What is

Local Search Engine Optimization or Local SEO?

Local SEO is all about making your business visible to potential customers in your local area when they search for products or services, such as “lawyers near me” or “restaurants in [city name]”. Local search engine optimization aims to connect businesses with potential customers in their local area and drive more traffic, lead generation, and sales to their websites by utilizing search engines like Google and business directories like Yelp, Superpages, and MerchantCircle to promote their business.


To increase your business’s local visibility, it’s important to work with a reputable and experienced digital marketing agency that specializes in local SEO services. OTT SEO Services can help you develop a customized Local SEO strategy that meets your specific needs and improves your visibility in local search results.

Local Search Engine Optimization
Why Is Local SEO Services Important?

Local SEO services can work wonders for your business if you show up in Google’s “local pack,” “map pack,” or 3-pack,” as the first 3 spots below the map are commonly called.

Google maps is one of the most effective ways of getting new traffic, phone calls, and people walking into your place. It is so effective that you might see a drastic increase in traffic in a matter of hours after being properly created. We can rank maps like no one can, we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest most amazing ways to generate revenue almost instantly for your business.

To know how local search looks like on a desktop computer, see to your right : 

According to Google, 4 out of 5 consumers use search engines to research local businesses, like yours.

What’s more, 82% of local searchers will call, visit a store, or make a purchase offline (TMP/comScore). And 61% of local searches result in a purchase (Search Engine Watch) — especially if they find you searching on their mobile phone.

So, you want to do everything you can to rank highly in Google local search. You want to be found right below that map, in the first 3 spots … and you want to outrank you competitors when local customers do a search for your type of business.

Local Search Engine Optimization
What Will It Take You To Rank Higher?
What SEO Opportunities Are You Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.

Digital Marketing Agency
Local SEO Services Also Improtant For Mobile Searches

And here’s what that same google search looks like on a mobile phone, which is even more important. Because roughly 58% of local searches are now done on mobile devices.

If you search for the best local SEO company near me without revealing your location, Google will automatically display the BEST 3 results on the map-pack based on their distance to you. If we have a map near your location, Google will present our company in that 3-pack depending on your proximity to us… Chances are you will check out the top 3 positions before you go check any other options.

According to Google, 50% of people who conducted a local search on their mobile phones visited a store within a day. And 18% of local searches on a mobile phone led to a purchase within a day, making local search an effective tool for search engine marketing and lead generation.

The only question is, will those consumers buy from you or from your competitor? Consult with our local SEO experts to ensure your business stands out and attracts those potential customers.

How Can You Rank Higher In Local Search?

First, understand that local search depends greatly on prominence. How well known and trusted is your business? Because Google wants to send users to trustworthy websites. It just makes sense. Now, for real tips you can use to meet all the criteria above, here are …

Three key factors contribute to your prominence: local citations, reviews, and links.

Local citations

Local citation management is crucial for any business to ensure accurate and consistent information about their company is available on the web. These citations often include the name of your company, phone number, and address, aka NAP. The most common local citations are directories like Google+, Yellowpages.com, Manta.com, etc. But Google also counts citations found on blogs, newspapers sites, event listing sites, etc.


Reputaion management are critical. What are people saying about your business on sites like Yelp, CitySearch, MerchantCircle, etc.? Google counts the number and quality of reviews to help determine your local search ranking.


to your site from well-established local websites are a final key component of search algorithms in Google. Because it’s hard to fake a link to a business from the Chamber of Commerce or a local networking group. So these are vital.

3 SEO Strategies

To Rank Higher In Local Search

1) How to Get More Local Citations

first, to improve your online visibility, start by getting your business listed accurately on top online directory sites such as Yelp, Merchant Circle, Citysearch, Yellowpages.com, and Manta.com. To further enhance your presence, don’t forget to invest in Google Business profile optimization. This will ensure that your business stands out and attracts potential customers on Google’s search and map results.

Second, get listed on trusted local directories, including your local chamber of commerce, newspapers, and networking groups (BNI, Meetup, etc.).

Third, get your business listed on relevant local blogs. How to find them? Search for “[your city] blog” or “[your neighborhood] blog” to discover good ones. Any blogs that show up in Google are worth a look, because they already rank high in search! Thus, if your business is listed on them, you will benefit from a local citation that is seen as trusted and relevant by search engines.

Finally, search Google for phrases like “[your city] business directory” to find more local citation websites to get listed on.


2) How to Get More Local Reviews

Research shows that 84% of people trust online reviews just as much as a personal referral. And 70% of customers will leave a review for a business, if asked to do so. What this means for you: You need to leverage the power of reviews by asking your customers to leave them for your business.

Two places where you want to get more customers reviews are your Google My Business page and your Facebook page.

Positive reviews on your Google My Business page are important because they appear in Google when someone searches for your business. They are among the first impressions people have about you in Google and can determine if future customers visit your website … or your competitors.’

Good reviews on your Facebook page can attract more new customers as well. Because a growing number of people use social media to see what others think about a business.

Google has said that “high-quality, positive reviews from your customers will improve your small business’s visibility,” which implies that reviews are a factor to consider when aiming for better local search engine optimization – especially if you want to appear in the local pack.


3) How to Get More Local Backlinks

Unlike local citations, it can be more challenging to get local links. But they’re just as important, because they can increase your local search visibility.

To get more links from local sources, here are 7 things you can do:

Get local press coverage. Newspapers love surveys and practical tips, for example. If you can pitch a local TV, radio, or newspaper reporter on a story idea, they will almost certainly link to your website.

Become a guest blogger on a local blog. Nearly every blog will agree to let you make guest posts that include a link to your website, because they all want new, unique local content.

Join your local chamber of commerce and link to your website from their membership directory.

Join local networking groups, like BNI or the Kiwanis Club, and to the same thing.

Host an event on Eventbrite.com and link to your website.

Sponsor a local event. Search Meetup.com for a list of local events and ask organizers about sponsorship. You may be surprised at how easy and inexpensive this is, and they can link to you from their event page.

Offer discounts to local businesses in exchange for a link from their website to yours. The bigger and more authoritative the website that links to you, the better.

Local Search Engine Optimization
The Problem With NAP — And How To Avoid It
When it comes to local search, remember NAP.
NAP stands for Name of your business, Address and Phone. As mentioned earlier, every web page where your NAP is found on the web is a citation. And it’s vital that Google finds consistent mentions of your NAP in citations. Even little inconsistencies can add up to big trouble. For example:
• Differences in your business name (Ace Novelty Company vs. Ace Novelty LLC)
• Different numbers or spelling in street name (123 Third St. vs. 123 3rd Street)
• Listings pointing to more than one website for your business
• Suite number on some citations but not on others
• Different phone numbers and formats
• Differences like these can “confuse” Google, which reduces trust in the data about your business, which can reduce your “prominence” and cause your site to rank lower in local search. And your customers will go to a competitor instead.
So, make sure your NAP is consistent in all directories, local listings, and other web pages. The major citation websites to check include Acxiom, Factual and Infogroup. Just like cleaning up a bad credit score, this can be an exhausting process, but it’s worth it.
Bottom line: Yes, you can rank higher in local search. The rules are simple. Give Google and other search engines what they want, and they will send local search traffic to your website.
However, it takes time, effort and a significant and constant investment. We’ve done it for years to help our clients, and we´ve become the best at it.
The rules change every time Google updates its algorithms, which is nearly 600 times a year. That’s why getting your website to rank high in local search is a painstaking, never-ending process.
Local Search Engine Optimization
Local Search Engine Optimization
3 More Local SEO Mistakes To Avoid

These 3 mistakes could ruin your efforts at local search engine optimization. Avoid them!

1) Missing Contact Information

Visit your website’s contact page and confirm all of your information is complete and accurate: the business Name, Address, and Phone number (NAP) should be listed as text, not an image. This ensures that Google can index and verify the accuracy of your contact details.


2) Ignoring Negative Local Search Engine Optimization Factors

There are negative factors that can hurt your local search rankings. These include the following:

• Listing your business in the wrong category in your Google My Business page can negatively impact your local SEO.
• Listing a false business address for vanity purposes can seriously damage your rankings. Stick to real addresses (no PO boxes) for real locations.
• Malware on your website can cripple your local SEO, and you may never know it is even there. Scan your site regularly to make sure it’s clean.


3) No Customer Reviews

If you’re struggling to get customer reviews online, don’t feel bad. You have company. However, you need to start having them.

Short of investing in software or hiring a service to do it for you, the quickest way to get more customer reviews is to ASK. Start by sending your customers an email with directions, along with links to your Google My Business and Facebook pages. The easier you can make it for customers to give you reviews, the more reviews you will get.

If You

Do Nothing

You Will Fall Behind

Just as the rules for web design have changed, forcing you to create a mobile-friendly website or be penalized by Google, the rules for local search have changed too. The bar has been raised.

Just a few years ago, most businesses did nothing to optimize for local search. As a business owner, you’re now learning what it takes to rank higher in Google local results. But you’re not alone. Your competitors are learning too. Google is a bloody warzone and no one is playing nice, so you need a partner who is more than prepared to fight and win battles for every one of their clients/partners.

What happens when everyone uses search optimization tactics? Can you see the problem? You have to start running even faster to keep your current position. Or you’ll fall further behind.

Whoever wins in local SEO wins the lion’s share of local customers. Is that fair? Probably not. Is that reality? Yes.

Local Search Engine Optimization

Do You Want To Know What
it Will Take You To Rank Higher?

See If Your Business Qualifies To Work With OTT.

See If Your Business Qualifies
What Will It Take You To Rank Higher?
What SEO Opportunities Are You Missing?

Do You Want To Know What
it Will Take You To Rank Higher?

See If Your Business Qualifies To Work With OTT.

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How to sell local Search Engine Optimization Services?

You can sell local SEO services to local businesses by highlighting yourself as the best marketer in the town. A proper client portfolio should back your expertise. Now, when it comes to Local SEO strategy, share your local knowledge on the blog. Work on the client’s weaknesses and help them compete with their biggest competitors. Use your client’s strengths and work on them to make the website successful. 

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It Will take for you to rank higher?

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