Strategic, Adaptable, and Results-oriented Concord, Massachusetts Digital Marketing Company.
Unparalleled market insights.
Bleeding-edge technical expertise.
Unrivaled partnerships and commercial relationships.
Decades-worth of combined branding experience.
Unique abilities to expand your coverage area, allowing your brand to thrive.
Customized for a targeted Concord, Massachusetts Internet & Digital Marketing solutions.
Let's put it like this, with the way businesses run nowadays, it's just a matter of time before we all drop the "digital” handle and start calling what we do just “marketing." Whichever way you look at it, most of the old ways of doing things are just no longer viable - Especially when a business grows beyond the mom-and-pop, brick-and-mortar scope.
In fact, traditional marketing's way of doing things has become laughably inefficient and ineffective when compared to the sheer potential for results and returns that digital marketing delivers.
Not convinced? That's ok. Just do us a favor and name a single successful marketing firm that doesn't rely on a robust online presence to do business. We'll wait...
You can be an antique books dealer, or a locksmith service company looking to expand; you could have one location or hundreds of them, you could be a doctor, chiropractor, lawyer, or treatment center owner, it doesn't really matter . If you want to be successful, remain profitable, and actually grow your business, you need a strong online presence and an even stronger local Concord, Massachusetts digital marketing company to do it.
Yes, to many companies you can, but not with us. The fact that you'd even ask such a question reveals to us how damaged consumers have suffered at the hands of so many fake pretenders claiming to know what they are doing because they read a nice article about internet marketing or how to do SEO and digital marketing for dummies. Know-it-all's that drag you into pits of ashes and destruction, and it's not even your fault as you can't really comprehend how the digital space works. But that’s ok now! It’s time for us to take it from here, you may rest now and concentrate on one thing and one thing only, YOUR JOB. If you do what you are meant to do in the first place, and allow us to do all the things you obviously CAN'T do, we can become true partners and close the door behind us, because the things that we will do for you, are beyond.
Like it or not, the audience you want to reach spends most of their lives – and money – through screens now. And that's true regardless of the niche or whatever your particular business happens to be. This alone makes digital marketing a priority for any business.
But you could get some results with the help of some middle-tier firm, right? Well, that depends on whether or not we are working for your competitors.
A lot of the time, marketing itself resembles an arms race. You do not necessarily need the biggest stick around, but you definitely should have one that can overcome the sticks of those trying to hit you.
In an analogy like that, a firm like ours functions pretty much as a nuclear deterrent. Not only do we take care of establishing an online presence that meets and overcomes your competitions, but we make sure to keep you there.
While your competitors depend on imitating the same techniques most other businesses use, our expert digital marketers in Concord, Massachusetts are busy coming up with the methods everyone else will follow six months and even 12 months from now.
What we do here at OTT is to make sure that when those screens come in, it is your business that appears front and center. And you can only do that consistently with the resources and expertise of a firm like ours.
In a general sense, digital marketing, Online Marketing or Internet Marketing encompasses every medium or strategy involved in the promotion of goods and services using digital technologies. Global communications system through the internet, mobile devices, big display advertisement screens… the list goes on.
If it involves a digital medium and bringing awareness to something, you are talking about digital marketing.
On a more specific outlook, digital marketing involves creating and executing strategies to use those digital platforms and effectively reach audiences.
In practice, each digital marketing firm has a way of doing things, and the particulars of each strategy can vary greatly. For example, we here at OTT have several proprietary techniques we've engineered, tested, and refined for years. When we go hand in hard we empower you with the edge you need in the marketing world.
However, there are a few core practices that can be labeled as a “basic package” of digital marketing:
Professional Web Design: Having a powerful, well-crafted website is a mainstay of any digital marketing approach. Online, your website serves as your company's storefront and should be treated with the same amount of attention relevance.
SEO (Search Engine Optimization): The great things about the advent of digital marketing is that it allows you to reach to anybody, anywhere. However, that massive reach potential can work against you. If you aren't noticed, it is like you don't exist. Firms like OTT are here to guarantee (YES, we said it, if you qualify and accepted we GUARANTEE) that people do notice you, no matter what.
Social Media Presence: Regardless of your niche, product, or target audience, there is a social platform your brand can benefit from. Leaving it unattended is just the same as leaving money on the table and simply walk away.
Content Marketing: Creating optimized content is one of the most reliable ways to ensure that more people find your brand consistently. As such, content marketing is usually an essential component of digital marketing.
Responsiveness & Adaptability: More of a philosophical aspect of digital marketing, this principle is one of the reasons why we are one of the top SEO / Digital marketing firms in the world. While others imitate what has been done in the past, we at OTT are continually seeking and discovering the next big strategies to give our clients an edge & uniqueness.
Being such an extensive subject, there are quite a few desirable skills that fall squarely in the digital marketing set.
Here are some of the ones we value most in our team here at OTT:
SEO Specialization: Has the leading way to draw audiences online, any digital marketer worth their salt has to be at least a competent SEO. That said, SEO is a constantly evolving field, so a digital marketer that specializes and keeps up-to-date with SEO effective strategies is worth their weight in gold. Needless to say, we have a few of those here at OTT.
Content Curation/Creation: As mentioned above, content creation is a highly sought-after skill in digital marketing. However, content curation is a similar skill that’s only becoming more valuable as time goes on. With so much information available online, being able to create and curate content that engages and attracts audiences is an exceptionally valuable skill.
Social Media Management: A strong social presence is a key element in most digital marketing strategies. To nurture such a presence, you need people who truly understand the trends and inner workings of such platforms. What makes them tick. From user preferences in a particular social media site to the type of content that's most likely to go viral, talented social media managers are a rare breed.
MarTech Know-how: Marketing technology is a blanket term for referring to any digital platform or suite digital marketers use to streamline or enhance their tasks. Almost every area of digital marketing has dozens of software tools that help at their job - being proficient with them is always a plus.
Analytics and Data Skills: Great digital marketers know better than just throwing things at the wall and seeing what sticks. Digital marketing decision-making needs to be grounded in measurable, hard data. Being fluent in its interpretation is hugely desirable.
Search Engine Optimization: Without a doubt, SEO is simply the most powerful avenue for digital marketing. Then again, when SEO is fully on-going and applied, it naturally enhances other digital marketing channels.
Email Marketing: A lot of business owners are often surprised to learn the effectiveness of a well-executed email marketing campaign, especially in the realm of lead generation.
PPC Advertisement: Conducted by amateurs, PPC is a great way to lose a lot of money and accomplish nothing. In the hands of experts, a carefully deployed PPC campaign can have powerful and immediately noticeable effects.
Social Media Marketing: Most audiences right now can be found in social media to varying degrees, making them an ideal marketing channel if you know how to use it.
Display Advertising: Albeit slightly less used, it is a viable avenue in certain circumstances.
One of the most amazing aspects of being a digital marketing company is precisely that it is not limited by geographical boundaries. Other than those you strategically define yourself, of course.
Otherwise, when you advertise online, everyone gets to see and interact with your brand. Regardless of what country they are in. Having said that, there are some areas where digital marketing seems to have more impact.
As a reference, here are the countries with the highest demand for digital marketers globally:
Digital marketing manager.
SEO and SEM specialist.
User experience designer.
Email marketing specialist.
Social media marketer.
Join clients who enjoy 96% satisfaction
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Who knows? OTT might be the best thing that ever happened to you.