Cost of SEO: The Ultimate SEO Pricing Guide

Cost of SEO: The Ultimate SEO Pricing Guide

The cost of SEO may vary and rely on factors like SEO plan, service provider, and so on. Costs of SEO projects in the current year cost between $1500 – $5,000 per month actually based on the type of project. A one-time project will cost around $5,000 – $30,000 and per-hour rates for consultants fall between $100 – $300 hourly.

What is the Average Cost of SEO?

SEO is one of the most prominent types of digital marketing that can be accessible to you. It is quite difficult to estimate its typical price. 

As per the wide variations of campaigns, mostly the SEO costs around $400 to 10,000 depending upon the level of services. Basically, these projects range from working as a per-hour consultant to appointing an agency on a monthly basis for SEO. 

In order to do this on average, a niche business with a 15-page website will be absolutely on the lower end of the spectrum whereas an eCommerce keep with 50,000+ products should plan on an extensive budget for SEO. 

How Does The SEO Price Depend? 

There are numerous factors that determine SEO cost including – 

  • Contractor, Agency, or consultants experience 
  • Consultant’s location, Agency, or contractor 
  • SEO pricing model, like hourly or monthly 
  • Business sizes such as enterprise or startup 
  • The scale of SEO strategy 
  • Status of existing SEO strategy like your backlink profile’s strength 
  • SEO motives
  • And many more

Sometimes you find that the more experienced SEO providers, from agencies to consultants, have massive search engine optimization charges. Simultaneously, an SEO strategy on a larger scale such as an enterprise-level plan will get to see higher costs of SEO. 

To make it even easier, we offer an SEO Cost Calculator tool that can help you estimate the cost based on your needs and goals. Simply input the required information, and it will provide you with a calculation of the expected SEO cost.

SEO Charges by SEO Pricing Model 

While depending on the SEO services you opt for, the scope of your project, and the agency you are associated with, you can expect to pay anywhere from $400 to beyond $30,000 for search engine optimization services. 

SEO Charges by SEO Pricing Model 

Monthly SEO Packages

In the case of a monthly retainer, clients will pay a monthly fee for opted SEO services. Here, SEO costs for a monthly retainer plan range from $1500 to $5000 every month. 

Fixed price

The fixed-price contract services enable clients to sign a contract and pay a set fee for certain online marketing services. 


Project-based pricing is quite the same as contract-based services, however, it allows clients to pay a fixed fee for personalized SEO projects. The project-based SEO services could be charged anywhere from $1000 to $30,000. The average cost for project-based marketing services is $5000 to $30,000

Hourly Rates

Hourly consulting is considered a contract where clients pay agencies an hourly fee in exchange for online marketing services. Hourly SEO consulting fees range from $100 to $300 each hour. 

Average SEO Costs By A Business Size 

If you are curious that how much SEO costs based on firm size then check out this table – 

Average SEO Costs By A Business Size 

What Do SEO Services Involve?

The factors on which SEO services depend include service frequency (such as ongoing vs. one-time), the kind of service ( such as local SEO vs. eCommerce SEO), and the service provider (like a consultant vs. an agency). 

What do SEO services include?

A monthly SEO service will involve: 

  • Analytic setup 
  • SEO audit 
  • On-page optimizations, like the title tag and meta description updates 
  • Keyword research and keyword integration 
  • Off-page optimizations such as link building 
  • Content creation 
  • Technical optimizations such as image optimization and page speed optimization 
  • Routine reporting and/or calls 

Meanwhile, these SEO consulting services will involve : 

  • SEO audit 
  • Routine reporting and /or calls 
  • SEO recommendations and/ or SEO implementation 

Comparatively, project-based SEO services will involve : 

  • Optimizations particulars to your requests, like starting international SEO 
  • SEO audit 
  • Routine reporting and/ or calls 

However, which kind of services your business will select will rely on your specific needs and requirements. 

How Much Should You Spare on Search Engine Optimization Services? 

The charges you pay for SEO services will rely on the size of your business and the extent of the particular services you need. 

Meanwhile, SEO charges can be varied from agency to agency. Therefore, it is crucial to remember that sometimes you get what you pay for when it is SEO services. 

Whenever you have to opt for an SEO agency, don’t fall for cheap SEO services, instead focus on quality SEO services, whether or not they are quite high in price. 

Likewise several other professional services firms, there will be ongoing consultation with an industry leader in SEO will be higher in price than with an inexperienced and unproven firm. 

In the end, your target should be chosen precisely like how much you would spend on SEO services. 

The more massive your website,  then the broader your SEO projects will be. That signifies that you should expect to pay more for SEO services. 

Also, it is important to understand that SEO is an ongoing strategy. So, despite investing in one-time SEO strategies, you can opt for a monthly income plan that will make your site fresh and enable it to frequently rank at higher search results. 

Is There Any Standard of Price Fix in SEO Service 2023?

There is not any industry that has set a standard for average SEO prices. 

This shows that any industry can not claim that they can ask for their desired price for doing SEO service. Ultimately, the burden goes to the consumer to decide the correct price. Especially, in cases when there is an ongoing charge for every month’s  SEO plans. 

This fact only adds to the importance of understanding what you will get for your internet marketing dollars. This is how you can evaluate whether it’s sufficient for an investment that relies on the return you are expecting. Eventually, all your decisions would depend on the overall, long-term value of the services of SEO. 

The vast spectrum of opportunities offered by SEO makes it more worth understanding how to price SEO. 

Services such as keyword research and content creation can be extended to a certain level. Since there are many other resources online. However, you might struggle with the more technical aspects of analytics such as link buildings and site architecture optimization. 

DIY SEO is basically an alternative for most cash-strapped businesses. So if you even have less money in your SEO budget, then spend it on professional SEO. 

  • Cheap SEO 

This type of SEO practice can be done to attract small businesses to opt for the cheapest deal. But the buyer needs to understand that often ‘cheap SEO’ is good. Seo is time-consuming and labor-intensive, therefore, if any agency is offering the same deal then they might be cutting many corners. Normally, the price range for cheap SEO is from $200 to $500 a month. 

  • Mid-range SEO 

Now, we understand that cheap SEO isn’t worth the risk. So, mid-range prices are quite safer, but here you should have to do due diligence and search for the credentials of the agency. In terms of mid-range SEO, you can likely pay around $4,000 to $8,000 a month or per project. 

Now, this mid-level SEO looks at fixing a website’s existing issues which is like optimizing site architecture and adapting content. It is best for modest websites in fields with a lower level of competition. 

In the upper end of the market, companies of SEO will provide content marketing tactics. They basically form new content on a frequent basis and update it on existing content. Also, they offer a digital PR service, creating backlinks via outreach and social amplifications. 

For mid-range SEO, content to some extent satisfies some business requirements. However, it doesn’t conduct long-lasting and engaging content. 

  • High-end SEO

If you are filled with a massive budget and centric goals then, it is worth spending on high-end SEO from one of the top agencies. Professionals of SEO here have the infrastructure and expertise to provide a comprehensive service at each stage throughout the process. 

This kind of SEO is basically being employed via a big eCommerce website in highly competitive industries. For fixing technical SEO problems, optimizing your analytical tools, or resolving the impact of Google penalties a high-end agency will be assigned. 

Standard content from high-end SEO agencies will be highly centered on your audience’s customer journey. Also, you can expect informational content and educational resources that lower churn and enhance transformations. 

  • Enterprise SEO 

Now, this Enterprise SEO is totally a different crafted idea. Whether it’s about the size of the site or the size of the business. The enterprise SEO always calls for more accountability. In terms, you are expecting more traffic, more transformation, and more input from stakeholders. This supreme level of SEO work signifies that you are expecting to spend $30k – 1 million and more every month. 

What Are The Things To Consider While Checking The Price of SEO 

The price of SEO changes on the basis of your project. However, there are a few points that need to be considered while searching the cost of SEO. As an authority in pricing SEO services, OTT is qualified enough to educate you on what to search out and what a correct SEO service cost is and also show you comparing with vendors, Companies, or agencies. 

SEO costs vary everywhere, therefore it is difficult to understand and evaluate the impact of SEO on your business. It is a tough task to decide the best for your business. 

Understand The Process of SEO Providers 

The method behind a successful SEO campaign involves limitless procedures and strategies. Where SEO is frequently refined to meet the search engine’s algorithm updates. You wish to ensure that the SEO firm you collaborated with is likely to adopt the regular search engines to make their algorithm. They also go with a proactive and forward-stepping approach to best SEO practices.

Search For Customized Packages of SEO  

As you know, each firm has its specific identity and so that should be treated as it is crucial to be watchful. 

Restrict the organizations that provide a ‘one size fits all package, and do not bother about the companies that provide search engine optimization services at a higher price. Being a leading firm makes us understand that you must have unique requirements, and that’s why we ‘OTT’ supplies 3 various plans. And also has personalized internet marketing packages for when your requirement won’t fit under the scope of our standard SEO plans. 

OTT has been part of the SEO business for years, the reason being having the best internet marketers in the business. While involving our history and expert team of SEO specialists, we’ve built an organized approach to SEO pricing. We are experienced professionals when it comes to search engine marketing, and we clearly understand the effort that it takes to make a successful SEO campaign. 

Also, we understand the best price for SEO depends on a customer’s needs. 

Intact on a Full-service SEO Solutions

As you know, SEO has expanded its area by including content marketing, conversion analysis, social media optimization, and other areas of digital marketing. With this involvement, it becomes more beneficial for businesses to invest in full-service SEO solutions. 

A full-service SEO solution offers everything required by your business for its SEO strategy. 

In case the firm doesn’t offer you everything you need to cover, then they could be straggling in terms of service offerings per month. Each company comprises SEO service pricing which is available for you and for other clients to display the way they work. But if they don’t agree to this then it’s not a good sign that you should find SEO price packages from somewhere else. 

The bottom line 

If you want to see your site be at 1st position then you need highly strategized tactics. And for that, you are also required to pay a good amount of money to an agency. So, don’t get diverted with cheap deals. 

While there are a few SEO elements that can be forwarded on a DIY basis, well, it’s not a sensible long-term plan. In order to get your SEO work make sure to assign it to a professional hand.