Category : Online marketing

3 New Era Elements of Digital Advertisement That You Need to Understand

3 New Era Elements of Digital Advertisement That You Need to Understand

Digital Advertisement concepts are going through some significant transformations, and this is no secret for anyone in the game. After all, these changes have been taking place over the past couple of years. However, being aware of something happening is not the same as understanding it. Let alone benefitting from it. The digital advertisement world … Read more

Category : Online marketing

Backlinks Management: How to Deal with Link Death

Backlinks Management: How to Deal with Link Death

“Given enough time, everything tends toward chaos.” It’s an inescapable law of thermodynamics you might have heard of, and applies to everything in the universe, including backlinks to your websites. And yet, some SEOs out there expect that, once completed, their optimization efforts will remain unspoiled and evergreen forever. What’s worse, they act surprised when … Read more

Category : Online marketing

Four Ways Businesses Waste Their LinkedIn Profile Potential

Four Ways Businesses Waste Their LinkedIn Profile Potential

The way LinkedIn is set up, you’d think it’d be even more of a mainstay in the business marketing discussion, and would drive everyone to learn how to create a killer profile. However, the way many businesses set their LinkedIn Profile often defeats the purpose of even creating one. Granted, if you bring LinkedIn up … Read more

Category : Online marketing

Introducing BERT: Your Golden Ticket to Better Content Marketing

Introducing BERT: Your Golden Ticket to Better Content Marketing

When SEOs out there hear the words “Google Update”, they always fear the worst. History shows that any new addition to the search engine’s algorithm wreaks havoc on your website’s ranking, traffic, link building process, or overall content marketing strategy. Updates like RankBrain, Panda, Penguin, and Hummingbird were tough on business owners upon their launch. … Read more

Category : Online marketing

3 Big No-noes of Mobile-first Optimization in 2020

3 Big No-noes of Mobile-first Optimization in 2020

Let me ask you something: How “on top” are you about your site’s mobile-first situation? If the answer’s anything but entirely – or if you had to think about it for too long – your site’s probably in trouble. I won’t bore you with trite mobile statistics that you should frankly know by heart already. … Read more