Brand management is everything you do to shape how your business is perceived by consumers.
What are people saying about you on Facebook or LinkedIn?
Are they leaving positive reviews on Yelp or Google My Business?
How is your business perceived by consumers and the media? Is your image good or bad?
Brand management requires you to actively monitor all these areas — especially if your business has multiple locations or a national market.
Otherwise, you risk becoming a brand victim.
Managing reviews of your business online
Optimizing the design and feel of your website
Managing your social media channels
Maximizing your advertising ROI on Google AdWords
If your brand has already been attacked online, there is still hope.
With our help, you can recover and clean everything up.
But dealing with negative reviews is a much bigger problem than monitoring a handful of “blacklist” websites like Rip-offReport.com or Complaint.com. Because bad reviews can spread like wildfire. We’ve seen them appear on up to 35 sites in a matter of hours.
How does it happen? Bad reviews and complaints can multiply thanks to “duplicator” software that literally copies and pastes reviews from a web site to another. They reproduce like rabbits.
Those “duplicator websites” exist solely to get traffic so they can run ads. The fact that they’re also destroying your reputation means nothing to them. That’s the harsh reality.
This reality was lived by one Real Estate agent not long ago.
Someone made a really bad review of him, making outrageous claims. It was an anonymous post, and the agent could not recall any customer that went through the ordeal described in that review. He didn’t think much of it, but he later regretted it. The piece was picked up by one aggregator and it went viral within days.
He started receiving calls from friends and colleagues, and after a power struggle in his agency, negative stories came out in the press. The state licensing board got involved. They issued a restraining order that prevented him from selling any real estate for 60 days. However, after a thorough investigation, no wrongdoing was found, so they reinstated his license.
By then, however, it was too late.
Numerous real estate sales bloggers picked up the story and ran with it. About 65% of all search results for his name on the first 3 pages in Google were negative. His sales plunged.
That´s when he contacted us for help. Our damage control team worked really hard to clean his name.
We didn’t “push down” negative reviews of him in Google — that would be unethical and could have led to his website being banned.
Instead, we systematically created and promoted positive content about him online.
Within 9 months, every negative review but one was gone from the first 3 pages of Google search results. His brand was repaired. And he now has a very successful business again.
That’s just one example of how brand management, if done right, can grow and protect your business. Especially if you have more than one location or your market is nationwide.
One last thing: Google modifies its rules for search every week. So, if you’re serious about managing your brand online, you probably don’t have the time or expertise to stay atop all those changes.
That’s why it makes sense to partner with a team of professional reputation managers and SEO experts.
There are 3 reasons why clients love our brand management service:
As Certified Google Partners, we play by the rules online. We give Google and other search engines exactly the kind of content they want. To build and protect your brand online. Without fear of getting your site banned with “black hat” methods that Google frowns upon. (And if you found us doing a Google search, you’ve proven for yourself that our branding methods work.)
Second, we research your business and customers. Because brand management is about more than brand, it’s about people — your customers. WHO are they? WHERE are they? WHAT do they want? We take the time to analyze all of this. To make sure your brand attracts more of your ideal customers. Otherwise, you’re wasting your time and money.
Third, we’re a team of marketers around the world. Nobody else has our processes because we build them in-house. That means you get a unique advantage working with us, not the same “off-the-shelf” tools everyone else uses. And because we’re worldwide, the sun never sets on our work day. While you’re sleeping, we’re working hard for our partners.
See If Your Business Qualifies To Work With OTT.
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