MOST EFFECTIVE CHIROPRACTIC MARKETING COMPANY
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What is Chiropractic Marketing?
As a chiropractor, it’s your job to focus on your patients and their unique needs. But how do you get those clients in the door, to begin with? Where do you look for them and how do you make sure they pick YOU over anyone else? In a competitive industry in an ever-changing digital world, efficiently marketing your chiropractic practice is vital to the success of your business!
Your potential clients are searching for chiropractors using a variety of search engines, search terms, and devices. Though marketing agencies like to tempt you with ‘quick fixes,’ there’s no universal method to make sure you end up at the top of the search results. A comprehensive, customized approach tailored to your chiropractic practice is the only way to guarantee significant results. There’s no one-size-fits-all recipe for success here – what you need is an action plan tailored specifically for you!
If you don’t invest in chiropractic marketing, you’ll continuously lose potential clients to your competitors – that’s an expensive oversight! Identify more patients to serve and get them in the door by efficiently harnessing the power of chiropractic marketing!
Why do you need professional help?
There’s a lot to consider when you dive into the digital marketing world. For example, SEO – or search engine optimization – is a way to get your website ranked higher on search engines like Google, Yahoo, and Bing. The idea is that when a person has a problem and searcher online for a solution – they find YOU instead of your competitors! It might be tempting to tackle this problem on your own, but you just don’t have the time! Even though you may THINK you’re saving money when deciding to do in on your own versus working with someone – what you’re actually doing is both wasting valuable time that you could be spending somewhere else where your efforts are greatly beneficial AND you’re LOSING money because you’re not getting results like what a professional would get you! (Not to mention all the frustration with not being able to get things to work, feeling overwhelmed with an entirely new to you field which is constantly changing and being bombarded with “quick fix” solutions that are completely outdated!) There’s a lot of misinformation out there to sift through, and on top of that, search engines like Google are constantly updating their processes that impact SEO!
The only way to efficiently bring your website to the top of the search results list is to partner with an educated, up-to-date team that is continually exploring and redefining what works best. And that’s what we’re all about! We don’t believe in a one-size-fits-all solution because the world of SEO is always changing. Instead, we take the time to research and explore new answers to ensure that we’re offering you the most successful, results-driven services.
On top of that, it can hurt your business if you get SEO wrong. Google has some strict processes and terms in place that can do severe damage to your search performance if you step on the wrong ‘landmine.’ Already dealing with the aftermath of a wrist-slap from Google? Don’t worry – we can help fix that, too.
It primarily comes down to time and expertise. Your niche is chiropractic care, and digital marketing is ours. Spend time focusing on your patients and let us identify the best strategies to bring those clients to you.
What services are most useful for chiropractic marketing?
As powerful as it can be, SEO is only one part of the picture. Sure, we can get the job done and optimize your website’s search performance – it’s vital to make sure you’re ranking high up in those search results! But you’ll also see significant results if you take a holistic approach to your marketing plan, just like your patients see significant results when they use a holistic approach to their health.
The internal design of your website has a substantial impact on how it performs in searches. Google takes every little detail into consideration from your page layouts, to your headings, to the speed at which your website loads. The rationale behind this is that they want to show people only things that they will like. If your website has been loading slowly the past few months and people have been clicking off of it – Google’s train of thought is that the next person searching for chiropractic care won’t like YOUR website, so they’ll show someone else’s before yours! That’s why we offer On Page Optimization and WordPress Website Design to ensure your website meets all of Google’s requirements, inside and out. Taking care of these two items practically guarantees more traffic to your site!
Although it’s an important marketing tool, a direct search for your services isn’t the only way to introduce new patients to your practice. Nearly 87% of your customers are utilizing Facebook, Twitter, LinkedIn, and other social media outlets. But social media accounts are similar to websites – they’re only valid when they’re optimized! We offer Social Media Management to help identify which specific outlets are right for your chiropractic practice, and then we ensure that those accounts are set up just right, so new people can not only find you easily but also be interested in becoming your patients!
Because your patients are almost always online, the value of pay-per-click advertising cannot be understated. Seeing a targeted ad can immediately inspire a new client to take action and call you when they might not have otherwise searched for your services on their own. That said, PPC can be a tremendous waste of money if you get it wrong! Our Google-certified experts in AdWords can help you boost your profits and target new clients, while also eliminating any wasted time and expense in your current PPC approach!
Even with a Google-friendly website and a robust social media and advertising plan, one single negative review can destroy your chiropractic reputation. We’ve seen it before, and we bet you’ve heard some horror stories, too! That’s why we offer Reputation Management, strategies that play into your SEO and prevent a major incident before it occurs. Don’t wait until it’s too late! Now is the time to guarantee your practice is always a trusted, valued member of your local business community, no matter what.
In today’s world, your online marketing opportunities are almost unlimited. That’s why we don’t limit ourselves to one particular service, or a one-size-fits-all approach. In addition to the services above, we also offer Local Business SEO, Mobile Website Design to capture all of the smartphone and tablet users, Content Management, Custom Marketing Campaigns, Website Audits, Email Marketing, Graphic Design, Logo Design, and more! Our goal is to meet the unique marketing needs of your chiropractic practice, whatever they may be, and to market your business so effectively that we generate significant results. 97% of our clients stay with us and never leave, so we must be doing something right!
It’s time to invest in the future of your practice – you can’t afford to put it off! Ready to learn more? Keep reading for a FREE chiropractic marketing guide, explicitly tailored to chiropractors and your unique marketing needs. You can also contact our professional team right away to get started!
Marketing represents a broad spectrum of opportunities to communicate your message and invite people in to participate. Don’t be afraid to develop your unique ideas for marketing strategies! As a starting point, here are a few ways to engage new customers and grow a reliable brand reputation.
Make a good first and second impression
Your website, office team, and first visit will define your new patient’s experience. To help newbies feel welcome, make sure your site is user-friendly and inviting. Consider adding a video tour of your office, or video introductions for your team members. Many of your first-time website visitors will be accessing your site on a mobile device, so definitely make sure your website is designed to be mobile responsive, guaranteeing a positive experience for users across all platforms. The goal is to make sure the person visiting your site has a seamless and frictionless experience and is so happy with what they just saw that they want to become patients of yours!
A new patient’s first visit is just as important as the digital experience. Make sure your office team is trained to be hospitable for all incoming patients and find small ways to help those first-timers feel welcome. One option is to offer New Patient Dinners, where you periodically host your newest clients to join you for a group meal. This is a fantastic opportunity to discuss holistic wellness, dig into the benefits of chiropractic care, and establish a relational connection with your customers.
Reward your clients
Everybody loves to feel appreciated! Loyalty programs allow you to demonstrate how much you value your patients, providing valuable incentives for return visits. Consider offering a free session after a certain number of visits, or perhaps a massage treatment. The same concept can be applied to new patients — referral programs allow you to simultaneously reward your existing clients, while also earning new business. For example, you could give the new client and referring client one free adjustment each for their participation in the referral program. Regardless of the method, you choose, providing some incentive for your new and existing clients is a great way to remind them that they are valued and to keep them coming back for your services.
Stay in touch
There are a variety of different outlets you can use to keep your active and inactive patients engaged. A combination of newsletters, email campaigns, and social media updates is a great way to engage your client base and consistently remind them that you’re doing great work, regardless of whether or not they’re coming in for regular adjustments. Not sure what information to share? The sky’s the limit! Use these updates to provide details for upcoming events, share wellness tips, celebrate patient stories, share one of your favorite healthy recipes, link to a new study about the benefits of chiropractic care, or simply invite them back in for another visit. The idea is to give more than you ask for. At the very least, these communications will remind your clients that you are there for them, and the consistent messaging will put your practice at the forefront of their minds for potential referrals or future needs!
As a chiropractor, you have a lot of expertise to offer your local community! In addition to joining your local Chamber of Commerce and networking with other professionals, identify a few creative opportunities to educate the members of your community! Perhaps you could visit a local school, provide brief massage treatments for the teachers, and lead a seminar about the benefits of chiropractic adjustments for teachers. Your practice could rent a booth at a community festival, hand out some freebies, and offer some free minor adjustments. You know your field and work better than anyone, so try and come up with your own unique ways to get involved! However you participate, you will be providing a meaningful service to your community and educating your neighbors, while also increasing your practice’s visibility in the local area.
Share your knowledge
Chiropractic care is a niche area of wellness, so put your expertise to good use. There are many ways to share your experience, including ebooks, traditional books, and instructional videos. By sharing your expertise, you’re able to demonstrate the depth of your knowledge, increase the credibility of your practice, and identify new patients that might benefit from your services! Another huge benefit of this is simply helping people! Your insights can indirectly help people across the world or down the street! A simple video of you giving advice could go a long way! On top of that, the process of communicating what you know in new ways is a great learning opportunity for you. As you assess your knowledge base, you receive a fresh invitation to stay in-the-know and research the latest trends in the chiropractic industry.
Show your results
The stories and real-life results of chiropractic care are the absolute most effective selling point for your services! Customers actively seek out reviews and testimonials from their peers to make informed decisions. Solicit online reviews from your regular patients, and with their permission, share their testimonials on your website and social media pages! Don’t force your patients into giving positive reviews and don’t use fake testimonials! The idea is to build trust, and as soon as your patients realize that that trust is built on a lie you’ll lose them! For a truly compelling story, consider filming a few video testimonials, as well as before-and-after video evidence that visually demonstrates the physical impact of chiropractic care, such as increased range of motion. However, you choose to collect them, share as many success stories as you can, and let your patients sell your practice on your behalf!
While some people are directly searching the web for chiropractic care, others might be one step away from actively seeking out a new chiropractor! Advertisements can fill that gap, inspiring customers to take action and pursue the benefits of chiropractic adjustments. You might immediately be thinking of traditional print ads, like magazines and newspapers–those are an option! But there are a variety of ways to advertise your practice online and in your local community! Let’s explore a few of the most successful alternatives.
Develop partnerships in public relations
Think about all of the news broadcasting companies in your community — local TV stations, radio programs, newspapers, and magazines. Based on your public relations strategy, identify news outlets that you might be able to develop partnerships with.
Maybe you can drop in for a segment on the local news channel and discuss ergonomics in the workplace. The right magazine might be interested in a story about the physical side effects of using smartphones.
These partnerships can quickly turn into recurring gigs for you, and provide a significant level of exposure for your practice.
Invest in PPC advertising
Almost all of your customers are using the internet regularly, so digital advertising is an easy way to get noticed. Google offers pay-per-click advertising through AdWords, and just as the name suggests, you only pay when consumers choose to click on your advertisement. That said, there is still a lot of strategies involved in the PPC process, and it’s easy to waste your time and money if you’re not sure how to do it well. You could choose to do it on your own, but it’s not recommended unless you’re ready to learn an entirely new range of skills and are ready to sacrifice a lot of time, energy and money to make it happen. Generally – doing it on your own is not a recommended approach. To make sure you’re getting the most value out of your investment, hire a Google-certified marketing team to optimize your PPC approach and eliminate any unnecessary expenses.
Increase visibility with traditional ads
We live in a digital world, but traditional advertising is anything but irrelevant! Think about the places your target demographic might be on a regular basis and consider placing a few ads accordingly. Keep in mind that this doesn’t always cost money! Grocery stores, coffee shops, and other local businesses are often open to display your business card or flyers to support the local business community. Traditional paid ads in newspapers, billboards, magazines, movie theaters and other outlets provide additional opportunities for increased visibility and business development.
Your website is one of your most excellent marketing tools–it’s available 24/7, never takes a break, and communicates across all geographic and demographic boundaries. To maximize the effectiveness of your website, take a look at SEO and identify ways to improve your website’s performance in online searches.
Make sure your business is listed online
Local SEO is just as important as SEO! To make sure your practice is found, take a look at your local business listings. Verify that your practice is included in the relevant directories including Google, Bing, Yahoo, Yelp, Yellow Pages, etc.
The goal is for your business information to be super easy to find, available on all of the major directories, and the details like phone number, address, and website will be 100% accurate.
A more specific listing with an index like the Better Business Bureau can strengthen your practice’s reputation, and ease any doubts that new patients might have about your credibility.
Share relevant, valuable content
Content marketing is a great way to entice new visitors to your website through an alternative channel. Perhaps they haven’t considered chiropractic care just yet, but they are searching the internet for stretches and exercises to improve their posture. Developing content covering topics that appeal to your potential patients will help drive new traffic to your website, as long as the material provides something of value to the reader which can be insights, ideas, inspiration, motivation a good laugh or a heartfelt story. The idea is to be trying to make a genuine connection with your potential patients so you can stand out from your competitors. A blog is a great place to consistently add this sort of content to your website while increasing the pool of search terms that can drive visitors to your practice online. Sure, they might just stop in for the exercise tips, but they’re also more likely to remember you for future chiropractic needs as a result of that visit!
Hire a professional
SEO is an increasingly complex process that changes daily! Everybody wants to get their website on the first page of a Google search, and there are a lot of competing opinions on how to get the best results. If you find yourself lost in a sea of different how-to articles and misinformation, you’re not alone. Everyone is trying to sell you THEIR course and THEIR books on how you should be doing things. The topic is a complicated one, and Google confuses the issue further by making frequent updates to its terms and processes regarding SEO. They do this so people can’t “game” the system and it’s a more user-centric experience. What this means for you is that hiring a reliable, Google-certified marketing agency will allow you to get the best SEO results for your business since they’ll constantly be up-to-date on everything new that’s happening! And at the same time that’s going to free YOU up to do what you do best – which is providing excellent chiropractic care for your patients.
Optimize your website
In addition to the nuances SEO, the internal details of your website design determine how well your site performs in search results. Everything from keywords to tags to headings to navigation can impact the way your site shows up in an online search. You want to provide as smooth of an experience to visitors so that they like you! Do a little research on Google-friendly website optimization, and make some changes accordingly. If you get stuck, this is another excellent opportunity to pass the project along to the professionals — consider hiring a marketing agency for On Page Optimization.
Manage your reputation
Online customers frequently read peer opinions before making a decision. A positive, trustworthy reputation is crucial to the success of your business, and one scathing Google review can do a lot of damage! Keep a close eye on the reviews for your business – if there aren’t many of them, ask some of your most loyal patients if they’d be willing to submit one. Reply and thank satisfied clients for their rave reviews and respond carefully to negative reviews. You can even have incentives or bonuses for clients who leave a review! If someone leaves a negative review but is not actually one of your patients, you have the right to have the comments discredited and removed. If you find yourself in a difficult situation or are burdened by a handful of damaging reviews, a marketing agency can help you navigate and prevent those circumstances with Brand Management services.
The opportunities for you to market your chiropractic practice are truly limitless! Although there are many excellent strategies to pursue, the big-picture marketing process can be pretty overwhelming. If you’re not sure where to start, or you just don’t feel like you have time to invest in a solid marketing plan, we’d love to hear from you! We’ll work to identify solutions that are the best fit for your practice, as well as your unique marketing needs as a chiropractor. 97% of our clients stay with us and never leave, so we’re doing something right! Contact us today to get started.
This data point appears twice in the content I’ve created. I’ve seen both 96% and 97% on the OverTheTop website, so let me know if 96% is the correct figure.
Some of our clients
Why don’t you see more websites?
Because over 98% of our clients request confidentiality. You would, too, if your site suddenly ranked higher than your competitors and you started getting their customers! That’s why we respect our clients’ wishes.
But we’d be happy to show you specific SEO case studies based on your industry. That way, you can decide for yourself …
What to do now?
Take the next step. Request a Free SEO Diagnostic Review.
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There’s no cost, no obligation, and you’ll receive a Surprise Gift to thank you for your time.