A lead is a person who has shown interest in your company’s product or service. Lead generation is the process of attracting people and getting their contact information, so you can convert them into buyers.

Lead Management, Lead Management, Over The Top SEO

Why Is Lead Generation Important?

Without leads, your phone won’t ring with calls from qualified prospects who want to do business with you. You may be forced to make cold calls to sell your product or service. And nobody wants that.

A continuing supply of fresh, qualified leads is the lifeblood of any growing business. Especially if you’re a service provider such as water damage restoration, pest control, legal services, financial services, locksmith, carpet cleaner, electrician, etc.

You may be looking for click-to-call or pay-per-call lead generation, also known as pay-per-lead. Maybe you’ve heard they are effective. And you’re right, they are.

Key: Your goal as a business owner is to transform strangers, people who have never heard of you, into promoters or loyal buyers who purchase from you today and tell their friends tomorrow.

And a lead falls right in the middle of what we call The Ideal Buyer Lifecycle.

STRANGERS > PROSPECTS > LEADS > BUYERS > PROMOTERS

When your business can transform strangers into promoters, you win. But without a steady supply of cost-effective leads, none of that can happen.

What Will It Take You To Rank Higher?

What SEO Opportunities Are You Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.

See If Your Business Qualifies

Here’s How We Generate Leads For You

Let’s cut to the chase. If you want to make your phone ring with calls from new customers, we can make that happen for you. It’s why our partners love us.

What would you do with all those extra phone calls? That´s up to you!

Today, lead generation can work on a one-to-one basis, reaching small groups of highly targeted prospects, delivering a measurable ROI, for pennies apiece.

How can you attract leads and make your phone ring?

Your lead generation opportunities today are virtually unlimited. But they break down into two main types; inbound and outbound.

Inbound lead generation is all the rage and with good reason. Now, more than ever, your customers and clients are busy. So busy that they tune out most traditional marketing channels. People are researching products and services online before contacting a business to make a purchase. An inbound lead finds you.

Effective inbound lead generation lays out a trail of information (aka content) for prospects to find when looking for solutions.
They then follow this content back to your company.

Search engine optimization, social media, and blogs are some of many ways prospects can find your content online and become inbound leads for your business.

Outbound lead generation is the other half of this mix. It’s based on interruption. You send messages directly to your prospects, Online or offline.

You find an outbound lead.Online display ads, pay-per-click (ppc) ads, and direct mail are some of the ways you can find your prospects and create outbound leads for your business.

How Can We Make Your Phone Ring?

In the last 12 months alone, we’ve generated more than $300 million worth of leads for our clients. From attorneys to software developers, locksmiths to photographers, consultants to retailers. We work with billion-dollar Fortune 500 corporations down to small, entrepreneurial companies.

How can we serve such a range of businesses?

It’s simple. Our methods are systematic and scalable. You are limited only by your ability to handle all the new leads we generate. Here’s how we can help you:

Inbound Lead Generation

Search Engine Optimization (SEO) brings more leads to your business by ranking your website higher in Google, Bing, Yahoo and other search engines. The more people find you in searches, the more leads you get.

We do this for you by giving Google and other search engines what they want from your website; high-quality content, user-friendly design, and other key factors. Local SEO brings more leads to your store or location by making sure your website is found in geographic-specific searches in Google and other search engines. These leads are highly qualified and ready to buy. Because 82% of people doing a local search will call, visit a store, or make a purchase offline (TMP/comScore).

Social Media delivers cost-effective leads from Facebook, Twitter, Pinterest, and other platforms. And it’s a huge opportunity for you. Social selling (revenue traceable to social media) totaled $30 billion worldwide in 2015. Your customers on social media. You should be here, too.

Do You Want To Know What
it Will Take You To Rank Higher?

See If Your Business Qualifies To Work With OTT.

See If Your Business Qualifies

Some of Our Clients

Join clients who enjoy 96% satisfaction

After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about Over The Top SEO while researching the best link building companies on google, and found myself stumbling across their website. I was introduced to the founder, Guy Sheetrit, by one of his employees, and could immediately tell my experience would be different. Guy seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
Over The SEO Ninjas has done outstanding things for our business growth and our online presence. Prior to working with Over The Top, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in Over The Top, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
Over The Top SEO chose a great name, because their results really are over the top. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
I was the one to locate Over the top SEO for my University and I am happy I did it. These guys are no joke, they know what they are doing from A to Z. no games, no time wasting. purely professional.
We started working with Over The Top SEO after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
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This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Guy and his team of professionals, and we are not going anywhere.
We were very surprised by the way Guy, Greg, Paul and the team at Over the top SEO works, its the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with OTT for more than 9 months now and we are very happy with them, they are the only company that provided us with raw results constantly.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into Over The Top SEO, even though we are a dutch company they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
Really Enjoyed my experience and will continue working with Over The Top SEO in the future. Much love.