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5 tips to use hashtags   We are living in the 21st century where our lives are dominated by technology. However the field of IT is constantly changing, where new and innovative models of marketing and brand communications are persistently being evolved. Today, we cannot imagine our lives without technology. One of the most significant features of IT is the...

March 21, 2015 , ,

Search Engine Optimization is one of the most essential tools of improving your website rankings. Ever since the first major algorithmic change in Google’s search engine rankings called Panda, back in 2011, the field of SEO has changed dramatically. What was considered an industry-standard is now completely useless. Google has kept on continuing improving its algorithms. Hence, over the last...

Gone were the days when social media was used as a platform for sharing content. With over 1 billion+ user base and 850+ million active users, the brains behind Facebook proved just how well they can use this database of ever-growing community for business advertisements and promotions. Just recently, Mark Zuckerberg announced 2+ million businesses advertising through Facebook and with...

March 17, 2015 ,

Myths Surrounding SEO? Search Engine Optimization (SEO) is one of the most imperative marketing practices that a business needs to do in the digital world of marketing. What was once considered industry practice, has now been completely shunned with the algorithmic changes to Google. However, just like many other fields, SEO has myths attached to it, which have confused many...