Lawyers Marketing

There was a time not too long ago when lawyers marketing strategies were a simpler affair. Get some referrals, print a few ads, maybe even get a billboard or TV spot once things started going.

Quite frankly, you don’t need us to tell you those days are long gone.

Potential customers now spend most of their time online, and when they come in need of your services, they don’t go to the yellow pages. They turn to Google to find services like yours, and even if they like what they see, they are just getting started once they find you.

Most potential clients routinely go through your online presence with a fine-toothed comb. They look for your social media accounts, your website and content, your reviews… all while trying to answer one crucial question: why YOU? …instead of all the other dozen lawyers they also found within the first two minutes of their search.

And all of that before even picking up the phone, or writing that email to get in touch.

Here at OTT we know your profession and understand how you operate. Moreover, we are very aware of the obstacles and restrictions in play when marketing your services. You know better than us about the Model Rule 7.2 and its comments specifically prohibiting paying anyone to recommend your services, splitting fees with non-lawyers, and misleading the public. We even have attorney advertising committees now cautioning about dubious pay per lead ads…

It is precisely because of our profound grasp on these matters that we are so good at what we do, and have developed proven, reliable, and effective lawyers marketing strategies that not only comply with the legal framework surrounding them but also consistently deliver results.

Not two firms are the same, and one of our many talents lies in our ability to evaluate the firms and practices we work with – finding exactly the solutions that fit them best. Solutions tailored to boost their strengths and mitigate the areas where they are lacking. That is, if we decide to partner up with them in the first place.

Some lawyers come to us looking to build upon their existing practice. Others want us to help them take their firms in a new direction. Most just want to expand their existent client base or attract a broader demographic. We are geared to provide comprehensive marketing solutions that can deliver on all those goals and several others. However, that’s a platinum-ticket trip that only our partners get to ride.

We could deliver a hundred new leads knocking on your door by this day next week, and it wouldn’t make the slightest difference if you don’t have reliable systems to handle and convert all those potential customers into paying clients.

We know the types of clients you are after, and perhaps more importantly, we know what those clients are looking for services like yours. This level of insight gives our company a substantial edge over our competitors when it comes to connecting you with the right leads.

So, you can keep wasting time, money, and energy trying to fall back on unreliable leads of dubious quality and laughable conversion rates. Or you can invest in setting up a lasting, reliable lead generating platform that keeps your caseload jam-packed for the foreseeable future.

The choice is yours.

The thing is that we are only interested in working with lawyers and firms that can capitalize on what we bring to the table, while still providing their clients an A-1 service. Professionals that make it easy for their potential customers to do business with them. That have robust channels and the tech in place to deliver an optimized service, effective case management, and premium CRM.

Most importantly, we only take in partners with an eye on the future and strategic plans for expansion. When we decide to work with someone, we are there for the long run. Otherwise, why bother?

That, in a nutshell, is the outlook of the law firm and lawyers marketing landscape, and those are the challenges.

And just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate –, your potential customers, who are searching for legal services should be finding you within seconds. The question, then, is why should they pick YOU? Who are you?

You are an accomplished legal professional who knows the ins-and-outs of your trade. Same with us. We are experts at marketing legal services like yours and know our business better than anybody else.

You should have enough on your plate just by focusing on navigating the intricacies of your clients’ cases, so why on earth would you want to add promoting and marketing your practice to that as well? More importantly, what makes you think you’d even be any good at it?

We have the know-how and systems in place to help law firms and solo practitioners to start driving business in, converting clicks into customers consistently. It is as simple as that.

We know that unpredictability is one of those things that constantly hangs over the head of anyone working on this business; you simply can’t accurately tell how many clients might appear looking for your services on a given month. And while the right case can sustain you for months, you can’t build a legal brand just by waiting for exceptional opportunities.

Our scalable marketing avenues are designed to bring a steady influx of clients knocking on the door of your legal practice on a consistent basis – Generating a stream of converting leads that your firm can bank on.

In other words, we are experts at deploying adaptable campaigns that fill your pipeline by delivering a regular flow of new cases to help you grow your firm.

We use exceptional digital marketing strategies, SEO, and effective design to get your website ranking higher, putting your services in front of the right people to bring your way those highly targeted “hot” leads that convert.

Add to that the fact that we can assist you in areas like client development, referral building, and take care of your online reputation management, which can make or break a legal practice like yours… You get the picture. Relationship cultivation is one of our stronger suits, and all those elements come into play as we develop your strategy and establish your firm’s brand.

This way, we are currently driving over 30,000 calls / quality leads /walk-in’s on average per month for all of our customers, and will certainly continue to do so again with the right partners in your area. Are you that partner?

The main idea here is that whenever a potential client searches for anything related to your legal services on Google, your website appears among the first three organic positions or in the map pack. Giving you a steady stream of potential leads contacting your business each month.

And that just doesn’t happen by accident.

Your unique value propositions have to be front-and-center by design, not buried under terrible planning and subpar visual arrangements. A modern layout and mobile-responsiveness are also a key, as well as a design that clearly communicates your brand’s value and includes effective CTAs and conversion funnels.

Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.

What does that all means? That your lawyers marketing strategy should revolve around organic traffic through SEO, and NOW! That includes having a properly structured and fast-loading website, schema, and an effective lawyers’ marketing approach. That is, if you want to rank high in users’ searches.

All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for a lawyers marketing company.

When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your legal services deliver fast and high-quality solutions, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a tiny legal practice struggling to stay afloat. The picture of someone we can partner with.

We cover ALL YOUR MARKETING NEEDS: from running multiple lawyers marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we find relevant. With us, you get fully customized, all-hands-on-deck support and coverage package for your legal practice and its employees.

Understand this: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!

The fact is that we want to keep our growth going upwards, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your practice. Basically, you are getting a triple-platinum VIP ride on the express train to success in the legal niche by gaining access to our knowledge, resources, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.

In this niche, the most powerful results come from Organic SEO & Maps. They rule with an iron fist and always win the lawyers marketing race, hands down. They guarantee gradual growth and long-term stability, especially local. In fact, you probably found us by searching for help with your lawyers marketing, lawyer SEO, or lawyers marketing strategy. Either way, here you are.

Long story short, we can rank anything we want in top organic positions, and we convert more leads to paying customers than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.

And that’s what you pay us for, of course.

 – Get your website completely cleaned up, modernized, and optimized to drive in more business.

 – Have access to a professional organic or outreach marketing team.

 – Have a dedicated team performing regular backlink management tasks, such as tracking, reporting, removal, and disavowals.

 – Get hundreds of ORGANICALLY generated and valuable backlinks from authoritative sources.

 – Implement effective and laser-focused local SEO that draws the attention you want from your target audience, and then expand your turf across the state and beyond.

 – Start receiving a continuous stream of calls from each of your targeted regions, generated by targeted ads and content specific to them.

 – Earn listings in trusted local and national directories, and always have uniform information about your business across all platform – It is important that everything you find on the internet about your business is consistent.

 – Keep super tight control over who uses your information on the web.

You can have the most impressive office space, jam-packed with impressive titles on a wall, and filled with a highly experienced staff inside. If your website is not convincing visitors that you offer high-quality legal services, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.

And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.

These are the things we need to know:

 – If your website is secure (HTTPS.)

 – If your website is responsive.

 – Page load speeds.

 – If it has the correct schema markup.

Then we analyze other factors:

 – Quality of content.

 – The length of content.

 – Social signals that link back to your website.

 – Quality of backlinks that link back to your website.

 – Presence of optimized images on your web pages.

Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.

These are some common questions most professionals have when looking for a lawyers marketing service that can help their practice grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.

How Do I Market Myself as a Lawyer?

The key to a thriving legal practice is making sure a steady stream of qualified leads is constantly flowing in, and for that, your company needs to be visible. That means having an expertly designed website with funnels that attract and convert visitors into leads, establishing a social network presence that keeps you in the public’s attention, and setting up highly targeted ad campaigns that put your services in front of the right people.

How Can a Business Promote a Lawyer?

In one word? Online. The days of relying on word of mouth recommendations and networking are long behind us. Now, people look for services like yours on their cellphones and map apps.

To promote your legal practice effectively, you need to make sure you have an imposing presence in all these places where your potential customers are, with optimized conversion systems that bring them your way instead of your competition’s.

Can Lawyers Buy Leads?

As long as their source abided by and complied with Rule 7.2’s stipulations, generally speaking – as per the American Bar Association – yes, lawyers can buy leads.

The real question, however, is why would you spend a lot of money on something you won’t get anything out of?

Ask anyone who has been in this business long enough, and they’ll tell you that buying generic, shared leads is a waste of money, and most importantly, time.

The fact is the same money and effort you are going to invest in buying generic leads, and the time you’ll spend trying to convert people tired of listening to practices like yours who also bought that list, would be much better spent elsewhere.

What Kind of Problems Can Marketing Help Me Solve?

Quite a few, actually. The main focus will always be to grow your organization, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.

How Can I Get More Clients?

With an SEO-mindful website that allows it to rank on top of search results and designed to convert more leads. It’s a reliable strategy that can take longer to provide results, but it delivers an ROI second to none. Don’t expect to rank immediately with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get things back on track.

What Would Be a Sound Lawyer’s Marketing Budget?

First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.

Have You Done Work for This Niche?

To put it shortly: We live and breathe lawyers marketing. Right now, several of our partners own big legal firms, and they have consistently increased their scope and revenue year-over-year since they are with us.

What If I Want to Invest in Traditional Marketing?

That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.

Will I Own My Website?

Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.

Should We Work with You?

Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed legal practice questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.