What is

Brand Management?

Brand management is everything you do to shape how your business is perceived by consumers.


What are people saying about you on Facebook or LinkedIn?


Are they leaving positive reviews on Yelp or Google My Business?


How is your business perceived by consumers and the media? Is your image good or bad?


Brand management requires you to actively monitor all these areas — especially if your business has multiple locations or a national market.


Otherwise, you risk becoming a brand victim.

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Why is brand management important?
The quality of your brand is just as important as the quality of your product or service. Because consumer perception shapes buying reality.

For example, 89% of consumers believe that service and product reviews online are a reliable way to judge a business. And 80% of consumers have admitted to not buying an item because of a bad review.

But here’s the good news: a research found that 85% of people would likely purchase a product or service if other customers gave it good reviews.

That means a business like yours may have millions of dollars to gain or lose when it comes to SEO.

We’ve increased traffic for enterprise clients with websites from 335 to 12,700 pages in size. We can do the same for you.
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What Will It Take You To Rank Higher?
What SEO Opportunities Are You Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.

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How Does Brand Management Work?
Brand management, done right, can differentiate your business from competitors, build your credibility, and attract more ideal customers. It includes:
  • Managing reviews of your business online

  • Optimizing the design and feel of your website

  • Managing your social media channels

  • Maximizing your advertising ROI on Google AdWords

  • And more

For example, our team creates a custom list of keywords for you. Then we monitor relevant websites 24/7 for any negative mentions about your business and your brand.

We spot trouble immediately because our data comes from a live feed. Any negative mentions of you online — on social media, a blog, a website — we will find it fast.

Meaning we can get ahead of the problem fast.

Just a few years ago, if one person was unhappy with you, they could only tell a few dozen people. Now, they can tell the whole country in 10 minutes.

And once a negative story about your brand is out there, it stays there. Unless you take action.

Bottom line: One dollar of brand management can be worth $1,000 of repair. Or more.

How Does Brand Management Work?

If your brand has already been attacked online, there is still hope.


With our help, you can recover and clean everything up.


But dealing with negative reviews is a much bigger problem than monitoring a handful of “blacklist” websites like Rip-offReport.com or Complaint.com. Because bad reviews can spread like wildfire. We’ve seen them appear on up to 35 sites in a matter of hours.


How does it happen? Bad reviews and complaints can multiply thanks to “duplicator” software that literally copies and pastes reviews from a web site to another. They reproduce like rabbits.


Those “duplicator websites” exist solely to get traffic so they can run ads. The fact that they’re also destroying your reputation means nothing to them. That’s the harsh reality.


This reality was lived by one Real Estate agent not long ago.


Someone made a really bad review of him, making outrageous claims. It was an anonymous post, and the agent could not recall any customer that went through the ordeal described in that review. He didn’t think much of it, but he later regretted it. The piece was picked up by one aggregator and it went viral within days.


He started receiving calls from friends and colleagues, and after a power struggle in his agency, negative stories came out in the press. The state licensing board got involved. They issued a restraining order that prevented him from selling any real estate for 60 days. However, after a thorough investigation, no wrongdoing was found, so they reinstated his license.


By then, however, it was too late.


Numerous real estate sales bloggers picked up the story and ran with it. About 65% of all search results for his name on the first 3 pages in Google were negative. His sales plunged.


That´s when he contacted us for help. Our damage control team worked really hard to clean his name.


We didn’t “push down” negative reviews of him in Google — that would be unethical and could have led to his website being banned.


Instead, we systematically created and promoted positive content about him online.


Within 9 months, every negative review but one was gone from the first 3 pages of Google search results. His brand was repaired. And he now has a very successful business again.


That’s just one example of how brand management, if done right, can grow and protect your business. Especially if you have more than one location or your market is nationwide.


One last thing: Google modifies its rules for search every week. So, if you’re serious about managing your brand online, you probably don’t have the time or expertise to stay atop all those changes.


That’s why it makes sense to partner with a team of professional reputation managers and SEO experts.

, Brand Management, Over The Top SEO
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How We Do It: Team + Tools + Tactics

There are 3 reasons why clients love our brand management service:

  • As Certified Google Partners, we play by the rules online. We give Google and other search engines exactly the kind of content they want. To build and protect your brand online. Without fear of getting your site banned with “black hat” methods that Google frowns upon. (And if you found us doing a Google search, you’ve proven for yourself that our branding methods work.)

  • Second, we research your business and customers. Because brand management is about more than brand, it’s about people — your customers. WHO are they? WHERE are they? WHAT do they want? We take the time to analyze all of this. To make sure your brand attracts more of your ideal customers. Otherwise, you’re wasting your time and money.

  • Third, we’re a team of marketers around the world. Nobody else has our processes because we build them in-house. That means you get a unique advantage working with us, not the same “off-the-shelf” tools everyone else uses. And because we’re worldwide, the sun never sets on our work day. While you’re sleeping, we’re working hard for our partners.

Do You Want To Know What
it Will Take You To Rank Higher?

See If Your Business Qualifies To Work With OTT.

See If Your Business Qualifies

Some of Our Clients

Join clients who enjoy 96% satisfaction

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    After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about Over The Top SEO while researching the best link building companies on google, and found myself stumbling across their website. I was introduced to the founder, Guy Sheetrit, by one of his employees, and could immediately tell my experience would be different. Guy seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.

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    Over The Top SEO chose a great name, because their results really are over the top. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!

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    I was the one to locate Over the top SEO for my University and I am happy I did it. These guys are no joke, they know what they are doing from A to Z. no games, no time wasting. purely professional.

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    We are a fairly big company in the auto parts industry and Over The Top SEO helped us grow A LOT in the past 2 years. we would gladly recommend them anytime, anywhere.

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    This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Guy and his team of professionals, and we are not going anywhere.

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    We were very surprised by the way Guy, Greg, Paul and the team at Over the top SEO works, its the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with OTT for more than 9 months now and we are very happy with them, they are the only company that provided us with raw results constantly.

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    It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into Over The Top SEO, even though we are a dutch company they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!

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    Really Enjoyed my experience and will continue working with Over The Top SEO in the future. Much love.

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It Will take for you to rank higher?

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