CARPET CLEANER MARKETING
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Carpet Cleaner Marketing
When marketing your carpet cleaning business today, you have more options than ever before. Multiple channels and diverse strategies can help you connect with your target audience in many ways to help grow your business. However, creating and implementing an effective marketing plan on your own can be challenging, which is why you should choose to work with carpet cleaning marketing professionals, like those at Over The Top SEO, who can help you achieve your business goals efficiently and effectively. Being an expert in carpet cleaning means you are probably not also an expert in web design, advertising, SEO, social media management, content marketing, or branding. If you are, then you are a rare breed. If you are not, then working with professional carpet cleaner marketers is the right choice for you, and Over The Top SEO has years of experience supporting businesses just like yours to expand in your local area.
There are a few areas of focus that will really benefit your carpet cleaning business. By investing marketing dollars in creating a great website that is SEO-friendly while also embracing multiple advertising channels, including video marketing, pay-per-click ads, remarketing, local search marketing, and much more, new customers will find you easily, and your carpet cleaners will be busier than ever before.
SEO and A Great Website
Not all websites are created equally, and since your website is often the first introduction potential customers have to your carpet cleaning business, you want to make sure you make a great first impression. Customers today want a full-service website that tells them all about your business and is built to maximize the user experience (UX). Can customers book an appointment with you online? Does your website include helpful information about your services as well as tips to help customers take better care of their floors at home? Is your website built to maximize search engine results when customers try to find you online? Designing and maintaining an effective carpet cleaner website is what we at Over The Top SEO do best, and we are here to create your site today.
Your website is key to attracting and motivating potential clients for the range of services you offer. Whether you already have a site that just needs to be updated or need a whole new site built, Over The Top SEO can assist you. Our team of web developers and coders will maximize your conversion rate for website visits, which means more clients for your carpet cleaning business. We built our business on helping others maximize the keywords that will generate new carpet cleaning clients. We will assist you to generate more leads for your carpet cleaning business using our extensive knowledge of website visitor behavior.
Have you ever Googled something, clicked on a search result and then asked yourself why that website was ranked so much higher than yours? I mean, your website is way better, right? That is exactly why you need to maximize the SEO on your website, as well as your offsite efforts and have the right social proof to go along with it.
Social proof is reviews and testimonials from past and current clients. By having this social proof on your website, it shows potential customers that other local people in the community know, like and trust you and that you are better than any competitors that may be out there. Social proof will help you to not just get new clients, but to also get more referrals.
If you are good at what you do, you will exceed your client’s expectations. By doing this, they will think you are the best at what you do. Now they are going to tell their friends, family, and coworkers about you because you are so much better.
For example, say that you are hungry and want to go to a nice restaurant. So you go out and find two restaurants that serve the same style of food and are next door to each other. The first restaurant has three people in it and is essentially empty. The other restaurant that is right next door and the same type of food is completely full and has a 60-minute wait to get a table. Which restaurant are you going to go to? The one with no people in it or the one that has half the town waiting to get in?
That is exactly what social proof is to your carpet cleaning business. When you have no reviews and testimonials on your website, you are simply trying to sell people who visit why you know how to use a vacuum. But when you have 15 local residents giving you a phenomenal review on your website and a quick video from them of how much better you are than anyone else in town, that is some powerful stuff. While testimonials do not help with any SEO, they will help with converting people after they find your website from other SEO strategies.
Potential new customers can find you easily when your website maximizes search engine results. Over The Top SEO can help you achieve first-page visibility using a variety of carpet cleaning search terms, including local keywords, and using the very latest in SEO techniques. Our experts will maximize your website’s ability to produce organic search engine traffic and potential client leads. Contact us today to learn more about what we can do for your website.
Video marketing is a great way to boost your carpet cleaner online lead generation. One effective video ad can be very effective at directing new clients to your business. While most small businesses and service contractors, like carpet cleaners, overlook video, it is one we highly recommend to our clients. Video ads are a great way to communicate with your potential clients quickly and visually, which are the two qualities that work best with online audiences today. Whether you embed the video on your carpet cleaning business’s homepage, share it through social media channels, optimize it for search on YouTube, or use it to create paid advertising online, your business will really benefit from video marketing techniques.
Not only can video ads help you to reach more potential clients, but it can also help you to boost your websites SEO as well. When you create a video and upload it to a video site such as YouTube or Vimeo, you can then link it back to your website or blog, which will give your website a backlink.
A backlink is something that links back to your website and tells search engines that your website is important. So the more backlinks that you have to your blog and website, the more relevant that those search engines will find your website and blog. Now unless you’ve been living under a rock for the past several years, you know that Google is the biggest search engine and that they own YouTube. That being said, it may make a little sense that Google, the biggest search engine on the planet, might rank their own videos on YouTube a little higher.
That is why it makes sense to create a video of some kind that is packed full of content. For example, some carpet cleaning tips that only professionals know. You then upload this video to YouTube. When you do this part correctly, it will also help to rank your video higher on YouTube, thus ranking it higher on Google. But first things first; now you link this video to a blog post on your website. You just got a backlink from an authority site, YouTube. That is going to help boost your website up the search rankings. While it may sound confusing at first, it actually is pretty simple. However, it does take a lot of time and is definitely easier to hire a professional to do this for you so that you can focus on doing what you do best, carpet cleaning.
The team at Over The Top SEO can assist you in creating short and longer videos for your carpet cleaning service that will capture the clients you have been seeking. We will optimize it for search on all platforms, we can ensure it works well across desktop and mobile devices, and we’ll provide you with the best insights as to how to utilize YouTube ads and social media campaigns. Learn more about how Over The Top SEO can assist your video marketing efforts by contacting us today.
PPC and Remarketing Advertising
Marketing isn’t just advertising, but ads play an important role in any carpet cleaning marketing plan. Creating effective ads that will reach your target audience can be tricky in today’s diverse media landscape. Getting help from professionals who know all the tricks of the advertising trade can be useful for small business owners.
Over The Top SEO is here to help you create pay-per-click (PPC) ads, optimize your local Google listing, and update your SEO to take advantage of local business opportunities. We can also support you remarketing ads, which target those who have previously visited your company’s website.
82% of carpet cleaners service a 50-mile area. Is your business taking advantage of local search keywords to bring in new customers from your target zone? We can help with that. Until your website starts producing the organic search results you want, PPC advertising can be an effective way to ensure your carpet cleaning ads are featured in search engine results. PPC ads give you maximum control over content delivery and placement in the search results, and we’ll help you get the most bang for your advertising dollar with this strategy. Over The Top SEO’s team can help you craft the right PPC and remarketing ads to connect clients in your area with your carpet cleaning business. Contact us today to learn more about how we can help.
Carpet Cleaner Marketing
While any business can try a scattershot of marketing strategies and hope that something works, smart carpet cleaner business owners know an organized, thought-out plan will not only yield better results, you will also be able to see more clearly where your marketing dollars are working (and where they are not). Utilizing the right strategies for your market can mean big differences in how many new leads you generate each week. Learn from other carpet cleaner marketers to select the right strategies for your business to create a comprehensive marketing plan.
Develop a Great Website with Helpful Content
The landscape of search engine optimization (SEO) is continuing to evolve, and it takes years of experience to really master SEO techniques. Even in the past few years, much as changed in how Google, Bing, and other search engines conduct internet searches. Few marketing strategies can bring new clients to your carpet cleaning business faster or more profitably than ranking well in the search engines. As such, your website must be designed with SEO in mind. When a site is SEO-mindful, it will get more traffic, which can translate into more clients for your carpet cleaners.
Your website should also tell clients why they should trust you with their business. Provide them with content that shows your expertise in cleaning as well as any other services you may provide. Include videos, a blog, infographics, and other content that can increase your credibility and show your professionalism working in other people’s homes.
Be sure you optimize your Google My Business page, which connects your business to Google Maps and increases the likelihood your business will appear in local searches. By spending time optimizing your descriptions, including keywords, you are more likely to attract customer reviews, which also increases your ranking. By focusing on your website’s design, SEO, and content, you can quickly find your carpet cleaner business ranking high in organic searches.
While not part of SEO, once your website is ranking and you have a steady flow of new prospects visiting your site, you may want to consider getting some sort of opt-in. An opt-in is something that you give away for free (for example, an ebook full of carpet cleaning tips and tricks, a discount on your services, a funny cat video, or anything), and in exchange, they have to give you their email for it. This is called creating an email list.
An email list is something that every business should be building. It can consist of past and current clients, potential clients you find from giving away that cat video, or anybody who is interested in your carpet cleaning services.
Why is this important? It essentially if giving you a list of people who have either done business with you or are looking for services just like yours. So now you can email them some quality content that they can use on their own 2-3x’s per week, and then when you have a special promotion or a sale or whatever, you can send that to them too. Since you’ve been sending them tips on how to take care of their carpets, they know, like and trust you. This means that they are more likely to utilize your services.
And since you’re awesome at what you do, they are now hooked on your carpet cleaning company and will continue to use you for years to come. You just got a new client who you can get a raving testimonial from and put on your website (remember that social proof thing). And this is all because you gave away a free ebook about 5 tips to keep your carpets clean in winter.
Understand your Unique Value Proposition
When a potential client visits your carpet cleaning website’s homepage, they need to learn quickly what makes your business stand out from all the rest. Your Unique Value Proposition (UVP) tells customers why they need to call you now instead of waiting, how you can help solve their problem, what makes your business unique among the competition.
Many times, customers don’t actually know what they want when they begin looking for a service provider such as a carpet cleaner. They have vague notions about getting help, but they are often not aware of all the possible services available to them. When they land on your homepage, your website should help them make a better decision about what they truly want or need and why yours is the best company to help them with that.
Highlight what makes your carpet cleaning service unique. Tell them how you will save them time and money. Show them how your expertise will ensure a cleaner, healthier home for their family. Show them services they may not realize were offered and how these can help them solve a problem. Without this kind of targeted messaging, you’ll likely have many people visit your website but never follow through with a phone call or appointment. Convert more leads into sales by understanding your UVP and making sure it’s a focus on your homepage.
When someone visits your website but does not book a service, you want to be sure you entice them to follow through with their initial inquiry. Remarketing ads are a great way to accomplish this. Remarketing directs specific ads at those who have already come to your website or practice and can increase retention of current customers as well as land new ones. Remarketing is available through many channels. Facebook remarketing ads are inexpensive and targeted ways to drive more traffic to your carpet cleaning business. Remarketing ads are a great way to offer incentives, such as discounts or special offers, to those who have previously found your business online or previously used your services.
While remarketing can get very expensive very quickly, when done correctly, it can be extremely cost efficient and extremely effective. How remarketing works, is that when somebody comes to your website, it will download a cookie onto their computer or whatever device they are on. This cookie that is on their device then re-shows your ad or website, no matter where they go online. If they are online, they will see your ad again.
Studies have shown that remarketing results in a 30% increase in sales. This is huge. That means if you have a sale rate of 20% from the people who go to your website, 30% of the people who don’t buy from you initially, will. Imagine how much your business will grow once you correctly get remarketing going for your business.
As awesome as it sounds, it is not quite that easy. There are many different ‘wheels in motion’ if you will, and this is one of the things that is best left to a professional. Over The Top SEO is able to take your online presence to the next level by utilizing remarketing. We do the research, set up the ads and make sure that you only get carpet cleaning potential clients that will see your page. When remarketing is done incorrectly, you will waste a lot of money and get people who have no interest in your carpet cleaning service to your website. That is not what Over The Top SEO wants for you. We will get you only the highest quality of lead that is actually interested in your services.
Embrace Email and Social Media Marketing
Email marketing is a long-standing and effective way to generate new leads as well as support the retention of current customers. There are many automated email services today that can help you with these endeavors, and email campaigns are an inexpensive way to increase your sales. You can create different email messages for various subgroups, including people who are expressing interest for the first time, those looking for a niche or unusual service, those who have booked your services in the past, and those who have visited your website multiple times but never booked an appointment. Email campaigns are also a good way to give different promotions or discounts to different types of customers, so you can customize your motivation strategies.
Emails have been shown to increase customer retention, so your carpet cleaning business can benefit from repeat customers. Sending newsletters with helpful carpet or floor-care tips is often just the reminder people need to have their floors regularly maintained. These also show past customers you care about their business.
As much as many business owners would like to ignore social media, it is a necessary marketing tool in today’s world. Many channels, especially Facebook, offer a variety of advertising tactics to draw in customers to your business. Because they collect so much data on their users, you are better able to target ads to people who are most likely to book the services of a carpet cleaner in your area, including those who have recently moved, interior designers, and parents with young children.
If you maintain an active presence on social media, offering helpful information about floor care, new products, and design trends, this will increase the visibility of your brand as well as support your credibility in your market. While these efforts can be time-consuming, they do help generate new and continuing leads. Hiring support for social media may be worth it if you do not have time to engage in these efforts as a business owner.
Cultivate Great Reviews
There are two main ways people find new service providers, such as carpet cleaning services. The first is through internet research and the second is by referral.
Many people will ask friends or family for recommendations when looking for services such as carpet cleaning, and nearly everyone will read online reviews of your carpet cleaners before booking your services. It is therefore important to cultivate great online reviews for your carpet cleaning business.
First, be sure you have claimed your business on Yelp and Google, keeping all information for your carpet cleaning business up to date. Check your reviews on these and other channels often to be sure they are accurate and to reach out when problems are reported in reviews.
In your email campaigns and through social media, encourage customers to review your services on various platforms, and you can even provide them with step-by-step instructions on how to do this. Because most customers today trust online reviews, it’s important to be aware of what people are saying about you online and to encourage your satisfied customers to review you.
Carpet Cleaning Marketing
When you select a marketing partner who has expertise in multiple marketing strategies, you are likely to have a marketing plan that will accomplish your business goals. The professional team of experts at Over The Top SEO have the knowledge and skills you need to utilize all of these strategies and more to their maximum potential. Contact us today for a free website analysis and to learn more about how our marketing solutions can help grow your carpet cleaning business. Let us help you find those new customers and stand out in the carpet cleaner market today. Call us now.
Some of our clients
Why don’t you see more websites?
Because over 98% of our clients request confidentiality. You would, too, if your site suddenly ranked higher than your competitors and you started getting their customers! That’s why we respect our clients’ wishes.
But we’d be happy to show you specific SEO case studies based on your industry. That way, you can decide for yourself …
What to do now?
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