There are several metrics you may evaluate via your LinkedIn Dashboard to get an understanding of how posts on your company page on LinkedIn have been doing. By measuring how people interact with your LinkedIn material, the LinkedIn Engagement Rate Calculator will help you decide which content will be most effective in generating results.
This Tool Will Aid Your Understanding :
A metric called engagement rate is used to gauge how much audience interaction a piece of content receives. It reveals how people interact with the material (comments, shares, likes, clicks, plays, and follows).
Clicks, Comments, Reactions (which included Likes), and Shares are all considered engagements by LinkedIn. As you may follow pages directly from an update by hovering over the name of the person or page who provided the update, LinkedIn also counts followers as engagements.
Depending on your industry, reputation, and the type of material you produce, a decent engagement rate can vary greatly. For more seasoned brands, an engagement rate of 2% indicates terrific performance, and anything above indicates superb performance.
An engagement rate of 1% is thought to be excellent for startups still attempting to find their feet.
To better understand your engagement rate per post or your engagement rate per page, use the calculator.
Enter the impressions and interaction for each post under “Posts.”
To Page Enter Your Page’s Total Impressions and Engagement.
Save this article as a bookmark and return to it whenever you want to know how well your posts are performing and which ones you should concentrate most of your attention on.
LinkedIn employs a unique definition of visible impression. It only records impressions when an update is visible for longer than 300 milliseconds and at least 50% of the screen. An advertisement must be over 50% onscreen for one continuous second in order to be considered visible. This is an improvement over most social networks, which just count content and ads as they load in a feed whether someone sees them or not.
It should be noted that LinkedIn is lowering the total number of impressions counted by using visible impressions. As a result, the engagement rate will rise, along with the engagement-to-impression ratio.
Depending on what you need the statistics for, there are numerous sources to find them on LinkedIn. For a complete list, see below:
For personal pages, there is no dedicated analytics button, therefore calculations must be done by hand. Unfortunately, only reactions and comments are included in these statistics; not shares, following, or clicks (and impressions). You may view these statistics on any of your updates, as well as updates from other individuals.
Theoretically, you could calculate these figures by adding up your notifications for shares and follows. To determine how many people clicked on your update, you may also utilize some other analytics services (such as a link shortener or Google Analytics). However, in the end, it doesn’t really matter because everyone is in the same predicament.
By visiting your company page, finding the update, then clicking on “display stats” at the update’s bottom, you may view the statistics for any update.
When you click that button, you can see both your organic statistics and any statistics you could have gotten from running that update as an advertisement:
Please take note that the reaction statistics shown above will be updated if you “like” an update from your corporate page using your personal profile. That “like” won’t, however, be factored into the calculation of your engagement rate.
You can see that only clicks and follows are required to obtain the sponsored metrics engagement rate by utilizing the example above where the response to the sponsored update was captured.
Additionally, you may calculate your engagement rate based on all changes over time or obtain the engagement statistics for numerous updates at once. You can use the analytics tab on your LinkedIn company page to accomplish this. On the menu at the top of your company page, you may find this button.
Three choices will appear after you click on it: Visitors, Updates, and Followers. To view statistics regarding your company’s upgrades, click on “Updates.”
Once there, you may scroll down to a section titled “Update engagement” which contains a chronological summary of all your changes. Your engagement rates for each update are located at the top of this list (you must scroll to see it).
A spreadsheet that contains all of your updates is also available for download. Most of the time, this is by far the more convenient choice. Go back to the top of the page and click on Export in the upper right-hand corner to access this choice.
Select the date period for the statistics you are interested in after doing this, and then launch the excel spreadsheet that downloads to your computer. The first tab of the spreadsheet has statistics divided down by day, and the second tab has statistics broken down by each update. The spreadsheet’s farthest right columns on both tabs display engagement rates.
Depending on what you need the statistics for, there are numerous sources to find them on LinkedIn. For a complete list, see below:
For personal pages, there is no dedicated analytics button, therefore calculations must be done by hand. Unfortunately, only reactions and comments are included in these statistics; not shares, following, or clicks (and impressions). You may view these statistics on any of your updates, as well as updates from other individuals.
Theoretically, you could calculate these figures by adding up your notifications for shares and follows. To determine how many people clicked on your update, you may also utilize some other analytics services (such as a link shortener or Google Analytics). However, in the end, it doesn’t really matter because everyone is in the same predicament.
By visiting your company page, finding the update, then clicking on “display stats” at the update’s bottom, you may view the statistics for any update.
When you click that button, you can see both your organic statistics and any statistics you could have gotten from running that update as an advertisement:
Please take note that the reaction statistics shown above will be updated if you “like” an update from your corporate page using your personal profile. That “like” won’t, however, be factored into the calculation of your engagement rate.
You can see that only clicks and follows are required to obtain the sponsored metrics engagement rate by utilizing the example above where the response to the sponsored update was captured.
Additionally, you may calculate your engagement rate based on all changes over time or obtain the engagement statistics for numerous updates at once. You can use the analytics tab on your LinkedIn company page to accomplish this. On the menu at the top of your company page, you may find this button.
Three choices will appear after you click on it: Visitors, Updates, and Followers. To view statistics regarding your company’s upgrades, click on “Updates.”
Once there, you may scroll down to a section titled “Update engagement” which contains a chronological summary of all your changes. Your engagement rates for each update are located at the top of this list (you must scroll to see it).
A spreadsheet that contains all of your updates is also available for download. Most of the time, this is by far the more convenient choice. Go back to the top of the page and click on Export in the upper right-hand corner to access this choice.
Select the date period for the statistics you are interested in after doing this, and then launch the excel spreadsheet that downloads to your computer. The first tab of the spreadsheet has statistics divided down by day, and the second tab has statistics broken down by each update. The spreadsheet’s farthest right columns on both tabs display engagement rates.
