Why Is Local SEO Important?
Local search SEO can work wonders for your business if you show up in Google’s “local pack,” “map pack,” or 3-pack,” as the first 3 spots below the map are commonly called.
Here’s what that local search looks like on a desktop computer .
According to Google, 4 out of 5 consumers use search engines to research local businesses, like yours.
What’s more, 82% of local searchers will call, visit a store, or make a purchase offline(TMP/comScore). And 61% of local searches result in a purchase (Search Engine Watch) — especially if they find you searching on their mobile phone.
So you want to do everything you can to rank highly in Google local search. You want to be found right below that map, in the first 3 spots … and you want to outrank you competitors when local customers do a search for your type of business.
Why Is Local SEO Important?
And here’s what that same search looks like on a mobile phone, which is even more important. Because roughly 58% of local searches are now done on mobile devices.
Again, appearing in the first 3 results of local search on mobile phones is critical for you.
According to Google, 50% of people who conducted a local search on their mobile phones visited a store within a day. And 18% of local searches on a mobile phone led to a purchase within a day!
The only question is, will those consumers buy from you or from your competitor?
If You Do Nothing, You Will Fall Behind
Just as the rules for web design have changed, forcing you to create a mobile-friendly website or be penalized by Google, the rules for local search have changed too. The bar has been raised.
Just a few years ago, most businesses did nothing to optimize for local search. As a business owner, you’re now learning what it takes to rank higher in Google local results. But you’re not alone. Your competitors are learning too.
What happens when all of you start using the search optimization tactics? Can you see the problem? You have to start running even faster to keep your current position. Or you’ll fall further behind.
Whoever wins in local SEO wins the lion’s share of local customers. Is that fair? Probably not. Is that reality? Yes.
How Can We Help You Win At Local SEO?
From attorneys to high-tech firms … carpet cleaners to locksmiths … consultants to retailers —
we’ve helped more than 1,000 clients rank higher in local search since 2006.
If you qualify, you’ll benefit from our unique 5-Step SEO System, available only from Over The Top SEO:
Step 1. We LISTEN, to know your business and define your local search needs.
Step 2. We BUILD a customized Local SEO plan for you. Because no other business is just like yours.
Step 3. We LAUNCH your Local SEO campaign with our proprietary tools, tested and proven since 2006.
Step 4. We IMPROVE your rankings in Google local search by adjusting and improving your website content and links.
Step 5. We PROTECT your higher rankings by adjusting to Google’s daily updates. This is how you get more local customers — and keep them!
Now take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your local search rankings. There’s no cost and no obligation.
We have proudly served well over 1000 clients from all over the world. amongst our clients are businesses of all sizes including Fortune 500 companies and small business owners.
Over The Top SEO is a leader in online marketing and utilizes the biggest advertising platforms including Google, Bing, Facebook, and Linkedin to shape the online advertising industry as we see it today.
Clients include but are not limited to:
