The landscape of search engine optimization (SEO) is continuing to evolve, and it takes years of experience to really master SEO techniques. Even in the past few years, much as changed in how Google, Bing, and other search engines conduct internet searches. Few marketing strategies can bring new clients to your carpet cleaning business faster or more profitably than ranking well in the search engines. As such, your website must be designed with SEO in mind. When a site is SEO-mindful, it will get more traffic, which can translate into more clients for your carpet cleaners.
Your website should also tell clients why they should trust you with their business. Provide them with content that shows your expertise in cleaning as well as any other services you may provide. Include videos, a blog, infographics, and other content that can increase your credibility and show your professionalism working in other people’s homes.
Be sure you optimize your Google My Business page, which connects your business to Google Maps and increases the likelihood your business will appear in local searches. By spending time optimizing your descriptions, including keywords, you are more likely to attract customer reviews, which also increases your ranking. By focusing on your website’s design, SEO, and content, you can quickly find your carpet cleaner business ranking high in organic searches.
While not part of SEO, once your website is ranking and you have a steady flow of new prospects visiting your site, you may want to consider getting some sort of opt-in. An opt-in is something that you give away for free (for example, an ebook full of carpet cleaning tips and tricks, a discount on your services, a funny cat video, or anything), and in exchange, they have to give you their email for it. This is called creating an email list.
An email list is something that every business should be building. It can consist of past and current clients, potential clients you find from giving away that cat video, or anybody who is interested in your carpet cleaning services.
Why is this important? It essentially if giving you a list of people who have either done business with you or are looking for services just like yours. So now you can email them some quality content that they can use on their own 2-3x’s per week, and then when you have a special promotion or a sale or whatever, you can send that to them too. Since you’ve been sending them tips on how to take care of their carpets, they know, like and trust you. This means that they are more likely to utilize your services.
And since you’re awesome at what you do, they are now hooked on your carpet cleaning company and will continue to use you for years to come. You just got a new client who you can get a raving testimonial from and put on your website (remember that social proof thing). And this is all because you gave away a free ebook about 5 tips to keep your carpets clean in winter.