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Toledo Digital Marketing Experts: Bringing Effective Digital Marketing Strategy To Your Complete Marketing Plan

Starting and keeping a business in the black is a lot of work. More so if you are also in charge of getting new clients.

If you’re spending too much time trying to find clients in Toledo, you aren’t actually doing any of the work that’s going to pay the bills.

But… If you spend too much time just working not marketing, you’re not going to have anything to work on when your current projects are over.

It’s a problem that affects pretty much every business and startup owner in Toledo that wants to make his brand and product known to a wider audience. Here is where Digital Marketing shines.

An effective strategy can help you create solutions that automatically generate clients for you, so that you can focus on doing what you’re best at – helping your clients.

There are many approaches to riding the Toledo digital marketing wave, and each one needs specialized knowledge and savoir faire. You have to know when to apply a paid temporary ad campaign, how to engage with your audience through social media, and what sustainable approaches, like SEO, can be adopted.

Understanding how to effectively automate the online marketing process is paramount nowadays.

Call Over The Top SEO

Opening hours:

Monday: 8AM-8PM

Tuesday: 8AM-8PM

Wednesday: 8AM-8PM

Thursday: 8AM-8PM

Friday: 8AM-8PM

Saturday: 8AM-8PM

Sunday: 8AM-8PM

Call us! (800) 550-3101
Address: 2230 Dunham St, Toledo, OH 43609, USA

Digital Marketing Strategy That Helps You Define Your Ideal Client

When it comes to digital marketing, the more specific you are in terms of who you’re trying to reach, the better your return on investment (ROI) will be.

After all, the internet is a big place and you’ll end up wasting a lot of time, effort, and money if you try to market to everyone who is online.

An experienced SEO agency will first help you clearly define your audience before even start to outline a marketing strategy.

Some of the details you should know about your audiences are:

● What their pain points are
● What their goals are
● What their fears are
● What they might type into Google to solve their problems
● Which websites they visit
● Who they’re influenced by

This information makes it easier to craft relevant marketing campaigns that will be hyper-targeted towards your ideal Toledo customer.

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Marketers Develop A Digital Marketing Plan

A digital marketing plan will help you figure out exactly how you’re going to get in front of people who are going to be looking for a business like yours.

In simple terms, there are three things that you should focus on when creating a digital plan:

● Search Engine Optimization (SEO) – Creating content for your target market that they will find when searching Google.

● Pay Per Click Ads (PPC) – Ads that are shown within Google (AdWords) or on Facebook, that target your ideal customer.

● Social Media Marketing (SMM) – Using social media to generate awareness about your business, thereby increasing the number of people who can reach out and ask for your services.

While social media marketing and Facebook Ads can be a great way to generate clients, SEO and Google AdWords typically offer the best ROI for contractors.

On top of that, methods like SEO can be better in the long run because, when done properly, SEO can deliver a steady stream of clients every month for years to come.

lead generation

Using AdWords Marketing to Generate Quality Leads

Many people regard AdWords search and display advertising campaigns as nearly impossible endeavors. More so if they are busy business owners with not enough hours in their day.

However, this tool is one of the most effective ways to generate leads and clients in modern age. Here is where expert digital marketing agencies come into play.

While it is true that competition for strong keywords is fierce in PPC campaigns, it does not mean that it is impossible to achieve first rank within a reasonable budget. Having a team of marketing specialists on your side will allow you to get cost efficient keywords and to narrow down your intended audience, making local campaigns 100% more effective and guaranteeing a high Return of investment.

A well-placed AdWords marketing campaign can give you $2 dollars for each dollar you spend in a PPC campaign. Not bad, huh?

In comparison, AdWords campaigns is massively superior to any traditional marketing channel. In comparison, local tv ads only generate 1% more l leads, while digital marketing has a 52% rate at successfully generating leads.

How To Use SEO Performance Marketing Effectively

We are sure you are aware of the ads at the top of Google, when you’re searching for something. But, if you scroll down a little you’ll see some of the organic listings that aren’t ads.

The people who own these websites, don´t have to pay every time someone clicks on their search listing.

Apart from any SEO investment they may have made, these websites experience free, relevant exposure by having their website shown in these listings. The best part is that this exposure happens naturally.

search engine marketing

If you want a long-term digital marketing approach for Toledo – SEO is going to be the best option for you.

By now, most people know that 64% of all traffic to websites comes from search engines. But this is not evenly distributed. 71% of search engine traffic is concentrated in the first page of Google results. That´s why it is so important for you to be on Google´s best side and get your company ranking if you really want to increase your online sales.

What´s more, stats also show that online conversion rates are higher than those made by other outbound marketing methods. Websites found organically through search engines have a 15% sales rate on average. Compare that to the meager 2% rate found in other more costly techniques.

The best part is that these leads are already interested in your product, making sales a lot more likely to happen. Why? Because a website that shows up in the first few place of search engines is probably answering the questions users are asking, and offering a solution to their problems. There is no other technique as effective as SEO to enter the buying cycle of a customer.

With the power of mobile technology, local companies have an increased chance of making a sale if they have they have done their homework regarding local SEO and their website is fully responsive.

Online marketing has changed the perception people have about people and businesses. Nowadays, being among the first places in Google searches is pretty much like being on the front or center pages of a newspaper, or having a spot during the super bowl. It gives you credibility and makes people more likely to trust your brand.

That´s why the importance of having a trusted digital marketing agency by your side is so important nowadays. They not only optimize your website to make it easier for Google to index your content and show them you really care about user experience. They also help you create intuitive websites and endearing content to improve your sales funnel and turn your visitors into loyal customers.
And the results of a well-executed SEO campaign can last for years, unlike PPC campaigns that stop having effect as soon as you stop paying.

social media marketing

Social Media Management

During the last decade, social media has become ubiquitous. Its influence power is so great it is said that they can even influence election outcomes in many countries, including America.

But what does that mean to small and medium Businesses?

They have become potent sales and outreach tools allowing businesses to open new markets and even target their specific audience with laser-grade precision.

People nowadays can’t browse through their feeds, or watch a video without stumbling upon a post or video specifically crafted to appeal them.

How does that happen?

Social Media algorithms are created to use people´s personal interests as signals to know what kind of content they would like to see next.

Designing a powerful Social Media marketing campaign as part of your digital marketing strategy requires knowledge in brand building and content creation.

Our SMO team will help you take full advantage of every one of your social media accounts based on their different strengths and specificities.

Our Secret for Your Toledo Digital Marketing Campaigns

Most SEO companies are teams of people who believe they found the secret formula to SEO and apply it for everyone of their customers. Serious SEO players know that they´re doomed to fail because there is no one-size-fits-all method, and Google changes its search algorithm literally hundreds of times a year.

That´s what makes Digital Marketing so important. A solid strategy is a product of through analysis of factors that affect your website, the trends in your particular industry, your location, and even the way you regularly conduct your business.

So, we listen to our clients attentively and learn how their business works, no matter the size. Then we design a strategy based on its current stats, and the keywords that would prove more effective in terms of ranking.

As soon as everything is in position, we help our clients build a solid strategy that involves website revamping, content creation, social media management, organic link building, and effective outreach through various channels.

Everything specifically tailored to fulfill our client´s marketing needs.

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How Can We Help Your Business In Toledo OH?

We’ve delivered increased website traffic to over 1,000 clients in Toledo and beyond since 2006.

And from attorneys to software developers … locksmiths to photographers … consultants to retailers — we’ve seen it all.

Example: In 2011, Facebook, Twitter, and other social media began to impact SEO. As a result, Google and other search engines changed their algorithms. So, many of the SEO tactics that worked in 2010 can actually hurt penalize your website today.

In the world of digital marketing, the only constant is change.

Those with the knowledge and expertise will reap the benefits of increased traffic. Those who can’t keep up with these online marketing trends will fall further behind.

That’s why, when you join us, you join more than 1,000 clients in Toledo and beyond who enjoy 96% satisfaction.

Because less than 4% of our clients have ever moved on. The other 96% stay with us indefinitely. That’s the highest retention rate of any SEO service or digital marketing agency we know of in Toledo or anywhere.

What to do now?

Take the next step. Request your Free Digital Marketing Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.

During your 30-minute meeting by phone or Skype, our Toledo Digital Marketing Advisor will perform an analysis of your website to uncover lost opportunities in your online marketing campaigns. You’ll see what your website does well, what it doesn’t, and what to do next.

There’s no cost and no obligation, if you qualify.

We are the leading digital marketing agency in Toledo, having already helped multiple businesses in Ohio and across the country. To consult with us about your business in Toledo, click the blue button above or call us at (800) 550-3101 to speak directly with our digital marketing experts.

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