Gamification is a phrase used to describe a set of all dynamic and amusing solutions and features that you use in your website, app, or email campaigns to improve the user’s interaction with your service. Gamification, which carries a competitive element, elicits excitement and gambling and encourages individuals to become hungry for accomplishments and prizes. And consumers would use the website or program they previously enjoyed using more frequently.
What Is Gamification?
The technique of introducing a branded game into your marketing plan is known as gamification. Your game must have enjoyable objectives, unambiguous goals, a straightforward user interface that is simple to learn and play, and real rewards to gamify your brand. Rewards should also be highly shareable and should encourage group participation. Many well-known games are frequently combined into a brand experience such as mobile applications, games using augmented reality, and interactive media (quizzes, polls, surveys, etc.)
Gamifying your brand does more than just increase brand recognition. As a result, your level of engagement also rises. Engaged consumers spend 23% more with their preferred brands than the typical consumer, according to Gallup research. Moreover, gamification in digital marketing often attracts new clients. 60% of consumers claim that playing a game increases their likelihood of purchasing a business.
Gamification also encourages word-of-mouth marketing and client loyalty. The likelihood that users will share your branded game on social media if they enjoy playing it. You’ll gain momentum and attract more attention to your brand with each social media share of your game. To increase engagement, improve consumer satisfaction, and ultimately increase revenue, brands utilize gamification in digital marketing. Let’s examine how that functions.
The Advantages of Gamification for Marketing Strategies
Gamification is a hot topic right now, but when preparing your new digital marketing strategy, keep in mind that it’s just one of the marketing options you can use.
- Gamification boosts the average time spent browsing a website, average time reading an email, email open rates, click-through rates, audience engagement, and social sharing.
- It improves customer happiness by enhancing the user experience. Visitors who enjoyed perusing your website are more likely to tell their friends about it. The user is more likely to open your subsequent email if they enjoyed reading the first one.
- Email gamification doesn’t require complicated solutions or algorithms, in contrast to other marketing tactics. A straightforward email template can be used to implement a simple quiz or a challenge to locate a hidden link. Even little work is required for a crossword game in a social media post.
- Gamification employs a variety of strategies to persuade users to divulge personal information (such as contact information and product preferences) in exchange for benefits (such as points, prizes, starts, achievements, badges, and discounts). When they receive anything in return—more importantly, when they receive it immediately—people are more likely to provide data.
It produces email content on its own which can yield great benefits for businesses that-
- Lack of a blog and the ability to send blog newsletters
- Offer rarely updated goods or services
- Hold sales infrequently
- Unable to send individualized suggestions because of a lack of client information.
A challenge to discover the ideal present may be a wonderful choice to take into account when you want to connect but are unsure of what to write about.
How to Gamify Your Digital Marketing Campaigns in Simple Ways
Contests are a fun method to draw consumers and their friends to your website and who does not enjoy winning? A successful contest will increase brand awareness and spur significant consumer interaction. Instead of putting up a sophisticated gaming competition, it is preferable to break the game up into smaller activities that people can learn about.
Spin the Wheel
Interactive spin-the-wheel games can increase sales and conversions right away. You can design an exit pop-up or a timed pop-up that appears 10 seconds after a visitor leaves your website. This presents an opportunity for you to convert abandoned site visitors into newsletter subscribers or paying clients.
Loyalty or Rewards Program
As a brand, your most prized asset is customer loyalty. If you have devoted customers, everything else falls into place. Why not give them something in return? Loyalty programs are the ideal growth and engagement toolkit. They enable you to convert one-time customers into lifelong clients. For each purchase a consumer makes, you can give them points. Customers that spend more earn additional points, which they can use toward their next purchase.
We all enjoy scratching for gift cards. We enjoy scratching out coupons to receive savings on our preferred food items. There is no better sensation in the universe. Now convert it to digital format. With the use of their computer or mobile device cursors, users can scratch the spaces. To receive a gift, they must utilize the scratch card and submit their email address. This works best for a digital campaign with incentives or rewards.
Everyone has a favorite hot topic they are knowledgeable about, whether it be a music pop quiz or obscure historical information. You can put a knowledge test of your industry before your audience and provide a score after the final response.
Add missions and moving pieces for a scavenger hunt to take the fun a notch. It also aids in boosting website traffic and spreading knowledge of your company’s services. Provide clues that direct users to different parts of your website to create a fun treasure hunt. The participant clicks on an image or a link to reveal an entry form after discovering a hint on the website. Make it longer, or shorter, provide various hints every day or every week, or create a classic drawing. Scavenger hunts are also ideal for releasing sneak peeks of upcoming products.
Effective Techniques for Gamifying Your Digital Marketing Plan
Hire developers to make a game that runs easily. Offer your audience a straightforward and enjoyable experience. Thank everyone for their actions by giving them a badge, a gold star, or even just a digital sticker.
Keep It Simple
Avoid overcomplicating the situation. Also, brands that are explicit about what they want their customers to do are more appealing to consumers.
Compel Them to Participate
If someone is unable to take part in your pop quiz, let them enter a separate contest on your website.
Before you start a contest, get people engaged and fired up about it by posting about it on social media, in emails, blogs, etc.
It’s crucial to do this to maintain a positive attitude and celebrate victories. Keep in touch with the winner and post images on social media. This is beneficial if expecting better for the upcoming event.
Say No to Boring Games
Instead, shake things up. Provide fun features like “double points” or bonuses for active subscribers.
Analyzing the Outcomes
Finally, try out what is effective and ineffective. Do A/B tests on your campaigns.
No doubt gamification is the latest trend you can use to conduct your marketing initiatives. Whether it’s a teaser, a real product launch, or a promotion for the holidays. Start adding colorful and entertaining gamification components to your next online marketing campaign by using this comprehensive guide.
Moreover, if you need assistance with your marketing plan, check out OTT’s many services or get in touch with us directly to know more about our digital marketing services.