MEMPHIS DIGITAL MARKETING AGENCY
MOST EFFECTIVE PERFORMANCE MARKETING AGENCY IN MEMPHIS
While it is true that competition for strong keywords is fierce in PPC campaigns, it does not mean that it is impossible to achieve first rank within a reasonable budget. Having a team of marketing specialists on your side will allow you to get cost efficient keywords and to narrow down your intended audience, making local campaigns 100% more effective and guaranteeing a high Return of investment.
A well-placed AdWords marketing campaign can give you $2 dollars for each dollar you spend in a PPC campaign. Not bad, huh?
In comparison, AdWords campaigns is massively superior to any traditional marketing channel. In comparison, local tv ads only generate 1% more l leads, while digital marketing has a 52% rate at successfully generating leads.
If you want a long-term digital marketing approach – SEO is going to be the best option for you.
By now, most people know that 64% of all traffic to websites comes from search engines. But this is not evenly distributed. 71% of search engine traffic is concentrated in the first page of Google results. That´s why it is so important for you to be on Google´s best side and get your company ranking if you really want to increase your online sales.
What´s more, stats also show that online conversion rates are higher than those made by other outbound marketing methods. Websites found organically through search engines have a 15% sales rate on average. Compare that to the meager 2% rate found in other more costly techniques.
The best part is that these leads are already interested in your product, making sales a lot more likely to happen. Why? Because a website that shows up in the first few place of search engines is probably answering the questions users are asking, and offering a solution to their problems. There is no other technique as effective as SEO to enter the buying cycle of a customer.
With the power of mobile technology, local companies have an increased chance of making a sale if they have they have done their homework regarding local SEO and their website is fully responsive.
Online marketing has changed the perception people have about people and businesses. Nowadays, being among the first places in Google searches is pretty much like being on the front or center pages of a newspaper, or having a spot during the super bowl. It gives you credibility and makes people more likely to trust your brand.
That´s why the importance of having a trusted digital marketing agency by your side is so important nowadays. They not only optimize your website to make it easier for Google to index your content and show them you really care about user experience. They also help you create intuitive websites and endearing content to improve your sales funnel and turn your visitors into loyal customers.
And the results of a well-executed SEO campaign can last for years, unlike PPC campaigns that stop having effect as soon as you stop paying.
People nowadays can’t browse through their feeds, or watch a video without stumbling upon a post or video specifically crafted to appeal them.
How does that happen?
Social Media algorithms are created to use people´s personal interests as signals to know what kind of content they would like to see next.
Designing a powerful Social Media marketing campaign requires knowledge in brand building and content creation.
Our SMO team in Memphis will help you take full advantage of every one of your social media accounts based on their different strengths and specificities.