CPM Calculator

Online CPM calculator helps to calculate the cost of your ad by a thousand impressions or views. Enter the total cost of the campaign and total numbers of impressions to calculate CPM.

$0 Campaign Cost
$0 CPM
0 Ad Impressions

A CPM calculator online will help you determine how much your advertisement will cost per thousand views or impressions. To calculate CPM, enter the campaign’s overall cost and impression totals.


CPM computation is a difficult task since it incorporates many nuances, and someone could calculate the incorrect figures. To make your life easier, there are available tools called CPM calculator tools. Before the invention of this technology, users were forced to rely on software applications that had to be downloaded into the device. Additionally, users must learn the challenging steps needed in using these systems.

CPM Calculator
How Is CPM Calculated (manually)?

Manual CPM calculation is laborious, as was already said. You should first understand what a CPM is in actuality before performing its computation. You must apply a CPM formula to calculate the overall cost of an ad campaign or the cost per thousand impressions in order to determine the cost per thousand impressions, which is the price associated with 1000 views or impressions of an advertisement.


The following formula can be used to compute CPM rate:


(Total Cost of Campaign/Total Impressions) * 1000 is the CPM rate.


 You may alternatively use a CPM calculator to determine the CPM rate rather than having to repeatedly utilise this CPM equation.

CPM Calculator
CPM Calculator
How to use a CPM Calculator

CPM calculator is an online resource with an intuitive user interface. Users of this CPM calculating tool are not required to adhere to any strict guidelines. There are no fees associated with using this tool. Simply connecting your computer to internet access will get you access to this tool. Without having to deal with the inconvenience of registration, the CPM can be computed using this online tool. You may quickly calculate CPM by following the short instructions provided below.


The campaign’s total cost, CPM, and impression count are each shown in three separate boxes on the screen. To compute the CPM, you must input values in the other two boxes.


Click the Calculate CPM button once the values have been entered.


The desired outcomes will quickly be generated and shown as soon as you press this button.


You can use this CPM Calculator to calculate the cost of your ad campaigns across different advertising networks and platforms, including Facebook Ads, Adwords, Email marketing, and others.


Different advertising networks use various CPM rates and formulas to calculate their costs per thousand impressions. Let’s talk about how well-known online advertising networks calculate CPM.


CPM Calculate for Facebook Ads Campaigns

A feature of the Facebook advertising campaign lets you estimate the campaign’s reach. The same formula stated above may be used to compute CPM for Facebook ad campaigns, i.e.


(Total Cost of Campaign/Total Impressions) * 1000 is the CPM rate.

CPM Calculator
Partner with OTT
AdWords Campaign CPM calculator

Similar to Facebook, AdWords campaigns use the same model to determine CPM. To calculate CPM for your AdWords campaigns, divide the campaign’s overall cost by all of the campaign’s participants and multiply the result by 1000.

CPM Calculator For eMail Marketing Campaigns

Calculating CPM for email marketing campaigns is easier said than done. It might be challenging to estimate the cost per thousand impressions for email marketing campaigns. The cost per thousand impressions (CPM) for email marketing campaigns might change depending on how many subscribers are engaged. However, calculating for a particular case is simple using the same formula mentioned above.

CPM Calculator
CPM Calculator
What Can You Use A CPM Calculator For?

The CPM calculator can be used to determine other values associated with an advertising campaign in addition to CPM calculations. Let’s talk about the most effective ways to use a CPM calculator.


Calculate CPM (Cost per Thousand Impressions)

The fastest and most accurate method of determining CPM is provided by the CPM calculator. Simply input the figures for the campaign’s overall cost and impressions in the provided boxes. The formula above can be used to perform manual calculations.


Number of Ad Impressions

Anyone who wishes to determine the number of ad impressions they will receive on an advertising network can now do so with ease thanks to this tool. You can quickly determine how many impressions you’ll receive by inputting the campaign cost and CPM rate in this tool. The formula to find Finding ad impressions is as follows:

Ad impressions = (Campaign Cost/CPM) * 1,000.


Find the campaign’s total cost

You may use this CPM calculator to determine the total cost of the campaign if you want a specified number of impressions for your campaign. Just enter the CPM and the number of impressions. The following formula can also be used to determine the campaign’s overall cost:

Total Cost of Campaign = (Total impressions/1000) * CPM

Benefits of CPM Calculator
For The Success of Your Ad Campaigns

Nowadays, marketers frequently utilise the CPM model to determine how many potential customers they can draw to their company or brand. For budgeting and financial planning, you should calculate CPM because it will show you how much you must spend for each click or visit from a prospective consumer. You can quickly determine the platform that is most effective for your company by calculating the CPM for advertising across various networks. Businesses frequently have no idea what they will get from their advertising investment. CPM, on the other hand, solves this problem by giving you precise estimations of the number of impressions and cost per impression.


Publishers and marketers are getting increasingly familiar with the CPM model. In actuality, for them, it’s the ideal choice for a number of reasons. The following discussion covers the most notable benefits.


The CPM calculation enables marketers to raise brand awareness because you can be confident that your investment in platforms like Facebook will result in clicks.  To reach a larger audience, you can advertise your company using CPM on popular social media sites like Twitter, Facebook, and Instagram.


CPM is regarded as a more affordable pricing mechanism than CPC and CPA. Since it is appropriate for all internet ad formats, it is most effective for publishers.


CPM can automate the calculation of cost per impression, thereby enabling you to better determine which advertising campaign is the most cost-efficient for you. If you need more help or have suggestions, feel free to write in the comment section.