Are you a forex broker, a forex operator or a corporation facilitating forex operations for your customers? Do you want to revitalize your online marketing efforts? We are your best bet for procuring top-notch forex marketing and forex SEO services.
The global foreign exchange market is one of the most dynamic and exciting markets in the planet. A massive, decentralized and incredibly liquid market, forex daily trading volumes exceed $5 trillion. Millions of people trade in forex every day of the week. And those numbers only grow year after year.
While most of those trading volumes originate from large international banks, there are huge amounts of individuals both in the market or looking to jump into the market. Forex marketing means effectively capturing a slice of that sizable market through a range of online forex SEO and marketing strategies that let you create a strong, singular business model for your brand. A strategy is also crucial in dealing with the struggles that come along with forex marketing.
The high risk, high reward nature of the forex market means that volatility is the order of the day, and drastic highs and lows are just the lay of the land. Traders are often attracted to the forex market precisely due to this double-edged sword. But this means most traders and brokers are already on defense when it comes to choosing a platform to operate on, weary of the famously risky nature of forex.
Therefore, in order to get real traction with your target audience, building trust and loyalty is the only way to go. It lets you weather the storms that will inevitably rain on your customers’ parades, allowing you to retain traders feeling a little gun-shy after the latest unexpected downswing. In order to attract more traders and to retain them in the long term, you need to establish your online brand credibility with your target audience. That’s easier said than done.
While brands offering products such as clothes and knickknacks have a relatively easier time penetrating markets and engaging would-be customers, forex brokerage services are an entirely different matter.
People expect more than the mere ubiquitous advertising in social media that is available to (and used by) so many online scams. Setting yourself apart from the pack of false prophets out there will require deploying clever, effective forex SEO services and marketing.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
These days, almost everyone spends more time online than doing absolutely anything else. We work online, socialize online, shop online, and invest online. And while this gives businesses unique analytical opportunities, all that data needs some serious crunching ability in order to become an actionable strategy.
There is no single recipe that will fit every case. Every business has its own market segment, its own target audience, its own strengths and weaknesses. But the only way for your brand to engage the audience and win them over is to invest in effective forex SEO marketing. The potential number of clients and profits you miss out on otherwise makes this an absolute necessity.
We can help you make sense of things. We aim to help forex brokerages, corporations, firms and platforms to reach a broader base of traders and brokers, increasing brand awareness and improving reputation, becoming authorities in the field through effective conceptualization and unification around a singular brand identity. Great designs are effective designs, and that’s what we’re shooting for here. Forget about tired, unoriginal brand concepts or following trendy buzzwords. We can develop a brand strategy that is completely tailored for YOUR business, with YOUR audience in mind. We’re talking increased awareness, hype and credibility, both in your brand and in your message. We can help you build your visibility in all the right spaces, so you can truly thrive in the daunting forex market. We want you to have your own marketing channels, so we can perfect an effective sales funnel. There’s a reason you’re reading this. Your business needs help in forex SEO marketing, and we would love to give you a hand.
When it comes to marketing your forex trading services, we offer the full package. Working right alongside with you, we’ll deliver the following:
Data-driven customer analysis and analytics
Forex marketing plans based on corporate goals and brands
Brand positioning to stand out from the crowd
Local, national and international advertising plans and consumer base development
Internationally or nationally-oriented, and locally-integrated brand marketing campaigns, including local toolkits for implementation
Digital presence and forex SEO services
Creation of customer and brand loyalty programs
Trader recruitment marketing campaigns
Strategies for local/regional implementation and orientation of national/international marketing campaigns
We’re exciting to get to work on your online forex SEO marketing, and are looking forward to servicing your needs.
Forex marketing is a challenging, complex matter in the modern age. As a brokerage firm or trading platform, you must try to capture both a vast amount of individual, low volume traders as well as a selection of high volume traders, whether institutional operators or brokers handling large amounts of capital. Building a brand that can successfully court both types of traders can in itself be a daunting experience.
Furthermore, marketing efforts targeting these specific customers and demographics can appear to be at odds. Moreover, widening the net one is casting can come off as a desperate move, or at the very least, one that doesn’t exactly inspire confidence. And confidence is of the essence when it comes to forex marketing. Walking the fine line between effective digital marketing and outright spamming potential customers requires the utmost finesse, but can give you a clear and definitive edge over the competition.
Forex marketing strategies can be pretty complex, but ultimately, most of your campaign ideas will come down to one of six basic angles: (1) building trust, (2) profit sharing, (3) competitive focus, (4) joining a discussion, (5) becoming an authority, and (6) bonuses. Your online forex marketing strategy will combine these goals, gather information on your audience and competition, plan and execute a campaign, and assess results based on original goals.
Knowing your audience is, ultimately, the key to providing you with successful forex SEO services. That’s why we take the time to study your existing operation. What are the demographics of your current user base? Who are your main competitors, and who are their marketing efforts targeting?
Furthermore, we look at forex marketing in terms of your product. What do you offer, and who is it a valuable asset for? Reaching out to new demographics through abstraction and some outside-the-box lets us fine-tune your online forex marketing strategies to better engage the audience you need.
When deploying your online forex marketing strategies, there are a series of considerations you must weigh before proceeding. As mentioned before, while ad placement is certainly a pillar of your online game, visibility without credibility is a big red flag in the forex game. So scaling your visibility along with effort to build your reputation is the best course of action.
You’ll also need to break down your strategy in terms of global, regional and local efforts, trying to find a baseline marketing strategy that can be easily augmented through local marketing toolkits to streamline adaption of marketing guidelines to more narrow, specific audiences.
In modern life, smartphones accompany us through thick and thin. We all spend our days not three feet away from our phones, with few, brief exceptions. Which means, of course, that integration a mobile angle to your sales funnel is essential to guarantee the success of your forex marketing campaigns.
From mobile social media ads to mobile in-game banners, YouTube video ads or referral and loyalty programs, there’s no shortage of ways for you to draw demographically fine-tuned mobile crowds to your forex operation.
Let’s not forget these golden tools of forex marketing. Loyalty programs, reward programs and referral programs, such as those offering discounted fees for certain trade volumes or certain number of referrals, are still an incredibly cost-effective way to significantly boost the business you are doing with current customers and bring in fresh business through the (digital) door.
Better still, in a market as erratic and high-stakes as forex, it is never a bad idea to foster customer loyalty by throwing a little something their way. That rewarding sensation you get when you achieve something? Giving brokers and traders that feeling each time they conduct business with you, that’s what keeps them coming back for more, regardless of how they fare on the market.
Forex businesses live and die by the public’s trust in their brand. Aside from your reputation and authority-building efforts, which we will touch upon again in a second, you need to be mindful of online reviews available for your business. What people find when they look up customer reviews of your business is the 21st century’s calling card. So if you’ve faced bad press, it needs to be dealt with, sooner, rather than later.
Creating and protecting public trust in your brand can be daunting, but there’s ways to be smart about it. Targeted campaigns can find satisfied traders, brokers or institutional clients and direct them towards reputable review websites, such as Yelp, Google, Consumer Reports and the like. Avoid wasting time building a reputation in less reputable review websites, especially if they’re known for being places where you can easily “buy” a reputation. It’s a bad look for any brand, and most forex traders are savvy enough to see right through it, so it’ll do more harm than good.
Forex platforms, websites and companies need to be visible enough for customers to notice them and engage with them. But in order to do that, you have to be there when customers are looking for you. Forex SEO efforts pay off handsomely in business growth, but in order for them to be fruitful, you must increase your brand awareness and loyalty. The better known and better placed your brand is in the market, the better placed your pages will be in search results. At the same time, showing up in the first page of search results will lead to increased brand awareness and loyalty, so it’s a process with a lot of synergy.
But the days of easy SEO are long gone, and in today’s competitive forex marketing environment, you need more than the right keywords. You need to structure your website in an efficient way that’s easy to index for search engines. You’ll have to put out quality content that your users relate to and want to read. You’ll need to establish a strong social media presence and really engage with your audience on an individual level. You need to build outbound links. Effective forex marketing means taking your SEO game up a notch, and these are the logical places to begin.
As you may have picked up by now, SEO is an extremely nuanced field, with plenty of pitfalls and hardships. Here, there be dragons here. Fortunately, you don’t need to navigate these treacherous waters on your own. We’re here to help. Part of what we do is stay on top of the ever-changing rules and algorithms of SEO, so you don’t have to. Nothing beats hiring a dedicated Google-certified SEO specialist to provide you with all the forex SEO services your business needs to thrive.
Building trust also means building authority. As part of your forex SEO efforts, you’ll want to focus on putting out quality content, and that content needs to be both relevant and valuable for the people you are looking to engage with. What that means is that you need to find topics and subject matters that your audience (or demographic segments of it) are inherently interested in. Knowing your audience well comes in handy at this point. Next, you have to start publishing new, original content that your audience would love to read about, from informational pieces to news stories with relevant commentary, everything is fair game, as long as it’s relevant and valuable.
Once you start putting out content, you start accruing authority. Mix things up with a few posts in authoritative websites that link back to you, or guest posts by featured authors that are well-known among your target audience, lending their credibility to your website.
Forex marketing can be overwhelming. If you’ve gone through all of this advice and you just don’t know where to start, or just feel like your time is better served elsewhere, we’d love to hear from you! We’ll work with you to collaborate on a narrowly tailored and structured forex marketing strategy that can help you reach your business goals. We’ll work with you to identify solutions to your unique marketing needs as a forex operator. 97% of our clients stay with us and never leave, so we must be doing something right!
Contact us today so we can get started together.
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