21 Simple Ways to Boost Your Website’s Conversion Rate Today

21 Simple Ways to Boost Your Website’s Conversion Rate Today

Have you heard of the phrase “analysis paralysis”? It is the idea that having too many options can make it difficult to make a decision. Visitors to your website may also experience this if there are too many places to look or if the design is confusing.

Visitors will not convert if this occurs. As a result, increasing your conversion rate will help you lower your cost per acquisition. Let’s look at how to improve your conversion rate for both your desktop and mobile websites.

21 Ways to Boost Your Conversion Rate

1. Use a CRO Planner

Starting with conversion rate optimization can appear to be a daunting task. What is the first step towards increasing your conversion rate? Make use of a CRO planner.

You’ll be able to analyze and develop a strategy for increasing your conversion rate with the help of a CRO planner.

CRO Planner

For example, HubSpot CRO planner includes instructions on how to conduct a site audit, identify areas to improve your conversion funnel, understand your site’s users, and go through the A/B testing and experimentation process.

CRO planners can be useful because they walk you through the entire process from start to finish.

2. Use CRO Calculator

If you work in online marketing, you know that one of the most important metrics to monitor is your conversion rate. This figure indicates how many people perform the desired action on your website, such as making a purchase, signing up for a newsletter, or performing some other action.

A high conversion rate indicates that your advertisements and website are effective at converting visitors into customers. There are numerous factors that can influence your conversion rate, and keeping track of them all can be difficult. Fortunately, tools are available to assist you in calculating your conversion rate.

Conversion Rate Calculator

One of the most useful tools is the OTT conversion rate calculator. It is simple to use and yields accurate results. If you aren’t already using an OTT conversation rate calculator, you should think about it. It can provide you with valuable insights into the performance of your campaigns and assist you in optimizing them for better results.

3. Shorten your Forms

One reason users do not convert is that the process is difficult. Visitors may be hesitant to fill out a long-form form, for example.

It is your responsibility to eliminate hesitation rather than create it. By shortening your forms, you will build trust with your audience. Furthermore, because it takes less time to complete, users are more likely to complete it.

4. Optimize for Mobile

Google has switched to mobile-first indexing, making mobile optimization more important than ever. To optimize for mobile, it is important to remember that mobile and desktop experiences are different. Google’s mobile testing tool can help you improve your site’s mobile performance, such as increasing font, compressing images, or improving page speed.

5. Include Social Proof

Did you know that 89% of people look at online reviews before making a purchase? According to the Canvas8 study, 49% of consumers consider positive reviews to be one of their top three purchase influences. Your reputation and online presence, without a doubt, have an impact on your conversion rate. That is why social proof should be included on your website.

You can include a link to your Yelp or other directory pages where customers have left feedback.

You should also include testimonials and reviews on your website so that visitors do not have to go to a third-party site.

It should be clear that your customers had a good time using your product or service. Your conversion rate will suffer if it is not.

6. Monitor How Visitors Interact With your Website.

It will be difficult to improve your conversion rate if you do not understand how users interact with your website.

But how can you tell where visitors are getting confused? You can view screen recordings of users on your website using website analysis tools. You’ll be able to see what they click on, if they skip over an offer, or if they abandon a form in the middle.

These tools should also include heat maps of your site so you can see which elements stand out and draw the eye.

7. Smoothen the purchasing process

Buying something on your customer’s phone should be a simple process. That means your checkout process shouldn’t have too many steps, and your payment buttons should be easy to see and click.

Additionally, try to remove restrictions from online forms where payment information is collected. Personally, I’m always stopped on mobile forms because my city’s name is too long (22 characters).

Users should be able to check out as a guest and pay with whatever method they prefer, such as Google Pay, Apple Pay, or PayPal. Finally, this procedure should be simple and painless. A difficult checkout process will decrease mobile conversions.

8. Add Live Chat

When a website visitor does not convert, it is possible that they have a question or concern about your product or service.

Consider adding live chat to your website to avoid losing potential customers.

Your customer service or sales representatives can use live chat to assuage prospects’ concerns.

9. Test your offers

It can feel like you’ve checked every box — you’ve written compelling copy, included social proof, and optimized your forms… But you’re still not converting.

When this occurs, it is time to review your content offers. Are they appropriate for your target audience? Are they interesting and creative? Are the offers appropriate for the page they’re on?

Consider your current offers and respond to the questions. A tangible and compelling offer always outperforms a generic offer. You must analyze and test your content offers in order to improve conversions.

10. Creative Mobile Marketing

If you want to increase your mobile conversion rate, you must do more than just adapt your site to the mobile experience. You can also experiment with mobile-only marketing campaigns.

For example, you could launch an SMS text message campaign or use push notifications on your app. These innovative, out-of-the-box methods can help boost your mobile conversion rate.

11. Conduct A/B testing

It’s not always clear what works and what doesn’t. When this occurs, you should run A/B tests.

Determine which headlines, colors, copy, layout, and CTAs work best for your target audience. Experiments should be creative.

For example, you could experiment with a completely new type of CTA or change the format of your copy entirely.

12. Improve Trust and Reduce Friction.

Users will not convert if they do not trust your brand or encounter friction during the process. So, how do you build trust?

You can use a variety of strategies, such as money-back guarantees, regular site content updates, avoiding spammy links, and making the site simple to use.

If it appears that you haven’t posted a blog in two years or if there are a lot of broken links, that creates friction and distrust.

You can also include team bios so your audience knows who they’re getting their information from.

13. Create Email Campaigns for Abandoned Carts.

Have you ever visited a website, added something to your trolley, but then decided not to check out? We all do it, which means it’s probably happening on your site as well.

You must not overlook those potential customers. If a customer abandons their cart, they should be notified via an abandoned cart email campaign.

With this type of email campaign, you’ll email users a reminder about the products in their trolley, then follow up with a discount or offer. You will lose conversions if you do not send this email.

14. Make Changes to Your Mobile Website.

Because mobile and desktop experiences differ, so should your mobile and desktop sites. On your mobile site, for example, your email subscriber form may be smaller or non-existent.

You’ll also most likely use different CTAs on your mobile site. When you read this blog, for example, the website and mobile have different types of CTAs. While the offer remains the same, the button and method of accessing the CTA have changed.

Less is more when it comes to mobile. Your mobile site should be straightforward and free of distractions. This could imply that you have simplified navigation and use a hamburger menu to make it easier to navigate your site.

15. Make Your Value Proposition Clear.

Your value proposition should be clearly communicated on any landing page. To do so, you must first understand your target audience as well as your buyer persona.

Write your copy with your target audience in mind. You can, for example, address their goals, motivations, and pain points.

You should also emphasize the benefits of your product or service over the features. Benefits allow potential customers to imagine their lives with your product, whereas features are easy to skim and dismiss.

Your copy should explain how your product or service can solve the problem of your target audience. If you’re not converting, take a look at how well your copy is written.

16. Use Multimedia Elements on Your Landing Pages.

Have you ever ordered something at a restaurant and when it arrived, it looked nothing like you expected?

This is not what you want to happen when people download your content offers. Include images and videos of your product or service on your landing pages to avoid this.

Multimedia elements increase the trustworthiness of your website. Furthermore, it is the preferred method of consuming content.

Try adding images of graphs and charts, as well as video testimonials, to your site to boost conversion rates.

17. Create Compelling CTAs.

The most important details in this text are that marketers need to take a Goldilocks approach when it comes to placing CTAs on their websites and landing pages, and that they should be clear and easily accessible.

Typically, each landing page will only have one call to action but be incorporated several times on a page. It is important to note that the sooner a CTA can appear on a page, the better, as otherwise visitors who don’t scroll down far enough may miss the conversion point entirely. 

Removing risk for the visitor (like offering a guarantee) and communicating that message clearly in the CTA will encourage them to take action.

18. Eliminate Distractions

When it comes to CTAs, It is critical to remove anything on your landing page that would deter visitors from taking the desired action. Remove any unnecessary links, pop-ups, or navigation options that may divert a visitor’s attention.

A cluttered or busy page is less likely to convert visitors. You only have a few seconds to win them over, and a difficult-to-navigate page will discourage them from staying. Use visual hierarchy to create a page that encourages visitors to click your CTA.

19. Meet your Audience’s Expectations.

The most important details in this text are that a landing page needs to deliver on the promises made in the copy and that a user should expect to find strategies to improve their conversion rate.

If a landing page doesn’t deliver what a user thought they were getting, they won’t convert. To ensure that a landing page is converting, it is important to review social media posts and search engine descriptions.

20. Localize Your Content

Mobile users are typically on your site to find contact information, learn about your location, get directions, or read reviews. That is why you should optimize your website for local marketing. This includes adding location pages to your website, managing online directory listings, and developing local content.

Consider localizing your content to perform better in local searches to improve your mobile conversion rates. Before I go, I’d like to point out that many of the strategies for increasing your website’s conversion rate can also be applied to mobile CRO.

21. Improve your Page Speed

Page speed is a significant barrier to mobile conversion. This is the amount of time required for your content to appear on the screen. Did you know that 40% of visitors abandon websites that take longer than 3 seconds to load? On mobile, a one-second delay in page response can result in a 7% decrease in conversions.

If your mobile page isn’t converting well, use Google’s PageSpeed tools to assess its speed. This will put your mobile page speed to the test. Images must be smaller and compressed to improve page speed. Furthermore, your website should be responsive and mobile-friendly.

At the End: Keep Customers on Top of Your Priority

We’ve all been consumers at some point in our lives. Take a step back, consider the big picture, put yourself in your customer’s shoes, and consider whether you would buy from your site. We would like to conclude this post with a well-known statement that Always keeps your customers on top of your priority, when your customers will observe it from your side, your reputation will automatically rise.