Google recently unveiled a new toy for us to play with. It is not so much a new product as it is a new feature for Google AdWords. I´m going to be honest: I´m not a fan of fixing anything if it ain´t broken, but I´m curious enough to want to see it in action … Read more
Marcel Casella
Well managed and properly updated, a blog can be a great source of organic traffic, but you need to do the work.
Marcel CasellaThe people who are able to create these blogs while still maintain a connection to their services are the ones that can grow their business organically. If you have regular visitors to your blog, you have an opportunity to tap into that consumer base. These are potential customers that you can use to make money. … Read more
Marcel CasellaThere are a lot of different ways for people to increase the number of sales that they are making. In any business, there is usually a sale that needs to take place. The people that are able to find this and use it to their advantage are the ones who reap the greatest rewards. Now, … Read more
Marcel CasellaFor the people who love to story tell, you need to learn the ways in which you can get people to actually listen. If you love to tell stories, you need individuals to want to hear what you have to say. A story may sound great in your head but other people may not find … Read more
Greg LucasThere are a ton of different social media platforms that are out there for people who are trying to connect with individuals. Depending on what you are looking for and the rate at which you are trying to talk, there are many different options. Finding which one is right for you, or your business, could … Read more
Marcel CasellaEcommerce can improve sales by storytelling in their displays. Research shows that storytelling is the most effective way of capturing people’s attention and transferring information to long term memory. A display by Seneca college creates a story of traveling through an airport without the use of mannequins. Berluti uses a Batman shadow to imply that … Read more
Greg LucasIf you’re looking to use photos or images on the internet with the minimum of hassle an yet stay within the law, getting a Creative Commons License is the way to go. There are several different kinds of licenses you could use, and each will permit different uses – as well as require different ways … Read more
Marcel CasellaEvery single business in this world has the motive to sell something. In any transaction, there is usually something being bought and something being sold. That is the mantra of what business is built on. Therefore, all successful businesses need to be able to sell their products or their services. That is just how it … Read more
Marcel CasellaIf you know what you are looking for when searching for images, then this task will be easy either way. Everyone likes to have a nice photo that they can use for themselves in a multitude of different ways. There are many creative people out there that settle for a free picture as a marketing … Read more
Marcel Casella
Based on our most successful results and relationships, we looked at what those businesses and leaders did differently than others and discovered basic, simple commonalities in behavior between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing in marketing.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where they can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
