Category : Advanced SEO Techniques

How to Use Tf-Idf Score to Create SEO Friendly Content?

How to Use Tf-Idf Score to Create SEO Friendly Content?

Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now, and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more on how it’s calculated, what insight it can provide to content creators and … Read more

Category : Local SEO

8 Factors To Rank Higher on Google Local

8 Factors To Rank Higher on Google Local

Local results appear to people who search for organizations and places nearby their location. They appear in various places across Maps and Search. Having accurate and updated business related information in Google My Business will help in improving your business existence in local search. Here are 8 factors to rank higher on Google local: 1- … Read more

Category : Business advice

Essentials of Building a Successful Brand Identity

Essentials of Building a Successful Brand Identity

Creating a successful brand identity is not a one day task. It takes years of effort to reach the minds and hearts of customers. Most of the successful brands have some characteristics in common like complete understanding of the target audience, uniqueness of the USP, passion to do something, consistency in delivering brand promise, knowledge … Read more

Category : Online marketing

6 Chatbot Marketing Strategies You Need to Use in 2018

6 Chatbot Marketing Strategies You Need to Use in 2018

Want your business to succeed? Then you’ve got to rise above the competition and improve your user experience. And a big part of user experience is real-time communication. 51 percent of people expect businesses to respond to their queries 24 X 7, as per the results of a survey. Chatbots present a fast, programmable, and … Read more

Category : Content Marketing , SEO

6 Tools For Preparing Effective SEO Content

6 Tools For Preparing Effective SEO Content

Content marketing is evolving and businesses are constantly increasing the budget to reach more customers and generate extra leads. Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. These are huge numbers that businesses needs to capitalize upon. Here are top 6 tools that will help you to … Read more

Category : Content Marketing

8 Top Chrome Extensions For Content Marketers

8 Top Chrome Extensions For Content Marketers

Content marketers don’t have it easy; they start their day with a 20 item to-do list, do it all, and end with another similar list. Then, there are many campaigns running in parallel, people to coordinate with and manage, and upcoming strategies to leverage. An 80 hour work week might not have been the reason … Read more

Category : Ecommerce

The Pricing Psychology Guide for Ecommerce Websites

The Pricing Psychology Guide for Ecommerce Websites

Your customer is going to make a purchase decision based on two basic factors. The first is the quality of the product and the second is the pricing. Millennial audiences are much smarter and they always compare prices before they click on the buy button. You will make the worst decision of your life if … Read more

Category : Content Marketing

4 Smart Tips to Improve Your Content Marketing ROI

The smart marketer out there knows how great content marketing can be for any digital brand. Trouble is that for small brands, it becomes difficult to keep on pumping in money for content marketing unless they get concrete results pretty quickly. That’s where I pitch in with help. In this guide, I will share 4 … Read more