Brand Advocacy: The Most Valuable Marketing Strategy Today

Brand Advocacy: The Most Valuable Marketing Strategy Today

Brand advocacy is when customers become unofficial representatives of your brand.

They actively promote your brand to their friends, family, and online networks, and they do so with enthusiasm and without any financial incentive from you. This kind of advocacy is incredibly valuable, as it builds trust and credibility for your brand.

Brand advocacy can be created through a number of tactics, such as providing excellent customer service, developing engaging content, and creating a positive online presence. By engaging with customers and providing them with a great experience, you can encourage them to become advocates for your brand.

And building brand advocacy is worth the effort; research shows that advocates are more likely to purchase from you again, recommend your products to others, and continue to do business with you. So how do you go about building brand advocacy? Read on to find out.

What Is Brand Advocacy?

Brand advocacy is the process of building a community of enthusiastic customers who are willing to promote your product or service to their friends and family.

Brand advocates are essential for any business, as they are the ones who are most likely to recommend your product or service to others. They are also more likely to be loyal customers and to make repeat purchases.

Building brand advocacy requires a lot of work and dedication, but it is well worth the effort. Here are some suggestions to get you started:

1. Create compelling content that inspires people to share.

2. Make it easy for customers to share your products or services on social media.

3. Reward customers for referrals.

4. Make a personal connection with your consumers.

5. Stay engaged with your brand advocates and thank them for their support.

Who Are Brand Advocates?

A brand advocate is someone who supports your business or organization and shares their enthusiasm for your brand. They have a strong emotional connection with your brand and are willing to help you spread the word about it.

A brand advocate can be anyone who is willing to do this, including company leadership, employees, customers, friends, family members, co-workers, and other people that you meet online. It is important for companies to find out who their potential brand advocates are so that they can reach out to them when they have something new to promote.

Why Brand Advocacy Is Important

Why Brand Advocacy Is Important

Brand advocacy is one of the most important things a company can build.

Brand advocates are passionate fans of a company or product who are willing to promote it to their friends, family, and social media followers. They are the lifeblood of a company, as they are the ones who are most likely to spread the word about a product or service.

Brand advocates are important because they help create trust and credibility for a company. They are more likely to recommend a product or service if they have a good experience with it, and this can lead to more sales and greater profits.

Building brand advocacy is not easy, but it is worth the effort. There are several things companies can do to encourage their customers to become advocates.

1. Increases brand visibility without spending Money

people often believe in recognition from their friends and family members. when advocate employees and customers to appreciate your product to others. they organically increase brand visibility and generally make more brand advocates.

2. The Internet confuses people they seek a human opinion 

In today’s world internet may be considered a prime source of information but because of so much information bombarding every second on users, they get confused and sometimes also scammed by online fraudsters. So they need a human opinion or a review from a person who already used companies products.

3. Get the attention of news agencies and influencers.

When many people talk about your products and services online, it’s possible that some news agency or a social media influencer might notice this and make content around your product and services which gives free promotion and reach to a wider audience. 

4. More people will learn about your company.

When loyal customers and advocate employees interact with people and tell them about your company it will generate awareness for your product and services and ultimately they educate themselves more by searching online. 

5. Increased customer loyalty.

Brand advocacy helps in increasing customer loyalty. Customers feel more connected with the company if they are involved in its promotion.

6. Increased sales and revenue.

Brand advocacy can lead to increased sales and revenue for the company, as customers become engaged with the brand and spread its message through word of mouth.

7. Enhanced reputation

If customers are satisfied with the products or services offered by the company, they will share their experience on social media, which will help in enhancing the company’s reputation among potential customers.

How to Build Brand Advocacy in four steps 

It starts with creating a great product or service. Once you have that in place, you need to make sure that your customers are happy with it. You can do this by providing excellent customer service and by listening to their feedback. You also need to make sure that your branding is consistent across all platforms. The design of your website, the tone of your marketing materials, and the language you use should all be aligned. This will help to create a cohesive brand identity that your customers will buy into.

Lastly, you have to be present on social media. This is where you can connect with your customers and engage them in dialogs about your brand. Make sure that you respond to comments and questions promptly and that you are always respectful.

Step 1: Identify Your Brand Advocates

  • The first step in building brand advocacy is to identify your brand advocates. These are the people who are already talking about your brand online, whether it’s through social media, online reviews, or word-of-mouth recommendations.
  • To find your brand advocates, start by doing a search on social media. Identify who is discussing your brand and what they are saying. You can also search for your brand name + reviews to find customers who have written reviews about your business.
  • Once you’ve identified a few potential brand advocates, reach out to them and let them know how much you appreciate their support.

Step 2: Make It Easy for Advocates to Share Your Brand

The next step is to make it easy for advocates to share your brand with their friends and followers. There are several approaches to this.

  • create social media share buttons for your website and blog. This will make it easy for advocates to share your content on their social media channels.
  • create short, shareable links for your advocates to use when they’re recommending your brand to others. Short links are easier to remember and share, and they’ll help you track the success of your brand advocacy efforts.
  • create branded hashtags for your advocates to use when they’re talking about your brand online. This will help you track the conversations and see what people are saying about your brand.

Step 3: Provide Incentives for Advocates to Share Your Brand

Once you’ve made it easy for advocates to share your brand, it’s time to provide incentives for them to do so. There are a few ways to do this.

  • Offer discounts or coupons to advocates who share your brand with their friends and followers. This is a great way to thank them for their support and encourage them to continue promoting your brand.
  • Enter advocates into contests or giveaways. This is a great way to show your appreciation for their support and give them the chance to win prizes.
  • Offer exclusive products or services to advocates. This is a great way to show your appreciation for their support and give them access to exclusive products or services that they can’t get anywhere else.

Step 4: Show Your Appreciation for Advocates

The final step is to show your appreciation for your advocates. There are several methods for doing this.

  • Send them thank-you notes or cards. This is a great way to show your appreciation for their support and let them know how much you value their help.
  • Give them shout-outs on social media. This is a great way to show your appreciation for their support and give them some exposure to your social media followers.
  • Give them special treatment. This could include giving them early access to new products or services, inviting them to exclusive events, or offering them VIP customer service.

Building brand advocacy doesn’t have to be complicated. By following these four steps, you can start building a community of loyal advocates who will help you grow your business

What Are Some Benefits of Brand Advocacy?

  1. When people talk about brand advocacy, they are referring to the positive actions and words of customers and fans who are willing to go the extra mile to promote a company or product.
  1. There are a lot of benefits to having a strong advocate base. For one, brand advocates are more likely to convert their friends and family into customers. They are also more likely to be vocal about their positive experiences with a company, which can help attract new customers.
  1. Brand advocacy is also valuable because it helps create trust and credibility for a company. When people see that others are happy with a product or service, they are more likely to give it a try. And, as we all know, word-of-mouth is one of the best forms of marketing.
  1. One of the benefits of brand advocacy is that it helps build stronger customer relationships, increases customer loyalty, improves customer retention rates, and drives more sales.
  1. Branding is among the most crucial elements of the company. A strong and well-known brand can give a company an edge in the marketplace and make it more difficult for competitors to overtake.
  1.  A well-known, high-quality brand can increase sales, improve customer loyalty, and attract new customers. In addition, a strong brand can make it difficult for competitors to catch up.

How Can Brand Advocacy Improve Your Business?

Brand advocacy is all about getting your customers to talk about your company and its products or services in a positive light. When your customers are happy with your products and services, they’ll be more than happy to recommend you to their friends and family.

So Brand advocacy force you to build a good product and provide excellent services. Brand Advocacy can create a healthy competitive spirit that leads you to outperform your competitors. And finally, brand advocacy will make your employees loyal to the company and they will work harder and longer for the company. 

There are a number of ways to build brand advocacy, but the most important thing is to make sure that you deliver a great product or service. Make sure your customers are happy with what they receive and then give them the tools they need to promote you online.

Over The Top-

OTT is a full-service brand advocacy company that provides the best brand advocacy services. OTT’s strategic approach to brand advocacy is grounded in the research and understanding of the businesses it serves. OTT has a team of experienced and expert marketers that understands every aspect of Building brand advocacy.

Whether you are a small business or a Fortune 500 company, OTT has the expertise to help you create a strong, sustainable brand identity. The OTT team understands that brands are more than just products and services. The OTT team has an in-depth understanding of your organization’s culture, mission, and vision. OTT partners with clients to build trust and long-term relations. 


As a business, it’s important to know what brand advocacy is and how to encourage it. Advocates are key to the success of your company, and there are many things you can do to cultivate a strong base of supporters. When it comes to brand advocacy, there’s no one-size-fits-all approach. What is effective for one firm may not be effective for another.

Building a strong base of brand advocates is crucial for the success of any business. By cultivating a passionate community of supporters, you can increase awareness of your brand and drive more sales. Remember to stay engaged with your advocates and show them that you appreciate their support.