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What is Organic Traffic?

Website traffic generates from paid or organic search results. The first one refers to people who land on a page due to paid advertisements. Websites who implement this strategy can appear higher on the results page. Paid traffic doesn’t necessarily mean good traffic, though.

Organic traffic, on the other hand, refers to visitors that land on your site as a result of unpaid search results. They reach your pages because you offer content that search engines consider valuable and of good quality. This type of traffic is the most recommended among SEO experts, and it’s what all of them work hard to achieve.

How can I increase my website’s organic traffic?

Let’s be real; obtaining a huge chunk of traffic over a short (or long) period can be challenging. That doesn’t mean it’s impossible. Although it takes patience and lots of creativity to make it happen, the outcome is rewarding enough.

Setting up a website and hoping for the best is not a sound strategy to drive traffic to your site. Sitting and waiting for something to magically happen is not going to take you anywhere. You need to implement a series of SEO practices to up your game and get the recognition you desperately want.

Creating compelling and engaging content is the area where your website should shine. Search engines consider content to be one of the top factors when it comes to rankings. If you fail to deliver valuable information, your target audience won’t pay much attention. So, find creative ways to display useful material that solves people’s problems. Create guides, videos, infographics, etc., that show people how much of an expert you are.

When writing content or designing your site, you need to keep your target keywords in mind. Ongoing keyword research will yield those words and phrases that are more relevant for your business. Opt for using long-tail keywords whenever possible. These terms are more specific and have less competition when it comes to ranking. Placing relevant keywords strategically throughout your pages is will ensure crawlers index your content correctly.

In today’s world, technology and social media play a huge role. Long are the days when you relied solely on advertisements to get your message across. Now more than ever, brand awareness is fundamental to any business, and social media channels are a great place to make that happen. Appeal to your audience by sharing relevant content and interacting with them through your social media accounts. Use these platforms to your advantage, show your readers that you care and know what you’re doing.

Lastly, make your site responsive and mobile-friendly. Google now has a mobile-first policy. This means that mobile versions of websites are their top priority when it comes to ranking and indexing. If your website comes short with any of these two elements, you are doomed to lose rankings or will be unable to gain positions -even if your content is awesome. Why? Because most people nowadays perform searches from mobile devices and search engines want to provide them with the best results available.