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Ireland SEO Services

SEO Dublin: Over The Top SEO Will Put Your Company On Ireland’s Digital Map

Digital Marketing, done right is a potential gold mine for your business offering unrivaled opportunities and explosive growth potential.

Be always one step ahead of the competition by using the latest SEO tools

Recognized worldwide, Over The Top SEO is located in more than 20 countries around the world, now including Ireland.

Promoting your business, product, services or franchise online has never been easier. Just call our representatives in Dublin and get a free assessment today!

Ireland has ranked in the top ten countries on Forbes’ annual Best Countries for Business list for several years now. In fact, its economy is growing 3 times faster than any other European Union member. These rankings are not arbitrary. The Forbes list takes into consideration factors such as the country’s population, it GDP per capita, its GDP growth, and its trade balance.

There are many factors that make Ireland a great place to start a business. Chief among them is a pool of brilliant high tech workers, a low corporate tax rate and a government that is extremely keen to attract investment opportunities.

One thing that strikes those who want to open a business on the island is that The Irish are online shoppers. In fact, e-commerce has experienced constant growth for the past three years. The amount of money people spent online is up by 12.3% or more every year.

The change in the way consumers buy goods and services showed by face-to-face shopping progressively decreasing while e-commerce spending continues to rise, is evidence of the clear shift to online shopping by Irish people.

This has not gone unnoticed by those looking to enter this dynamic market. Retailers have taken concrete steps to position their brand online, in order to offer the best of both worlds to their customer base and let them shop both online and face-to-face.

Everything suggests that there is no stop for internet evolution and local businesses can take advantage of this new era.

But how can you do that?

Meet Your Local Representative

As an IT graduate with 18 years’ experience working in technology and online marketing, I am committed to helping businesses develop their online profile and ultimately improving their bottom line.  I am a firm advocate of white hat SEO which is based on creating and sharing high quality, relevant content and building authoritative relationships in your market.

When I’m not working on dominating the search engine results pages and growing new businesses, I love music, sport, reading, traveling and meeting new people.

Get in touch today to give your business the kick-start it deserves.

Brian Kirby

Brian Kirby

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Boost your Ireland SEO now – Over The Top SEO Ireland

Get Found In Ireland With The Help of the Best SEO Company: Why Local SEO Matters

Knowing your consumers is key to your business becoming a successful venture. This is true regardless of the industry you are in.

Knowing who the consumers are and what they want, knowing how to reach them, and knowing how to get them to buy your products or services time and again.

This was never as easy as it is today, and it is all thanks to the internet and the powers of digital marketing.

The dynamics of the advertising game have changed, and if you are not using the internet and digital marketing to advertise your products, then you might as well close your doors.

Ireland’s booming economy paired with relatively loose regulations for entrepreneurs and investors have attracted many companies seeking to open a gate for their products and services to reach Europe.

Ireland is the perfect point of entry for business looking to access to the EU and its more than 300 million potential customers.  Once established there, a business will enjoy a virtually barrier-free access to the 28 member states and their four freedoms: movement of goods, movement of capital, movement of services, and movement of people.

Ireland SEO

Dublin is Ireland’s only city region of international scale.

Many would agree that Dublin, the country’s capital, has seen the worst. But now it is making such amazing comeback that it is now among the best cities to do business in the world. After several decades of economic difficulties, the country and its capital city have recovered to rank on the top ten most competitive economies in Europe.

The economy´s behavior suggests that small and medium businesses should redouble their efforts on positioning themselves online, as borders are more open than ever for commerce.

All this huge activity drives demand for products and services like yours.

Right now, you might think of your business as a provider for local customers only. However, if you play your cards right, and enter the SEO game today, you can take advantage of the whole national demand for your products and services or even enter markets throughout Europe and even to other continents.

With the internet penetration only prospecting to grow in the near and far future, there is an ever-increasing opportunity for small and medium enterprises to get their products out there.

That’s where local SEO comes to the plate.

Over the Top SEO is a multinational company with a successful presence on four continents.

That’s why we have opened a location in Dublin. Our local agents would be delighted to set up a meeting in your office and explain face to face everything there is to know about SEO and how it can help your business grow.

There are nearly 4 million internet users in Ireland. More than 1.8 million live in Dublin metropolitan area alone. Now, imagine if you could attract 5% of those users, get them to buy your products or services, and turn them into loyal customers?

But how do you make these people find you? Using Dublin SEO strategies that will drive quality traffic to your website.

And we are the company who can do just that.

Our Dublin SEO experts can ensure all those local searches point to your business, and effectively convert into sales.

Digital marketing and SEO practices are in constant change. Can you see yourself keeping up to date with Google’s algorithm and modifying your website’s configuration and content, so it stays up to date?

Can you picture yourself doing this ON TOP of running a successful business?

The good news is that you don’t have to because that’s why we are here for. Our experts are constantly studying, analyzing, and implementing those changes for all our clients.

But what if you are located in other Irish cities?

People in the know have been slowly targeting their business efforts on cities with even better opportunities for growth in their respective fields. This is the case for tech-focused businesses and franchises that are looking for innovation-friendly environments such as Cork, Galway and Limerick.

These cities lead the way with the most number of tech-companies in Ireland, while Limerick is ahead of the game when it comes to funding innovative projects, startups, research and industry.

Regional hubs such as The Ludgate Hub in Cork, SportsTech in Limerick, and One Region One Vision in Galway are perceived as the catalysts for innovation fostering and future job creation among local firms.

If you are in Cork, Galway, Limerick or any other booming Irish tech hub, and you need your company to get the visibility it deserves, your best shot is to call our SEO experts and let them create the best business and marketing strategy to get your products and services under the spotlight.


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How Can We Help You Have an Effective Dublin SEO strategy?

Three words: Know-how, experience, and data. We have significantly boosted website traffic for hundreds of clients in four continents since 2006.

We work with a diversity of clients – from large online retailers to doctors, lawyers and many more! That means we know how to tackle any industry’s web traffic particularities.

Here is some hard data about our services:

  • 24 in 25 clients stay with us indefinitely. Why? Because we prove our value with results.
  • We have the highest retention rate of any SEO service or digital marketing agency we know of.
  • In the last 12 months, we’ve put more than $300 million into the marketing pipeline for our clients.

You could be one of those clients who stay with us because we deliver positive results. We can help your business grow through increased sales, brand awareness, and client loyalty. And all this using your website as the main tool.

But what exactly is it that we can deliver with our Ireland SEO service?

Local SEO strategies can transform your efforts into relevant leads. Did you know that 64% of a website’s traffic comes from search engines like Google?

According to Google, 50% of people who did a local search on their mobile phones visited a store within a day.

We can transform your website into a lead magnet so that it not only generates traffic volume but attracts the right people to your website: people who are already looking for your products or services. Your ideal customers.

Most people research products and services online before making a purchase decision. The right SEO strategy can help people find your company and potentially multiply your sales.

Our Dublin SEO strategists will make sure you appear on the first page of local searches, where 90% of people stay after performing a web search.

Social media management services

In case you are wondering why you need a social media account for your business, here’s some data that might help you gains some understanding:

  • 64% of Irish people have a Facebook account and 74% of those users log into their account every day.
  • 32% of the population in Ireland has an Instagram account and more than a half of those users check their instafeed on a daily basis.
  • 29% of people own a twitter account and 33% of users either tweet or check their feed every day.

Social media platforms are a very effective way to reach your ideal customer.

Again, imagine getting just 5% of that pie of customers? The potential for driving traffic through social media is endless.

Our Dublin SEO and social media management services can help you reach that audience who is just swiping posts waiting to learn about your business, and even some who didn’t even know they needed you!

Content management

Have you ever heard the expression “Content is king”?

Your website’s content is at the right, left, and center of your SEO strategies and Social Media marketing –or at least it should be.

And if it’s not, then you need to rethink your digital marketing strategy.

As Google itself puts it:

“Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.”

That is why creating an effective, engaging content strategy that provides your users with valuable information is key.

Our content team is ready to provide articles, posts, and website content that includes the five main characteristics that will ensure search engines and –more importantly- users, notice you: relevant, unique, visually appealing, SEO-ready, and high quality.

If you want to focus solely on a Dublin SEO and content strategy, we can provide that for you. If you want to broaden your audience, we can create content in multiple languages including Portuguese, Spanish, and more. Just ask!

Local map SEO services

The 3-pack, or Google’s “local pack” refers to the top three results in a local search.

There are three ways our experts can do this for you: we can make your website responsive or mobile-friendly, create great content to provide your local customers, and show your connections to the community.

This translates into? You guessed right! More organic traffic and thus, more customers!

Local Search Engine Optimization can improve your ROI, increase your chances of ranking on the first page of search results, create brand awareness, and result in high conversions.

Website design and development services

Don’t have a website yet? No problem! Our web designers and developers can build your idea from scratch.

What’s more, they are trained in SEO best practices in design and development, so your website’s backbone will have all the components an SEO website requires.

Many people don’t realize that Search Engine Optimization starts with web design and development. It needs to be built into the core of your website, and the rest will add to that solid SEO’d foundation.

Email marketing services

Email marketing is one of the fastest, easiest and most profitable ways to build your business.

77% of people prefer to receive marketing information via email. What’s more, a survey revealed that email marketing drives more consumer purchases than any other digital channel, 66% of survey responders stated that they had made a purchase after getting a promotional email.

Did you know that email marketing campaigns deliver as much website traffic for Irish e-commerce businesses as every social media network combined?

Using dynamic and personalize content increases the probability of having a high open rate.

Our marketing experts can help you craft tailored email marketing campaigns to strengthen your overall digital marketing strategy in Dublin, nationally and regionally.

SEO for Franchises

Ireland is known to be an unquestionably booming market. After years of recession, Ireland’s economy has progressively recovered, and for the past four years has experienced significant economic growth.

With the stabilization and growth of the Irish economy, came an increase in franchising activity. The Irish Franchise Association reported an increase in the Irish market interest by international investors and franchises, an increase in sales by already established franchises, an improved turnover, and high levels of confidence and investment in the Irish franchise market.

Franchising is an important contributor for new businesses in the country. Over 40% of franchise establishments in Ireland are from the United States, and 36% are originated in the UK, while Irish-born franchises comprise 14 % of the market.

Franchising has become a very common way of starting a business, and both already established brands and new franchises seek to expand further into international markets, their goal is to create brand awareness throughout the world and Ireland is predicted to continue being one of those international location, due to its economic growth and ease of doing business.

With today´s political turmoil, Asian markets are losing their shine and stability. Investors are looking into vigorous markets where their businesses are safe and can reach new audiences hungry for innovative and reliable products and services.

This is the chance for innovators and startups to expand to the new land of opportunities that is Dublin and Ireland. All you need is a marketing plan adapted to local audiences and a highly optimized website that opens the doors of millions of Irish people eager to give your product a shot.

Although Google´s algorithm works similarly in every language and every region, it also responds to content specifically directed to Irish. It means that you need marketing specialists who are not only experienced in all aspects of SEO but also strategically located in the heart of Dublin and can guide you through the process of successfully opening your own franchise in Ireland.

Listing Your Business

The best way to make yourself visible for search engines is to list your company and services in listing directories. This has been the most revolutionary discovery since non-stick frying pans as it allows your business to acquire some of those sites´ authority for ranking in search engines.

The worldwide market for listing sites is currently saturated. There are literally millions of companies and startups flooding sites like Yelp and Google My Business from all over the world, and this makes it practically impossible now for a business to stand out from the crowd.

The good news is: You are in Ireland. A booming online market with comparatively few competitors. All you need to get your business right under the spotlight is to get your NAP (Name-Address-Phone) uniformly displayed in all major listing sites. Next, you need help getting good reviews to start climbing the reputation ladder. With all the major players in your niche fighting for the first place in all searches, getting good reviews and links from authoritative sites becomes a titanic endeavor.

This is where your local Dublin SEO professional comes in handy. Many SEO and online marketing agencies will tell you that content and wise page structuring are going to be enough for you to hit the first page in searches. However, Google and all major search engines take other critical factors into account when figuring out who should be rewarded with the first place.

Any local SEO expert in Dublin worth their salt will provide you with a holistic marketing plan that includes all major listing sites, tailored social media campaigns, stunning imaging and graphic design, gripping content, and backlinks from truly authoritative sites and media outlets.

Custom Marketing Campaigns

People aren’t online 24/7 –not even those who use internet for a living. That is why having a mixed marketing strategy is the smart way to go.

A multi-channel strategy is necessary for every business to succeed and grow. That is why we don’t limit your marketing efforts to SEO and digital marketing. This is true whether you do business in Dublin, London, New York, in Sao Paulo, or Timbuktu.

Our bespoke marketing campaigns cover all your bases, both online and offline. This guarantees that you effectively reach all your potential customers. Our tailor-made marketing campaigns cover print and TV ads, cable and radio spots, direct mail, telesales, and trade shows.

The combination of the right online and offline campaign for your type of business can make it grow by moving people through what we call The Ideal Customer Process: Strangers -> Prospects -> Leads -> Customers -> Promoters

Once a potential customer has gone through that process, they turn into loyal customers and even brand ambassadors, they will recommend your business to their friends and family and anyone who listens.

Reputation Management

Nowadays reputation management is more important than ever.


Just typing a few words and clicking the search button on a search engine can provide a great deal of information about you and your business.

People use internet for virtually everything, from searching baby names to grocery shopping.

And what consumers are saying about your business is now is available to virtually anyone with internet access.

Do you want them to learn that your customers are happy and satisfied with the products or services you offer? Or do you want them to find no information about you? Or worse! Do you want them to read nasty opinions others have about your products or services?

According to a study published by Search Engine Land, 88% of internet users have used reviews to assess the quality of local businesses and 75% of those claimed that positive reviews resulted in them trusting a local business.

That’s why any information available about you and your business on the first page of Google’s search results pages is critical. Because few people ever click past that first page –less than 10% of users actually!

So even if you have a perfect reputation but there’s just one bad story or review about you online, and it shows up on page one of online search results, you could lose on potential business. Here the old myth of “there is no such a thing as bad publicity” is busted.

Internet users don’t want to shop or hire services from businesses who have even the slightest smidge of bad reputation online.

And guess what? No news is bad news, too.

If Google or any other search engine has nothing to say about you, then you must not exist… well, not really. That’s what a potential client thinks when they can’t find people “talking” about your business or service.

Our reputation management services can help you in two ways: reputation repair and reputation protection. If your reputation has already been tarnished, we can help you. If you want to prevent this from happening, we can also help you.

We do this by generating new content for you online that drifts to the top of search results, so prospective customers see good things about you first. Of course, as Google Partners, our process is 100% ethical and conforms to Google best practices.

Google My Business, also known as GMB

We realize that we’ve already talked about listings. However Google My Business is in a league of their own.

Because, let’s face it, nearly 75 percent of internet users use Google to do online searches.

So the first step to any effective local strategy starts with GMB. You need to claim and verify your business on the Google My Business listing. This will boost your chances of showing up on Google’s Local Pack, Local Finder, and Maps (remember de 3-pack we mentioned before?). It will also help your business rank on organic results as well. Including your business in this listing is free and it includes basic information such as your business’s address, phone number, opening times, and types of payment accepted.

It can also include your website’s URL and customer reviews. You can use your GMB listing as a social media account of sorts by posting special events, photos, and promotions. This tool is a great way to engage with both your current and potential customers. It lets your customers communicate with you, book appointment, make reservations, and it even has a Q&A section!

What are the requirements for qualifying to be listed on GMB? Your business needs to either have a physical location where your customers can visit, or you travel to where they are.

E-commerce SEO for Dublin online stores

The first thing you need for your products to start selling online is for your potential clients to find them, the way to do this is to make sure your listings rank high amongst searches. This can be done through search engine optimization or SEO.

SEO for online shops works slightly different than for an informational website. Each e-commerce platform uses different tools to help you list your products and a different UI. This can make optimizing your products a little overwhelming. Especially if you don’t know much about SEO or if you are starting with your e-commerce platform.

But you don’t have to sweat it. We can optimize your Dublin e-commerce website for you by developing a combination of strategies and techniques specifically designed to make your listings more easily findable.

To take full advantage of the power of your e-commerce platform, you should have each category and product optimized for search engines. And it is best to hire an e-commerce SEO specialist to help you develop a strong strategy, one that is specifically made for your online store.

Our e-commerce SEO experts have experience working with different e-commerce platforms such as eBay, Etsy, Shopify, Amazon and more! We can help your store to get higher traffic and relevant leads that will quickly turn into profits.

Is Dublin Too Small For You?

The best thing about SEO is that it is completely scalable. Once you have mastered the techniques necessary to rule the local market and let everyone in town know that you are king of SERPs, it is time to take other markets by storm.

Dublin is the biggest city in Ireland, but there are awesome opportunities to be found in Cork, Galway, Limerick and Waterford.

Those with an entrepreneurial mindset know that the only limit to business growth is their own minds.

Our strategies are designed to maximize the benefits from your current market position while providing visibility beyond the borders of your city.

This is not an easy feat as Google takes many factors into consideration before picking your site as the first choice for a specific set of keywords. However, our experience is the most powerful tool, granting us the ability to keep your business information in line with Google´s requirements in real time.

We provide information on how to place your business in any city, along with physical addresses, local telephone numbers and even media appearances and reviews generated in those markets as soon as you step in. The best part is that we provide truly efficient and seamless processes, so the transition remains affordable and cost-effective. Reduce the risks of stepping into new markets by giving a call to the real experts in SEO and digital marketing.

How do we do it?

Our data-based methods will give you the required insight before making the big move. If you are already struggling with the problems of entering new territories, we rapidly scan all the variables for you and find out where your business needs to pull the punches and where you need to step on the gas in terms of marketing and product placement.

One other unique advantage of working with us is that you will have access to a huge network of authoritative websites, media outlets, bloggers, and local institutions that would be glad to try your products and services and give them a great review.

We do not work with fake backlink building techniques that would jeopardize your rankings by rubbing Google the wrong way. Everything we do is backed up by years of trust building with our customers. We also work with topnotch content creators that craft clever, hyper-localized campaigns for those who want to compete with bigger brands on their own domain.

You also get to work with marketing specialists located all over the US and all over the world. They each can create a custom campaign for your products and services specifically designed to enter international markets with ease.

We can help you out with content creation targeted at other countries and languages, geo-targeting, and getting relevant links for the country you want to invest in. We also work with PPC campaigns that can be targeted to specific countries and cities in Ireland and around the world.

What differentiates us from other digital marketing agencies and SEO services providers?

Most digital marketing agencies will tell you that SEO is some form of art. We are here to tell you there is no guesswork in what we do. We are data-driven professionals so there is sound reasoning and hard data to back up every decision we make with your company’s SEO strategy and digital marketing campaign.

If you are facing problems with your business as you decided to take your digital marketing strategy to the next level, we can quickly assess your situation and find out where you need to strengthen your strategy or if you need to change it altogether.

Additionally, we can provide access to a vast network of authoritative websites, local institutions, bloggers, and media outlets that can provide product and service reviews for your business.

That being said, our work is 100 % transparent. We do not use fake link building. This would put in jeopardy our clients’ rankings as it is considered malpractice.

When you decide to hire us, you´ll get to work with marketing experts worldwide who can help you seamlessly expand your business should you decide it is time to widen your company’s horizon beyond the Irish market.

Our strategies, methods, and approaches are supported by years of trust-building with both our customers and business partners across the globe.

Our content creators can develop clever, hyper-target content marketing campaigns that will put your company in the digital map, helping you rank higher in search engine search result pages.

We can help you out with content creation targeted at other European countries or even wider international markets such as Australia, Asia, and the Americas.  Our multi-cultural, multi-language content team can create geo-targeting campaigns, and help you get relevant links for any country you want to invest in. We also work with PPC campaigns that can be targeted to the Irish market or other specific countries and cities throughout the world.

Join Our Portfolio of Clients in Dublin and throughout Ireland Who Enjoy 96% Satisfaction

Despite the constant evolution of search algorithms and the regular introduction of penalties to Google and the other leading search engines, less than 4% of our clients have ever moved on after working with us. That’s the highest retention rate of any SEO service or digital marketing agency we know of and is evidence of the results we are constantly producing for our clients.

There are three main reasons why.

1) As Certified Google Partners, we play by the rules.

2) We analyze and troubleshoot your website to the highest possible standard.

3) Our software developers work around the clock because they work around the world.  That gives you a unique advantage working with us – and nobody else.


Give your business the exposure it deserves by Requesting a Free SEO Diagnostic Review with one of our Dublin SEO experts.

During your private 30-minute consultation we will perform a live analysis of your website to uncover lost opportunities in your search rankings and discover potential areas for huge growth. You will quickly see exactly what your website does well, where it could perform better, and what is required to take it to the next level.

There’s no cost, no obligation, and you’ll receive a Surprise Gift to thank you for your time.

Don’t have a website yet? No worries. We can help you design and develop your website from scratch. Let us know what you have in mind and our team of web designers and developers will get to work to bring your idea to life.

Just Some of Our Clients

Why don’t you see more websites?

Because over 98% of our clients request confidentiality. You would, too, if your site suddenly ranked higher than your competitors and you started getting their customers! That’s why we respect our clients’ wishes.

But we’d be happy to show you specific SEO case studies based on your industry. That way, you can decide for yourself …

What to do now?

Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.

During your 30-minute meeting by phone or Skype, an Over The Top Ireland SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.

There’s no cost and no obligation, if you qualify.

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