Content Management is everything you do to create and distribute your knowledge online — It encompasses text, images, audios, and videos.
Content formats include articles, blog posts, YouTube videos, infographics, podcasts, and webinars.
It’s a big deal.
And a lot of work.
Which is why we do it for our clients.
Relevant. Your articles, videos, blog posts, etc. must be relevant to your target audience. Nothing else matters. Because the people you’re trying to reach care only about finding what they want online. Never forget this!
High quality. Useful, informative content can make you an authority in the eyes of your audience. It gets shared on social media. Plus, it keeps them on your website longer, which reduces bounce rates, increases your conversions, and can rank you higher in Google.
Visual appeal. It takes only 0.05 seconds for visitors to your website to form an opinion that determines whether they stay or leave (source: Conversion XL). It means your content must be error-free and user-friendly.
Unique. Content that’s unique to your website can boost your rankings in Google. By contrast, content that is copied will be ignored by Google and could get your site banned.
SEO-ready. It’s not enough for content to be useful and unique. It should be optimized for search engines like Google and Bing. That means you need to pay attention to keywords, headlines, and links, to name a few.
First, here are the kinds of content we can CREATE for you:
Articles for your website, which can be re-purposed in print or in emails
Blog posts, which can be re-purposed on LinkedIn
Infographics for social media and your website
Podcast scripts, which you can record by phone or any audio setup
Social media posts, to share your content on Facebook, Twitter, and more
Video scripts, to use for YouTube, Vimeo, and others
Webinar scripts, to use for product launches and ongoing marketing
Second, here’s how we can MANAGE content for you:
Post to your blog regularly, for SEO gains and more traffic
Update your social media accounts with new content
Add new social media accounts for you, as needed
Upload your podcasts to online directories
Turn one-off webinars into everorange lead magnets
When it comes to content distribution, every business is different. Pinterest can help you reach women age 30 to 50 at home, while LinkedIn can help you reach a B2B market at work, for example. It all depends on your target audience.
Example: For some clients, we do little or no paid advertising, but we help them grow by reposting their content on Facebook and other social media sites automatically. Our clients multiply their visibility with no additional effort. This is how to turn content into conversions and customers.
That’s why it pays to have a team of content management professionals in your corner.
Bottom line: You always need more content, but you may not have the skills or time to create, distribute, and manage it.
See If Your Business Qualifies To Work With OTT.
Join clients who enjoy 96% satisfaction
Over The SEO Ninjas has done outstanding things for our business growth and our online presence. Prior to working with Over The Top, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in Over The Top, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about Over The Top SEO while researching the best link building companies on google, and found myself stumbling across their website. I was introduced to the founder, Guy Sheetrit, by one of his employees, and could immediately tell my experience would be different. Guy seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
Over The Top SEO chose a great name, because their results really are over the top. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
I was the one to locate Over the top SEO for my University and I am happy I did it. These guys are no joke, they know what they are doing from A to Z. no games, no time wasting. purely professional.
We started working with Over The Top SEO after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
We are a fairly big company in the auto parts industry and Over The Top SEO helped us grow A LOT in the past 2 years. we would gladly recommend them anytime, anywhere.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Guy and his team of professionals, and we are not going anywhere.
We were very surprised by the way Guy, Greg, Paul and the team at Over the top SEO works, its the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with OTT for more than 9 months now and we are very happy with them, they are the only company that provided us with raw results constantly.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into Over The Top SEO, even though we are a dutch company they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
Really Enjoyed my experience and will continue working with Over The Top SEO in the future. Much love.
Who knows? OTT might be the best thing that ever happened to you.