5 Powerful Resources to Learn SEO
When you first search the web on the hunt for resources to learn SEO, it’s easy to become intimidated. SEO is a complex field with a large amount of nuance and depth. It’s not uncommon for people to be put off by in-depth articles concerning advanced SEO topics and loaded to the brim with specific terminology.
We’ll be avoiding that in this article.
Below we have a list of five resources you can use to kickstart this fascinating and fast moving world. These resources will give you a foundation of understanding with which to get started.
Thanks to the open nature of the internet, as long as you have the drive to learn you’ll be able to find just about all the information you need to train yourself on SEO. That’s not to say formal learning or learning services don’t have value – but don’t let yourself think you have to break the bank to get started with SEO.
We’re putting Webmaster World at the top of the list for a specific reason: concise content.
It’s not uncommon in the SEO world for articles to be full of “waft” – long, rambling pieces that convey their information in far more words than needed. This can be particularly frustrating for a beginner who needs to have their information presented in a straightforward way.
We also like how Webmaster World presents their content in a format where it’s easy to read and then talk about. You can read your article then immediately view the responses, criticisms and commendations from the community within the site. That’s a great way to get a real sense of the quality of the content the article has provided, not to mention a further opportunity to get more information in the form of tips or notes against specific points.
That said, you will need to pay to subscribe to the website and the community. We feel it’s a worthwhile purchase. It isn’t an exorbitant fee and for the quality of the community and articles, it’s a sound investment.
Previously known as SEOMoz, it’s similar to Webmaster World in that it is an old and established community. There are article submissions and discussions from very respected and reputable figures within the world of online and digital marketing.
The community encourages a very open and supportive mode of discussion. That’s great for beginners who can get involved with the MOZ community without feeling awkward about their lack knowledge. You’ll find that the older hands are very willing to discuss basic ideas and tips with beginners in a way that can help lift them up and get them started with SEO.
You’ll also need to pay to get the best out of the MOZ community, namely by subscribing to a Pro membership. Again, the quality of the website and the support you can expect to receive makes it a worthwhile purchase in our eyesif you really want to learn SEO.
It’s also worth noting that they maintain a list of free guides and a very informative page you can access without requiring the Pro membership. It’s a great place to start before you commit to spending money.
3. SEO Book
If you’re serious in your quest to learn SEO, you’re going to come across the name Aaron Wall sooner or later.
The man is a giant within the world of SEO marketing and has been ranking sites and learning the intricacies of the SEO world since its inception. With a very refreshing and candid approach, his articles give a devastatingly accurate insight into the topic being discussed. Truly an expert among experts, his blog is a fascinating glimpse of the mind of an SEO professional who has followed the evolution of the SEO scene all the way from its formative stages to its current state.
The SEO Book website has some particularly useful training and resource offerings, with a section where you can watch videos and access a link to the SEO Book community forum.
As we’ve mentioned above, be very careful about what you’ll part your money for. As a beginner you won’t need too much information to get started at the most basic level. Good sales talk is all too easy to fall for and before you know it you might find yourself out of pocket with little value gained.
That said, we recommend taking a look at SEO Book and seeing what it can do for you. If there is a particular paid item that you feel would really help you further then by all means invest in it and make best use of the content.
This is a fascinating read. Specifically termed “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, this is the very first document that describes the foundation of Google’s search engine.
The PhD brainchild of Larry Page and Sergey Brin while at Stanford University, this document describes the basics of their first iteration of the Google search engine and describes the initial trends observed in regards to internet use.
While Google has since outgrown the scope of this original document, this is a real piece of history and still a very useful learning tool. The document describes the basics of search engines and the Google’s initial PageRank system. Although the information is outdated by now, you’ll pick up a very interesting understanding of the basic concepts of search engines. That information can have genuine use in being a glue of sorts to help link together different concepts – having a basic foundational understanding like you’ll get from this document is incredibly useful.
You’ll need to use this resource in combination with others (such as the above listed links). It is an interesting way to suss out what SEO is to Google.
This document is on Google’s own website, lays out their opinions on SEO as well as the rules by which they currently judge the quality and trust of a website. You can get a strong sense of what they look for and how they constantly tailor the Google system to avoid “gaming” their search engine.
This is a reference tool that you can use to make sure you aren’t falling into any bad habits or practices that Google punishes. SEO can be a delicate game and your work could be damaged should you fall into bad practices that Google will penalize. Keeping a close eye on what Google itself says about SEO, you can be certain to focus your work in the right areas and aren’t damaging your progress.