t take long for expanding businesses – and their investors – to start setting their sights overseas – Especially once the home front is under control. The reality is that 70% of the world’s growth it’s going to come from emerging … Read more
Marcel Casella
Google recently unveiled a new toy for us to play with. It is not so much a new product as it is a new feature for Google AdWords. I´m going to be honest: I´m not a fan of fixing anything if it ain´t broken, but I´m curious enough to want to see it in action … Read more
Marcel Casella
Well managed and properly updated, a blog can be a great source of organic traffic, but you need to do the work.
Marcel CasellaThe people who are able to create these blogs while still maintain a connection to their services are the ones that can grow their business organically. If you have regular visitors to your blog, you have an opportunity to tap into that consumer base. These are potential customers that you can use to make money. … Read more
Marcel Casella
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
