Did you know that some businesses out there treat their landing pages as their homepage? Statistics show that the percentage of landing pages that are home pages is extremely high. An outstanding 77% of them, in fact. From an SEO point of view (or affiliate marketing), not being clear about the definition of both landing … Read more
Marcel Casella
I have a HUGE problem with MANY ecommerce websites. While I love all the advantages they brought to modern life, many of them make shopping a real painful experience. And I´m not only talking about encountering faulty sales funnels or outdated looks, which happen to be very common. If I want to buy something I … Read more
Marcel Casella
Cyber Security is something all SEO experts should keep in mind at all times. Those who have dozens, or even hundreds, of websites and online businesses know how important it is to keep each and everyone of them as watertight as possible. But, is everyone in the SEO world taking care of their cyber hygiene? … Read more
Marcel Casella
When you’re setting up your first personal or business website, it is only natural to rely on a website builder. The ease of use, intuitiveness, the fact that they let you get your website up in minutes while requiring zero coding knowledge… What’s not to like? Well, the problems start when you need your website … Read more
Marcel Casella
Digital Advertisement concepts are going through some significant transformations, and this is no secret for anyone in the game. After all, these changes have been taking place over the past couple of years. However, being aware of something happening is not the same as understanding it. Let alone benefitting from it. The digital advertisement world … Read more
Marcel Casella
“Given enough time, everything tends toward chaos.” It’s an inescapable law of thermodynamics you might have heard of, and applies to everything in the universe, including backlinks to your websites. And yet, some SEOs out there expect that, once completed, their optimization efforts will remain unspoiled and evergreen forever. What’s worse, they act surprised when … Read more
Marcel Casella
The way LinkedIn is set up, you’d think it’d be even more of a mainstay in the business marketing discussion, and would drive everyone to learn how to create a killer profile. However, the way many businesses set their LinkedIn Profile often defeats the purpose of even creating one. Granted, if you bring LinkedIn up … Read more
Marcel Casella
Email marketing has truly stood the test of time. By 2023, global email users are set to grow to a whopping 4.4 billion. If this doesn’t tell you that investing in email marketing strategies is the true key to success online, I don’t know what would. To this day, the well-known fact that email marketing … Read more
Marcel Casella
When SEOs out there hear the words “Google Update”, they always fear the worst. History shows that any new addition to the search engine’s algorithm wreaks havoc on your website’s ranking, traffic, link building process, or overall content marketing strategy. Updates like RankBrain, Panda, Penguin, and Hummingbird were tough on business owners upon their launch. … Read more
Marcel Casella
Let me ask you something: How “on top” are you about your site’s mobile-first situation? If the answer’s anything but entirely – or if you had to think about it for too long – your site’s probably in trouble. I won’t bore you with trite mobile statistics that you should frankly know by heart already. … Read more
Marcel Casella
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
