Today, every business needs a website to make its presence online. It becomes even more necessary if you want to run your digital marketing operations. In this context, content marketing will be the foundation of almost every strategy. The ability to publish and manage all the content on the website can be provided by content management systems (CMS). Coding could have been the perfect solution, but not everyone is a programmer. But you don’t need any hard skills to use an agile content management system. You can manage your website’s operations with just a few drag-and-drop steps.
The majority of CMS let practitioners build websites without coding. For that, there are many many reasons content management systems are popular today. Let’s see which suits your business’s needs best.
Find Out the Best Content Management System Tailored to Your Needs
WordPress alone powers around 60% of websites available on the internet and is the most popular content management system today. It started as a small blogging platform, but after some time it turned out to be a successful content management system. Now it supports everything from little personal blogs to even some of the biggest news websites. Many bloggers have earned millions and have established their businesses using WordPress.
Since it is a free and open-source platform, WordPress is virtually limitless. Your site will be in your hands with full control if you choose WordPress. It is the first choice for content creators just because of this capability.
The only disadvantage of adopting a free and open-source CMS like WordPress is that you don’t get specialized assistance. Yet, there is a large community of WordPress users, including authors, and many website owners that take part in online forums and share ideas to assist others. Moreover, there are lots of free plugins available to help you develop your website and content more efficiently.
For large businesses needing collections of libraries for their digital assets, Drupal is another license-free platform that can be your first choice when choosing an efficient content management system. This CMS is well-known for its robust security features, which include core validation, automated updates, database encryption, DoS attack prevention, user access control, and data entry prevention. And such features are the reasons that the White House, NASA centers, and The Economist use Drupal.
Based on the behavior of your visitors, Drupal includes automatic marketing solutions that launch drop campaigns through a variety of channels. The platform supports multiple languages and uses a cutting-edge CDN provider for quick page loads. Drupal is better suited for complicated websites, so those who are familiar with coding have an advantage when utilizing the platform. It may be hard for you to work on it yourself, so you might need a developer to launch a fully functional site.
You may have heard about HubSpot, which is very popular for its blogs, marketing strategies, inbound marketing, and various courses. It is also famous for its content management platform, which was specifically created for marketers and business owners. A fully integrated content management is provided by its CMS.
HubSpot’s CMS Hub is a perfect option for developing businesses as well as huge corporations looking for an all-in-one system to manage their website. It is based on the CRM platform from HubSpot, which offers some marketing automation, sales, service, and operations functions. Even if you have little to no technical knowledge, you can easily use HubSpot’s platform. Making and optimizing your site content is made simple with their drag-and-drop editor, integrated SEO tools, and contact attribution.
Wix is one of the most straightforward CMS on the market. Because of its simplicity, Wix is a popular choice for non-technical folks who wish to create a website from scratch. It provides a drag-and-drop creation tool that is simple to use. With this application, you can modify the content on your website and add new elements without writing a single word of code.
Additionally, you may choose from hundreds of pre-built templates or use the Wix AI designing tool to construct a site for you. By providing details about you, your business, and your goals, this tool will quickly construct a beautiful site. As you build your website and add content, Wix helps you keep track of everything. With its easy-to-navigate dashboard, you can also view the most popular content and the total number of visits to your website.
You won’t have to purchase hosting, set up any software, or deal with things like managing updates and backups with Shopify, which is the best content management system for eCommerce websites. The drag-and-drop user interface is so simple that even a novice can use it effortlessly. If you operate a physical store in addition to an online one, this could be the best choice for you as it promotes in-store sales, which is fantastic.
Through Shopify Payments, an integrated payment solution, you can accept credit and debit cards from customers. Another default payment option offered by Shopify is PayPal. What an eCommerce website needs more than that, however, is a platform that takes care of payment gateways. There are numerous add-ons and themes available. You may purchase additional Shopify applications from third parties to add a variety of features to your online store.
Small to medium-sized businesses seek greater language options as well as flexibility comparable to that of WordPress. Here Joomla gains popularity, having powered around 75 million websites today and still counting. Similar to WordPress, thousands of plugins and themes are readily accessible for usage with Joomla, which is also free. It also advertises that it is adaptable, multilingual, search engine friendly, and supports several user authorization levels.
Despite having no prior technical knowledge, the majority of users believe Joomla to be fairly user-friendly. However, it isn’t an all-in-one solution, and you’ll need to customize it extensively.
Anyone who doesn’t know anything about coding can quickly edit and publish updates to their websites with these content management systems. Your blog’s navigation, text, photos, and design all can be created and managed with simple steps. CMS will make it easy to execute all your digital operations including marketing, advertising, sales, and many others. Furthermore, if you need help with content management and marketing, OTT is the one-stop solution for all your online business needs.