Why Does

Offline Marketing Matter?

First, let’s define marketing: Marketing is everything you do to make selling unnecessary.

If you pick the right market, pick the right message, and deliver that message via the right medium, your selling is much easier.

That’s the beauty of marketing.

But with Google, social media, and email, why do any of your marketing offline?

Because it works.

Marketing Campaigns
Why Is Offline Marketing Important?

Fact: Amazon, Google and Facebook all use offline marketing.

But why is that? Shouldn’t they be able to rely 100% on online marketing?

Well, here’s the secret hiding in plain sight: Nobody spends all day staring at a screen. Your customers actually live offline. In the real world.

And that’s why real, offline marketing matters.

What do those billion-dollar companies know that you don’t? They know that every successful business needs multi-channel marketing to survive and thrive. And those marketing channels must include tactics that reach your prospects offline.

We’re Different. And That’s Good For You Unlike other agencies, we won’t force you to invest your whole marketing budget online. That would be cutting you off from the other half of the equation – offline marketing. And that would be malpractice.

Instead, we customize offline campaigns that make your online marketing more effective — and help new customers find you. From direct mail and cable TV advertising, to print ads and AM radio.

This one-two punch — offline marketing to boost your online marketing – can work wonders. With customized campaigns that are affordable for any serious business.

Marketing Campaigns
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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


Marketing Campaigns
Here’s How We Deliver More Customers For You Offline
Our offline marketing campaigns are systematic and scalable. You’re limited only by your ability to handle all the new customers we generate for you. Here’s a partial list of what we can do for you:
  • Direct Mail belongs in every real business. It still “delivers the best ROI for customer acquisition and retention” according to research by Target Marketing. And research from the Direct Marketing Association shows direct mail to be 10-30 times more effective than email when generating leads and new customers. With letters, postcards, self-mailers and more, there’s a solution for you.

  • Print advertising. Space ads in newspapers and magazines can deliver windfall profits for you. Because our copywriters follow direct-response principles. We track results to the penny, so you know exactly what’s working and where to roll out your winners. A great print ad is a money-making asset that can churn out new customers month after month, year after year.

  • AM Radio: With brokered programming (also known as time-buy and blocktime), you can broadcast a 30-minute show of your own content, to reach your target market with incredible authority. Plus, AM radio lets you brand and build your business rapidly, and can be syndicated to reach a national audience.

  • AM Radio: With brokered programming (also known as time-buy and blocktime), you can broadcast a 30-minute show of your own content, to reach your target market with incredible authority. Plus, AM radio lets you brand and build your business rapidly, and can be syndicated to reach a national audience.

  • Cable TV is truly cost effective, often running only about $175 per spot – a savings of up to 94% vs. prime-time TV. And our national network of contacts in cable TV can get your ads on channels like CNN and ESPN for wholesale prices that may surprise you.

What’s

The Bottom Line?

Your goal in marketing is to turn strangers — people who have never heard of your business — into promoters and loyal customers who tell others how satisfied they are with your products and services.

 

And our customized offline marketing campaigns can grow your business by moving people through what we call The Ideal Customer Process:

 

Strangers  -> Prospects ->  Leads ->  Customers -> Promoters

 

When your business transforms strangers into prospects who raise their hands to become leads, make a purchase as customers, and spread the word about you as promoters, you win.

 

But none of that can happen without the right marketing mix. And online tactics alone are never enough. You need to combine them with offline marketing for maximum results.

 

Our results speak volumes: In the last 12 months, we’ve put more than $300 million into the marketing pipeline for our clients.

 

From attorneys to software developers … locksmiths to photographers … consultants to retailers … we work with billion-dollar Fortune 500 corporations and small, entrepreneurial companies alike.

 

What can we do for you? Let’s find out:

 

 

 

 

 

 

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What Will It Take You To Rank Higher?
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Do You Want To Know What
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