What is

ICO Marketing?

ICO Advertising Guide 2023 [Best Strategies & Examples]

ICO Marketing Ultimate Guide 2022
An Ultimate

ICO Marketing Guide

An Initial Coin Offering is a token sale organised with the goal to raise funds for a particular project by launching and selling a crypto token. ICO marketing is how a new ICO reaches its target audience/investors in order to be able to raise the required funds. Like anything else, it would be difficult or nearly impossible to conduct a successful ICO without marketing. Why?


Because the competition in the ICO space is getting fiercer each passing day. Now, you must have many questions about ICO marketing, such as why you need it, how to do it, can you do it or will need a professional ICO marketing agency, and so on. Well, in this article, we will try to answer all your questions about initial coin offering marketing and development as well as tell you about some of our secret strategies & techniques to promote an ICO, which might also work in your favour.


However, if you are new to the crypto space or have no experience marketing a project before, we strongly recommend hiring a best SEO company to save your time and money. Initial coin offering continues to remain one of the top methods of fundraising for businesses in the crypto space.


Why? Because initial coin offering  easy to execute and can give your token and project a lot of exposure very quickly, given that you do it the right way. But, it’s easier said than done, especially if you have no previous experience in ICO marketing. If so, don’t think twice before seeking help from a reputable ICO marketing company. Whether you are looking to do it yourself or just want to know more about how to market an ICO for information purposes, this article is the best guide for you to get started.


In fact, you might find everything you are looking for, and some more, by the time you finish reading the page. So, without further ado, let’s start talking about initial coin offering marketing, starting with the most important questions as to why you need ICO marketing services.

Google analytics traffic sources
What Will It Take You To Rank Higher?
What SEO Opportunities Are You Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.

What are

ICO marketing services and why do you need them?

ICO marketing services refer to services provided by a professional digital marketing agency. These companies have good experience and knowledge of initial coin offering marketing and can plan and execute the perfect strategy to market your project and token to achieve the desired results.


When looking to promote your ICO, you have two options: do it yourself or hire a professional agency. With the first option, the probability of getting the desired results will purely depend on your ICO marketing skills, knowledge and experience. If you do not have these three things or the time to build, implement and track a marketing campaign, do not even think about doing it yourself, as you will most probably end up losing a lot of time and money for nothing good. This is why ICO marketing companies exist. They can help you with everything from building the perfect marketing plan to executing it and tracking the performance to practically guarantee results. They have resources as well as the team to do a better job and possibly market your project in places where you could never imagine reaching.


But, of course, the success of your initial coin offering marketing campaign will greatly depend on the agency you choose.

The idea is to find a top ICO marketing agency that has good experience in the industry and has preferably worked on projects similar to yours. Secondly, they must be reliable and should have a good reputation in the market. Also, they must fit in your budget, as you do not want to overspend on marketing.


On that note, make sure to always have a marketing budget when building an ICO project. As we have already discussed the importance of initial coin offering marketing, you would not want to miss the benefits. of working with cryptocurrency marketing agencies. Make sure that you set aside a reasonable amount for the purpose of marketing your project.

ICO Development – How to Create an ICO

The first step in marketing is the product. For ICO marketing, you’ll need an ICO.


An ICO is an initial coin offering and the token is the primary product. In an ICO, you sell your company’s token in exchange for funding from investors. So, the first step in an ICO marketing campaign is to create an ICO of the product, i.e. token or coin.


Once you have the token, you can start working on building the ICO, which refers to the process of preparing for the token sale and will involve steps like creating the ICO website, writing the ICO whitepaper, and registering a company (if not already registered), and ICO launch.


Creating an ICO is the easier part because it’s a one-time job and you can probably do it yourself if you have the basic knowledge of website development. But, of course, it is recommended to hire a professional ICO developer for other crucial steps, including token development and ICO white paper. The whitepaper is a crucial document and must be written professionally by an expert writer who also is familiar with respective laws and can format a crisp paper for the intended audience. The whitepaper should provide actionable insights to potential investors and explain the project’s goals, roadmap, and potential risks.


Once your token, ICO website and whitepaper are ready, you can proceed with the marketing.

NFT maketing hype proof
ICO Marketing & Public Relations

Public Relations or PR is the most crucial first stage of ICO marketing. Before you are set to launch your product in the market, it will be a good idea to partner with a good PR agency that can help your project get the much-needed initial exposure.


Public Relations will involve reaching and communicating with your target audience to raise awareness of your upcoming project and token, build your marketing reputation and form meaningful relationships with potential customers. Public Relations are different from marketing as it mainly focuses on creating awareness around the project and preparing people for it. Sounds overwhelming? Don’t worry. This is what professional PR agencies are there for. If you do not have time or resources or skills to PR your project, simply hire a credible agency for the job. It’s easier that way.


When building your PR strategy or hiring a Public Relations company, make sure to do some research in your market as well as provide the correct data to the company. Your website, social channels and support system should be up and working by the time you start working on Public Relations.

Some Other Proven

ICO Marketing Strategies

If you are in search of some of the best and proven ICO marketing techniques, you are at the right place. Initial coin offering marketing isn’t easy, especially with so much competition out there. But, with the help of these outstanding marketing methods, you can put your project ahead of others and get enough outreach and popularity to make your ICO a huge success. Here are some ICO marketing strategies that top agencies use:


1. Search Engine Optimization (SEO)

Search Engine Optimization or SEO involves the use of specific methods to increase the organic search engine ranking and exposure of a target website or project. In simple terms, SEO can help your ICO website appear more frequently in the search engine (Google) results for your targeted terms by increasing its ranks.

For example, when someone searches for the ‘best ICO in the market’, your new ICO website will probably not appear in the first few pages. This is because your project is new and not very popular and there are better competitors in the market. But, through quality and consistent SEO, your website can start to rank higher and will eventually appear on the first page of Google, which means more clicks on your website and more traffic to your ICO, which is the ultimate aim of online marketing.

Most people think SEO is the same as online marketing, but it’s not true. SEO is just one part of online marketing, also called digital marketing, which is a very vast field and involves many marketing techniques and strategies, including SEO, social media marketing, paid marketing, email marketing, content marketing, video promotion, and more.

The best way to promote an ICO is to implement the following proven digital marketing techniques in the right way, which can give you the results you are looking for.


2. Selecting The Famous ICO Marketplaces

When you are ready to promote your ICO in the market, the best way is to follow a strategy. Our strategy says that you should start with selecting the top ICO marketplaces for your project.

An ICO marketplace is a platform, where ICOs are listed so that investors and other interested people can know about the latest ICOs in the market along with other details, including the token price, ICO schedule, rating, popularity, and other things. You should get your ICO listed on as many top listing sites as possible to give it a lot of exposure. This is one of the best ways to quickly reach your target audiences.


3. Guest Posting

Guest Posting is one of the methods of content marketing and involves publishing unique, high-quality articles on relevant websites in your niche, which helps promote your own project either through link building or indirect promotion (traffic, exposure, etc.).

An ICO marketing agency will use professional writers to prepare unique articles around your project targeting audiences in your niche. They will then research and find relevant websites that accept guest articles and have a good user base, preferably with a high number of users who might want to invest in your ICO. The company will approach the website owner to get your article published on their platform.

The key to success in guest posting is to find a high-quality website with a good userbase and outreach that can help give your project wider exposure and get you both direct traffic and increased market reach.


4. Blogging

Blogging is another type of content marketing that can help give your project more exposure through the use of high-quality, curated content and articles that are written by professional writers and published on both in-house and offsite platforms, such as medium.com, Hubpages, Steemit, and others.

In addition, it is recommended to create a business blog on your official website, where you can publish the latest news, guides and articles for your intended audience, helping them with things like buying your token, participating in the ICO, and more.


5. Social Media Promotion

Social media promotion or marketing refers to the use of social media for marketing a project. As you may very well know, social networking sites are one of the best places to find millions of people who would be interested in your project in any industry. This is why social media marketing is so popular these days.

You can use Facebook, Instagram, Twitter, Telegram, Pinterest and other social media platforms to extensively market your ICO project and token as well as build a community.


6. Discussions On ICO And Blockchain Technology

Another great way to market your ICO and let more people know about it is through online forums. In the blockchain space particularly, there are hundreds of forums and platforms, where crypto investors, users, developers and fans come together to discuss ideas and find solutions to their problems and queries. These forums are a great place to market your ICO to potential investors and users by participating in discussions related to your industry and telling people exactly how your project can help solve their problems.

Some of the top blockchain forums you can join today include Bitcointalk.org, CryptoInTalk, AltcoinTalk, Crypto Investor Pro, etc.


7. Search For The Best Marketplaces To Sell Your ICOs

Launching an ICO is one thing, but you may not be able to raise the funds you are looking for without the help of the right ICO marketplace.

An ICO marketplace is a website where you can find investors who would want to buy your token and support your project. There are many websites that offer ICO marketing services, but you need to find one or more that fit your particular needs and are the best according to your specific goals.

An ICO marketplace will allow you to list your token there and sell it to the platform users. They might charge a commission for every transaction or have a fixed fee. In some cases, opting for an ICO marketplace can be really beneficial, but not so much in other cases. This is why most ICO projects conduct their sales on their own websites to save the platform cost. However, it may be difficult to bring users to buy your token when no one knows you. A popular ICO marketplace can help give exposure to your project and increase your token sales.


8. Optimizing the ICO Website

Building an ICO website is not enough. You need to make sure that your website is good enough to attract and retain users and encourages them to buy tokens. How to do that? By optimizing your ICO website.

Website optimization essentially means improving your website in every aspect to make it better in terms of both quality and appeal. The first step is to add a simple, relevant and appealing web design that is inspired by your project. The web design should be minimal and should make it easy for users to browse through content and find the various options. The second part is to add valuable content. You want to add as many details as possible while keeping things simple and not too overloaded. The website must load fast and should be easy to use. The content should be of high quality, relevant and informative.

From the SEO point of view, try and include some relevant keywords in the content of all pages across your site. This will help Google understand the purpose of your website and rank it accordingly in its search results, which might help you get more relevant traffic from search engines.


If you are wondering what to include in an ICO website, here are a few things you can consider:

• A great design
• Simple layout
• Mobile-friendly
• Fresh, quality content
• Whitepaper download/view link
• Token information
• Company blog
• Contact information & location
• Team details
• Calls to action
• ICO link
• Search engine optimization


9. ICO Airdrops

Airdrops are another proven way to get more exposure and audience for your ICO token. Here’s how it works.

During an airdrop, you give away free tokens to anyone who will help promote your project on social media. For a successful airdrop execution, you must prepare a strategy and track it. The tasks may include asking participants to follow your official channel on social media, like and retweet/share posts and/or write content about the project on Medium and other platforms. Make sure to lay down the campaign terms clearly and be generous in rewards to encourage more people to participate.


10. Influencer Marketing

Influencer marketing involves seeking help from influencers and experts in a particular industry to promote your ICO project. For instance, when you are looking to promote on social media, it might help if you have access to some influencer accounts or verified accounts as they can give your content more exposure and reach.

The process involves finding influencers who have knowledge and experience in your industry and asking them to publish content on your behalf, promoting your project and token. This is a paid service and you will have to pay the person on the basis of their knowledge and the size of their community. Influencer marketing can be used for social media, video promotion, email marketing, and others.


11. ICO Whitepaper Creation & Optimization

The whitepaper is one of the most crucial parts of an ICO. This is the document that tells potential investors and token buyers everything they need to know about the project and the ICO. It also explains the different ways an investor can benefit from the project or utilise the token.

Creating an ICO whitepaper is not enough, but you must also make sure that the whitepaper is fully optimized with super-quality content, an attractive but simple design, and all-inclusive details. Also, the whitepaper should have been reviewed by a professional lawyer from a legal point of view to avoid any mistakes or credibilities.

It is also a common practice for ICO developers to create and launch a lite paper, which is a lighter version of the original project whitepaper and gives a quick overview of the project and ICO in 4-5 pages.


12. Web And Mobile Push Notification

You may already be familiar with push notifications. This is a new growing trend in the digital marketing space and can be used across a number of platforms from mobile apps to social media platforms like Facebook and Twitter. Push notifications allow you to send your followers, subscribers & users alert notifications even when they are not using the app. For instance, if you want to notify your users about the start of your ICO or airdrop campaign, you can send a push notification on their phone or social feed to alert about the same.

For ICO marketing projects, push notifications can be a huge help as they will allow ICO owners to send instant notifications to their users for prompt action.


13. Email Marketing

Email marketing is a tried-and-tested method of online marketing that involves sending direct and promotional emails to both potential and existing users of a company in order to convert them to sales or make them take a particular action. A marketing email can be considered similar to a copy or call-for-action, which is intended to convert into a particular action.

For ICO marketing, you can send emails to a curated list of potential investors and industry leaders who might be interested in joining your project or investing in it. The marketing emails can be sent at different stages of an ICO, such as website launch, token launch, ICO launch, milestone completion, offer emails, exclusive offers for top investors, and others. The key to success in email marketing is to keep your emails brief and focused on the topic with words that encourage the reader to take an action.


14. Feedback & Reviews

Customer feedback is a very crucial part of your ICO marketing campaign. It tells you how well your product is doing in the market and what you can do to improve the user experience. So, when creating your website and product, make sure to have ample space for feedback, i.e. allow your users to share reviews through social media, on the website, email, etc. At the same time, it is also important to take prompt and necessary action on the customer feedback.


15. Engaging With Relevant Businesses

Another great way to promote your ICO and increase its exposure is to partner with relevant businesses in your industry. The idea is to find and engage with businesses that are not your direct competitors and can help you grow through their respective networks. One benefit is that you will get access to their existing networks and can promote your ICO to them.


16. Giveaway Campaigns

Other than airdrops, there are a variety of other giveaway campaigns you can organize to promote your ICO and encourage more people to try out your tokens. Some examples include bounty campaigns, social media giveaways, competitions, lucky draws, and bonuses on token purchases.

Who doesn’t want free tokens, right? So, that’s your clue to set aside a number of tokens for giveaways when determining your token distribution strategy. By giving away these tokens for free you might in return get a huge audience and interest for your project and more investors for your ICO.


17. Offline Marketing

When online marketing your ICO, do not miss the opportunity to promote your token and ICO offline, i.e. through blockchain and crypto events happening in and around your place. This is a great way to meet and get familiar with the crypto community and introduce your project to people who might actually be interested in it. Offline crypto events are also a wonderful way to introduce your project and ICO to the crypto community and see their initial response, based on which you can work on making your project better for launch.


18. AMA Sessions on Social Media

AMA or ‘Ask Me Anything’ is a social event where you allow your followers/subscribers on social media platforms like Facebook and Twitter to ask their questions to get them answered by the owner or a senior person in the company. This is a great way to build trust in your upcoming ICO by allowing people to talk directly with the team and get the best answers to their questions about the ICO, the project and/or the token. AMA sessions should be organized through the official channels of the company or founder.


19. ICO Marketing Banners

Banners are as good a marketing tool in the online space as they are in the offline space. Banners are nothing but informative images about your ICO, token, offers, sale, and more that intend to catch the attention of users and ultimately encourage them to take an action. Banners can be placed anywhere, on your own website, social channels, other relevant platforms, and in your advertising campaigns.


20. Press Releases

Press Releases are news articles released by a company regarding important announcements such as the launch of a new product or anything else that they want to communicate with their partners, investors, shareholders and users through popular news channels. In the ICO space, you can use Press Releases to send out announcements about your project and updates regarding the ICO launch, pre-sale, airdrop, bounty campaign, and more. Make sure to get a press release written by a professional and then publish it on popular news sites for maximum exposure.


21. Create Informative Videos

Video marketing is an increasingly popular way to market new projects in the crypto/ICO space. Videos are an extremely wonderful type of content because they can be used to easily and extensively communicate information with a target audience. People love watching videos, and those in the ICO industry use videos to learn about news projects, launched, free tokens, giveaways, offers, and more. You can use videos for everything, from introducing your token to sharing the step-by-step process of participating in the ICO, and more.


22. Application Of CRO Strategies

CRO stands for Conversion Rate Optimization and refers to the process of increasing the conversion rate on a website. In simple terms, you can use CRO to convert more of your website visitors into token buyers. Wondering how to do that?

Think about what could make your site visitors buy your tokens. It can be an exclusive offer, a discount, a special deal, or simply an attractive web design. Work on your website to improve your design and content to make it user-friendly and informative and something that inspires readers to buy your tokens.


23. Bring Utility To Your ICO Token

A token without utility is a token with no real use. And a token with no real use will eventually become useless for its holders. And the value of the token will depreciate with time if it has no utility. And because cryptocurrencies are not regulated by any federal government, they must have a utility in order to keep their values stable and growing. To sum up, create your token such that it has utility. It can be anything, such as use for shopping & payments, in-app payments, access to the company products/services, traceability for other tokens, and more.


24. List Your Upcoming Project on CoinMarketCap

CoinMarketCap is the #1 platform for cryptocurrencies and ICOs. Getting your token listed on this website means extensive exposure to millions of potential investors and users. Though the listing process of CoinMarketCap is not easy, a professional ICO marketing agency can help you get there.


25. Apply Cross-Marketing Strategies

Cross-marketing refers to the process of partnering with other websites, platforms and professionals for mutual benefits. In simple terms, you help each other by promoting each other’s products. The key is to find the right company or partner who has some experience in your industry and good exposure to the market and preferably an existing community of crypto investors. Then, you can use each other’s resources to increase traffic and sales for all parties involved.


26. Create Hype Around Your ICO Project

Another thing you can do to further promote your ICO and get more buyers for your token is to create hype online in the crypto community. It’s rather easy. All you have to do is go to social media platforms like Twitter, Telegram and Facebook, find relevant crypto groups and communities, and share information about your project. Create at most one or two posts a week, which should be enough to create some hype.


27. Community Building

Your community will be your best friend when you launch the ICO because these are the people who will actually buy your tokens. But, who are these people and how do you find them?

Well, building a community for your ICO is rather easy. You can join existing groups on Telegram, Twitter, Facebook and other social networking platforms as well as create your own groups. Then, you can start building communities by regularly sharing helpful content, answering users’ questions, inviting people to join your groups, offering freebies, and encouraging everyone to try your token (for free).


28. Appreciate Your Biggest Supporters

Try and give extra attention to your biggest supporters, i.e. people who are investing the most in your project. These can be your biggest investors and/or your team members spending hours building the ICO. Keep encouraging them.


29. Affiliate Marketing

Affiliate marketing involves seeking help from external parties or people to generate traffic for your ICO website and bring sales. For every sale generated by an affiliate, you’ll have to pay a commission, which can be cash or cryptocurrencies. Nevertheless, it can be a good way to generate quick and valuable traffic for your project.


30. Get Featured In A Newsletter

Talking about paid methods to promote your ICO, featured newsletters is another option you can consider. This involves paying popular news sites in your niche to write/publish articles about your ICO or mention your product/ICO in an existing article. This can help give your ICO more exposure across established blockchain communities.


31. Display Advertising

Display advertising is an online/offline advertising method that involves the use of images and other graphical content to promote a product/service. You can use both free and paid display advertising for the marketing of your ICO campaign. It’s simple. Just create some beautiful graphics, images and videos about your ICO and publish them on social media and other platforms or use them for display ads on Facebook, Twitter, Instagram, Telegram, Google and other channels that are relevant to your project.


32. Develop An Attention-Catching Teaser For Your ICO Project

Before starting your ICO marketing campaign, make sure to have a catchy teaser for your ICO, preferably in a short video that you can show to potential investors. Put the video on your ICO website as well as on your official YouTube and other social channels. This will be the best thing to give your audience a brief idea about the project and why or how it can benefit them.


33. Offer Educational Content

The crypto space is still new and people are not very aware of things like the benefits of investing in crypto, how to buy tokens in an ICO, what is blockchain, and more. So, you can educate your audience about blockchain, crypto and other basic things through your office blog or social channels in order to build a trusted community.


34. Target Blockchain Advertising Networks

Blockchain/crypto ad networks are dedicated advertising platforms that operate exclusively with crypto projects. You can use these ad networks to promote your ICO to established crypto communities and get quick, direct traffic for your ICO platform. Since this is a paid advertising method, the cost of advertising will depend on the particular network. Wondering how this works?

You can approach a crypto ad network with your ICO project. They will analyze your ICO and build a campaign accordingly to meet your goals, which include generating more traffic and leads for your ICO website. These platforms usually have a network of websites where they will promote your ICO through strategic ads.

Some of the top crypto ad networks you can consider are Bitmedia.io, Push. House, Ad Dragon, CoinZilla, Ad Ex Network, Coinverti, Cointraffic, CoinAd and Adshares.


35. Promote Your ICOs Via Online Forums

Online forums are platforms where you can find and access existing communities of crypto investors, founders, leaders and enthusiasts who talk about everything related to cryptocurrencies, ICOs and blockchain technology. Here, you can promote your ICO through relevant threads or by creating new posts. However, avoid spamming or over-sharing links, otherwise, you might be banned from using these platforms. Start slow, build trust by sharing useful content, answer questions of other users and eventually tell them about your ICO.

You can also start with an introduction thread about your project. For instance, the Bitcointalk.org forum is a nice place to introduce your ICO, with details of the project, the token, ICO schedule and more. There are many other blockchain forums where you can participate and promote your ICO.


36. Pay Per Click (PPC)

Pay Per Click is an online advertising mechanism that involves paying an advertising company for promoting your ICO project on the internet. Google pay-per-click services, for example, will charge you on a per-click basis, i.e. you’ll have to pay for every click on your Google ads campaign. Here’s how it works.

You can sign up for Google ads and create your ad campaign, select your budget and other criteria. Once the campaign goes live, your ad will be displayed in particular places, search results, websites, etc. and you’ll be charged for every click on your ad. This is one of the best ways to get direct traffic to your ICO website.


37. Develop An ICO Roadmap

Lastly, build an ICO roadmap before making your ICO live. The roadmap will contain detailed steps of how your project will proceed before and after the ICO. Give some time to create a strategic roadmap with realistic goals and steps. Also, include the details of how you plan to utilise the funds raised from the ICO.

How To Create An ICO that Excites the Audience?

With so many ICOs out there and new ones coming every day, how do you make your ICO stand out? The key is to build such a strong and credible project that people are excited to be a part of it. No matter how good your ICO and project are, people wouldn’t know about it without proper marketing, which is why initial coin offering marketing is crucial for the success of your ICO project. Get in touch with an ICO marketing company to know more.

NFT Marketing
Some of Our Clients

We Inspire and motivate business owners, entrepreneurs, and professionals around the world. 96% of clients stay with us and never leave. We must be doing something right.

  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
ICO Marketing,ICO Marketing Agency,ICO Marketing Strategies
Use An ICO Marketing Strategy For Prompt Results

Wondering how to use an ICO strategy to meet your goals and raise the funds your project needs? Building an ICO strategy is one thing, executing it successfully is a different thing altogether. You might need the help of a professional ICO marketing agency to successfully launch your ICO campaign and strata marketing to achieve the desired results. Alternatively, you can simply follow the various initial coin offering marketing methods & strategies we have discussed above.

Key Attributes Of ICO Launchpads

ICO Launchpad is a platform that allows users to launch their ICOs easily & quickly without a lot of hard work. These platforms offer many ready-to-use solutions and services for ICO developers. Here are a few things one needs to look for when selecting an ICO launchpad:

  • • Support for blockchain technologies & types
  • • Payment options
  • • Ease of use
  • • Fees & charges
  • • User-friendliness
  • • Mobile-friendliness
  • • Market reputation of the business
  • • Built-in wallets
  • • KYC & AML requirements
  • • Security and support
ICO Token Listing Chart
Why ICO Launchpads Comparison Is Important?

If you are considering to launch your ICO via a launchpad, make sure to explore all your options and compare different ICO launchpads to find the perfect platform for your particular needs and goals.


Because of the high popularity of ICOs, the number of ICO launchpads is increasing every day. First of all, you need to filter low-quality platforms from genuine and authentic ones. Then, you can start comparing these launchpads based on their features and services, such as security, fees & charges, ease of use, payment support, customer service, and more.

Best Techniques For Marketing An ICO Project

We have already discussed some of the best initial coin offering marketing techniques above. Marketing an ICO and getting the desired results is not easy and will take time, which is why we strongly recommend you start as early as possible. Marketing of an ICO should start from the very initial stage, preferably from the time you launch your ICO website. Here’s a quick overview of the best techniques for marketing an ICO project:

  1. Optimize the website
  2. Create & launch an ICO whitepaper
  3. Start an ICO blog
  4. Share ideas and articles on Medium & other sites
  5. Send cold emails to potential buyers
  6. Create ICO profiles/channels on social media
  7. Promote your ICO on social media
  8. Build communities and help people by answering their questions
  9. Join crypto forums to expand your community
  10. Get your ICO features on top news platforms
  11. Write and publish press releases
  12. Keep your users updated on the blog and social media
  13. Create and publish videos – introduction to your ICO, how to buy, etc.
  14. Paid advertising – Google ads & more
ICO Stage Chart
Key Steps For Buying The Best ICO Tokens

With so many ICOs in the market, it can be difficult for an investor to choose the best ICO token. You as an ICO owner need to make it easy for investors to identify your ICO as a genuine and credible token where they can invest for good profits. You need to make your ICO stand out with the following qualities:

  • A great team – An experienced investor will always want to know more about your team, whether it has recognised faces and is supported by industry leaders.
  • Strong community – No one wants to invest in an ICO that is not backed by a lot of people or doesn’t already have an established community.
  • Bitcointalk ANN thread is the starting point for many ICO investors. Make a great thread explaining your ICO and how the token is beneficial for users.
  • • Get institutional investors or some credible names to back your ICO, as this will make it easy for other retail investors to trust your token.
  • • Almost always an investor will reach your whitepaper and website before investing in your token, so make sure that your whitepaper is attractive, informative and to the point and talks about everything related to the project, the token, ICO sales, and more.
How To Build Your ICO Discord Community?

Discord is one of the most popular social media channels these days for ICO promotion and community building. You can use the platform to build and promote your own ICO group as well as to participate in existing ICO discussions. Either way, you get access to thousands or millions of potential investors who might invest in your ICO and people who’d like to buy and use your token. To know how to build and grow a Discord community, contact an ICO marketing company.

ICO News
ICO News
What Are The Best ICO Advertising Techniques?

Your ICO advertising strategy should be a combination of both free and paid online/offline advertising methods for the best results. There are a number of platforms where you can advertise your ICO for free. These include social media networks, forums, blogs and others. You can also partner with relevant websites in your niche for cross-marketing, where you advertise each other’s products. As for paid advertising options, these are great for quick and easy results. Some of the top paid ICO advertising methods include Google Ads, social media advertising, and website ads. Some of these options operate on a pay-per-click basis and others will charge you based on the number of leads or sales.

Besides online advertising, you can also consider offline advertising for your ICO and token, which includes attending physical events and seminars for blockchain. If you get a chance, do promote your ICO at the event, which also gives you an opportunity to build and grow your community.

How To Sell ICO Token?

The token is a cryptocurrency that you create to raise funds through an ICO. The goal is to sell the token in exchange for funds from investors to build your crypto project. ICO is how you can sell the token. ICO refers to a token sale that is conducted to allow investors and common people to buy your tokens before the token is launched in the market or listed on an exchange. This is similar to IPO, where the company launches its shares to raise funds. However, in ICO, the company doesn’t usually give shares to investors.


You can conduct an ICO sale on your own website or on any of the ICO launchpad platforms. Marketing your ICO is very crucial in order to build communities and generate awareness about your token in the ICO space. We have already discussed the best ways to initial coin offering marketing above. So, just follow them to reach your target audience and conduct a successful ICO to raise funds for your project.

ICO News
ICO Collaborations
Key Takeaways on ICO Marketing

Marketing is the most important part of any product launch. When you are building a blockchain product, you need funds, and for that, you conduct an ICO. Then, you do ICO marketing to promote your token and get a lot of investors to buy it. Promoting an ICO is crucial for the success of the project, as it may not be possible to raise funds without it.

initial coin offering marketing involves various techniques and methods to promote an ICO campaign, such as website optimization, content marketing, video promotion, email marketing, social media promotion, paid advertising, community building, press releases, blog writing, whitepaper writing, and public relations, and more.


A successful ICO strategy is a combination of all or some of these methods. An ICO marketing company is a professional firm that offers ICO promotion and development services and can help fulfil your ICO goals, get traffic and leads to your ICO website, convert them into sales and make sure that you raise sufficient funds for your ICO project.

Importance of Choosing An Experienced ICO Marketing Agency

A reliable ICO marketing agency can promote your ICO project on your behalf and help you achieve your goals. Here are some other benefits of a professional agency:

  • Expertise: They are unbeatable in the marketing space and have better skills and experience to help your ICO succeed.
  • Niche Specialization: They might be a specialist in ICO marketing, which gives them an edge over the competition and the best choice for you.
  • Less Risk: When working with an expert, the chances of success are much higher than when you do it alone.
  • Cost-effective & efficient: In the long term, marketing is always more efficient and might help you save on cost and time.
  • Scalability: A marketing agency will have the potential to change its offerings based on your particular needs and the size or type of your project.
  • • They can offer a fresh perspective to your ICO campaign and use their expertise to upgrade your campaign to meet the goals.
  • • Even if you already have an in-house marketing team, it could benefit you to outsource an expert marketing agency to both reduce the burden on your in-house team and give them extra help.
  • • An agency will be quite familiar and up to date with the latest technology & trends in the marketing space, which can be really beneficial for your ICO project.
ICO Website Development

Do you want your ICO project to be sprayed with Success?

See If Your Business Qualifies To Work With OTT.

See If Your Business Qualifies
What Will It Take You To Rank Higher?
What SEO Opportunities Are You Missing?

Do you want your ICO project to be sprayed with Success?

See If Your Business Qualifies To Work With OTT.

ICO Services
Final Thoughts

An ICO or Initial Coin Offering is one of the best and easiest ways to raise funds for a blockchain project. But, without proper planning and the right marketing, an ICO might turn out to be a failure. If you want your ICO to be successful and want to raise funds for your project, do not ignore the importance of ICO marketing.


At the same time, marketing done without a proper plan or in the wrong way can do more harm than good, which is why your initial coin offering marketing campaign should be backed by a strong strategy, including the various marketing techniques you are going to use and the way you’ll track results. If you lack skills or time or need professional help, you can easily find a credible ICO marketing company out there. Before hiring a marketing company, do your research and compare your options to find the best ICO marketing agency in your budget.


In this article, we have talked about only some of the top initial coin offering marketing techniques that can give a boost to your ICO campaign and help you achieve your goals faster. There are many other online marketing methods that a professional agency can help you with.

Some of Our Clients

Join clients who enjoy 96% satisfaction

  • whitesands-logo-light
  • tedxteen-logo-light
  • ICO Marketing,ICO Marketing Agency,ICO Marketing Strategies
  • best-rubber-mulch-logo
  • freebsd-logo-light
  • doubledaves-logo-light
  • autism-citizen-logo
  • brusters-logo-light.png
  • ICO Marketing,ICO Marketing Agency,ICO Marketing Strategies
  • ICO Marketing,ICO Marketing Agency,ICO Marketing Strategies
  • ICO Marketing,ICO Marketing Agency,ICO Marketing Strategies
  • ICO Marketing,ICO Marketing Agency,ICO Marketing Strategies

ICO Marketing,ICO Marketing Agency,ICO Marketing Strategies

ICO Marketing Agency

  • How to market an ICO?
  • What is ICO marketing?
  • What is the importance of ICO marketing services?
  • What is the ICO market?
  • How to do ICO marketing?
  • How to market your ICO?
  • What is an ICO market?
  • How are ICOs marketed?
  • How did Bancor get ICO with no marketing?
  • How did Civic get ICO with no marketing?
  • How much to market an ICO?
  • How much to pay for marketing an ICO?
  • How to best market an ICO?
  • How to calculate an ICO market cap?
  • How to do marketing for ICO?
  • How to find out when an ICO hit the market?
  • How to market a successful ICO?
  • How to market an ICO on Telegram?
  • How to market ICOs?
  • How to market my ICO?
  • How to market to ICO investors?
  • How to successfully market an ICO?
  • What is a marketing email in ICO?
  • What is direct marketing in ICO?
  • What is an ICO?
  • What is ICO bounty marketing?
  • What is an ICO that can get in to the market?
  • What is a market making ICO?
  • What market to buy ICO Petro?
  • What market trades San ICO?
  • What should your ICO marketing plan look like in 2022?
  • When will ICO Nex be on the market to buy?
  • Which ICOs survived the bear market?
  • Will the ICO market collapse?

How to market an ICO?

If you’re marketing an ICO, hiring an exemplary service will make it easier. You’ll want to have an SEO-optimized website that represents the ICO project. You’ll also have to market your ICO through traditional digital marketing means. To begin with, newsletter emails, a strong social media presence, and a solid ICO are all things that can be used to market your project. People won’t be willing to support any ICOs that don’t seem to be taking themselves seriously, so you can’t cut any corners regarding marketing. Planning your press release schedule is essential if you want to connect with top-tier pages. You can also have professional press releases written and posted on popular websites. If you have experience with marketing outside of the ICO realm, you should know what’s expected.

Read More

Do you want to know what
It Will take for you to rank higher?

Who knows? OTT might be the best thing that ever happened to you.

See if Your Business Qualifies