Conversion optimization, also known as Conversion Rate Optimization (CRO), is a process for increasing the percentage of visitors to your website who take a desired action.
That action, or conversion, can include downloading a free report, signing up for an email newsletter, creating an account, making a purchase – the choice is yours.
Conversion optimization usually involves copywriting, website design, and improving the user experience on your site.
And CRO is vital to your business.
Because, if you don’t know which parts of your online marketing are working, you don’t know where to allocate your money. You’re flying blind.
To illustrate, here are …
1. Companies typically spend $92 to bring a customer to their website, but only $1 to convert them. What a waste! (source: Eisenberg Holdings)
2. Only about 22% of businesses are satisfied with their website conversion rates (source: Econsultancy)
3. Only 52% of businesses that use landing pages to generate revenue actually test them to improve conversions (source: MarketingSherpa)
4. Searches on Google for “conversion rate optimization” have tripled in the last 5 years (source: Google Trends)
5. The average ROI on conversion optimization tools is a whopping 223% (source: Venture Beat)
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
We can deliver a predictable ROI by giving you more new leads and customers from the same web traffic you have now. Our conversion optimization services include:
Website design and copywriting. By streamlining the user experience and improving your sales message, we help your website reach its full potential as a revenue generator.
A/B split testing. We send 50% of your web traffic to Version A of a web page and 50% to Version B, which has a different headline, image, call to action, etc. After a sufficient sample size, we analyze the results. Which version converted better? We keep that one and test it against another. And another. You never stop improving.
Multivariate testing. Instead of changing just one element as in A/B split-testing, we change and test many elements at once. This is more complex, but it delivers more data faster. And it can boost your conversions faster.
Strategic analysis. Your Google Analytics account offers a goldmine of data. But you have to know where to look and what to do with it. As Google Certified partners, we know exactly how to extract the information to optimize your conversions.
It’s simple. Our methods are systematic and scalable. You are limited only by your ability to handle all the new leads and customers we generate for you.
See If Your Business Qualifies To Work With OTT.
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Who knows? OTT might be the best thing that ever happened to you.