Cleaning Business Marketing

In order to rank higher on search engines and dominate sites like Google, Yahoo and Bing, you need to build backlinks to your website. Backlinks are things like videos, articles, blog posts, etc., that link back to your website. Search engines then see that more sites are pointing back at your website and due to this, your website is more important and should be ranked higher. Sounds easy, right?

Wrong. With all of the competition on the Internet for every keyword you can think of (a keyword is something that you search for online. For example, if I was looking for a cleaning service in San Diego, CA, I would search for ‘cleaning service in San Diego’ That would be my keyword, and you would try to get your website rated higher in the search engines when someone would search that particular keyword. And you want to rank for a minimum of at least 10 keywords for your website.), this takes a lot of work and is very time consuming to do yourself. The best part about SEO, however, is that after you invest the time and work to get your website to rank on top of the search engines, it will greatly increase the amount of organic traffic that you receive.

Organic traffic is traffic you get to your website without paying for it. This means that when someone searches for your keywords, your website will be on the top of the search engines. With a solid SEO strategy and an amazing team that is able to pull that plan off, you will be ranked on the top of the search engines, and you will get a lot more free traffic to your website. As with any business, everything is a numbers game. More people to your website, more people know about what you do. More people know what you do, more people are going to come to you when they require your service.

All of this plays a major role in how high your video will rank on Youtube and other video sites, as well as on Google. Have you ever Googled something and had videos pop up? That’s exactly what ranking your videos can do for your business, get them ranked higher on search engines. As we went over earlier, the higher your website, or in this case video, rank, the more organic traffic you will get to your website and business.

This, like every other aspect of marketing your cleaning business, is easy, if you know what you are doing. But video marketing doesn’t stop there. Each video is just like a ‘mini-website’. It needs to have backlinks linking back to it so the search engines think that it is relevant. So after the video has been set up for success, the job is still not over. You then have to drive backlinks to your video, link it back to your blog and website, plus all the other stuff required to get your video and website to rank higher.

Our team at Over The Top SEO can help you create and distribute a custom-made video for your cleaning company, providing you with many options for the style of your video as well as how to use it as a marketing and advertising tool. Our team can help with the storyboard, script, production, and much more. Contact us today to learn more about video marketing and how it can help your cleaning business move to the next level in sales.

Building a network of those who can help attract new clients to your cleaning business is an important marketing strategy. First, start by joining some local associations. Usually, your small-business bureau will have information about local groups that meet regularly. Look into trade associations in your area. By joining forces with other service-oriented business, you can trade referrals. For example, your clients may be looking for someone to help take care of their lawn or pool or to help with remodeling or renovation projects. Those professionals’ clients may also be in the market for a house cleaner.

When you recommend them to your clients, they are likely to reciprocate. Becoming active in trade groups is also a great way to learn more about running a small business, as you can learn from others about marketing, bookkeeping, inventory management, and other managerial tasks. Connect with local realtors, who often recommend house cleaning services to new homeowners. Homebuilders often hire cleaning services to prepare houses once construction is complete. If you have the workforce and capacity, consider connecting with a commercial real estate agent, so they can connect you with clients who need offices cleaned.

These two simple strategies are easy ways to market your cleaning company’s services, and once you have developed the flier or door hanger and paid for printing, it is another low-cost, high-yield way to attract new clients quickly. It’s known by many names, but we’ll refer to it as the walk-around. If you or your employees are finished cleaning one of your client’s homes, take a few extra minutes to walk around the area and hang fliers or door hangers on neighboring homes.

You can focus on a specific number of houses (5, 9, 13, etc.) or a particular area (all the houses on this block), whatever works for you. This is a great way to focus on homes in the income brackets you are catering toward, and an easy to way make your schedule convenient, as you’ll spend less time traveling if your clients are concentrated in one area. Also, if potential clients see your car (with signs for your business on the side) in their neighborhood, they will know you are a trusted service provider among their neighbors. Likewise, hanging fliers in key areas in your community can yield good results.

Be sure your flier contains all the relevant information for your cleaning business, that it’s attractive but succinct, and that it tells how you can solve a problem they currently have. After developing and printing the fliers, put them up around your community in places where potential clients gather. Bulletin boards in office buildings and grocery stores are good as well as local gyms. Community events, festivals, and fairs are great opportunities to get out in front of the community, putting a face to your cleaning business’ name. Ask your networking friends to pass out fliers to their clients, or hang on in their offices.

Google AdWords

Investing in a Pay-Per-Click (PPC) campaign on Google while you wait for your website to start generating organic search results is a good strategy to consider. You can narrow your focus to your geographic area, you can customize your keywords to highlight specific services you offer, and you can generate new leads for your growing business with this technique. AdWords can be more expensive, so you will have to weigh the pros and cons of this strategy against your business goals and marketing budget.

Direct Mail

Direct mail is also a little more expensive than other strategies to market your cleaning business, but it can also be a great way to find new clients. By purchasing lists from reputable places that include new homeowners, working parents, and people in specific income brackets, you are likely to be addressing your target market. Direct mailers, once designed, can be used for a long time for many different purposes.