Digital Marketing

We live in an era where the internet has taken over. Our day starts with the internet and ends with the internet as well. So, it is only normal for businesses to focus on digital marketing rather than conventional above the line (ATL) and below the line (BTL) marketing.

 

With the evolution of the digital world, the approach towards B2B (Business to Business) has changed as well.

 

Along with the rest of the world, digital marketing has evolved.

 

You are not going see any significant results if you shove your head in the sand and pretend digital marketing doesn’t exist.

 

To acquire more clients and to partner up with more businesses, there is no better alternative to digital marketing at this time.

 

We are not just praising digital marketing out of thin air.

 

We have solid statistics to back our claim.

 

As of 2016, businesses have increased their digital marketing budget by 50%. To increase the visibility of your business, it is mandatory you communicate with your audience using the right approach. 

 

If you are just working really hard with little to no marketing, you will not get the proper visibility to help you boost your business. On the contrary, if you waste your time looking for marketing services, chances are you will not meet the KPI’s of your business.

 

It is important to find the right balance between the actual services you provide and the marketing policy of your business.

 

Over The Top SEO is here to help you with digital marketing. Digital marketing is a media that doesn’t require extensive time or resources but has a significant impact on your overall business.

 

As a business owner, you probably have already started using digital marketing, but chances are your approach might be wrong.

 

A sustainable and strategic digital marketing approach will help your business grow in ways you haven’t imagined before.

 

There are so many ways you can implement digital marketing. The question is, are you ready to implement them all? Every digital marketing strategy will require a different set of expertise.

 

Our goal is to point you in the right direction and help you along the way. We don’t just offer our services; we believe in full-fledged partnerships. We offer the actual solution you’re looking for.

 

We’re NOT like other digital marketing companies. You’re here because you need help. And we go by our rules in this company. The logic behind our approach is that if we have our reputation at stake, the services just get that much better.

 

Let’s walk you through the basics of digital marketing. Along the way, you will be able to easily undertake the necessary steps to boost your business.

The Rules We Follow

Let’s clarify what we do first. We don’t work for you.  We, at Over The Top SEO, believe in partnerships. We are experts in what we do, and we like to believe our partners are too. There has to be some ground rules to achieve success over a long-term partnership.

 

We only work together if you follow the GROUND RULES set by us. If you’re hesitant you can find another company to work with. NO exceptions. Our partners are proud business owners. And we are proud as business solution provider. You did not end up here by accident. You were searching for digital marketing services and the industry leaders. We appreciate the initiative. Now let us return the favor by letting you in on our work ethics.

 

OTT, as a company, believes in absolute professionalism. Success is relative but partnerships are constant. We value our precious partnerships with businesses over everything. We have proof that we work hard, and our hard work always pays off. We are equipped with all the secret weapons to win every battle we take on behalf of our clients.

 

It is important to connect with your audience rather than focusing solely on revenue. Dominating the market and having your eyes on the long-term success are the traits we want in our partners.  Over The Top SEO is fond of challenges and we are ready to compete with any other digital marketing services.

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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


Everything Is Not About Us

From what you’ve read so far, you might be in the impression that we are a group of narcissist people, but that is not right.

 

As we already mentioned, we value our partnerships over everything. Partnerships are not formed without the contribution of both parties. We are leaders in what we do.

 

You found us while looking for best digital marketing. Similarly, you want your customers to find your business instantly. To achieve that goal, you need to focus on building a sustainable relationship with your customers rather than trying to sell your products or services all the time.

 

The benefit of that is your customers won’t see you as some salesman who only cares about sales figures.

 

You need to make a move to make them believe that you care for them. Digital marketing is by far the most effective and efficient way of doing that.

There are so many important things in life other than money.

 

You might have started with the goal of making enough money to fulfill your and your family member’s wishes, but there comes a time when you realize you may not attend to all of those wishes.

 

At Over The Top SEO, we have taken an oath to know your business by heart.

As we take the challenge to bring success through partnership, we like to think your business is part of our business as well.

 

We want to find out your business strategies, goals and everything there is to know so we can create our own digital marketing strategy for you to reign in your market.

 

The reason you are looking for a digital marketing expert is that you cannot cut it yourself. We get it.

 

Our first task will be to revamp your digital presence entirely as your digital marketing partner. We will reshape and rebrand your websites, social media pages and everything there is related to digital marketing.

 

You cannot expect to boost your sales overnight with the help of digital marketing services.

 

You need to be patient and let us work.

 

When we say we are your light in the dark that will help you find new possibilities of business you never thought existed, we MEAN IT 100%.

IF we take you on, success will come.

 

It will take time, hardship and endless hours of constant dedication.

But in the end, we will succeed because you TRUSTED us over your DOUBTS.

If you are still in DOUBT, we’re NOT fit for your business.

Get Ahead of Competition

If you think digital marketing is easier than conventional marketing, you are in for a great surprise. Only the experts know how much work goes in to squeeze the most out of digital marketing. Truth be told, you need to stay miles ahead of your competition if you want to survive in the game.

 

We know the GAME. We know HOW TO WIN it for you. We have done it for SCORES of other CLIENTS. We are PROUD of our achievements. 

We cannot possibly know anything about your business. But we know that you are reading this because you think you might need help to target your audience better and help them get the service they need.

We are proud to acknowledge the fact that we can help you create the impact you wanted since the day you started your business.

 

Let’s come to the point.

Digital marketing services are one of the most searched terms on the internet.

That means there are other businesses like you who are desperate to shine in this competitive world of modern business. WE can help you CRUSH the competition and become the best at what you do.

 

BUT for that to happen, you must be ELIGIBLE. We don’t form partnerships with anyone requiring our services. We need to know you have FULL FAITH on us.

So, how do we do that? It’s simple. We evaluate your business and we take necessary actions. When it comes to digital marketing, there are more than a few things we need to take care of, together.

The First Step- Defining the Audience

We can speak on behalf of the experts from digital marketing companies.

Any reputed digital marketing expert will define and outline your potential customers or target audience before coming up with a strategy.

The importance of finding the right audience in digital marketing is beyond question.

 

You can spend as much money as you want but in the end, everything will go in vain if you cannot find and target the right audience.

The process of defining the right audience involves a few key questions that you need to find the answer to. In this case, we will find the answers for you.

What is your target market looking for? What are their preferences? What do they fear while considering your services? What are their goals? What are their browsing habits? What is their thought process while looking for a solution to their problems?

 

As soon as we get the answer to these questions, we will start creating the strategy and the guidelines.  

The Plan

It’s time to craft a custom digital marketing plan that aligns with your business effortlessly. In this process, we will consider every possibility of how to increase the visibility of your business.

 

Here is a brief rundown of the key points we consider with majority of our digital marketing campaigns

  • The Website: Your business website is usually the first point of contact between you and your customers. Having appropriate content on your website will give you a 434% boost on your search results.

  • Social Media Marketing: Social media is the largest platform where you can find al-most all of your audience, at the same place! Social media is very prominent in digital marketing and we will utilize it to the full extent possible.

  • Search Engine Optimization: Proper search engine optimization or better known as SEO is your best bet in creating relevant content for your audience, whether it is a niche or a wide range. 72% of business owners will agree that relevancy is the biggest factor in targeting the audience.

  • PPC Campaigns: PPC refers to Pay-Per-Click. It’s a unique form of advertising that al-lows you to target your exact audience according to consumer behavior.

  • Integrated marketing: Integration is an ideal way of getting the most from your mar-keting budget. Yes, a vast majority of people are online, but what about them who still prefer offline media like TV, radio, and newspapers?

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Now that you have a rough idea about how we approach digital marketing, let us walk you through on how each module works.

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Start by Making Your Website Awesome!

In digital marketing, the most common mistake is to focus on social media and other marketing campaigns while neglecting the website. Remember, the website is the primary source of content and services for any business.

 

So, if we have the opportunity to work together in digital marketing, our priority will be to revamp your website.

 

Websites are no longer part of the business that you make and let it rest in peace. 

 

You should constantly update the features and change key metrics to keep ranking on the search engines.

 

Trends change faster than a hotdog turns cold nowadays.

To understand the necessity of change and upgrade is crucial to stay ahead of the game. A lucrative website landing page is a good place to start.

 

Showcasing your strong points on the website is very important to create an awesome first impression.

 

Conventional digital marketing services will provide you with attractive offers on digital marketing in a very juicy price, but chances are they have left website renovation out of their strategy.

 

That’s not how we do it. We do justice to whatever project we take on.

We’d like to highlight the key features your website should have so you have a better understanding of how to get people hooked. Loading time, responsiveness, accessibility, design, and SEO matters the most in terms of pulling traffic to a website.

 

A website has to load fast in order to retain the interest of the user.

Statistics show that if a website takes more than 3 seconds to load, the visitor will close the tab. Google rankings are also affected directly by the site load speed.

 

The website has to be responsive under heavy usage. Otherwise, the browsing experience will be harmed and your business will come across as unprofessional.

If statistics is to be believed, a 1-second delay will result in a 7% drop in conversion rate.

 

Sign of a good website is compatibility across all devices. Almost everyone owns a smartphone and people spends more time on their smartphones rather than conventional computers. So, having a website that has state-of-the-art mobile support is always a plus.

 

OTT, as one of the renowned digital marketing companies, assures you that you’ll have a website that will wow people.

 

We do it the WAY IT WORKS. Or we don’t do it AT ALL.

With that said, we have arrived at our most important point about a website, SEO.

The Obvious Secret to Success: SEO

For some reason, a lot of digital marketing companies skip the SEO part of the business. Whether it is social media promotion or website traffic, SEO holds the key. SEO is also known as search engine optimization. It utilizes the necessary keywords and phrases to help websites rank better on search engines.

 

When we think of search engines, the first name that comes to our minds is Google. The reason is obvious. Google has made a place in our life where we look up on Google for every single problem in our lives.

 

If anything matters for a business website, it would be Google search rankings.

As Google holds 90.1% shares of total search engine industry, it is important for your business to rank well on Google.

 

Most of the times, the top searches are paid promotions that you cannot beat organically, but there are some organic listing at the middle of the first page that secured its place using smart SEO tactics.

 

Proper SEO will result in better exposure for the website hence better prospect for your business.

 

And the fact that the whole process is natural, it garners trust from the visitors. As 81% of people conduct some amount of research on Google before making a purchase decision, you can boost your business by using the power of white hat SEO.

 

If you plan to stay in the game, SEO is a must.

 Here at Over The Top SEO, we target to rank on the first page of Google search. Because, although 64% of website traffic is redirected from search engines, 71% of them are coming from Google’s first page alone!

Be Social on Social Media

Let’s start with the importance of social media using some good old statistics. As of now, almost half of the global population uses social media of some sort.

 64% of online shoppers state that they were convinced and redirected to the business website from a social media page.

 

There might be a misconception with certain marketers that social media has lost its edge but that is not true at all. If anything, social media is the biggest platform where you can engage with your potential customer with minimal effort.

 

Social media is unbeatable in terms of content marketing and content promotion.

 

You can drive unlimited traffic towards your business website from the social media page. Social media platforms like Facebook and Instagram also allows you to target the audience cross-referenced to their geographical location! Isn’t that amazing?

 

Blog content is the sweet spot to utilize the full potential of social media. Blog content is usually swarming with SEO-friendly keywords that will rank good on Google searches. Your audience can click a link on the social media page and be redirected to the website landing page.

Use the Most of PPC Campaigns

We highly recommend you to run PPC campaigns for your business. PPC stands for Pay-Per-Click. It is a great way to use your hard-earned money on something useful. PPC offers a huge range and reach of the audience.

 

While SEO and content marketing are generally free, they are not guaranteed mediums of exposure. On the other hand, PPC campaigns are a surefire method to reach your desired audience by letting them know what you are willing to do as a business.

Marketing Integration

This is one of those optional marketing approaches we recommend, but whether to implement it or not is completely your decision. Integration in digital marketing means using the best of both worlds.

 

And here we are referring to both digital and analog media.

 

The statistics we’ve presented indicates that a vast majority of people tend to be found online, but integration is meant for those who are still not. Analog media represents the likes of TV, radio and print media i.e. newspapers.

 

Don’t get us wrong, we are telling you to spend a fortune on TV adverts and press releases.

 

We are simply suggesting minimal exposure to direct the offline audience online. For example, having a small print on a popular newspaper with the necessary information will bring in a SIGNIFICANT amount of traffic to the website.

The Legacy of OTT

Over The Top SEO has served thousands of clients. Digital marketing is our domain.

 

We’re the best in what we do.

We’ve seen the best of scenarios and the worst of scenarios over the years of our operation.

 

You might have had bad experiences with a few digital marketing companies before but don’t COMPARE us with those.

 

We DON’T partner with everyone looking for our services.

We will only WORK with you if we FIND you fit for it.

This is one of the reasons we highly believe in partnerships rather than contracts. Your business means something for us. Our time is valuable to us and so is yours.

 

we’re PUTTING OUR track record on test by committing ourselves to your project.

 

It’s a WAR out there. We will FIGHT it and WIN it for you in any way we deem fit.

 You can speak with one of our experts at 800-800-8000 to find out if your business is ELIGIBLE to work with us. 

 

Let’s work at making your business great again!

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