Over the top content (OTT) is a rather common term in some tech and marketing circles, and for good reasons! It concisely addresses the paradigm shift the internet brought to the way some industries do business over the past decade-and-a-half. However, it is often difficult to home in on a comprehensive definition that sums up every angle of the phrase....

March 29, 2019

It doesn’t matter what type of company you own. If you work locally, one of the most effective ways of reaching potential customers is implementing a local SEO strategy to helps you rank higher on the Search Engine Results Pages. Whether you own an established business or are just starting, the first step to improving your local ranking is to...

For all the transformation that tech and the internet have brought to the business arena, there are a few aspects that remain the same. One of such is the need every successful business has to build up and maintain healthy customer relationships. Even more so than capital, infrastructure, or products; successful customer interactions (or a lack thereof) can make or...

Running an online business is not easy! Staying up-to-date with your niche’s trends, discerning genuine opportunities from cleverly disguised scams, maintaining a cohesive online presence… It all can be overwhelming. Kind of like servicing an expensive watch while keeping the gears inside running. And yet, among all these common challenges the one I see people continually struggling with the most...