1. Companies typically spend $92 to bring a customer to their website, but only $1 to convert them. What a waste! (source: Eisenberg Holdings)

2. Only about 22% of businesses are satisfied with their website conversion rates (source: Econsultancy)

3. Only 52% of businesses that use landing pages to generate revenue actually test them to improve conversions (source: MarketingSherpa)

4. Searches on Google for “conversion rate optimization” have tripled in the last 5 years (source: Google Trends)

5. The average ROI on conversion optimization tools is a whopping 223% (source: Venture Beat)

Bottom line: Done right, conversion optimization lets you pyramid your successes and grow your business exponentially. There’s really no limit.

As you can see, the version with no banner ad got 43% more sales from virtually the same number of website visitors.

Without conversion optimization, those extra sales would have never happened. And when you do the math, that $8,891 extra per week from sending all traffic to the optimized web page delivers an extra $462,363 per year. From the same website traffic.

Final example: copywriting.

A member of our team increased sales 139% for a client by rewriting the copy on his website.

Previously, the client took a positive approach and focused on the benefits of his product. He thought that promising a desirable outcome to buyers would be enough. But it wasn’t. Sales stagnated.

So our copywriter took a negative approach. He focused on the bad things that can happen if you don’t own the product. Turns out there’s a lot of emotional pain involved.

What happened next? Take a look …

Sales for the client exploded, from $19,260 in May to $46,160 in July – a gain of 139%.

That’s the power of conversion optimization. There’s no guesswork or focus groups involved. It’s all driven by the only people who matter – the visitors to your website.