Stop worrying about bringing patients to your doors and start ranking first on Google. Focus on giving the best care and attention to your clients, and let us give your practice the exposure it deserves.
The importance of having doctors marketing their services online can’t really be overstated. But you most likely already know that all too well.
Medicine’s a profession, but healthcare is a business, and like any other business a doctors’ marketing needs can’t be ignored when their goal is building and running a thriving practice. Doubly so for group practices and healthcare institutions.
Patients ARE your business. And while creating and maintaining those relationships is not a novel concept in this niche, the channels and tools by which you do so have changed dramatically over the past decade-and-a-half.
Relying exclusively on traditional advertisement and word-of-mouth referrals is an almost comically outdated attitude at this point – and one of the main reasons why so many doctors struggle to make their practices relevant, regardless of their skill.
It’s time to start consistently generating more patient appointments, and brand yourself as an expert in your field through tested ORM and content strategies that put you in the map – figuratively and literally.
You Give Them the Help They Need
You are an accomplished doctor or medical practitioner who knows the ins-and-outs of your profession. Same with us. We are experts at marketing medical services like yours and know our business better than anybody else.
You should have enough on your plate just by focusing on caring for your patients, so why on earth would you want to add promoting and marketing your practice to that as well? More importantly, what makes you think you’d even be any good at it?
The people who need your help aren’t calling their cousins for recommendations any longer, or dusting up heavy yellow-paged tomes to find good doctors. Patients are now savvier than ever in health-related matters, and they turn to the internet first when they need to explore potential medical treatment choices. The path to a thriving practice, then, lies in doctors marketing their services online, where their clients are.
The medical marketing game now is about putting you in front of as many potential patients as possible, and delivering such a strong first impression that they won’t feel they need to keep looking. We can customize our strategies to target the specific type of patient you specialize in treating, and that allows us to deliver high-quality leads to your doorstep and increasing the chances they’ll convert.
As a solo practitioner – and even as an institution, – establishing your brand and conducting a flawless ORM plan are the two most fundamental aspects of the medical marketing strategies that work. Done right, patient appointment start stacking up and you get the opportunity to build more reliable, longer-lasting relationships with the patients that come in.
The problem is that you don’t accomplish that with horribly designed websites, a poor online reputation, and inexistent review strategies! In terms of doctors’ marketing, an online presence is where it’s all at now. Your website, social media, reviews in key sites… that’s where you get the leads you need. And all of it has to be polished and optimized with SEO, CTAs, and value propositions that draw those customers to you, and nobody else.
Firms like ours make sure all those things – and many others – are taken care of; placing practices like yours on the top spots for your niche. And, honestly? You’ll never be able to beat them – or us, for that matter – on your own. For a company like ours dealing with a solo practitioner like that feels like a kitty fight, even though the ones on the other end feel it like a shark attack.
The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.
We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month into the medical services market, and will certainly continue to do so again with the right partners in your area.
Are you that partner?
We are currently partnered with some of the finest doctors and treatment facilities in the country – In some cases, we’ve been together for years now. And with each one we’ve made sure to tailor-make strategies that fit their unique circumstances to keep them relevant in the cities they operate out of. Even those located in extremely competitive markets.
So, when we tell you that doing so is no easy task, understand that we know what we are talking about.
Perspective is essential in the medical marketing game. The right one can establish your office for years to come, while shortsightedness can quickly kill the best practice.
Nobody goes shopping for surgery or medical treatments on a whim. What the people you are trying to appeal to are truly looking for is wellbeing and peace of mind. For themselves, as well as their loved ones.
Years of experience working with medical practices like yours has taught that effective doctors’ marketing approaches involve navigating complex perception puzzles, communicating to your would-be patients that you have the knowledge and skills to deliver the attention and alternatives they seek.
Then there’s the fact that most patients today are informed consumers, and act like it. They have a clear picture of what they are looking for, and they’ll walk away and drop you the moment they feel you can’t deliver on their expectations. Or worse, that your competition can do better.
Let’s not beat around the bush here: We don’t waste our time with doctors or medical institutions that can’t rise up and meet the challenges of their business. Who aren’t prepared to handle the increased demand we will send their way. Who don’t know how to provide effective patient follow-through and CRM. And who don’t even realize when they are being their own biggest obstacle.
There are plenty of doctors out there already making the – costly – mistake of thinking of medical marketing as an “expense.” Don’t be like them. Today, Doctors’ marketing strategies are nothing short of the primary fuel for their practices, and should be measured according in ROI.
If you can’t even get to that realization on your own, might as well stop reading. We are definitively not the right fit for you. Nor you to us.
Our outfit is equipped to deliver a consistent stream of quality leads to your practice; it’s what we do. However, if what you are looking for is someone that holds your hand and walks you through everything they plan on doing just to make you feel safe, you might as well keep looking. That’s not us. We rather focus on delivering cold, hard results instead.
That’s the outlook of the current medical service landscape, and those are the challenges.
So, what makes you different from the many others we pass on?
Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential patients, searching for the medical services you can provide should be finding you within seconds. The question, then, is why they should pick YOU? Who are you?
That Actually Converts Visitors into Leads
The main idea here is that whenever a potential patient searches for anything related to your specific medical services on Google, your website appears among the first three organic positions or in the map pack. Providing a steady stream of high-quality leads contacting your office each month.
That just doesn’t happen by accident.
Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.
What does that all means? That your doctors’ marketing strategies should revolve around organic traffic through SEO, and NOW! That includes having a properly structured and fast-loading website, schema, and an effective medical SEO approach. That is, if you want to rank high in users’ searches.
All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for a doctors’ marketing company.
When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your medical practice delivers a high-quality service, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a tiny solo practitioner struggling to stay afloat. The picture of someone we can partner with.
We cover ALL YOUR MARKETING NEEDS: from running multiple medical marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we find relevant. With us, you get fully customized, all-hands-on-deck support and coverage package for your practice and its staff.
Understand something: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!
The fact is that we want to keep our growth ticking up, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your business. Basically, you are getting a triple-platinum VIP ride on the express train to success in the healthcare industry by gaining access to our knowledge, resources, contacts, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.
In this niche, the most powerful results come from Organic SEO & Maps. They rule with an iron fist and always win the doctors’ marketing race, hands down. They guarantee gradual growth and long-term stability for businesses, especially local. In fact, you probably found us by searching for help with doctors’ marketing, medical SEO, or doctors’ marketing strategy. Either way, here you are.
Long story short, we can rank anything we want in top organic positions, and we convert more leads to patients than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.
And that’s what you pay us for, of course.
Driving a generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized medical SEO campaign is a whole other story.
We take the local approach, gives it some of the OTT love, and powers up any medical practice to a top spot on Google’s Map Pack. Being on maps is so effective that some medical practices see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.
The best part? Having your practice properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential customers – those looking for medical services and solutions – will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.
We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.
But make no mistake, dominating an area is just the start. The healthcare industry provides ample opportunity for expansion, and local leads are just the tip of the iceberg in this business. Get this in your head: those who never expand inevitably perish because their competitors eventually eclipse them.
About 90% of the U.S. adult population uses the internet, and over half of that number looks online for information about doctors and other health professionals! Moreover, having excellent ORM alone can quickly deliver outstanding results, with positive reviews usually bringing referrals to your doorsteps faster than expected.
Another strong aspect of the doctors’ marketing game is that your potential patients are already out there looking for the services you are uniquely qualified to provide. Once you understand that, it only becomes clearer that the road to success lies in making sure you are front-and-center whenever someone looks for those services online in your area.
On top of that, digital platforms like your website, social media accounts, PPC, and email campaigns can be extremely effective conversion channels when set up and maintained properly. And double as ideal channels to reach out to existent patients too, helping you maintain a healthy current-patient roster.
These channels also present you with unique opportunities to educate patients, demonstrate knowledge and skill, and establish yourself as an authority in your medical field of expertise.
Lastly, these systems can make it possible to improve and streamline previously challenging tasks like scheduling, customer follow-up, and even nurturing patient loyalty… all things that can be automated in some form or another and directly impact your practice’s short, medium, and long-term health.
You can have the most impressive office space, jam-packed with impressive titles on a wall, and filled with a highly experienced staff inside. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.
And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.
These are the things we need to know:
Then we analyze other factors:
Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.
These are some common questions most professionals have when looking for doctors’ marketing services that can help their practice grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.
Doctors marketing and medical marketing both refer to the practice and application of marketing strategies specifically designed to work within the legal and ethical framework of the healthcare industry.
It is an important distinction to make since many strategies that could be implemented in other niches wouldn’t fly here.
As for the specifics of these strategies, there are too many to single out. However, online reputation management usually plays as the lynchpin in the healthcare and medical industry’s marketing sphere, and most other tactics grow out from there.
In principle, just like in most other niches, by promoting your brand and services while making sure more people find and choose your practice as their services provider.
In practice, it requires a comprehensive understanding of the healthcare industry and the legal framework surrounding it. As what you don’t do in this industry is often as important as the strategies that you do have to put in place.
That’s on our end. On your side of the table, all the focus should be in the patient experience, and providing the best possible care they could have.
With an SEO-mindful website that allows it to rank on top of search results. It takes longer to provide results, but it provides an ROI second to none. Don’t expect to rank with a website that was recently managed by amateurs. It takes time to pick up their mess and get it back on track.
Quite a few, actually. The main focus will always be to grow your practice, attracting more patients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.
First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.
As we mentioned previously, we are highly experienced when it comes to doctors’ marketing. Right now, several of our partners own or belong to recognized medical institutions, and they have consistently increased their scope and revenue year-over-year since they are with us.
That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.
Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.
Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed medical practice questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.
Who knows? OTT might be the best thing that ever happened to you.