CLEANING BUSINESS MARKETING
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Cleaning Business Marketing
Whether your cleaning company markets to residential or commercial clients, you want to sell your services to the right niche in your local area. Smaller businesses, such as cleaning companies, often rely on referrals and word-of-mouth, but if you are ready to start bringing in new clients and increase your cleaning company’s revenue, then hiring a marketing partner is a significant next step. Over The Top SEO offers an array of services customized for your cleaning business marketing needs, and with years of experience catering to service-based business owners like you, our team knows how to put your cleaning service on top.
Standing out in your local market will mean identifying your ideal customer base, focused marketing and advertising on highlighting your expertise, and developing a long-term plan for building leads and new customers for your cleaning business. With the full range of services we can offer, Over The Top SEO makes the perfect choice for your cleaning company’s marketing needs.
Search Engine Optimization (SEO)
All service-based businesses will benefit from SEO. Make sure you have a compelling, well-ranked website by ensuring your site is built with SEO in mind. With a focus on keyword usage, focused content related to your market, and the right coding tools, Over The Top SEO will build organic search results for your local cleaning service using our state-of-the-art SEO techniques and tools. Because we started as primarily an SEO firm, our expertise in this area is broad. We know how to create the best possibility for top-ranking search engine results in your area so that customers find your business above your competitors.
Over The TOP SEO understands the latest trends in SEO, like Google, Bing, YouTube, and other major search engines continue to evolve their algorithms. There are very few marketing strategies that will bring more new customers to your cleaning service business than SEO, and we understand this on the deepest level. Our team of professionals is working on the leading edge of SEO technologies, testing new methods and building new tools every day that will increase your site’s SEO. Your site will get more traffic because of our SEO techniques, and that can translate into more clients for your cleaning business.
While you can do SEO yourself, it does take a lot of time and energy. In order to rank higher on search engines and dominate sites like Google, Yahoo and Bing, you need to build backlinks to your website. Backlinks are things like videos, articles, blog posts, etc., that link back to your website. Search engines then see that more sites are pointing back at your website and due to this, your website is more important and should be ranked higher. Sounds easy, right? Wrong.
With all of the competition on the Internet for every keyword you can think of (a keyword is something that you search for online. For example, if I was looking for a cleaning service in San Diego, CA, I would search for ‘cleaning service in San Diego’ That would be my keyword, and you would try to get your website rated higher in the search engines when someone would search that particular keyword. And you want to rank for a minimum of at least 10 keywords for your website.), this takes a lot of work and is very time consuming to do yourself.
The best part about SEO, however, is that after you invest the time and work to get your website to rank on top of the search engines, it will greatly increase the amount of organic traffic that you receive. Organic traffic is traffic you get to your website without paying for it. This means that when someone searches for your keywords, your website will be on the top of the search engines. With a solid SEO strategy and an amazing team that is able to pull that plan off, you will be ranked on the top of the search engines, and you will get a lot more free traffic to your website. As with any business, everything is a numbers game. More people to your website, more people know about what you do. More people know what you do, more people are going to come to you when they require your service.
YouTube is the second largest search engine used today. Using informational videos and video marketing techniques can improve your cleaning business’ exposure in your local area and bring you new clients. Videos are a great way to present your cleaning business to potential clients, to introduce yourself and your employees to customers, and to explain why your service is what they need, all in a short video, not several pages of text. Videos are cost-effective because they provide a significant return on investment with increased conversions on your website. Video advertising is also a great tool and can be used through social media to start a free viral marketing campaign.
This is why video marketing is so essential in this day and age. As mentioned, YouTube is the second largest search engine on the planet, as well as owned by the first largest search engine on the planet, Google. So doesn’t it make sense that Google will rank its videos higher for applicable keywords?
The answer is yes. That is why you need to utilize video marketing and SEO your videos as well. I won’t bore you with all the details, but this process starts before you even upload your video to YouTube or any other video service. Not to mention how to SEO the video title, video description, comments section, etc. All of this plays a major role in how high your video will rank on Youtube and other video sites, as well as on Google.
Have you ever Googled something and had videos pop up? That’s exactly what ranking your videos can do for your business, get them ranked higher on search engines. As we went over earlier, the higher your website, or in this case video, rank, the more organic traffic you will get to your website and business.
This, like every other aspect of marketing your cleaning business, is easy, if you know what you are doing. But video marketing doesn’t stop there. Each video is just like a ‘mini-website’. It needs to have backlinks linking back to it so the search engines think that it is relevant. So after the video has been set up for success, the job is still not over. You then have to drive backlinks to your video, link it back to your blog and website, plus all the other stuff required to get your video and website to rank higher.
Our team at Over The Top SEO can help you create and distribute a custom-made video for your cleaning company, providing you with many options for the style of your video as well as how to use it as a marketing and advertising tool. Our team can help with the storyboard, script, production, and much more. Contact us today to learn more about video marketing and how it can help your cleaning business move to the next level in sales.
Cleaning Business Marketing
Your cleaning business needs a marketing partner who understands what works in your market. By selecting an expert team and using marketing strategies proven to work in cleaning business marketing, your comprehensive marketing plan will yield quality results. While the above are significant first steps and essential components to any cleaning company’s marketing plan, there are other strategies you may want to consider, including things you can do as the business owner or manager to bring new clients to your company.
Building a network of those who can help attract new clients to your cleaning business is an important marketing strategy. First, start by joining some local associations.
Usually, your small-business bureau will have information about local groups that meet regularly. Look into trade associations in your area. By joining forces with other service-oriented business, you can trade referrals. For example, your clients may be looking for someone to help take care of their lawn or pool or to help with remodeling or renovation projects.
Those professionals’ clients may also be in the market for a house cleaner. When you recommend them to your clients, they are likely to reciprocate. Becoming active in trade groups is also a great way to learn more about running a small business, as you can learn from others about marketing, bookkeeping, inventory management, and other managerial tasks.
Connect with local realtors, who often recommend house cleaning services to new homeowners. Homebuilders often hire cleaning services to prepare houses once construction is complete.
If you have the workforce and capacity, consider connecting with a commercial real estate agent, so they can connect you with clients who need offices cleaned.
Referrals and Reviews
One excellent source of referrals is your current clients who are satisfied with the work you do for them. Asking your current clients to refer you to their friends and family is a proven marketing strategy. When you clean a home, leave a referral card your current client can give out, including a note explaining your request. Offer your current clients a referral incentive for sending new business your way. This could be a discount on their current service for a specified time or a free bonus service like window washing or a carpet cleaning. Clients will appreciate you are willing to reward them, and you are guaranteed to continue bookings with them for them to redeem their bonus. If you have a client who is also in a service business, consider offering to trade referrals.
Before hiring a cleaning service to come into their home or business, most people will read online reviews. It is essential that you are aware of all of the reviews online about your cleaning business and that you actively cultivate good reviews. The first step is claiming your business on Google, Yelp, Angie’s List, and other review sites. Make sure all information about your cleaning company is accurate. Next, respond to all reviews, and if you occasionally have a negative review, be sure to reach out to correct the problem. Don’t try to engage the negative reviewer through the online platform but instead do it privately. Do whatever is necessary to remedy the station, then ask them to please review you again. When you have happy clients, suggest they consider your cleaning services online. You can remind them to evaluate your services in person, via email, or through a postcard or other mailer. You can even provide them with detailed instructions for how to review you on various platforms to be sure they know how. Because many people trust online reviews, taking the time to understand how you are being examined to cultivate positive reviews is very important for successful marketing.
Do Great Work and Sell Your Unique Message
In the cleaning market, there is no greater marketing strategy than you and the quality of your work. When you do good work, hire good employees, train them well, and stand by your services, your clients will notice and recommend you to others. They will be more likely to review you positively online as well as hire you for additional services. Keeping an existing client is a free marketing strategy, so don’t overlook it. Also, ask your clients honestly what problem they have that you can help solve and what services you could offer that would be of interest to them. They are a great source for information about how to improve your business.
When marketing your house cleaner company, remember to focus on what makes you unique among all the rest. Use your social media posts, blog, and other online outlets to explain your unique place in the cleaning market, differentiating you from your competitors. Do you use environmentally friendly products? Do you offer deep-clean services? Are you able to clean especially tricky messes? Do you have more experience than others? Do you provide flexible scheduling? Do you also offer services such as grocery delivery or meal preparation? Show potential clients why yours is the right service for them and increase the value of your business above others.
How To Get Cleaning Clients Fast
Some marketing strategies take time to truly reap the rewards, but others can get your phone ringing much faster. If you are looking to add new clients to your roster this week, consider investing in these cleaning business marketing strategies that produce results in less time.
Walk-Arounds and Fliers
These two simple strategies are easy ways to market your cleaning company’s services, and once you have developed the flier or door hanger and paid for printing, it is another low-cost, high-yield way to attract new clients quickly. It’s known by many names, but we’ll refer to it as the walk-around. If you or your employees are finished cleaning one of your client’s homes, take a few extra minutes to walk around the area and hang fliers or door hangers on neighboring homes. You can focus on a specific number of houses (5, 9, 13, etc.) or a particular area (all the houses on this block), whatever works for you. This is a great way to focus on homes in the income brackets you are catering toward, and an easy to way make your schedule convenient, as you’ll spend less time traveling if your clients are concentrated in one area. Also, if potential clients see your car (with signs for your business on the side) in their neighborhood, they will know you are a trusted service provider among their neighbors.
Likewise, hanging fliers in key areas in your community can yield good results. Be sure your flier contains all the relevant information for your cleaning business, that it’s attractive but succinct, and that it tells how you can solve a problem they currently have. After developing and printing the fliers, put them up around your community in places where potential clients gather. Bulletin boards in office buildings and grocery stores are good as well as local gyms. Community events, festivals, and fairs are great opportunities to get out in front of the community, putting a face to your cleaning business’ name. Ask your networking friends to pass out fliers to their clients, or hang on in their offices.
Email campaigns can be beneficial for retaining current clients as well as bringing in new ones. Email allows you to build a more intimate relationship with current and potential clients by communicating with them directly and helping them solve problems they may have. Include cleaning tips or informational guides in each newsletter or on your blog, highlighting your expertise and also providing clients with helpful information. Email links to useful videos or pictures and bios of you and your team, which helps customers know who they are working with. Email campaigns are a great way to introduce services you offer or ask for feedback on your performance or offerings.
Targeted email campaigns can be directed to people who have visited your website or social media page but have yet to book a service. This is called remarketing, and it’s a very useful marketing strategy for booking new clients. You want to remind them what problem you can help solve for them, why they visited your website in the first place, and offer an incentive for booking with you the first time. This type of follow up is crucial for setting you apart from your competition. There are many different companies and software that can help you set up targeted marketing emails, including addressing potential clients at each stage of the buying process. However, working with a cleaning company marketer with experience in email marketing is a good idea, as it will help yield the best results.
Facebook collects a great deal of data on its users. It knows a lot about what people are looking for, what services they have sought recommendations on, where they live, and about their buying habits. Facebook ads tend to be compelling because they focus on those who are most likely to engage your services. Facebook ads are relatively inexpensive, quick to create, and generate leads quickly, so they are a winning strategy for many small- to medium-sized businesses that serve specific geographic areas.
How to Advertise Your Cleaning Business
Investing in a Pay-Per-Click (PPC) campaign on Google while you wait for your website to start generating organic search results is a good strategy to consider. You can narrow your focus to your geographic area, you can customize your keywords to highlight specific services you offer, and you can generate new leads for your growing business with this technique. AdWords can be more expensive, so you will have to weigh the pros and cons of this strategy against your business goals and marketing budget.
Direct mail is also a little more expensive than other strategies to market your cleaning business, but it can also be a great way to find new clients. By purchasing lists from reputable places that include new homeowners, working parents, and people in specific income brackets, you are likely to be addressing your target market. Direct mailers, once designed, can be used for a long time for many different purposes.
Use Your Vehicle
Including a sign on your car to market your cleaning company is a great way to reach over 40,000 potential customers each day. Car wraps are long-lasting, magnet clings are inexpensive and easy to change, and other options, including window decals, are good choices. Keep it simple, with just your logo, phone number, and website, as too much information isn’t needed.
Cleaning Business Marketing
The expert team at Over The Top SEO has years of experience in all the marketing strategies your cleaning service needs to move to the head of the pack. From direct mail to email marketing, from advertising to web design, we have the knowledge and experience your cleaning company needs to get ahead of the competition. Contact us today to see how our SEO and other marketing services can help your cleaning business grow. Work with marketers who understand your needs. Call Over The Top SEO today.
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