What is

Content Management?

Content Management is everything you do to create and distribute your knowledge online — It encompasses text, images, audios, and videos.

 

Content formats include articles, blog posts, YouTube videos, infographics, podcasts, and webinars.

 

It’s a big deal.

 

And a lot of work.

 

Which is why we do it for our clients.

Why is Content So Important?

Traditional marketing is interruptive. Your ad interrupts a prospect´s experience when they’re checking Facebook, reading a magazine, or watching TV.

They are constantly bombarded with advertising messages to the point where they are virtually impervious to most types of marketing techniques. As a result, it’s now incredibly difficult to get noticed. In fact, research show that more than 70% of people prefer to get information from articles vs. advertisements (source: Custom Content Council).

And this is exactly why your online content is so important. Because your customers are searching online for relevant information. If you can give it to them, you can win their trust – and their business.
What It Will Take You To Rank Higher?
What SEO Opportunities You Are Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


Done right, content management lets you Open New Markets

More than 3 billion people now use the Internet every day. Your customers and prospects are among them. What are you doing to reach them with content? And what are your competitors doing?

Content management is a vast and growing channel that offers you unlimited opportunity. By taking action now, you can put your business in front of customers and prospects — quickly and cost effectively.

Good content leads customers to your website, where you can capture their contact information, then sell your products or service.

The only problem?

To rank highly in search and get found by customers, your content must meet these criteria:
  • Relevant. Your articles, videos, blog posts, etc. must be relevant to your target audience. Nothing else matters. Because the people you’re trying to reach care only about finding what they want online. Never forget this!

  • High quality. Useful, informative content can make you an authority in the eyes of your audience. It gets shared on social media. Plus, it keeps them on your website longer, which reduces bounce rates, increases your conversions, and can rank you higher in Google.

  • Visual appeal. It takes only 0.05 seconds for visitors to your website to form an opinion that determines whether they stay or leave (source: Conversion XL). It means your content must be error-free and user-friendly.

  • Unique. Content that’s unique to your website can boost your rankings in Google. By contrast, content that is copied will be ignored by Google and could get your site banned.

  • SEO-ready. It’s not enough for content to be useful and unique. It should be optimized for search engines like Google and Bing. That means you need to pay attention to keywords, headlines, and links, to name a few.

Here’s How We Can Help

First, here are the kinds of content we can CREATE for you:

  • Articles for your website, which can be re-purposed in print or in emails

  • Blog posts, which can be re-purposed on LinkedIn

  • Infographics for social media and your website

  • Podcast scripts, which you can record by phone or any audio setup

  • Social media posts, to share your content on Facebook, Twitter, and more

  • Video scripts, to use for YouTube, Vimeo, and others

  • Webinar scripts, to use for product launches and ongoing marketing


Second, here’s how we can MANAGE content for you:

  • Post to your blog regularly, for SEO gains and more traffic

  • Update your social media accounts with new content

  • Add new social media accounts for you, as needed

  • Upload your podcasts to online directories

  • Turn one-off webinars into everorange lead magnets

What It Will Take You To Rank Higher?
What SEO Opportunities You Are Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


When it comes to content distribution, every business is different. Pinterest can help you reach women age 30 to 50 at home, while LinkedIn can help you reach a B2B market at work, for example. It all depends on your target audience.

 

Example: For some clients, we do little or no paid advertising, but we help them grow by reposting their content on Facebook and other social media sites automatically. Our clients multiply their visibility with no additional effort. This is how to turn content into conversions and customers.

 

That’s why it pays to have a team of content management professionals in your corner.

 

Bottom line: You always need more content, but you may not have the skills or time to create, distribute, and manage it.

Do You Want To Know What
it Will Take You To Rank Higher?

See If Your Business Qualifies To Work With OTT.

See If Your Business Qualifies

Some of Our Clients

Join clients who enjoy 96% satisfaction

Reviews

Do you want to know what
Will it take for you to rank higher?

Who knows? OTT might be the best thing that ever happened to you.

See if Your Business Qualifies