Google Analytics 4: A Guide to Unlocking GA4 Full Potential

Google Analytics 4: A Guide to Unlocking GA4 Full Potential

Google made the biggest update to Google Analytics ever in October: Four. Google Analytics

With major improvements, there is a lot to understand, and it’s only natural to question how this may impact your career or business.

New properties now default to GA4, even though there is no indication that classic google analytics will disappear very soon. This is a clear indication that understanding Google Analytics 4 should be given priority.

You will find all the information you need to get started with Google Analytics 4 in this comprehensive guide.

What Has Changed in Google Analytics 4?

Simply said, a lot. Data collection logic and data structure in GA4 are very different.

Currently, rather than sessions as in the past, everything is built around users and events.

Every user interaction is treated as a separate event in an events-based approach.

This shift is important since, in the past, we relied on a session-based model that categorized user activities over a specific period of time.

Marketing gains significantly from shifting the focus from sessions to events, including improved pathing analysis capabilities and cross-platform analysis.

By switching to an event-based model, GA4 becomes more adaptable and has improved user behavior prediction.

Do I Need To Switch To Google Analytics 4?

Is it urgent for you to upgrade to Google Analytics 4 at this time?

In a word, yeah.

Create a GA4 property and set it up to work alongside Universal Analytics.

Even if you don’t intend to use it right away, gathering data and improving your machine learning (ML) models will improve the significance of your future study.

Improved data gathering results in more intelligent marketing techniques.

How To Set Up Google Analytics 4?

GA4 configuration only requires a few mouse clicks.

The well-known analytics component will remain in place and keep gathering data. The admin interface will still provide access to your UA view.

How to link a fresh GA4 data stream to your active Universal Analytics is shown below:

Steps for Setting Up GA4

  1. Login to your Google Analytics account..
  2. Click on Admin. Gear symbol at the bottom left side.
  3. Verify that the account you want is selected.
  4. Verify that the desired property has been chosen.
  5. Click on the first option ”GA4 Setup Assistant” in the Property column.
  6. Once within the Setup Wizard, select Get Started by clicking the big blue icon.
  7. Click the blue Create property button to complete the process.
Google Analytics 4 - Create Property

Important Information: While using gtag.js, the GA4 setup aid automatically functions. You must add the Analytics tag manually if you use a website builder like WordPress, Wix, etc.

Event Tracking

The setup assistant will automatically enable enhanced measurement in your Google Analytics 4 property after you create it.

The most fundamental types of event tracking are automatic and ready to use, however tracking third-party components and form submissions still requires custom code.

How Does GA4 Help With Reporting?

A data-gathering approach is only as effective as the data it can yield.

Then how will adopting GA4 improve reporting?

With the fight for user privacy, it’s getting harder to follow consumers as they move between numerous platforms and devices.

GA4 is a cutting-edge solution that uses improved machine learning methods to help close the gap left by the absence of data. establishing a single user experience for all data associated with a single identity.

Finally, GA4 made it much simpler for marketers to identify important trends and data abnormalities by streamlining the reporting interface.

In summary cards, GA4 employs overview reports rather than a huge number of preconfigured reports that attempt to cover every use case. Click the scorecard if you want to learn more about something in depth.

Best Ways To Use Google Analytics 4 Reports

The best practices for using GA4 reports are covered in this last portion of getting to know Google Analytics 4.

When you initially log in, you’ll notice that the main page provides an overview of the property’s general traffic, conversions, and revenue. It is advisable to use this as a fast check to ensure that everything is functioning as it should.

Your home page report’s rapid response will be:

  • Where do new users come from?
  • Which of your campaigns performed the best?
  • Which screens and pages receive the most traffic?
Google Analytics 4 Reports

Realtime Report

The next default report in the left menu is the “Realtime Report,” which displays occurrences from the previous 30 minutes.


The Real Time Report can be used to quickly to:

  • Verify the tracking code is operational.
  • YouTube Video Effects to Watch.
  • Watch the New Product Drop live as it occurs.
  • The “View User Snapshot” feature is cool.

To view a literal snapshot for a single person, click View user snapshot in the top right corner of the Realtime report.

This contains details about the user’s computer, where they are, and how they interact with the website or app in the present through events.

Life Cycle Reporting

The funnel of acquiring, engaging, monetizing, and retaining users is mirrored in life cycle reporting.

It’s perfect for examining how users enter the conversion funnel and their actions while there.

Life Cycle Reports can immediately respond to:

Users enter the conversion funnel in what way?

When consumers are inside the funnel, how do they act?

User reports on demographics, technology, events, and conversions are also included in GA4.

Explorer Reports: Analysis

The new Analytical Hub might be the most significant update in GA4 (or at least what I believe will be most helpful for marketers).

While the GA4 Analysis Hub gives you access to various sophisticated approaches and a template gallery that isn’t accessible anywhere else, the default reports nevertheless assist you in keeping track of important business indicators.

  • Reconstructing An Analysis
  • Enter your Google Analytics login information.
  • Click Analysis.
    • Magnifying glass icon on the graph in the Explore section at the bottom left.
  • Choose the method you’ll employ to analyze your data.

How To Read Analysis Hub Reports

Google Analytics 4: A Guide to Unlocking GA4 Full Potential
image source
  1. Visit the Analysis Hub once more.
  2. You will choose the data you want to utilize for your study from the variables column. Date range, intervals, measurements, and metrics.
  3. Tab Settings Column: In the tab settings column, you may add dimensions, metrics, and segments as well as select the analysis technique.
  4. Different user groups are referred to as segments. To compare and contrast how different user groups behave, drag and drop them onto your report. If the segment you want to utilize is missing, you can add your own by selecting the + icon.
  5. You want to study dimensions, therefore pay attention to them. Examples include the number of events, active users, purchases, etc. On the Tab Settings box, drag and drop dimensions as rows or columns.
  6. Metrics: Metrics give your analysis of its figures. Values section in Tab Settings, add metrics there.
  7. Visualization: Decide how you want the report to appear. Table, pie chart, line graph, and other exploration choices are available.
  8. Values: Drag the metrics you wish the report to display in columns. Cell type can be shown as a heat map, a bar chart, or simple text.
  9. Tabs: Your visualizations are shown in tabs. Up to 10 tabs can be present in an analysis. Click the + sign to add a new tab.
  10. Display: You can interact with the data by right-clicking a visualization’s data point.

Types Of Analysis


In comparison to Universal Analytics, GA4 Exploration offers more customization over data visualization.

To help you find fresh insights and show your data in a way that is understandable to your team or customer, exploration has a tonne of configurable choices.

Anomaly detection, which automatically identifies any data points that differ from the predicted result, is one of my favorite exploring features.

Funnel Analysis

How do website visitors convert to one-time buyers, and how do one-time buyers convert to repeat buyers?

Read the GA4 funnel analysis report to find out. Here, you can observe how well customers are doing as they proceed through an event and how well they are doing or failing at each step.

Path Analysis

The analysis hub pathing reports in GA4 are fantastic if you enjoyed the behavior flow reports in universal analytics.

The event stream is shown visually using path analysis as a “tree graph.” The series of actions users took along their path is referred to as an event stream.

The looping behavior that may suggest customers are trapped is discovered by marketers using the path analysis technique.

Segment Overlap

Both Universal Analytics and Google Analytics 4 properties support the use of segments.

Segments in GA4 can be utilized for user sessions or events. Marketers can even create segments with several conditions and join those segments together to form a “condition group.”

Consider a segment as a particular subset of your website’s visitors. Users from a given city, those who visited a particular page, or those who carried out a specific action, such as making a purchase from a specific product category, are a few examples of segments.

Cohort Analysis

A cohort is a collection of users who share an attribute, such as a common acquisition date, experience, or conversion.

To determine how long it takes for consumers to convert in relation to a certain marketing strategy, for instance, you could develop a cohort report.

User Lifetime

Because you can generate statistics that show which source is generating customers with the highest lifetime revenue, rather than just income for a certain month, the user lifetime report is incredibly helpful for search marketers.

With GA4, you can identify the marketing efforts that are bringing in the most valuable customers and have the lowest churn rates.

The prediction models in Google Analytics are to credit for this.


You can use analytics software as one of your most effective marketing tools. It aids in the comprehension of website traffic and visitor behavior once there.

Smarter marketing decisions result from greater analytics insights.

The analytics upgrade we all required is GA4. It gives marketers more freedom and a way to anticipate user behavior while maintaining user privacy.

After you overcome the learning curve, you’ll discover that GA4’s versatility and improved insights are well worth the effort.