Why Is Lead Generation Important?

Without leads, your phone won’t ring with calls from qualified prospects who want to do business with you. You may be forced to make cold calls to sell your product or service. And nobody wants that.

A continuing supply of fresh, qualified leads is the lifeblood of any growing business. Especially if you’re a service provider such as water damage restoration, pest control, legal services, financial services, locksmith, carpet cleaner, electrician, etc.

You may be looking for click-to-call or pay-per-call lead generation, also known as pay-per-lead. Maybe you’ve heard they are effective. And you’re right, they are.

Key: Your goal as a business owner is to transform strangers, people who have never heard of you, into promoters or loyal buyers who purchase from you today and tell their friends tomorrow.

And a lead falls right in the middle of what we call The Ideal Buyer Lifecycle.

STRANGERS > PROSPECTS > LEADS > BUYERS > PROMOTERS

When your business can transform strangers into promoters, you win. But without a steady supply of cost-effective leads, none of that can happen.

How can you attract leads and make your phone ring?

Your lead generation opportunities today are virtually unlimited. But they break down into two main types; inbound and outbound.

Inbound lead generation is all the rage and with good reason. Now, more than ever, your customers and clients are busy. So busy that they tune out most traditional marketing channels. People are researching products and services online before contacting a business to make a purchase. An inbound lead finds you.

Effective inbound lead generation lays out a trail of information (aka content) for prospects to find when looking for solutions.
They then follow this content back to your company.

Search engine optimization, social media, and blogs are some of many ways prospects can find your content online and become inbound leads for your business.

Outbound lead generation is the other half of this mix. It’s based on interruption. You send messages directly to your prospects, Online or offline.

You find an outbound lead.Online display ads, pay-per-click (ppc) ads, and direct mail are some of the ways you can find your prospects and create outbound leads for your business.

Inbound Lead Generation

Search Engine Optimization (SEO) brings more leads to your business by ranking your website higher in Google, Bing, Yahoo and other search engines. The more people find you in searches, the more leads you get.

We do this for you by giving Google and other search engines what they want from your website; high-quality content, user-friendly design, and other key factors. Local SEO brings more leads to your store or location by making sure your website is found in geographic-specific searches in Google and other search engines. These leads are highly qualified and ready to buy. Because 82% of people doing a local search will call, visit a store, or make a purchase offline (TMP/comScore).

Social Media delivers cost-effective leads from Facebook, Twitter, Pinterest, and other platforms. And it’s a huge opportunity for you. Social selling (revenue traceable to social media) totaled $30 billion worldwide in 2015. Your customers on social media. You should be here, too.

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