What is lead generation?
A lead is a person who has shown interest in your company’s product or service. Lead generation is the process of attracting people and getting their contact information, so you can convert them into buyers.
Why Is Lead Generation Important?
Without leads, your phone won’t ring with calls from qualified prospects who want to do business with you. You may be forced to make cold calls to sell your product or service. And nobody wants that.
A continuing supply of fresh, qualified leads is the lifeblood of any growing business. Especially if you’re a service provider such as water damage restoration, pest control, legal services, financial services, locksmith, carpet cleaner, electrician, etc.
You may be looking for click-to-call or pay-per-call lead generation, also known as pay-per-lead. Maybe you’ve heard they are effective. And you’re right, they are.
Key: Your goal as a business owner is to transform strangers, people who have never heard of you, into promoters or loyal buyers who purchase from you today and tell their friends tomorrow.
And a lead falls right in the middle of what we call The Ideal Buyer LifecycleTM:
When your business can transform strangers into promoters, you win. But without a steady supply of cost-effective leads, none of that can happen.
Here’s How We Generate Leads For You
Let’s cut to the chase. If you want to make your phone ring with calls from new customers, we can make that happen for you. It’s why most of our clients call us.
What would you do with all those extra phone calls? That´s up to you!
Today, lead generation can work on a one-to-one basis, reaching small groups of highly targeted prospects, delivering a measurable ROI, for pennies apiece.
