May 20, 2019 Uncategorized
For all intents and purposes, we live in quite a science fiction-ey world. You don’t need to think that far back to remember when the mere idea of having a...
April 6, 2019 Brand development, Content Marketing, Online marketing, Uncategorized
Over the top content (OTT) is a rather common term in some tech and marketing circles, and for good reasons! It concisely addresses the paradigm shift the internet brought to the way some industries do business over the past decade-and-a-half. However, it is often difficult to home in on a comprehensive definition that sums up every angle of the phrase....
March 29, 2019 Uncategorized
It doesn’t matter what type of company you own. If you work locally, one of the most effective ways of reaching potential customers is implementing a local SEO strategy to helps you rank higher on the Search Engine Results Pages. Whether you own an established business or are just starting, the first step to improving your local ranking is to...
March 22, 2019 Brand development, Business advice, Online marketing, Social Media
For all the transformation that tech and the internet have brought to the business arena, there are a few aspects that remain the same. One of such is the need every successful business has to build up and maintain healthy customer relationships. Even more so than capital, infrastructure, or products; successful customer interactions (or a lack thereof) can make or...
March 16, 2019 search engine optimization, SEO, SEO Basics, Uncategorized
Did you know that 53% of visitors will leave your website if it takes more than 3 seconds to load? Or that a 1-second delay in page response can reduce conversions by 7%? As the statistics above show, more often than not how fast a site loads determines if we choose to stay on it or move on to another....
March 8, 2019 Advanced SEO Techniques, Brand development, Business advice, Content Marketing, Online marketing, SEO, SEO Basics
Running an online business is not easy! Staying up-to-date with your niche’s trends, discerning genuine opportunities from cleverly disguised scams, maintaining a cohesive online presence… It all can be overwhelming. Kind of like servicing an expensive watch while keeping the gears inside running. And yet, among all these common challenges the one I see people continually struggling with the most...
March 1, 2019 Advanced SEO Techniques, SEO, SEO Basics, Web Design
Now more than ever, it is imperative that businesses have a mobile-friendly website. Once upon a time optional, it is no longer the case that you can afford the luxury of having a non-responsive site. You might be wondering why that is, and we are here to explain the reasons for this and give you some pointers on building your...
