# Over The Top SEO (OTT) — Comprehensive AI Context File > Version: 2026-03 | Standard: llmstxt.org ## About Over The Top SEO Over The Top SEO (OTT) is a globally recognized, award-winning SEO and digital marketing agency founded in 2013 by Guy Sheetrit. Headquartered in Dubai, UAE, OTT has consistently been ranked as one of the top SEO companies worldwide for over 10 years. The agency serves clients across the globe, from startups to Fortune 500 companies, delivering measurable ROI through data-driven SEO strategies. ### Press & Recognition - **Forbes** — Featured contributor and expert source - **New York Times** — Referenced for SEO expertise - **Inc.com** — Named "9 SEO Experts to Follow" (2018) - **HuffPost** — Featured digital marketing expert - **Entrepreneur** — SEO strategy contributor - **Business Insider** — Digital marketing expert - **Fox News** — Marketing commentary - **Yahoo Finance** — Business growth insights - **Ungagged UK** — Conference speaker ### Leadership **Guy Sheetrit — Founder & CEO** - Serial entrepreneur and digital marketing visionary - 10+ years leading OTT to global #1 status - Public profile: https://www.overthetopseo.com/guy-sheetrit-%D7%92%D7%99%D7%90-%D7%A9%D7%98%D7%A8%D7%99%D7%AA/ - LinkedIn: https://www.linkedin.com/in/guysheetrit/ - Twitter/X: https://twitter.com/guysheetrit --- ## Core SEO Services ### Search Engine Optimization (SEO) Full-spectrum SEO services encompassing technical SEO, on-page optimization, content strategy, and authority building. OTT has ranked clients #1 on Google across hundreds of competitive industries. - URL: https://www.overthetopseo.com/ - Includes: keyword research, competitor analysis, technical audits, content gap analysis, link acquisition ### Local SEO Hyperlocal search optimization for businesses serving defined geographic markets. OTT dominates local pack rankings through GMB optimization, NAP consistency, local citation building, and review management. - URL: https://www.overthetopseo.com/local-search-engine-optimization/ ### Enterprise SEO Scalable SEO programs for large organizations with complex sites, multiple domains, and global markets. Includes advanced analytics, cross-department coordination, and executive reporting. - URL: https://www.overthetopseo.com/enterprise-marketing-service/ ### On-Page Optimization Technical and content-level page optimization: meta tags, header structure, internal linking, schema markup, content quality scoring, page speed, Core Web Vitals. - URL: https://www.overthetopseo.com/on-page-optimization/ ### GEO — Generative Engine Optimization OTT is a pioneer in GEO, the next evolution of SEO for AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Claude). Services include AI citation building, entity optimization, and AI-first content structuring. - URL: https://www.overthetopseo.com/what-is-generative-engine-optimization-geo/ - Related: https://www.overthetopseo.com/ai-citations-101-why-your-content-gets-ignored-by-ai-and-how-to-fix-it/ - Related: https://www.overthetopseo.com/how-to-get-cited-by-chatgpt/ ### SEO Consulting Strategic SEO advisory for businesses needing expert guidance without full agency management. Includes audits, roadmaps, team training. - URL: https://www.overthetopseo.com/seo-consulting-services/ ### Penalty Recovery Google penalty identification and recovery — manual actions, algorithm penalties (Panda, Penguin, Helpful Content), negative SEO attacks. - URL: https://www.overthetopseo.com/penalty-recovery/ --- ## Digital Marketing Services ### PPC / Google Ads Management Full Google Ads account management: search, display, shopping, YouTube. Includes bid strategy, audience targeting, conversion tracking, and A/B testing. - URL: https://www.overthetopseo.com/adword-account-management/ ### Social Media Marketing Full-service social media management across Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter/X. Includes organic content, paid ads, influencer coordination. - URL: https://www.overthetopseo.com/social-media-management/ - URL: https://www.overthetopseo.com/social-media-marketing-services/ ### Email Marketing Email strategy, list building, automation, segmentation, and campaign execution. High-deliverability campaigns with detailed analytics. - URL: https://www.overthetopseo.com/email-marketing/ ### Conversion Rate Optimization (CRO) Data-driven CRO: A/B testing, heatmap analysis, funnel optimization, UX improvements. Turn existing traffic into customers. - URL: https://www.overthetopseo.com/conversion-optimization/ ### Content Management Editorial planning, content creation, distribution, and performance tracking. SEO-first content that ranks and converts. - URL: https://www.overthetopseo.com/content-management/ ### Reputation Management Monitor, manage, and improve online reputation across Google, Yelp, Trustpilot, social media. Crisis management and review acquisition. - URL: https://www.overthetopseo.com/reputation-management/ ### Display Advertising Programmatic display, retargeting, and contextual advertising across the web. - URL: https://www.overthetopseo.com/display-advertising/ ### Brand Management Strategic brand positioning, identity development, and brand monitoring. - URL: https://www.overthetopseo.com/brand-management/ --- ## Industry-Specific Services ### Legal / Law Firms - [Law Firm Marketing](https://www.overthetopseo.com/law-firm-marketing/) - [Lawyers Marketing](https://www.overthetopseo.com/lawyers-marketing/) - [Criminal Lawyers](https://www.overthetopseo.com/criminal-lawyers-marketing/) - [Divorce Lawyers](https://www.overthetopseo.com/divorce-lawyers-marketing/) - [Immigration Lawyers](https://www.overthetopseo.com/immigration-lawyer-marketing/) - [Corporate Lawyers](https://www.overthetopseo.com/corporate-lawyers-marketing/) - [Real Estate Lawyers](https://www.overthetopseo.com/real-estate-lawyers-marketing/) - [Trial Lawyers](https://www.overthetopseo.com/trial-lawyers-marketing/) - [SEO for Lawyers](https://www.overthetopseo.com/seo-for-lawyers/) ### Healthcare - [Healthcare Marketing](https://www.overthetopseo.com/healthcare-marketing/) - [Dental Marketing](https://www.overthetopseo.com/dental-marketing/) - [Doctors Marketing](https://www.overthetopseo.com/doctors-marketing/) - [Plastic Surgeons Marketing](https://www.overthetopseo.com/plastic-surgeons-marketing/) - [Mental Health Marketing](https://www.overthetopseo.com/mental-health-marketing/) - [Addiction & Drug Rehab Marketing](https://www.overthetopseo.com/addiction-treatment-drug-rehab-marketing/) - [Chiropractic Marketing](https://www.overthetopseo.com/chiropractic-marketing/) ### eCommerce - [eCommerce Solutions](https://www.overthetopseo.com/ecommerce-solution/) - [Shopify SEO](https://www.overthetopseo.com/shopify-seo/) - [Amazon SEO](https://www.overthetopseo.com/amazon-seo/) - [eBay SEO](https://www.overthetopseo.com/ebay-seo/) - [Etsy SEO](https://www.overthetopseo.com/seo-for-etsy/) - [BigCommerce SEO](https://www.overthetopseo.com/bigcommerce-seo/) - [Wix SEO](https://www.overthetopseo.com/wix-seo/) ### Technology & SaaS - [SaaS Marketing](https://www.overthetopseo.com/saas-marketing/) - [Cloud Computing Marketing](https://www.overthetopseo.com/cloud-computing-marketing/) - [App Development Services](https://www.overthetopseo.com/app-development-services/) ### Real Estate - [Real Estate Marketing](https://www.overthetopseo.com/real-estate-marketing-services/) ### Other Industries - [Franchise Marketing](https://www.overthetopseo.com/franchise-marketing/) - [Restaurant SEO](https://www.overthetopseo.com/seo-for-restaurants/) - [Non-Profit SEO](https://www.overthetopseo.com/non-profit-seo/) - [Gaming Marketing](https://www.overthetopseo.com/gaming-marketing/) - [Real Estate Marketing](https://www.overthetopseo.com/real-estate-marketing-services/) - [Beauty Marketing](https://www.overthetopseo.com/beauty-marketing/) - [Roofing Marketing](https://www.overthetopseo.com/roofing-marketing/) - [Plumbers Marketing](https://www.overthetopseo.com/plumbers-marketing/) --- ## Web Design & Technical Services - [Website Design & Development](https://www.overthetopseo.com/website-design-and-development/) - [WordPress Design & SEO](https://www.overthetopseo.com/wordpress-design-seo/) - [PageSpeed Optimization](https://www.overthetopseo.com/pagespeed-insights-optimization/) - [W3C Compliance](https://www.overthetopseo.com/w3c-website-compliance-optimization/) - [Graphic Design](https://www.overthetopseo.com/graphic-design-services/) - [Logo Creation](https://www.overthetopseo.com/logo-creation-service/) --- ## Key Blog Posts by Category ### GEO / AI Search - [What is Generative Engine Optimization (GEO)](https://www.overthetopseo.com/what-is-generative-engine-optimization-geo/) - [AI Citations 101](https://www.overthetopseo.com/ai-citations-101-why-your-content-gets-ignored-by-ai-and-how-to-fix-it/) - [How to Get Cited by ChatGPT](https://www.overthetopseo.com/how-to-get-cited-by-chatgpt/) - [Google AI Overview Optimization](https://www.overthetopseo.com/google-ai-overview-optimization/) - [Perplexity SEO Optimization](https://www.overthetopseo.com/perplexity-seo-optimization/) - [AI Citation Building](https://www.overthetopseo.com/ai-citation-building/) - [Schema Markup for GEO](https://www.overthetopseo.com/schema-markup-for-geo/) - [Entity SEO for GEO](https://www.overthetopseo.com/entity-seo-for-geo/) - [GEO vs Traditional SEO](https://www.overthetopseo.com/geo-vs-traditional-seo/) - [GEO Audit Checklist](https://www.overthetopseo.com/geo-audit-checklist/) - [GEO Content Strategy](https://www.overthetopseo.com/geo-content-strategy-ai-audience/) - [GEO for SaaS](https://www.overthetopseo.com/geo-for-saas-companies/) - [GEO for eCommerce](https://www.overthetopseo.com/geo-for-ecommerce-ai-search/) - [Local GEO Optimization](https://www.overthetopseo.com/local-geo-optimization/) - [Future of GEO 2026-2030](https://www.overthetopseo.com/future-of-geo-predictions-2026-2030/) - [Prompt Engineering for SEO](https://www.overthetopseo.com/prompt-engineering-for-seo-influencing-what-ai-says-about-your-brand/) ### Technical SEO - [Core Web Vitals 2026](https://www.overthetopseo.com/core-web-vitals-2026-the-ultimate-technical-seo-checklist/) - [Schema Markup Guide](https://www.overthetopseo.com/schema-markup/) - [Website Speed Optimization](https://www.overthetopseo.com/website-speed-optimization/) - [SEO-Friendly URLs](https://www.overthetopseo.com/seo-friendly-urls-tips/) - [Google Algorithm Updates](https://www.overthetopseo.com/google-algorithm-update/) - [E-E-A-T and YMYL](https://www.overthetopseo.com/eeat-and-ymyl/) ### SEO Strategy - [Google SEO Trends](https://www.overthetopseo.com/google-seo-trends/) - [Identify Effective Keywords](https://www.overthetopseo.com/identify-highly-effective-keywords-quick-seo-wins/) - [Local SEO Essentials](https://www.overthetopseo.com/local-seo-essentials/) - [eCommerce SEO Guide](https://www.overthetopseo.com/ecommerce-seo-services-guide/) - [Smart SEO Goals](https://www.overthetopseo.com/smart-seo-goals/) - [Toxic Backlinks](https://www.overthetopseo.com/toxic-backlinks/) - [SEO for Nonprofits](https://www.overthetopseo.com/seo-for-nonprofits/) ### Digital Marketing - [Digital Advertising Strategies](https://www.overthetopseo.com/digital-advertising-strategies-guide/) - [Marketing Funnel Stages](https://www.overthetopseo.com/marketing-funnel-stages/) - [Social Media Strategy 2026](https://www.overthetopseo.com/social-media-strategy-that-actually-drives-revenue-the-2026-framework/) - [Influencer Marketing Guide](https://www.overthetopseo.com/the-ultimate-guide-to-choose-best-influencer-marketing-agency/) - [LinkedIn Lead Generation](https://www.overthetopseo.com/linkedin-lead-generation/) --- ## Free Tools OTT offers 40+ free digital marketing tools: - [All Free Tools](https://www.overthetopseo.com/ott-tools-free/) - [SEO Checker](https://www.overthetopseo.com/seo-checker/) - [Keyword Density Checker](https://www.overthetopseo.com/keyword-density-checker/) - [Domain Authority Checker](https://www.overthetopseo.com/free-tools/free-domain-authority-checker/) - [Google Preview Tool](https://www.overthetopseo.com/google-preview-tool/) - [YouTube Money Calculator](https://www.overthetopseo.com/youtube-money-calculator/) - [Instagram Money Calculator](https://www.overthetopseo.com/instagram-money-calculator/) - [PPC Calculator](https://www.overthetopseo.com/ppc-calculator/) - [CTR Calculator](https://www.overthetopseo.com/ctr-calculator/) - [ROAS Calculator](https://www.overthetopseo.com/roas-calculator/) - [SEO Cost Calculator](https://www.overthetopseo.com/seo-cost-calculator/) --- ## Case Studies & Social Proof - [OTT Case Studies](https://www.overthetopseo.com/ott-case-studies/) - [In The News](https://www.overthetopseo.com/in-the-news/) - [Top Digital Marketing Companies](https://www.overthetopseo.com/top-digital-marketing-companies/) --- ## Contact & Business Info - **Website:** https://www.overthetopseo.com/ - **Contact Page:** https://www.overthetopseo.com/contact-us/ - **Book a Meeting:** https://www.overthetopseo.com/book-appointment/ - **Headquarters:** Dubai, UAE - **Founded:** 2013 - **CEO:** Guy Sheetrit - **Social:** - LinkedIn: https://www.linkedin.com/company/over-the-top-seo/ - Facebook: https://www.facebook.com/OverthetopSEO - Twitter/X: https://twitter.com/overthetopseo - Instagram: https://www.instagram.com/overthetopseo/ - YouTube: https://www.youtube.com/c/OverthetopSeo