Does Your Business Really Need A Mobile App?

Does Your Business Really Need A Mobile App?

When it comes to your business, there are a lot of things you need to take into consideration. One of the most important things you need to think about is whether or not you need a mobile app. Nowadays, people use their phones for literally everything. From checking the weather to ordering food, there is an app for just about everything.

The mobile app market is growing rapidly. In 2017, global app revenue reached nearly $60 billion. This figure is expected to more than double by 2022, but it reached $430 billion.

With such a large and rapidly growing market, it’s no wonder that businesses are increasingly looking to develop their own mobile apps. 

If you think a mobile app could benefit your business, then you should definitely consider developing one. There are a lot of great benefits of mobile apps, so it’s definitely worth considering for your business.

Reasons For Creating A Mobile App 

  • If the majority of your customers are using their phones to access your website or interact with your brand, then it might make sense to develop a mobile app. This way, you can give them a better experience by providing them with an app that is specifically designed for their needs.
  • If you have a workforce that is constantly on the go, then you might need to provide them with a mobile app so they can stay connected with your company. This way, they can access important company information, documents, and more from their phone.
  • If you want to provide your customers with the best possible experience, then you might want to consider a mobile app. With an app, you can offer features that will make it easier for them to contact you, schedule appointments, and even make purchases.
  • If you have a loyalty program or other customer-facing offers, then you might need to offer a mobile app. This way, your customers can easily take advantage of your offers and stay up-to-date on your latest products and services.
  • If you want to boost your sales, then you might want to consider a mobile app. With an app, you can offer discounts, coupons, and other promotions that will help you increase your revenue.

Why Your Business Needs a Mobile App?

1. The Importance of a Website Being Mobile Optimized

A mobile app is not always the best solution for a business. In many cases, a website that is mobile-optimized can provide a better user experience and be more cost-effective. Here are some things to consider when deciding if a mobile app is right for your business:

1. The importance of a website being mobile optimized:

With over 60% of internet traffic coming from mobile devices, it’s more important than ever for websites to be designed with responsive design, which allows them to adapt to the smaller screen size of a mobile device. If your website isn’t mobile optimized, you risk losing potential customers who will go to your competitor’s site.

2. The cost of developing and maintaining a mobile app:

Developing a high-quality mobile app can be costly, and then you have the ongoing costs of maintaining it and keeping it up-to-date with the latest operating system updates. If your budget is tight, investing in a website that is mobile-optimized may be a better use of your resources.

3. The time required to develop and launch a mobile app:

Creating a well-designed and functioning mobile app takes time – typically several months from start to finish. If you need something up and running quickly, a website may be the better option.

4. The need for multiple versions of a mobile app:

If you want your app to be available on both iOS and Android devices (which is what most businesses want ) Then you have to build separate apps for IOS and android and Then they both have their separate guidelines to follow but a mobile-friendly website can work in both the operating system.

2. How Does Your Business Stack Up Against Competitors?

In today’s market, it is essential for businesses to have a mobile app. Mobile apps allow businesses to connect with their customers in a more intimate way, as well as increase customer loyalty and retention. However, before deciding to invest in a mobile app, it is important to first understand how your business stacks up against your competitors.

If your competitors already have a mobile app, then you are at a disadvantage if you do not have one. Customers will likely go to your competitor’s app first when searching for products or services that you offer. In order to compete, you will need to ensure that your app is better than your competitor’s. This means offering more features, providing better customer service, and ensuring that your app is easy to use.

If your competitors do not have a mobile app, then you have the opportunity to be the first in your market. This provides you with a significant competitive edge. You can quickly gain market share by releasing a well-designed and functional app that meets the needs of your target audience.

3. Is Your App Solving a Customer Problem?

If you’re thinking about developing a mobile app for your business, the first question you should ask is whether or not it will actually solve a problem for your customers. There’s no point in investing time and resources into creating an app that no one will use because it doesn’t serve a purpose.

Before you start development, do some market research to determine if there’s a demand for the type of app you’re planning to create. Talk to your target audience and find out what kinds of problems they face on a daily basis. If you can identify a specific problem that your app can help to solve, then you’re on the right track.

Once you’ve determined that there’s a need for your app, the next step is to figure out how it will address that need. What features will it have? What distinguishes it from other apps on the market? Why will people want to use it? Answering these questions will help you to develop an app that provides value to your customers and helps to solve their real-world problems.

Read Also: What are Accelerated Mobile Pages (AMP)?

4. The Importance of Retaining Customer Data.

As the world becomes more and more digitized, it’s important for businesses to have a way to connect with their customers online. Mobile apps are one way to do this, and they can be a great asset for businesses of all sizes.

However, before investing in a mobile app, it’s important to consider whether or not your business really needs one. There are a few key factors to take into account:

1. The type of business you have: If you have a brick-and-mortar store, chances are you don’t need a mobile app. However, if you’re an online business or service provider, a mobile app can be a great way to connect with your customers and provide them with convenient access to your services.

2. Your customer base: Another important factor to consider is who your customers are and how they prefer to communicate with you. If most of your customers are older adults, they may not be as comfortable using a mobile app as younger generations. On the other hand, if your customer base is primarily millennials or Gen Zers, they’re likely very accustomed to using apps and would expect nothing less from your business.

3. The purpose of the app: What exactly do you want your app to achieve? Make sure the purpose of the app aligns with your business goals. For example, if you’re going to increase sales, make sure the app includes features that will help facilitate that (such as product descriptions, pricing information, product reviews, etc.) 

5. Other Important Points to Consider

  1. If you offer a customer loyalty program, a mobile app can be a great way to increase customer engagement and loyalty. A mobile app can make it easier for customers to track their points, Tier status, and rewards.
  1. If your business relies heavily on branding, a mobile app can be a great way to extend your brand reach. A well-designed app can help to reinforce your brand identity and make your brand more visible.
  1. If you utilize user-generated content (UGC) for marketing purposes, a mobile app can be a great way to collect and curate this content. A mobile app can make it easy for users to submit their content, and you can use the app to showcase the best of this content.
  1. When considering whether or not to develop a mobile app, it’s important to consider the functionality of mobile devices. Can you build an app that makes use of the unique features of mobile devices, such as GPS and push notifications?

If you can answer yes to any of the above factors, then a mobile app could be a great option for your business. But before you develop an app, be sure to do your research and consider your target audience. A well-designed and well-executed mobile app can be a great asset for your business. But a poorly designed app can do more harm than good.

Pros and Cons of a Mobile App


  • When it comes to promoting your business, a mobile app can be a great asset. It can help you reach a wider audience, and make it easier for customers to find and use your products or services. But there are also some potential drawbacks to consider before you develop a mobile app for your business.
  • One of the biggest advantages of a mobile app is that it can help you reach a wider audience. There are billions of people around the world who use smartphones, and a large percentage of them download and use apps on a regular basis. If you develop a well-designed app that offers value to users, you could potentially reach a large number of people with your business.
  • Another advantage of a mobile app is that it can make it easier for customers to find and use your products or services. If your app is well-designed and easy to use, customers will be more likely to use it and recommend it to others. This might result in more consumers and revenue for your company.


  • However, there are also some potential drawbacks to developing a mobile app for your business. One of the biggest risks is that your app could fail to meet customer expectations. If your app is difficult to use or doesn’t offer the features or benefits that customers are looking for, they may delete it and never use it again. This could lead to lost customers and lost sales.
  • Another risk is that your app could violate the terms of service of the app store where it’s offered. If your app is found to be in violation of the terms of service, it could be removed from the store, which would limit your ability to reach potential customers.
  • Finally, there’s always the possibility that your app could contain malware or viruses, which could harm the devices of your customers. While this is unlikely, it’s important to be aware of the risks before you develop an app for your business.

Overall, there are both pros and cons to developing a mobile app for your business. It’s important to carefully consider all of the potential risks and benefits before you make a decision. If you do decide to develop an app, make sure to put in the time and effort to create a high-quality product that meets the needs of your customers.

Hire the Best Mobile App Development and Marketing Company- OTT

The OTT brand was created with the mission to be the most effective mobile app development and marketing company in the industry. We have a team of professionals who are experts in the latest mobile app technologies and marketing strategies. We are always up-to-date with the latest trends in the industry so that we can provide our clients with the best possible service.

Our services include mobile app development, app store optimization, app marketing, and more. We have a demonstrated track record of success in assisting our clients in achieving their objectives. We are dedicated to giving the finest possible service to our customers and will always go above and beyond to ensure their satisfaction.

If you are looking for a mobile app development and marketing company that can help you achieve your goals, then OTT is the right choice for you. Get in touch with us today to learn more about our services and how we can assist you.