Conversion optimization, also known as Conversion Rate Optimization (CRO), is a process for increasing the percentage of visitors to your website who take a desired action.

That action, or conversion, can include downloading a free report, signing up for an email newsletter, creating an account, making a purchase – the choice is yours.

Conversion optimization usually involves copywriting, website design, and improving the user experience on your site.

And CRO is vital to your business.

Because, if you don’t know which parts of your online marketing are working, you don’t know where to allocate your money. You’re flying blind.

To illustrate, here are …

5 Surprising Statistics About Conversion Optimization

1. Companies typically spend $92 to bring a customer to their website, but only $1 to convert them. What a waste! (source: Eisenberg Holdings)
2. Only about 22% of businesses are satisfied with their website conversion rates (source: Econsultancy)
3. Only 52% of businesses that use landing pages to generate revenue actually test them to improve conversions (source: MarketingSherpa)
4. Searches on Google for “conversion rate optimization” have tripled in the last 5 years (source: Google Trends)
5. The average ROI on conversion optimization tools is a whopping 223% (source: Venture Beat)

Bottom line: Done right, conversion optimization lets you pyramid your successes and grow your business exponentially. There’s really no limit.

How Does Conversion Optimization Work?

Best practices for conversion optimization include improving the user experience on your website, website design, and copywriting.

Example: If you want to improve the user experience on your website, here’s an easy fix — get rid of those automatic image sliders, or carousels. They may look nice, but they can kill your conversions.

Because carousels distract and confuse website visitors. Our research has found that less than 0.7% of website visitors will click on a carousel link. Plus, they can hurt your SEO by slowing down the load time for your website.

Here’s another example: streamline your website to remove “friction.”

One of our teams increased sales 43% for a client by removing a banner ad from the client’s website, to make the message simpler.

Two versions of the web page were split-tested: One version with the banner ad and one version without it. The results speak for themselves. Take a look at a screenshot of the testing data:

As you can see, the version with no banner ad got 43% more sales from virtually the same number of website visitors.

Without conversion optimization, those extra sales would have never happened. And when you do the math, that $8,891 extra per week from sending all traffic to the optimized web page delivers an extra $462,363 per year. From the same website traffic.

Final example: copywriting.

A member of our team increased sales 139% for a client by rewriting the copy on his website.

Previously, the client took a positive approach and focused on the benefits of his product. He thought that promising a desirable outcome to buyers would be enough. But it wasn’t. Sales stagnated.

So our copywriter took a negative approach. He focused on the bad things that can happen if you don’t own the product. Turns out there’s a lot of emotional pain involved. Sales for the client exploded, from $19,260 in May to $46,160 in July – a gain of 139%.

That’s the power of conversion optimization. There’s no guesswork or focus groups involved. It’s all driven by the only people who matter – the visitors to your website.

What happened next? Take a look:

What We Do

We can deliver a predictable ROI by giving you more new leads and customers from the same web traffic you have now. Our conversion optimization services include:

Website design and copywriting. By streamlining the user experience and improving your sales message, we help your website reach its full potential as a revenue generator.
A/B split testing. We send 50% of your web traffic to Version A of a web page and 50% to Version B, which has a different headline, image, call to action, etc. After a sufficient sample size, we analyze the results. Which version converted better? We keep that one and test it against another. And another. You never stop improving.
Multivariate testing. Instead of changing just one element as in A/B split-testing, we change and test many elements at once. This is more complex, but it delivers more data faster. And it can boost your conversions faster.
Strategic analysis. Your Google Analytics account offers a goldmine of data. But you have to know where to look and what to do with it. As Google Certified partners, we know exactly how to extract the information to optimize your conversions.

Over The SEO Ninjas has done outstanding things for our business growth and our online presence. Prior to working with Over The Top, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in Over The Top, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about Over The Top SEO while researching the best link building companies on google, and found myself stumbling across their website. I was introduced to the founder, Guy Sheetrit, by one of his employees, and could immediately tell my experience would be different. Guy seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
Over The Top SEO chose a great name, because their results really are over the top. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
I was the one to locate Over the top SEO for my University and I am happy I did it. These guys are no joke, they know what they are doing from A to Z. no games, no time wasting. purely professional.
We started working with Over The Top SEO after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
We are a fairly big company in the auto parts industry and Over The Top SEO helped us grow A LOT in the past 2 years. we would gladly recommend them anytime, anywhere.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Guy and his team of professionals, and we are not going anywhere.
We were very surprised by the way Guy, Greg, Paul and the team at Over the top SEO works, its the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with OTT for more than 9 months now and we are very happy with them, they are the only company that provided us with raw results constantly.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into Over The Top SEO, even though we are a dutch company they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
Really Enjoyed my experience and will continue working with Over The Top SEO in the future. Much love.