We are just around half of 2023 so we can understand the trends of this year better. So, do you have any logo design ideas inspired by the new logo trends? Every year, the OTT SEO team searches for trends in all aspects of logo design and branding. If you don’t know where to begin, these trends may provide some inspiration. Here are five trends to consider if you want to design a logo in 2023.
Before we get into the new trends, let’s take a look back at what was popular in 2022. Several trends from the previous year remain relevant; we have not lost continuity. Again, just because a certain type or style of logo is trendy doesn’t mean you have to use it for your logo. Remember that your logo is the face of your company and its products. Fashion will almost certainly evolve faster than your values.
So, what were the logo trends for 2023? Gradients with a 3D effect, unique letter layouts, the use of geometric shapes, and versatility were all important trends. Let’s take a look at what has piqued our interest for 2023.
5 Trends to Watch Out for in 2023 for Logo Design
It is a good idea to look at these trends if you want to redesign your logo because it is no longer relevant or if you are looking for ideas for your new business’s emblem.
Gradients have been popular in logo design for several years. The rebranding of Instagram in 2016 was one of the catalysts for this trend. It’s worth noting, nearly 7 years later, that not all gradients are to be used.
We recommend a gradient of soft colors or colors that follow each other on the color wheel this year. For something subtle, avoid bright colors. Cold colors, for example, have a calming effect. People may seek comfort as a result of current issues and problems in the world.
Logos Made Up Entirely of Lines
One growing trend is the use of simple lines to form the emblem part of the logo. Lines are frequently used to depict only the silhouette. It’s also a good way to ensure that your logo is simple and minimalist.
It should be noted that sans-serif fonts with thin lines are also popular. We’ve come a long way from the rounded letters of the 2000s. You can use fonts like Italiana, Tulpen One, Gruppo, Ubuntu, and Muli. If you’re unsure about designing your logo yourself, don’t worry – you can always hire our team of expert logo designers at OTT to help bring your vision to life.
Logo in Art Deco Style
The look of the 1980s and 1990s has had a strong presence in recent years. This is another artistic movement that appears to want to expand in 2023. The Art Deco style dates back to the 1920s and is one of the most important logo trends this year. In addition to adding a retro and distinguished touch, the Art Deco style frequently incorporates geometric shapes such as circles, diamonds, and squares.
If you want an art deco font, look for one that is both simple and decorative. If you create your logo with a logo maker, you could use fonts like Italiana, Amaranthe, Vast Shadow, Monoton, or Milonga.
Utilize Negative Space
Negative space is the background that surrounds various objects in art. For a long time, designers used negative space to leave hidden messages in their logos, similar to an optical illusion. The well-known FedEx logo is a good example of this. Have you ever noticed the hidden arrow between the letters E and X? Or the bear tucked away in the Toblerone logo?
Negative space is used to create the zebra’s stripes in this example. It is also possible to use letters to conceal parts of an icon. In short, experiment with the various icons, then remember to use the background color strategically.
Minimalism and Simplicity Design
Make sure to create a logo that is both simple and minimalist this year. This is still one of the most important design trends, whether for logos or website development. But how do you make a simple logo? To begin, consider using no more than two or three colors. Then, avoid using too many different visual elements. Finally, select a font that accurately represents your values while not being too eccentric.
One of the most significant advantages of a simple logo is its adaptability. This makes it easier to use your logo on various media, such as business cards, a website, or promotional items. Several large corporations have also decided to simplify their brand image during recent redesigns.
Finally, no matter what you have in mind, one of the 2023 trends mentioned above will almost certainly inspire you. Whatever type of logo you create, don’t forget to include a simple logo that can be used anywhere. After that, you can experiment with different color gradients or play with negative space to create the ideal logo for your company. We wish you a prosperous and prosperous 2023!