Forget about the constant need of bringing more people in asking for your services. YOU focus on providing the best care and attention to your clients and let us take care of the rest.
There are so many healthcare centers chasing the old way of doing things that we are not surprised most are scraping to stay afloat. Sinking vast swaths of their budgets into outdated healthcare marketing strategies like buying lead databases and creating useless PPC campaigns.
Today’s market demands a different approach. One that combines proven methods with unconventional tactics into a marketing plan that delivers results. That’s what we are all about. We educate the C-level execs on business and marketing strategies proven to work, which can be implemented immediately.
Working alongside companies and institutions in the niche for years have given us a unique understanding of the healthcare market that no other SEO agency can match. Or even come close to for that matter.
The truth is that few other industries have to deal with the sheer amount of challenges that healthcare presents. Navigating HIPAA marketing limitations and compliance requirements, which limits the full scope of what a healthcare institution can utilize certain digital platforms, like AdWords. Leveraging market segmentation to actually function as an asset beyond its basic applications, such as customer relationship improvement. Dealing with public perception and online reputation, both of which can severely hamper an institution’s ability to do business if left unattended.
The list goes on…
Let’s not beat around the bush: We do not work with companies who don’t know how to deal with the constant challenges of this industry, like managing consumer behaviors and expectations, the difficult interactions with insurance companies, and even the utter underinvestment in healthcare marketing so commonplace in the niche. As soon as healthcare institutions start struggling with finances, the first thing they do is interfere or outright cut out all marketing efforts.
We don’t waste our time.
We can provide answers and solutions to help our partners navigate the industry and market, but not if our efforts are being undermined at every turn.
In other words: We want our partners to make money. But we do nothing by keeping your phones ringing and your beds full if you’re not paying attention to your KPI while leaving 20%-30% of earned revenue on the table because your staff does not know how to collect it in full.
We have been approached by healthcare institutions with deep pockets, but we have had to say no to them because of their weak revenue cycle process management, and their unrealistic approach to healthcare marketing. More than a few are long gone by now, eaten up by smarter competitors with agencies like ours by their side.
Once we are on board, we take care of all the marketing and healthcare SEO. But we only get there once we determine our partners know their business in-depth, so we know we’re not wasting time with people bound to face financial problems shortly down the road.
Private equity is doubling down in healthcare investment and creating new opportunities, but many keep trailing behind in areas like handling impending tax reforms, adapting to digital therapeutics and connected care, a lack of a “value line” for their products, and the continued existence of ACA. Not to mention issues with the basics like CRM, billing, EMR, call-tracking, and revenue lifecycle management. That’s a HUGE no-no for us.
And don’t even try to hide your problems from us. Everyone knows EVERYONE in the healthcare industry, and we always find out.
That is the healthcare market landscape, and those are the challenges. The question is, what makes you special?
Just like you bumped into us when searching for a local SEO company near you, your potential customers searching for the services you offer should be finding you within seconds. But WHY SHOULD THEY PICK YOU? Who are you?
A great marketing agency is there to become an extension of your practice and work alongside it. Its focus should be to connect you and the clients you are after, building your brand, and growing your revenue. It’s not a one and done type of deal, a true marketing partner is concerned with your long-term profitability, and works hard to keep those income streams coming.
Technology has transformed the doctor-patient dynamic, but you need someone by your side who knows how to set up the tools to take advantage of that fact.
Bringing the patients to your practice using Google can be prohibitively expensive, or insanely profitable. It all depends on who you have backing you up.
A common mistake most healthcare companies make is trying to handle everything themselves. Most of them quickly concluding that Google’s a money pit sucking all their marketing budget, while appointments remain wide open.
You need to start having patients finding and choosing your organization as their healthcare provider, but that’s easier said than done.
Let’s be honest; the healthcare niche is PACKED. Trying to rank for any of their relevant terms in Google searches most likely sounds impossible. And it is if you are working alone. From a $24.7 billion industry in the sixties, the American healthcare industry is now worth $3,504 trillion. So, where is it all going? Well, for one, administrative costs for healthcare in the U.S. are way above average. Sitting around 8% of the overall healthcare cost while in other developed countries it hovers at 1%. These numbers are no coincidence. There is certainly from for growth in the industry; after all, the demand is clearly there. But you don’t get to solve a problem by repeating the same mistakes, and today, patients engage with their institutions online.
Agencies like ours fill up the top positions online in your niche, and you will never be able to beat them – or us for that matter – by yourself. For an SEO company like us, handling approaches like those feels like a kitty fight, even though businesses on the other end feel it more like a shark attack.
The sooner you realize that you need stable foothold to stand on this fight and a powerful partner backing up your growth – not just in marketing but financially – for years to come, the easier it’ll be for you to claim what’s yours.
We are currently driving over 30,000 calls/leads/walk-in’s on average per month into the healthcare market, and will certainly succeed again with the right partners in your area.
Are you that partner?
The healthcare niche revolves around reputation, and in the digital world, the nexus of that reputation – and your overall online presence – is your website.
The main idea here is that whenever a potential client searches for anything related to their issues on Google, they see your website among the first three organic options or the map pack. And that never happens by accident. Google only chooses websites that provide a solution for its users, abide by their rules, keep their visitors interested, and are responsive on all platforms. And that’s just to name a few of the factors they take into account when ranking a site.
What this all means is that you need to be focusing on organic traffic and SEO, NOW! A properly structured and fast loading website, schema, and an effective healthcare service SEO Campaign have good chances to rank high in users’ searches. And all of that calls for specialists with very specific skills and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next company you found when you searched for a healthcare marketing company.
When your website is designed with the best user experience in mind, when the content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your healthcare centers are focused on the wellbeing of your patients, when you finally have the time to concentrate on how to perfect the art of healing patients and have no financial problems on your head every day, you are painting a picture that sounds more like a badass brand rather than a tiny healthcare institution that struggles to stay afloat.
We cover ALL MARKETING NEEDS: from running multiple healthcare marketing campaigns to getting you ranked in the organic SEO / Maps, to branding and exposure in all media outlets we find relevant. With us, you get fully customized, all-hands-on-deck support and coverage for your healthcare institution and its employees.
Understand this: all this here, it’s all REAL. We do it on a daily basis!
The fact is that we want to keep our growth going upwards, and bring our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your business. Basically, you are getting a triple-platinum VIP ride on the express train to success in the healthcare space by gaining access to our knowledge, resources, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.
In the healthcare niche, the most powerful results come from Organic SEO & Maps. They rule with an iron fist and always win the healthcare marketing race, hands down. They guarantee gradual growth and long-term stability for businesses, especially local. And they work. In fact, you probably found us by searching for help with your healthcare marketing, healthcare SEO, or healthcare marketing needs. Either way, here you are.
Long story short, we can rank anything we want in top organic positions, and we convert more leads to admits and patients than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.
And that’s what you pay us for, of course.
Having a generic SEO campaign is useless. Period. But a customized healthcare SEO campaign is a whole other story.
OTT takes the local approach, gives it some of the OTT love, and powers up any healthcare service to a top spot on Google’s Map Pack. Being on maps is so effective that businesses see a drastic increase in traffic in a matter of hours after being featured on the map pack. Psst…! we can literally PUT you there.
Having your treatment center properly displayed on the map pack is 1 of 3 ways to put you among the first options for patients, institutions, or referral agencies looking for information or help with health-related issues. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.
We can rank maps like no one can; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.
But dominating an area is just the first step. Healthcare marketing is meant to be expanded. Local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish because their competitors eventually come for them.
You provide one of the most essential products possible, good health and wellbeing. Your potential clients already know they need your services. You just have to make sure you are the first option they see in searches. That’s it. That is why the most important thing for YOU is SEO. It can be the difference between an expanding operation and a failing endeavor.
You need to keep your beds full and your appointments filled, and you only achieve that by having experts in the healthcare business that know what works and what doesn’t.
Get your website completely cleaned up, modernized, and optimized.
Have access to a professional organic or outreach marketing team, and start building up strong relationships within the healthcare niche.
Have a dedicated team performing regular backlink management tasks, such as tracking, reporting, removal, and disavowals.
Get hundreds of ORGANICALLY generated and valuable backlinks from authoritative sources.
Implement effective and laser-focused local SEO that draws the attention you want from your audience, and then expand your turf across the state or out of state.
Start receiving a continuous stream of calls from each of your targeted regions, generated by targeted ads and content specific to them.
Earn listings in trusted local and national directories, and always have uniform information about your business. It is important that everything you find on the internet about you is super consistent.
Keep super tight control over who uses your information on the web.
It does not matter if you built the most luxurious clinic around, or if your practice is strategically located. If your website does not convince your visitors that you offer high-quality treatment, and if Google is not convinced your site offers an excellent user experience, it is impossible to make it rank, and you will be losing hundreds of patients (if not thousands) a year.
And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. Every time we check a new website, there is a ton of work to be done on the backend side before even starting with the design.
These are the things we need to know:
– If your website is secure (HTTPS)
– If your website is responsive.
– Page load speeds.
– If it has the correct schema markup.
Then we analyze other factors:
– Quality of content.
– The length of content.
– Social signals that link back to your website.
– Quality of backlinks that link back to your website.
– Presence of optimized images on your web pages.
Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we do all the heavy lifting. If that is your plan, go right ahead and find another sucker.
These are the questions most people ask when trying to find out how to make their business grow. We always give brutally honest answers. If you are not ready to hear them, then you should not be here.
Healthcare marketing and medical marketing both refer to the practice and application of marketing strategies specifically designed to work within the legal and ethical framework of the healthcare industry.
It is an important distinction to make since many strategies that could be implemented in other niches wouldn’t fly here.
As for the specifics of these strategies, there are too many to single out. However, online reputation management usually plays as the lynchpin in the healthcare and medical industry’s marketing sphere, and most other tactics grow out from there.
In principle, a regular marketer and a healthcare marketer take care of the same things. However, the critical difference that sets a healthcare marketer apart is a keen understanding of the healthcare industry, and all the unique challenges and opportunities it comes with.
A healthcare marketer takes that knowledge and uses it to filter and prioritize those strategies that are most effective for the healthcare niche — anticipating and avoiding potential pitfalls to guarantee an ethical and effective plan.
And then there’s what we do, which is similar to that but with a powerful and complex firm leveraging our experience and contacts in the industry to produce faster and more reliable results.
Quite a few actually. The main focus will always be to grow your practice or organization, attracting more patients and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth, attracting cases your staff is either interested in or have special expertise for.
In principle, just like in most other niches, by promoting your brand and services and making sure people find and choose your organization as their healthcare services provider.
In practice, it requires a comprehensive understanding of the healthcare industry and the legal framework surrounding it. As what you don’t do in this industry is often as important as the strategies that you do have to put in place.
That’s on our end. On your side of the table, all the focus should be in the patient experience, and providing the best possible care they could have.
With an SEO-mindful website that allows it to rank on top of search results. It takes longer to provide results, but it provides an ROI second to none. Don’t expect to rank with a website that was recently managed by amateurs. It takes time to pick up their mess and get it back on track.
It is all in the execution. The key here is using tactful channels to do so without hurting your reputation.
Marketing-shyness is not uncommon in the healthcare industry, even though it has been a legal (and frankly, necessary) practice for more than 40 years now, and we certainly understand why! After all, the most precious asset you have in this business is your reputation.
Rest assured that with us, under no circumstance is that reputation jeopardized through distasteful (or worse, unethical) marketing practices.
The thing that most people tend to forget is that healthcare marketing – when done professionally and using the right tactics – can be an important channel and positive influence that helps your patients find the great service you are ready to provide. And that’s the philosophy by which we approach a hospital or practice marketing.
First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO-LESS than 20% of your monthly revenue.
To put it shortly: We live and breathe healthcare marketing. Right now, several of our most important partners own healthcare centers, and they make north of 7 figures every year thanks to us.
By making your agency easy to find by building a robust online presence, and then promoting your products via channels that provide value to potentially interested parties and forming strategic connections with other institutions in the system.
That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.
Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we are done.
Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed healthcare service questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good match or not.
Who knows? OTT might be the best thing that ever happened to you.