Google Ads Manager: A Ultimate Guide For Publishers

You require a Google Ads Manager in case you are handling numerous Google Ads accounts. It’s not only free to create but also enables you to be more effective and efficient while optimizing campaigns Google Ads. 

Likewise, for every Google product, the idea and the procedure for signing -up are easy. If you want to check out then here is the complete Google Ads Manager Accounts guide – 

What Do You Mean by Google Ads Manager Account? 

A Google Ads Manager Account is an add-on to their traditional PPC platform.

Generally, if you market multiple websites on the platform, each Google Ads Account requires a separate sign-in. With Google Ads Manager, you can access and manage multiple ad accounts from a single dashboard.

Several excellent features in Google Ads Manager help you manage each account Involving:

• Access campaigns across all linked Google Ads Accounts.
• Control and manage access settings for other users who have access to the various accounts.
• With one dashboard, you can quickly compare and monitor the performance of multiple Google Ad Accounts.
• Consolidate billing to gain a better understanding of your marketing expenses.

In case you are managing numerous Google Ad Accounts, then the procedure can be simplified under a Management Account.

Why Do You Need to Use Google Ads Manager?

Under Google Ads Manager, specialists in PPC advertising who markets numerous websites can receive a lot of advantages : 

Efficiency

The “traditional” method of managing Google Ads Accounts was for each user to log in and out. Controlling four, five, or six accounts per day is stealing time. The Manager platform lets you review, optimize, and scale PPC ads all from a single interface.

Knowledge intake

The reason why you can access more information more instantly, your knowledge intake skyrockets, allowing you to learn the platform more quickly.

Improved ROI

ROI is all about paid ads. Improving its efficiency has a direct impact on your bottom line. As a result, revenue and growth are increasing across the board.

Who Utilises Google Ads Manager Accounts? 

Massive advertisers involving numerous Google Ads Accounts should look up to Google Ads Manager as a smart solution. It may also be useful for third-party administrators who manage multiple customer accounts or campaigns, such as agencies and other online marketing specialists.

However, keep in mind that a single email address can be linked to up to 20 Google Ads accounts (including manager accounts). If you are in charge of more than 20 accounts and want to conveniently analyze conversions or monitor performance across accounts from one location, a manager account is your best bet.

What is the Process of Creating a Google Ads Manager Account? 

The account of a manager should not be looked at as an ‘upgrade’ alternative. As it is a totally specific platform that demands you to make an account. However, this new account will resemble an umbrella; the account of a manager linked with various ad accounts. 

The process of an account in Google Ads Manager straightforward is simply by following these guidelines- 

1. To begin, navigate to the Google Ads Manager Page and select the “Create a manager account” option.
2. After you submit this information, you will be mandated to another page where you will enter all of your business-related information.
3. Finally, a Google representative will contact you regarding your account and assist you in setting it up.

It is easy to set up an account. Wait until a Google representative contacts you if you have more than a million monthly visitors. They will then assist in setting up the account.

Inviting Users 

After you’ve activated the account, you should begin inviting users (aka other Google Ad Accounts):

1. Enter your Google Ads Manager account information.
2. Then, in the upper right-hand corner, click the gear icon.
3. Select “Access and security” under “Account.”
4. Click the blue plus button to continue.
5. The manager account that is selected under “Account” will be the one that you are currently using by default. To gain access to invite other Google Ads Accounts to your Manager, select the drop-down menu. Please keep in mind that you cannot invite other users if you do not own the Manager Account.
6. Now, choose the access level you wish the users to have 
7. Enter the fresh user’s email address. 
8. Click ‘Send invitation’. 

Managing invitations

On ‘Access and security, you’ll find a ‘Users’ tab. Here you will get all the pending and accepted invitations. Also, you can manage them by doing the following: 

1. Enter your Google Ads Manager account information.
2. In the account’s right-hand corner, click the tools/wrench icon.
3. Click “Access and Security” under “Setup.” All pending and accepted invitations are displayed here.
4. To cancel an awaiting invitation, go to the “Actions” column and click the “Revoke” button.

In case you inserted or have been provided the wrong details, it could be an excellent way to crosscheck the issues. 

Removing Users

Also, you can unlink the accounts which you find that you can’t handle anymore by following the below steps – 

• Enter your Google Ads Manager account information.
• In the account’s right-hand corner, click the tools/wrench icon.
• Click “Access and Security” under “Setup.” You’ll see all of the users you manage under “Pending invitations” (if you have any). Locate the account you want to delete.
• When you find it, click the “Remove access” button in the “Actions” column.

While eliminating users, you can make the space clear which allows you to concentrate on accounts that matter. 

The Bottom line 

Therefore, while reading the above, you should have a basic understanding of Google Ads Manager Accounts. 

This product is actually by Google and is absolutely for those that manage numerous Ad accounts on the search engine. Enabling users to handle them within one interface enhances the advertising experience for marketers and businesses looking forward to using the platform.