Everything About Email Marketing: Process, tools, and Services

Everything About Email Marketing: Process, tools, and Services

Email marketing is a type of online marketing in which emails are used to sell services or goods. Email marketing can be used to build relationships with customers, generate leads, or even drive sales. There are several email marketing services available to small businesses.

These services can provide templates, design assistance, contact management, reporting, and other features to help you run your email marketing campaigns.

Choosing the best email marketing solution, tools, platforms and services for your company might be difficult. There are a lot of factors to consider, such as cost, features, and ease of use.

To help you narrow down your options, we’ve compiled a comprehensive article about email marketing for businesses of all sizes.

What is Email Marketing?

Sending promotional emails, usually to a group of individuals, is known as email marketing. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense.

However, the phrase is typically used to describe sending emails with the main objective of strengthening a firm’s relationship with its present or past clients, boosting client loyalty and customer retention.

Acquiring new customers or convincing current customers to purchase something immediately, Sending emails with the purpose of earning a commission by referring customers to a new product or service, or Sending emails with the intent of building credibility for a business or individual, establishing trust, or strengthening a relationship.

Email marketing can be an effective way to stay in touch with customers and prospects, and to build relationships with them. It can also be an effective way to earn a commission by referring customers to new products or services.

However, email marketing must be used carefully, or it can become spam. When used correctly, email marketing can be an effective way to build relationships with customers and prospects, and to earn a commission by referring customers to new products or services. However, email marketing must be used carefully, or it can become spam.

Email marketing has truly stood the test of time. By 2023, global email users are set to grow to a whopping 4.4 billion. It is still one of the most fruitful SEO services that can help you reach your target audience and grow your business.

There are a lot of email marketing services, tools and platforms out there, and it can be tough to know which one is right for your business. That’s why we are here with this comprehensive article.

Best Email Marketing Service Providers companies and Platforms

1. Over The Top SEO

Are you a small business looking for the best email marketing services? Look no further than OTT! We offer the best email marketing services to small businesses, so you can focus on running your business and leave the marketing to us. With OTT, you’ll get:

  • A dedicated account manager to help you plan and execute your email marketing campaigns
  • A team of experienced email marketers will design and deliver your campaigns
  • A suite of powerful email marketing tools to help you track, measure, and improve your results
  • Pricing that is reasonable and meets your small business’s budget

Why settle for anything less than the best when it comes to your email marketing? Contact OTT today and let us show you what we can do!

2. Sendinblue

Sendinblue is a single platform that supports a variety of corporate communication channels, including chat, email, Facebook, SMS, and more. The company’s goal is to assist businesses in fulfilling their customers’ needs. They assist you in concentrating on the crucial activities while automating the rest.

Using its email builder, you can quickly produce emails with a professional appearance, but the power of the platform lies in the way its features work together. You can put together smarter and more persuasive email campaigns using chat, SMS marketing, Inbox, CRM, and automation. Retargeting contacts and generating new leads are both made feasible by the Facebook Ads feature that is built-in.

Key characteristics:

  • A shared inbox that keeps track of all correspondence from clients.
  • sixty or more responsive email layouts.
  • Integrated CRM.
  • Built-in chat and SMS.
  • Contact segmentation helps you target certain contacts with emails that are more relevant to them.
  • Facebook ads for generating leads

Pricing: Sendinblue is free for as many emails as 300 per day to as many contacts as you like. Pricing for up to 20,000 emails starts at $25 per month.

3. Campaigner

Check out Campaigner if you’re looking for a solution to assist you with marketing across various platforms. Advanced email marketing automation is one of its many useful characteristics. You may use it to tailor every part of your emails, track conversions, nurture prospects, and develop email processes.

It offers hundreds of ready-made, responsive themes if you just need assistance with email design. There are a fair number of templates available on most email marketing platforms, so this isn’t a differentiating feature.

However, Campaigner adds value by including a sophisticated template management system with restricted access and tagging features to organise your templates, which is especially helpful if you’re working with a larger team.

It goes one step further by integrating a built-in image editing tool, which is another area. By using this, you can alter your visual assets without switching to a different editing programme.

Additionally deserving of note are its reporting capabilities. The typical metrics like open and click rates are part of its exhaustive reports, but it also offers geolocation reporting that enables you to focus on how your email marketing campaigns are doing in specific locations.

Key Features:

  • Email templates.
  • Triggered campaigns.
  • A/B testing. 
  • Sign-up forms. 

Pricing: Pricing for up to 5,000 contacts starts at $59 per month.

5. Omnisend

Omnisend is a comprehensive platform for email marketing automation that also serves eCommerce businesses. It gives you the ability to improve your newsletters and increase sales via segmentation, automated emails, and the possibility of SMS. To help deliver efficient buyer engagements, it contains pre-built automation for cart abandonment, welcome series, and transactional emails.

Key characteristics:

  • Using a collection of templates, you can quickly and easily produce attractive, professional emails without any scripting. You can then modify them to meet your brand, add goods, incorporate dynamic discount coupons, and save them for use in future campaigns.
  • For every stage of your client experience, an automation library with pre-built workflows is available.
  • Targeting by segment that may be used for campaigns and automation on every channel Omnisend supports.
  • Forms and pop-ups help generate leads.
  • Sales are tracked and successful campaigns are found using reports and analytics.

Pricing: For up to 500 emails per month, Omnisend is free. The starting price is $16 per month. Though more expensive plans give SMS credits, SMS has additional charges.

5. ActiveCampaign

ActiveCampaign - email marketing platform

Small marketing teams and independent artists can benefit greatly from active campaign’s inexpensive email marketing platform. All the functionality you would anticipate is included, including automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling.

Conditional content, geo-tracking, managed deliverability, and multi-user editing are also included as advanced features. You can control deliverability, receive geo-tracking information about your subscribers’ locations, and employ multi-user editing (update multiple fields in an email with subscriber information).

Key characteristics:

  • Sending targeted emails to the appropriate contact is simple with segmentation and dynamic content.
  • Based on any contact information you have, personalise your emails.
  • A/B testing to identify the emails that convert the best.
  • To increase the opens, clicks, and purchases from your emails, use straightforward split testing.
  • Integrated landing page builder

Pricing: Prices begin at $29 per month.

6. Convertkit

Convertkit - email marketing platform

ConverKit is a fantastic fit for both creative and eCommerce companies. Its feature-rich UI and sleek design make for a pleasant experience.

Opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and many other features are included.

ConvertKit also has beneficial connectors with other platforms that producers and makers are used to using, such as WordPress, Woocommerce, PayPal, and Stripe.

Key characteristics:

  • Automate your sales funnel to automatically provide material to subscribers, preparing them for a buy.
  • Use a tool made for creators to sell your digital goods.
  • After the email has been sent, use Creator Pro to modify a URL.
  • Send out customised email marketing campaigns.
  • Creating sign-up forms and professional landing pages.

Pricing: A free plan is available from ConvertKit for up to 300 subscribers. Paid packages begin at $9 per month.

7. EmailOctopus

EmailOctopus - email marketing platform

The goal of EmailOctopus, a well-known email marketing software platform, is to offer email marketing that is easier to use, more intuitive, and more cost-effective than its rivals. It provides pre-made templates that you can change using a drag-and-drop editor, or you may start from scratch with your emails.

A landing page builder with all the tools you need to create leads and expand your email list is also included in the app. Agile brands are attracted by integrations.

Numerous of your current applications, such as Shopify, Gravity Forms, and WordPress, integrate with EmailOctopus and making it a desirable tool, particularly for businesses with aspirational objectives.

Key characteristics:

  • Create beautiful landing pages to attract more subscribers, or import current subscribers to your website’s forms so you can keep expanding.
  • Create your designs from scratch or start with a pre-designed template.
  • To deliver campaigns, make use of email automation.
  • To divide your subscribers into target audiences, use data and insights.

Pricing: A free subscription is available from EmailOctopus for up to 2,500 subscribers and 10,000 emails per month. Paid packages begin at $8 a month.

8. AWeber

AWeber is a fantastic email marketing tool for groups, startups, and small businesses. A drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and many integrations are all included.

AWeber provides a landing page builder, like the other companies on our list. Anyone who needs to quickly develop and launch a landing page along with an email campaign will find it simple to use thanks to its clean interface and drag-and-drop functionality.

Key characteristics:

  • AI-powered email template creator enables the speedy creation of beautiful branded emails.
  • Distribute the most recent blog entries from your blogs to create email content automatically.
  • With the use of dynamic content and tagging, target campaigns to the correct audience.
  • landing page builder with drag and drop.

Pricing: For up to 500 subscribers, AWeber is free. Prices begin at $16.15 per month.

9. SMTP

Compared to a lot of the other email tools on our list, SMTP’s solutions are more narrowly focused. It’s all about delivery rather than providing you with a number of tools to aid in the visual aspects of crafting marketing emails.

In order to send and track large volumes of emails, you can rely on SMTP’s reasonably priced SMTP relay (short for simple mail transfer protocol, the industry-standard communication protocol for delivering emails) and email delivery services.

Utilizing its safe and dependable email delivery infrastructure, it sends billions of emails each month, assisting in ensuring that the emails are actually sent. After all, it ought to be the core objective of any email marketing effort. It is a fantastic tool for transactional emails as well. Transactional and automated emails will be sent quickly as a result.

Key characteristics:

  • Superior rates of delivery
  • Reputation Defender, an optional feature that actively monitors the health of your email list by removing incorrect email addresses
  • Transactional emails for a variety of purposes, including account updates, receipts, password resets, and privacy policy changes
  • Integration with marketing tools that is plug-and-play
  • Complete Reporting

Pricing: Pricing for up to 50,000 emails each month starts at $25.

10. MailChimp

Mailchimp is an email marketing service provider that helps businesses of all sizes create, send, and track email marketing campaigns. Mailchimp is a popular email marketing service provider with a user-friendly interface and a wide range of features. 

It offers a variety of features, including:

  • Email templates: Mailchimp offers a library of pre-made email templates that you can customize with your own content.
  • Segmentation: Mailchimp allows you to segment your email list based on factors such as location, interests, and purchase history. This allows you to send more targeted and relevant emails to your subscribers.
  • Automation: Mailchimp offers a variety of automation tools that can help you send triggered emails, such as welcome emails, abandoned cart emails, and birthday emails.
  • Reporting: Mailchimp provides detailed reporting on your email campaigns, so you can track your results and see what’s working and what’s not.

Pricing: It offers a free plan for up to 2,000 subscribers, and paid plans start at $10/month.

11. Convertkit

Convertkit - email marketing platform

ConverKit is a fantastic fit for both creative and eCommerce companies. Its feature-rich UI and sleek design make for a pleasant experience. Opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and many other features are included.

ConvertKit also has beneficial connectors with other platforms that producers and makers are used to using, such as WordPress, Woocommerce, PayPal, and Stripe.

Key characteristics:

  • Automate your sales funnel to automatically provide material to subscribers, preparing them for a buy.
  • Use a tool made for creators to sell your digital goods.
  • After the email has been sent, use Creator Pro to modify a URL.
  • Send out customised email marketing campaigns.
  • Creating sign-up forms and professional landing pages.

Pricing: A free plan is available from ConvertKit for up to 300 subscribers. Paid packages begin at $9 per month.

12. GetResponse

GetResponse - email marketing platform

GetResponse is one of our favourite email marketing tools, and marketers from various sectors frequently utilise it. Email automation, email templates, segmentation, and personalisation are all part of it.

A useful Auto Funnel tool offers a pre-made marketing funnel for email marketing campaigns as well. GetResponse offers a range of potent features that are all focused on brand expansion. From A/B testing to a thorough analytics tool that monitors the effectiveness of email campaigns.

Key characteristics:

  • Autoresponders that automatically send welcome emails, follow-up messages, educational series, and lead nurturing emails.
  • Run effective remarketing ads with Facebook Pixel with a single click.
  • By tracking website visitors, you can deliver pertinent communications depending on page visits.
  • Create landing pages to increase sales and lead generation.
  • Make paid advertisements for Google, Instagram, and Facebook.

Pricing: A 30-day free trial is available from GetResponse. Prices begin at $13.12 per month.

13. EngageBay

EngageBay - email marketing platform

EngageBay offers three products in addition to a standalone Service Bay solution (encompassing tasks like live chat, helpdesk reports, tickets, and more):

  • CRM & Sales Bay in Marketing Bay
  • All-in-One Suite

Although CRM email integration is a component of the CRM & Sales Bay, email marketing is included in both the Marketing Bay and the All-in-One Suite.

Rich text formatting, a landing page builder, email marketing templates, free email automation, and more are all included in their email marketing system.

Key Features:

  • Email marketing
  • Marketing automation
  • Email sequences
  • Web forms
  • Landing pages
  • SMS marketing
  • Site messaging
  • Push notifications
  • Inbound Marketing
  • Contact segmentation
  • Email templates
  • Bulk SMS marketing

Pricing: Up to 250 contacts on EngageBay are free. Their All-in-One Suite starts at $12.74 per month when paid biennially and includes both the Marketing and CRM & Sales Bay choices.

Tips and Tricks for Successful Email Marketing

Email marketing is a powerful tool for small businesses looking to grow their customer base and sales. However, knowing where to start or what strategies to use can be tricky. The following tips and tricks will help you create successful email marketing campaigns that will engage your customers and promote your business.

1. Keep Your Email List Clean

One of the most important things you can do to ensure successful email marketing is to keep your email list clean. This means removing inactive or unengaged subscribers from your list on a regular basis. Doing so will improve your deliverability rates and ensure that your emails are being seen by people who are actually interested in what you have to say.

2. Personalize Your Emails

Personalized emails stand out in a person’s inbox and show that you value them as an individual. There are a number of ways you can personalize your emails, including using the recipient’s name in the subject line or body of the email, segmenting your list so that you only send relevant content to specific groups of people, and including dynamic content that changes based on each person’s preferences.

3. Write Compelling Subject Lines

Your subject line is one of the most important elements of your email, as it’s what will determine whether or not someone opens your message. Write compelling, attention-grabbing subject lines that accurately reflect the content of your email. Avoid using clickbait tactics or making false promises, as this will only lead to failure. 

How to Pick the Best Software Platform for Email Marketing?

It can be a little intimidating to choose the ideal instrument. As you can see, there are several factors to take into account when choosing your email platform. here are a few key considerations to keep in mind:

  • Ease of Use: Look for a platform that is intuitive and user-friendly, with a clear and easy-to-use interface.
  • Features: Consider the features that are most important to your business, such as automation, segmentation, personalization, and reporting.
  • Integrations: Check whether the platform integrates with other tools and software you use in your business, such as your CRM, e-commerce platform, or social media accounts.
  • Scalability: Choose a platform that can grow with your business and adapt to your changing needs over time.
  • Deliverability: Look for a platform with a good reputation for email deliverability, which can help ensure that your messages make it to your subscribers’ inboxes.

Support: Make sure the platform offers reliable customer support, such as 24/7 chat or phone support, help documentation, and online tutorials.

By taking these factors into consideration and doing your research, you can find the best software platform for your email marketing needs.