Why Local SEO Works?
So many owners of brick-and-mortar businesses that have an actual physical location don’t think that there’s any reason for them to invest in online search engine optimization, Because they’re only targeting consumers local to their region.
However, that couldn’t be further from the truth. Any and every business, both big and small, can benefit from optimizing its website to rank in the major search engines. It doesn’t matter whether you’re targeting a global, national or localized audience. Each kind of search engine optimization campaign incorporates a variety of different strategies that overall, will provide the best results for your targeted audience. Today we wanted to share what we feel are the top 5 essentials to local SEO for small, medium, and large localized businesses.
The number one thing you need in order for your local business to thrive is a consistent customer base, and the world wide web is the perfect place to find them. The search engine has algorithms that will process a user’s search inquiry and then display local businesses to them that offer those particular services or products. That’s why it’s crucial that your potential visitors can locate your contact information in an easy and efficient manner when searching nearby.
It’s all about the first impressions. Ever search for a nearby business on Google? If so, you’ve probably noticed that one of the first things to catch your attention on the search results page are the reviews. These reviews are critical to your brand image online and can influence a user’s decision whether or not they trust your company and wish to engage in business with you.
According to studies, nearly 80% of all consumers claim that they research online reviews before making a purchase. Customers or clients are also more likely to leave a review if they had an over-the-top experience, Or a dreadful one, so you may want to consider implementing ways to encourage your satisfied visitors to leave you a review. It’s suggested you drop your customers a note to thank them for their business to show appreciation, and you could also offer a discount for those repeat customers who leave you a rave review.
Consistent Contact Information (NAP)
It would be truly devastating to miss out on a potential sale or a future client’s business because they found the wrong information online for your business. Make it a point that the contact information for your business is up to date online and remember to use the marketer’s acronym NAP, which stands for Name, Address, and Phone number. These three pieces of information should display, currently and prevalently.
On both your website and any profile you have for it on the web. You should also include your hours of operation or the availability of customer service along with a contact email, live chat username or any other information you feel is helpful.
While most of your organic online traffic will most likely come from search, you’ll probably also see some visitors finding your site through local business directories. There are numerous business directories that receive tons of traffic each day and process millions of local searches. Get your website ranked on some of the largest online local directories such as YellowPages, Yelp, SuperPages, and Yellowbook, which will display your information for relevant search inquiries submitted by users.
Did you know that social media users check their accounts an average of 5 times per day spending hours browsing through content that most interests them? These days millions of people use social media to connect with friends, Family and even local businesses and that’s why you should be jumping in and periodically posting on websites to keep your most loved fans current on your developments and special offers.
If you’re a local company, you need to have a well-developed social presence across the most popular platforms that have geotargeting options and filters such as Facebook, Twitter, Google+, and Pinterest. When creating the social profiles for your business be sure to provide your physical address and contact information for your fans and followers to locate or get in touch with you easily.
These are only the most common ways local businesses are finding their way to the top of online searches and the search engine optimization industry is constantly changing, so it’s best to leave it up to the professionals such as ourselves. Want to get your local business ranked high on the most popular search engines? Let us run a customized full SEO report for your website and company to determine what the best methods would be to optimize your brand for local search in order to reach your most targeted audience which will boost your customer conversions and maximize profits.