Marketing Plans

for Healthcare Law Firms

Legal marketing, generally, is a difficult prospect. But then you have to make sure that you develop your marketing scheme with your specific legal niche in mind. Healthcare attorneys looking to expand their practice require a marketing plan specific to healthcare law. Lawyers have expertise in the law, but not necessarily in marketing their services.


Focusing your marketing efforts within the niche of healthcare law adds an additional dimension of complexity most cannot handle in-house. Hiring a healthcare lawyer marketing firm that will help you to develop a marketing plan specifically for your healthcare law firm or practice will provide you with exponential rewards in terms of developing a client base, keeping prospects coming to you for your services and keep you opening up new files to keep your business running.


Whether your firm is focused on providing legal assistance to patients, insurance companies, hospitals, physicians, post-acute care & senior facilities, or patients’ families, you will need a marketing plan that is focused on your target audience. Healthcare law is ever-evolving and expanding, particularly as healthcare laws are revised, it is therefore important that potential clients can easily find your firm when they need assistance in these areas.


In this day and age, you can’t just rely on hanging a shingle outside, buying up some space in the yellow pages, and waiting passively on clients to come rolling in. On the other hand, it also does not make fiscal sense to try to outspend your competitors, who may have much more in terms of resources than you do in that regard. You can see billboards and commercials providing healthcare law legal services, which can create name recognition, but doesn’t do much besides that. In order to successfully market your business now in the crowded healthcare law market-place, you need to distinguish yourself from them. You need to establish your reputation as an authority in your field, let prospective clients know about the quality of your work and bring them to your door.


We here at Over The Top SEO stand committed to providing your law firm with a narrowly focused and custom designed marketing solution to get more of your target clients seeing you, increasing your visibility.


It’s imperative that your firm have a website to market your legal services. Of course, that’s just the very first step. You need a marketing plan that will get you to appear at or near the very top of relevant internet search results when someone turns to Google in their time of need. Our team here has expertise in improving your marketing efforts, turning those looking for help into visitors to your website and from there, turning them into clients.

We believe that we can be the key you need to unlock successful marketing processes that can drive more business to you.

healthcare lawyer marketing

Attracting, Engaging, and Connecting Your Firm to New Clients

Web Presence: Your website is key to attracting and motivating potential clients. We can analyze your current site or build a new site from scratch. You need a clean, attractive website to gener-ate interest in people staying there in absorb your content and create a connection. We will max-imize your conversion rate for website visits, which means more clients for your firm. Our experts can generate more leads for your healthcare law firm using our extensive knowledge of website visitor behavior, as well as our expertise in design.


Search Engine Optimization: Using the latest techniques, we can help you achieve first-page visi-bility using a variety of search terms. Our experts will maximize your website’s ability to produce organic search engine traffic and potential client leads.


You should already know the importance of SEO. A majority of those who turn to Google to look for their legal help will only look at the first page of results. In fact, more than 50% of those users will only look at the first three results. It’s imperative that you appear there. And the only way to do that is to develop a website that is optimized for search engines. We stay on top of the constantly evolving rules that Google adapts to make sure that relevant search results are the best they can be for their users. Their algorithm is ever-changing. They want to keep sites from gaming their system. We have the knowledge base and expertise to not just provide a quick fix that will eventually lose efficacy. Instead, we’re able to keep your site up to date and keep it at the top of the results of your target client’s web search.


Analytics and Insight: Make the most of every call and click with the powerful analytics we can provide. Marketing efforts are only as good as your ability to track the results, and we provide you with the data you need to be sure your efforts are working and adjust accordingly.

That’s the only way you can know how your marketing efforts are going and can work with us to change course if needed.

healthcare lawyer marketing
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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.

Including High-Quality Content

A great way to drive traffic to your site, optimize it, and to increase your authority in the healthcare law field is to generate high-quality, relevant content. The inclusion of educational videos, informative handbooks, infographics, white papers, and oth-er information on your website can be an important marketing strategy. High-quality content in-creases the amount of time people engage with your site, making it more likely that they convert to a client.


Sites that regularly update their content have higher conversion rates (people convert from being a site visitor to being a client) and lower bounce rates (they visit your site without in-teracting or following through). Show your potential clients you are the experts in the field of healthcare law and highlight the knowledge and experience of your healthcare attorneys using your website and other online presence.


We can help you create engaging content that will inform your potential clients about their rights, about the healthcare legal process, and about important issues in the industry. Your potential cli-ents want to know they are in good hands, and the content on your website, social media chan-nels, advertising materials, and other media tells them a great deal about you. Regularly produc-ing and sharing quality content is an important step to cementing your firm’s reputation as ex-perts in the field of health care law.


Whether your firm would like to produce informative YouTube videos, create free resources to distribute to the community, or publish an ongoing blog about issues related to healthcare, our team of experts can provide guidance and create a web presence that will maximize your efforts.

healthcare lawyer marketing
healthcare lawyer marketing
Make Your Firm Stand Out

The landscape of search engine optimization (SEO) is continuing to evolve. What we understood even a few years ago about how to increase rankings on Google, Bing, Yahoo, and other search engines has changed drastically. Because few marketing strategies can bring new clients to your healthcare law firm faster or in a more profitable manner than organic search engine rankings, we place a large emphasis on SEO.


SEO is an ongoing process that requires ongoing work. Our team of professionals is working on the leading edge of SEO technologies, testing new methods and building new tools every day that will increase your site’s SEO. As Certified Google Partners, we are sure to follow all relevant rules and regulations while still building your website with all the right components, so search engines find you easily.


Your site will get more traffic because of our SEO abilities, and that can translate into more clients for you. Because we work with the search algorithms, and not around them, your website will never be reprimanded by Google or other search engines for using inappropriate methods of increasing your traffic. Our SEO experts are ready to help you with a full website analysis today.

Selecting the Right Marketing Firm

Our team has one of the highest satisfaction rates in the industry- an amazing 96% of our cus-tomers stay with us because they see the results we can provide. Our global team has years of ex-perience that can help your healthcare law firm turn clicks into calls, turn leads into clients. You will have around-the-clock access to our team of developers, giving you the ability to make changes in real time using the most up-to-date analytics. With our nationally and internationally recognized list of satisfied clients, our reputation speaks for itself, but we don’t rest on our laurels.


We continue to learn and push the envelope of innova-tion so that we are always on the cusp of SEO technologies. From our leadership to our develop-ers and everyone in between, the entire staff is dedicated to optimizing your healthcare law firm’s marketing strategy and growing the business for your healthcare attorneys. Marketing can seem foreign to lawyers because it’s not like the law. It requires you to distinguish yourself in ways you’re not used to. Plus it requires time and effort that could be better spent representing your clients and their interests.


We can work together with you to develop a memo-rable, effective and yet efficient marketing campaign custom designed and narrowly tailored to your healthcare law firm; it’s services and your specific talents. By letting us take that off of your hands, you’ll have more time to build high-quality attorney-client relationships.

healthcare lawyer marketing
healthcare lawyer marketing
Effective Healthcare Attorney Marketing

Healthcare law directly and profoundly affects people’s lives. Without guidance, many will not have the knowledge they need to make the best health care choices for their family. When people are seeking the advice or assistance of a healthcare lawyer, they are generally trying to make difficult decisions, and they are sometimes in need of serious legal help.


The average person today does not always have an understanding of their rights as a patient. The laws and regulations related to the healthcare market are always changing, and generally, people in healthcare crisis are not in a position to do a lot of research on their own to understand these complexities. That’s why they are seeking legal assistance.


But, even then, people do not always know where to turn. In order for you to be able to provide your services to help them in your time of need, your marketing strategy needs to make sure that you are there for them at that exact moment that they are looking for your services. Unlike man products and services that are sold on the internet, there is a very limited and distinct window when you can be there for your client. You need an effective and efficient marketing plan in order to reach them when needed. If your healthcare firm is ready to expand your client base and optimize your ability to find new clients, there are many steps you can take that will be effective.


It can be difficult to know where to start in today’s digital landscape, where you have so many platforms and social media channels to cover. As a healthcare specialist, your practice or firm will want to focus your energies on reaching your target audience. There are several marketing strategies we recommend for our clients. Here are a few basic marketing strategies you can try out:


Those looking for a healthcare attorney through an online search should easily be able to find your law firm or practice among all the other lawyers in your area. You can optimize your healthcare law website to drive more traffic to your practice and increase your healthcare marketing efforts.


When potential clients are searching for a lawyer specializing in healthcare law, most will complete an online search as one of their first steps. If your website does not show up in the first page or pages of their search, they will likely never find you. With consistent work, you can optimize your site so that it is always at the top of the search results when your prospective clients are looking for you.

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Active on Social Media Platforms
Create Engaging Content Related to Healthcare

When potential clients do find your healthcare law website online, they will likely spend some time perusing before deciding to make contact. They will want to know how you can help with their health-care-related problem, what services you provide, and about your areas of expertise. The resources and content on your website will tell them a great deal about your attorneys and your firm.


You should use your website to showcase your knowledge in health care law, share resources that would be helpful to those with healthcare problems, and educate your visitors about common (or maybe not-so-common) healthcare-related law issues. They will want to see content that is updated regularly, and that highlights your experience and knowledge in this market. These will provide visitors with confidence in your ability to assist with their healthcare legal needs.

Provide Healthcare Resources in The Community

Another effective marketing strategy is to create and provide some free healthcare resources to members of your community. Create a few informational booklets on pertinent health care issues and the legal ramifications for those in your state, then distribute them at nursing homes, rehabilitation centers, and other relevant locations.


Load an informational video about the medical marijuana laws in your state and post it to your firm’s social media accounts. Get creative by targeting the needs of those in your area, highlighting your healthcare expertise in helpful ways that will bring new clients to your door. Find a need in your area and provide a few, simple resources to fill that need.

healthcare lawyer marketing
healthcare lawyer marketing
Use a Targeted Google Adwords Campaign

When trying to build a client base in a niche such as healthcare law, you want to be sure clients are able to find you when searching for terms related to your practice. The number of people who click on sponsored links in a Google search is rising, and a campaign such as one using Adwords can be very efficient and effective. It is important that the agency is helping you run your Adwords campaign understands this tool and the use of SEO and other strategies (like we do!) to make the most of this effort.


In addition, re-targeting campaigns can also assist you in increasing your conversion rate. When the average person searches for a healthcare attorney, they take multiple days to decide if they want to hire you or not. One they have visited your website, re-targeting ads will appear in their feed, reminding them of your law practice’s expertise and knowledge as they browse the internet. If you are already utilizing an Adwords campaign and have organic SEO for your site, then re-targeting is an easy and efficient strategy.

Watch what other firms are doing

One of the best things you can do to effectively market your legal services is to look at what your competitors are doing to market their services in the same field. You want to monitor their strate-gies and their progress with those strategies. For example, take a look at where they are investing in Google keywords and AdWords. However, you don’t want to just copy what they’re doing. Doing that merely drives up the cost of marketing.


Lawyers have a habit of falling into a copycat trap. It’s easy, as a lawyer, to find an argument that works and merely repeat it, hammer it home over and over again. In the law, precedent is king. But that’s not how it works in marketing. In marketing, you need to differentiate yourself in order to give your law firm and its services more visibility. You need to be different to stand out from the crowd.

You need to see what your competitors are doing but then do it better. You need to see what keywords they are using, but then make sure that your efforts are more focused than theirs. By seeing what keywords they are using, you can see clients you shouldn’t be targeting because they wouldn’t benefit from your services or you could find a whole class of clients that are perfect for you, but everyone else is overlooking.


But don’t overanalyze. Walk away. Don’t waste your time constantly monitoring what everyone else is doing. Then there will be no time for you to market your own business let alone provide the valuable legal representation that you specialize in. Get the information that you need, then incorporate it into your multifaceted marketing plan. After some time passes, return to monitoring their marketing efforts to see what they’ve done to change their efforts. If you’ve been success-ful in your own efforts, they’ll likely have started copying you. In which case, you can then keep your own marketing campaign efficient and effective by making some alterations and adapting your efforts to better focus on your target client. Once that’s done rinse and repeat as needed.


Do not fall in line with your competition. Distinguish yourself and drive traffic to your website. Once everyone else is copying you, adapt, revise, and then rinse and repeat as needed. Let every-one else fall in line behind you.

healthcare lawyer marketing

Measure What You are Doing (So You Know What’s Working)

There is not much point in engaging in marketing or advertising efforts for your health care attorneys if you cannot see which efforts are successful. Identifying from where your new leads are being generated is an important metric for any marketing campaign.  Make sure that any Adwords campaign, outreach attempts, or other marketing strategies have measurable outcomes that can provide you with actionable data. Your marketing strategy should be one that allows you to invest more in areas that are yielding new leads and eliminate those that are not.

healthcare lawyer marketing
Make Sure Your Firm Is Being Reviewed

Another way to be sure you are placing high in Google searches and on social media platforms is to have excellent reviews. When your attorneys are ranked highly in Google, your firm or practice will appear near the top of the results on Google Maps.


Positive reviews on Yelp, Facebook, Google, and other platforms are important to potential clients, particularly those looking for assistance with a niche law problem such as healthcare. Your potential clients will look at your reviews on these platforms, and if your health care lawyers do not have at least an 80% satisfaction rating, those potential clients will go elsewhere. Encourage your current and past clients to rate your healthcare lawyers.

Digital Marketing Agency
healthcare lawyer marketing
Maximize Your Intake Process

Whether new and potential clients reach out through email, the phone, or a web-based form, you must be able to respond to all inquiries quickly, with care and understanding, and in a professional manner. It is still surprising how often client inquiries go unanswered, how long it takes for phone calls to be returned, or for clients to be greeted by a less-than-friendly voice on the other end of the line.


All of these opportunities for intake are also opportunities to turn potential clients into actual clients. When people call or contact your health care law office with a question or concern, they want reassurance that you care. Without that, they will move on. This simple strategy is one that can yield great dividends.

Hire A Professional HealthCare Lawyer Marketing Firm

You’re a lawyer, and your expertise is healthcare law.

Our expertise is marketing. All of this information can definitely seem overwhelming, and you’ve been taught to think like a lawyer, not a marketer. That’s where we can come in. There are many outside marketing firms out there, but you need to find the one that’s right for you. Many firms will try to sell you on a universal marketing plan that they believe works in all spheres of business. But you know better than that. Not all marketing plans are made equal. Not even all types of attorney marketing plans are the same.


Healthcare law is a very specific beast with very specific target clients — and your own target clients are more specific than that.  That’s why you need a custom-made marketing plan that is narrowly tailored to your own business and the unique services that you offer.


We here at Over The Top SEO want to work with you to develop such a plan. We want to work with you to create an efficient and effective marketing campaign that incorporates all of the above and more. We will work with you to drive traffic to your website, advertise your healthcare legal services to target clients that need you, and drive high-quality clients to call you and come to your door.  We want to help you today, so please contact us as soon as possible so we can get started right away.


Healthcare marketing and marketing for attorneys who specialize in health care law require specialized focus and attention to the audience. The average person seeking legal counsel or advice is not necessarily seeking assistance with something that could have dire consequences for themselves or a loved one, but in healthcare law, that is frequently the case.


Healthcare lawyers understand that the needs of their clients are unique and sometimes very time sensitive. Make your healthcare lawyers easy to find for potential clients with these easy recommendations for a few effective marketing strategies. And we would be privileged to help you do just that.

healthcare lawyer marketing

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