Email marketing continues to grow as one of the most effective channels of online marketing. The 2016 annual email marketing report suggests that emails provide a 4400% ROI and $44 for every dollar spent.
With such huge potential in gaining new customers for your business, you should keep emails as the number 1 tactic for online lead generation.
The subject lines decide the effectiveness of the email campaign. This post will explore the essential elements along with the psychological factors that every email subject should have.
7 Elements of Top Performing Email Subjects
As per the Digital Marketer survey, some components are found to be the most effective when it comes to subject lines that can invoke clicks and conversions.
1- Self Interest – Speak to the Benefit Your Audience Will Gain By Opening the Email
Everyone likes benefits. As an SEO, if I receive an email with the subject line “17+ New Websites to Earn Links – Download Free”, I will immediately click on it and download the stuff offered because it is of extreme benefit to me.
Similarly, it would be best if you thought about what your audiences need the most from you and how you can effectively place your products or services in between.
Here are some examples:
- Looking For a House on Rent? Explore 165+ Places
- Your Mom Will Love This Bracelet on Mother’s Day
- 15 Killer Blog Post Ideas
- How You Can Earn 200 Subscribers in 2 Days
2- Curiosity – Persuade the Potential Customers to Know More
People are curious to know more about what they can gain by reading emails. Invoke curiosity by not disclosing the full advantage before the reader so that he/she is forced to open the email.
Here are some examples:
- What Did George Clooney Joke About His Son Yesterday?
- Are You Getting These 5 Tax Benefits?
- People Are Loving This Weird Trick to Reduce Weight
- I Saved $5000 on Groceries – You Can Save Too!
3- Offer – Send Offers to Prospects Who Have Shown Interest in Buying Something
By exploring a little data in the dashboard, you can easily identify the customers who have shown interest in buying something. Now, it’s time to get them converted by sending them personalized offers that they can’t ignore.
Here are some examples:
- Flat 20% Off On Items Saved in Your Cart
- Book Your Domain Now and Get 30% Discount
- Get Your Own Villa @ 30% Reduced Price
- Upto 51% Off on Home Decor Items
4- Scarcity – Provide The Reason Why Your Audience Must Act Now
People do not want to leave things that are in shortage. This is known as the power of scarcity. You need to use text that lets the audience know that the product/service is in great demand so there is a shortage of it and they must act immediately to claim it.
Here are some examples:
- Only a few Seats Left – Enroll For Your Digital Marketing Course Today!
- 5 People Already Bought XYZ Watch – 3 More Left in Stock
- Stock Ends Today! Act Now and Get 20% Off
- Webinar Starts in 16 Hours – Are You In?
- ZZ Tees are Almost Sold Out!
5- News – Keep the Subscribers Updated with Stuff They Are Interested in Reading
Everyone is interested in keeping updated about the latest happenings in the industry. Sending NEWS-based emails is a great way to keep your subscribers engaged. Unleash the power of the latest NEWS in the headlines to get more clickthroughs.
Here are some examples:
- 5 Digital Marketing Trends That Will Get More Attention in 2018
- These Careers Will Make You Earn 50% More
- 10 Reasons Why Your Customers Are Leaving You
- 5 Examples of Branding Done Right
6- Social Proof – Give Proof Why Your Product/Service is the Best
People trust user reviews and want social proof at every point of the purchase cycle. Adding text that adds trust to your business can help in increasing the ROI of your emails.
Here are some examples:
- 25 People Already Subscribed For the Webinar – You’re The Next
- Thank You For Making Us Generate $20K in Sales Last Month
- How Stephen Landed a Job at Google
- 50 People Bought This Product Last Week
7- Story – Unleash the Effectiveness of Storytelling to Reach The Heart of Audiences
Storytelling is in huge demand and it never grows old. All you need is a touch of creativity to prepare emails that require fascinating stories that your subscribers will love to read and share. Providing valuable content is linked to a strong brand reputation. It is essential to add that personal touch to every story so that it is able to reach the heart of the audience.
Here are some examples:
- How Janet Raised Her Email Subscribers to Over 2K in 20 Days
- Rand Fishkin Shares The Best SEO Metrics
- How I Build Links in the Past Was a Huge Mistake
- My LinkedIn Case Study That Helped Me Get $20K in Sales
It all lies in the power of creativity coupled with the use of marketing psychology elements that can make or break your email marketing campaign.
Use the tactics suggested above to create better email subject lines and generate more conversions.
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By Clint Butler
- Oct 19, 2017
By Clint Butler
